비디오 콘텐츠 마케팅 서비스 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the video content marketing services market size was valued at USD 11.28 billion in 2025 and estimated to grow from USD 12.88 billion in 2026 to reach USD 25.18 billion by 2031, at a CAGR of 14.35% during the forecast period (2026-2031).

This report is Segmented by Service Type (Strategy and Consulting, Content Ideation and Scripting, and More), Video Type (Explainer Videos, Tutorial and How-To Videos, and More), Video Size (Short-Form Videos, and Long-Form Videos), End-User Industry (Retail and E-Commerce, Consumer Goods and Beauty, BFSI, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Video Content Marketing Services Market Trends and Insights

Rising Short-Form Video Budget Reallocation

Short-form video has moved from a supporting tactic to the center of social and performance planning in the video content marketing services market. Wistia reported that 57% of marketing budgets globally included a dedicated short-form video line item in 2026, and videos under 60 seconds generated 2.5x more engagement per impression than other content formats.This shift is raising outsourced demand because platform-native short-form programs need repeated edits, multiple aspect ratios, and frequent refresh cycles that many internal teams cannot sustain at scale. The IAB stated that social video spending in the United States rose 13% in 2026, which confirms the pace of budget movement toward formats that rely on continuous managed execution. As brands create 4 to 6 platform-specific cuts from one source asset, providers that can version, optimize, and distribute content efficiently are capturing more recurring work in the video content marketing services market.

Growing Enterprise Demand for AI-Assisted Production and Versioning

Enterprise buyers are using AI-assisted workflows in the video content marketing services market to expand output without matching headcount growth. Goldcast and Redpoint found that 89% of B2B marketers and 94% of C-suite executives viewed video as important to strategy in 2025, and nearly 75% were increasing video production budgets. Organizations using advanced AI video strategies were 4.5 times more likely to increase video creation output, and 77% of CIOs said they were willing to pay a premium for AI-enhanced video production solutions. This demand is rewarding service providers that pair AI generation with approval workflows, brand controls, and output quality checks rather than selling automation alone. The result is a market environment where enterprise contracts increasingly value speed, versioning, and governance together.

Persistent ROI Attribution Gaps Across Walled Gardens

Persistent ROI attribution gaps remain a near-term brake on spending in the video content marketing services market. Large platforms still measure exposure and conversion through separate systems, which lets multiple channels claim credit for the same sale and complicates cross-channel evaluation. That makes it harder for agencies and service providers to prove the full value of upper-funnel video to finance and procurement teams. In practice, the problem reduces confidence in outcome-based pricing and can keep contract sizes below what content volume alone would justify. Providers with stronger analytics, testing frameworks, and measurement governance are better positioned to defend margins as clients scrutinize ROI more closely.

Other drivers and restraints analyzed in the detailed report include:

1. Expansion Of Creator-Led And Employee-Led Video Campaigns
2. Rising Adoption of Video for B2B Education, Product Demos, and Webinar Repurposing
3. High-Volume Creative Refresh Requirements Raising Delivery Complexity

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Video production accounted for 34.22% of the video content marketing services market size in 2025, which kept it as the largest service category. That position is structural because strategy, SEO, distribution, and promotional work all depend on production output as their starting asset. The segment continued to attract enterprise, agency, and direct-brand spending because live capture, editing, and post-production remain difficult to remove from commercial video programs. At the same time, AI-assisted tools are reducing the cost of some routine production tasks, which is changing how providers price base execution and differentiate premium work.

Animation and motion graphics is projected to grow at 16.12% CAGR through 2031 in the video content marketing services market, making it the fastest-growing service type. Demand is rising because animated explainers and product visuals help SaaS, healthcare, and other regulated categories communicate clearly without relying on complex live-action shoots. Strategy and consulting, content ideation and scripting, video SEO, and distribution and promotion are also expanding as buyers move toward always-on service contracts instead of isolated projects. This shift shows that the video content marketing services industry is rewarding providers that combine production with discoverability, repurposing, and campaign management rather than selling creative output alone.

Branded storytelling and promotional videos represented 29.56% share in the video content marketing services market in 2025, which made them the largest video type. Their staying power comes from continued enterprise spending on brand equity across connected TV, YouTube, and programmatic video placements. This format remains important because it carries the main burden of expressing brand identity and building recall across long buying cycles. Dentsu reported in 2025 that digital video, including short-form, could deliver multi-year brand-building effects comparable to linear TV when attention quality was optimized.

Explainer videos are projected to grow at 15.89% CAGR through 2031 in the video content marketing services market, making them the fastest-growing video type. Growth is strongest where companies need to reduce complex product ideas into simple assets that can work across sales, marketing, and customer success. Product demonstration videos and tutorial formats are also expanding because they support onboarding, support deflection, and product adoption. This mix shows that the video content marketing services market is balancing long-term brand storytelling with high-utility formats that answer practical buyer questions.

Complete Report Scope:

• By Service Type
  • Strategy and Consulting
  • Content Ideation and Scripting
  • Video Production
  • Animation and Motion Graphics
  • Video SEO and Metadata Optimization
  • Distribution and Promotion
  • Other Service Types
• By Video Type
  • Explainer Videos
  • Product Demonstration Videos
  • Tutorial and How-To Videos
  • Branded Storytelling and Promotional Videos
  • Other Video Types (Educational and Webinar, etc.)
• By Video Size
  • Short-Form Videos
  • Long-Form Videos
• By End-User Industry
  • Retail and E-commerce
  • Consumer Goods and Beauty
  • Media and Entertainment
  • IT and Telecom
  • BFSI
  • Healthcare and Life Sciences
  • Other End-User Industries (Education, Travel and Hospitality, Industrial, Automotive)
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East
    • United Arab Emirates
    • Saudi Arabia
    • Qatar
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Nigeria
    • Rest of Africa

Geography Analysis

By geography, North America held 34.56% revenue share in 2025, yet Asia-Pacific is on track for the highest regional CAGR of 16.52%. North America remained the largest regional segment in the video content marketing services market in 2025. The region benefits from dense enterprise marketing budgets, strong demand from IT and SaaS buyers, and the presence of major holding company networks with large content production operations. Omnicom completed its acquisition of Interpublic in November 2025, creating the world's leading marketing and sales company and expanding large-scale managed video capacity for enterprise clients. The United States continued to account for most regional demand, while Canada showed solid momentum in B2B technology video services. Mexico also gained relevance as nearshore production capacity expanded in support of U.S. brand work.

Asia-Pacific is the fastest-growing regional segment in the video content marketing services market. Japan's digital video advertising market exceeded JPY 1.0275 trillion (USD 6.76 billion) in 2025, and CARTA Holdings, Dentsu, Dentsu Digital, and Septeni forecast it would reach JPY 1.1783 trillion (USD 7.86 billion) in 2026. CyberAgent reported that Japan's broader domestic video advertising market stood at JPY 885.5 billion (USD 5.83 billion) in 2025 and would rise to JPY 1.0437 trillion (USD 6.96 billion) in 2026, while vertical video advertising grew to JPY 204.9 billion (USD 1.35 billion) and represented 29.1% of smartphone video advertising. China, India, South Korea, and Australia are also supporting growth as short video, live commerce, and multilingual localization demand expand across the region.

Europe showed steady growth in the video content marketing services market, led by Germany, the United Kingdom, and France, where automotive, consumer goods, and financial services buyers continue to invest in premium brand video. The United Kingdom remained an important center for branded storytelling and animation work, while European marketers also faced tighter scrutiny around AI-generated video disclosure as Article 50 of the EU AI Act moved toward enforcement in 2026. South America remained an emerging opportunity led by Brazil and Argentina, with demand tied mainly to consumer goods, retail, and social commerce campaigns. The Middle East and Africa stayed earlier in development, but the UAE, Saudi Arabia, South Africa, Nigeria, and Egypt continued to attract more advertiser interest as mobile-first video consumption and content investment increased.

1. WPP plc
2. Publicis Groupe S.A.
3. Omnicom Group Inc.
4. Dentsu Group Inc.
5. Interpublic Group of Companies, Inc.
6. Accenture plc
7. S4 Capital plc
8. Adobe Inc.
9. Brightcove Inc.
10. Kaltura, Inc.
11. Vimeo.com, Inc.
12. Vidyard Inc.
13. Wistia, Inc.
14. Lemonlight Media, Inc.
15. Wyzowl Limited
16. Demo Duck, LLC
17. Epipheo, Inc.
18. Yum Yum Videos LLC
19. VeracityColab, LLC
20. webdew, Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Short-Form Video Budget Reallocation
  • 4.2.2 Growing Enterprise Demand for AI-Assisted Production and Versioning
  • 4.2.3 Expansion of Creator-Led and Employee-Led Video Campaigns
  • 4.2.4 Rising Adoption of Video for B2B Education, Product Demos, and Webinar Repurposing
  • 4.2.5 Growth of Shoppable Video and Retail Media Video Workflows
  • 4.2.6 Acceleration of AI Dubbing and Multilingual Localization for Mid-Market Expansion
• 4.3 Market Restraints
  • 4.3.1 Persistent ROI Attribution Gaps Across Walled Gardens
  • 4.3.2 High-Volume Creative Refresh Requirements Raising Delivery Complexity
  • 4.3.3 Tightening AI Disclosure and Synthetic Media Compliance Rules
  • 4.3.4 Platform Algorithm Volatility Reducing Predictability of Organic Reach
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Service Type
  • 5.1.1 Strategy and Consulting
  • 5.1.2 Content Ideation and Scripting
  • 5.1.3 Video Production
  • 5.1.4 Animation and Motion Graphics
  • 5.1.5 Video SEO and Metadata Optimization
  • 5.1.6 Distribution and Promotion
  • 5.1.7 Other Service Types
• 5.2 By Video Type
  • 5.2.1 Explainer Videos
  • 5.2.2 Product Demonstration Videos
  • 5.2.3 Tutorial and How-To Videos
  • 5.2.4 Branded Storytelling and Promotional Videos
  • 5.2.5 Other Video Types (Educational and Webinar, etc.)
• 5.3 By Video Size
  • 5.3.1 Short-Form Videos
  • 5.3.2 Long-Form Videos
• 5.4 By End-User Industry
  • 5.4.1 Retail and E-commerce
  • 5.4.2 Consumer Goods and Beauty
  • 5.4.3 Media and Entertainment
  • 5.4.4 IT and Telecom
  • 5.4.5 BFSI
  • 5.4.6 Healthcare and Life Sciences
  • 5.4.7 Other End-User Industries (Education, Travel and Hospitality, Industrial, Automotive)
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Chile
    • 5.5.2.4 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia
    • 5.5.4.6 Rest of Asia-Pacific
  • 5.5.5 Middle East
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 Qatar
    • 5.5.5.4 Rest of Middle East
  • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Egypt
    • 5.5.6.3 Nigeria
    • 5.5.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 WPP plc
  • 6.4.2 Publicis Groupe S.A.
  • 6.4.3 Omnicom Group Inc.
  • 6.4.4 Dentsu Group Inc.
  • 6.4.5 Interpublic Group of Companies, Inc.
  • 6.4.6 Accenture plc
  • 6.4.7 S4 Capital plc
  • 6.4.8 Adobe Inc.
  • 6.4.9 Brightcove Inc.
  • 6.4.10 Kaltura, Inc.
  • 6.4.11 Vimeo.com, Inc.
  • 6.4.12 Vidyard Inc.
  • 6.4.13 Wistia, Inc.
  • 6.4.14 Lemonlight Media, Inc.
  • 6.4.15 Wyzowl Limited
  • 6.4.16 Demo Duck, LLC
  • 6.4.17 Epipheo, Inc.
  • 6.4.18 Yum Yum Videos LLC
  • 6.4.19 VeracityColab, LLC
  • 6.4.20 webdew, Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment