소매 업계 기업 연수 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the corporate training market in the retail sector is projected to be USD 410.94 million in 2025, USD 462.58 million in 2026, and reach USD 862.63 million by 2031, growing at a CAGR of 13.27% from 2026 to 2031.

This report is Segmented by Training Focus (Onboarding and Process Training, and More), Delivery Mode (Online Self-Paced Learning, and More), Deployment Mode (Cloud-Based, and More), Enterprise Size (Large Enterprises and Small and Medium-Sized Enterprises), Retail Format (Grocery and Supermarkets, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Corporate Training In Retail Market Trends and Insights

High Frontline Turnover and Seasonal Hiring Intensity

In corporate training for the retail market, persistent attrition remains the strongest near-term demand trigger, as retailers must keep reopening onboarding pipelines across formats and seasons. Annual frontline turnover across retail averaged 60% in 2025, and full-time and part-time sales associate turnover in convenience stores exceeded 100%, indicating how often store networks need fresh training cycles. This churn raises the value of onboarding systems that can be rolled out quickly and repeatedly without putting pressure on store managers to rebuild instruction from scratch. Seasonal hiring makes the issue more urgent because temporary workers must become productive in short windows while stores still maintain floor coverage and service quality. The corporate training in the retail market is therefore seeing stronger demand for role-based learning that can be delivered quickly, refreshed often, and reused across high-volume hiring waves. Providers that support rapid deployment, short lesson formats, and consistent rollout across many locations are better placed to capture spending tied to turnover pressure.

Omnichannel Retail Expansion Requires Standardized Cross-Channel Training

In corporate training for the retail market, omnichannel expansion is increasing demand for standardized training because store associates now move across advisory selling, pickup support, fulfillment, and digital service tasks. A January 2026 survey found that only 15% of retail leaders believed they were using their omnichannel systems to their full potential, indicating a significant execution gap that training vendors can address. That gap is not only technical; frontline staff now need to handle product guidance, order processing, and customer service across connected retail journeys. The Skills4Retail program across 9 European member states is reinforcing digital and sustainability upskilling in retail and wholesale, thereby raising workforce standards across cross-country operating environments. The corporate training in the retail market benefits from this shift because retailers prefer unified learning architectures that can push the same lesson logic across stores, support teams, and digital operations. As retailers seek consistency across touchpoints, training providers with centralized content management and strong role mapping are gaining relevance.

Budget Pressure and Hard-to-Prove Store-Level Training ROI

In corporate training in the retail market, budget pressure remains a real brake because many operators still struggle to connect learning activities with specific store results within a short financial cycle. Retail procurement teams often want proof within one quarter, while behavior change, knowledge retention, and sales effects usually take longer to appear. This issue is more severe for SMEs because smaller chains rarely have the analytics setup needed to separate the impact of training from pricing moves, footfall changes, or promotional effects. Schoox launched its Learning Impact Suite to address this problem by linking skills, business goals, and KPI tracking more directly, which shows how strongly vendors see outcome measurement as a buying obstacle. Corporate training in the retail market will continue to face uneven spending, where learning benefits are hard to quantify at the store level, especially among smaller and mid-market operators. Providers that can show cleaner ROI pathways are more likely to defend budgets when retail margins tighten.

Other drivers and restraints analyzed in the detailed report include:

1. Rising Compliance Burdens Across Safety, Privacy, and Responsible Selling
2. Mobile-First Microlearning Adoption for Deskless Retail Workforces
3. Integration Complexity Across POS, HRIS, Scheduling, and Communication Systems

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

In corporate training in the retail market, Onboarding and Process Training accounted for 28.12% in 2025, making it the largest training focus, as retailers had to repeatedly train new hires across frontline roles. This segment remained central even when budgets tightened because basic process readiness, task discipline, and policy understanding could not be delayed without affecting store operations. Product Knowledge Training stayed important as product catalogs expanded and update cycles shortened across many retail categories. Compliance and Safety Training also played a meaningful role, as retailers needed recurring training on worker safety, privacy, and responsible selling practices. The corporate training in the retail market, therefore, continued to direct a large portion of spend toward programs that quickly and consistently bring new hires to operational readiness.

The corporate training in the retail market also showed a clear shift toward revenue-oriented learning, with Sales and Customer Service Training growing at a 13.31% CAGR from 2026 to 2031. This pattern reflects the growing value of associates who can advise rather than only process transactions in store, pickup, and assisted selling environments. Reports indicated that associates trained as trusted advisors outperformed their transactional counterparts by 25% on units-per-transaction metrics in enterprise retail settings, further supporting the stronger business case for this sub-segment. Leadership and Store Operations Training remained relevant for retailers building management depth, but spending in that area was less recurring than frontline-focused instruction. Across the corporate training in the retail industry, the strongest momentum now lies in training that improves both employee readiness and customer-facing performance without separating the two.

segment in 2025, which reflected its fit with uneven shift patterns and variable store schedules. Associates could access modules during breaks, at shift starts, or between customer tasks, giving self-paced learning a clear advantage over fixed-session formats. Virtual Instructor-led Training and Classroom Instructor-led Training remained useful for manager training and group-based instruction that benefited from live discussion. Even so, their relative weight was lower because frontline teams needed formats that worked without pulling many employees off the floor simultaneously. The corporate training market in the retail sector for self-paced delivery remained strong because accessibility, repeatability, and lower scheduling friction mattered more than formal session structure in most store environments.

Corporate training in the retail market is also moving toward richer combinations of formats, with Blended Learning projected to grow at a 13.42% CAGR through 2031. Retailers are finding that digital reinforcement and coached practice work better together when the goal is behavior change on the sales floor. AI-powered adaptive learning and AR or VR training kept premium positions because they can shorten time to competence, improve product understanding, and make task practice more realistic. Mobile learning and microlearning also remained especially relevant in markets where smartphone access was stronger than desktop access across store networks. In corporate training in the retail industry, delivery is no longer defined by a single channel, as buyers increasingly want scalable digital access supported by coaching and real-world reinforcement.

Complete Report Scope:

• By Training Focus
  • Onboarding and Process Training
  • Product Knowledge Training
  • Sales and Customer Service Training
  • Compliance and Safety Training
  • Leadership and Store Operations Training
• By Delivery Mode
  • Online Self-paced Learning
  • Virtual Instructor-led Training (VILT)
  • Classroom Instructor-led Training
  • Blended Learning
  • Mobile Learning and Microlearning
  • AI-powered Adaptive Learning
  • AR/VR Immersive Training
• By Deployment Mode
  • Cloud-based
  • On-premises
  • Hybrid
• By Enterprise Size
  • Large Enterprises
  • Small and Medium-sized Enterprises
• By Retail Format
  • Grocery and Supermarkets
  • Fashion and Apparel
  • Electronics Retail
  • Department Stores
  • Specialty Retail
  • Convenience Stores
  • E-commerce Retailers
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Singapore
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Rest of Africa

Geography Analysis

In the corporate training market for the retail industry, North America accounted for 36.12% of revenue in 2025, making it the largest regional contributor. The region benefited from established eLearning adoption, a high concentration of large-format retailers, and strong demand for repeatable frontline training across multi-site networks. Corporate training in the retail market also remained well supported in the United States because large retailers treat workforce development as part of operating execution rather than a narrow HR function. Industry-backed training initiatives continued to widen the talent pipeline, including programs launched in February 2026 to support 3,000 participants across 30 partner organizations. Canada and Mexico added to regional growth through tighter labor conditions, rising organized retail activity, and broader demand for structured onboarding and compliance-related instruction.

In the corporate training market for the retail industry, Asia-Pacific is the fastest-growing region, with a 16.41% CAGR from 2026 to 2031. Growth is being supported by organized retail expansion, rising adoption of smartphone-led learning, and a wide need for frontline capability building across modern trade formats. The region also shows strong potential, as training demand is no longer limited to stores and now extends to fulfillment, customer support, and digitally assisted selling roles. Markets such as India, China, Southeast Asia, and Australia are drawing provider attention because they combine retail scale, workforce growth, and uneven training maturity across formats. The corporate training in the retail market, therefore, has strong headroom in Asia-Pacific, where rapid retail expansion still outpaces the formal training systems available to many frontline teams.

In the corporate training in the retail market, Europe held a significant share in 2025, with Germany, the United Kingdom, and France as the largest markets in the region. Initiatives are strengthening digital, green, and resilience skill development through multi-partner structures across member states, which supports broader corporate training adoption in retail and wholesale. Structured leadership development access also expanded in 2025 through partnerships with learning providers, showing how industry associations are shaping formal learning pathways for retail professionals. South America remained smaller but active, with more visible professional development activity around organized retail capability building. The Middle East and Africa led earlier in adoption, but demand foundations are strengthening, with modern retail expansion and workforce formalization gaining pace.

1. Axonify Inc.
2. Docebo S.p.A.
3. YOOBIC Inc.
4. Epignosis LLC
5. Absorb Software Inc.
6. Continu Inc.
7. SmartWinnr, Inc.
8. Blossom KC Ltd.
9. Schoox, LLC
10. MOBIETRAIN NV
11. LearnUpon Limited
12. 360LEARNING SA
13. Go1 Pty Limited
14. Allen Communication Learning Services
15. mVentix, Inc. d/b/a SellPro
16. HALIGHT Inc.
17. Learn Brands LLC
18. The Friedman Group LLC
19. The Retail Advocacy Group, LLC
20. Certus Holdco, Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Impact of Macroeconomic Factors on the Market
• 4.3 Market Drivers
  • 4.3.1 High Frontline Turnover and Seasonal Hiring Intensity
  • 4.3.2 Omnichannel Retail Expansion Requires Standardized Cross-Channel Training
  • 4.3.3 Rising Compliance Burdens Across Safety, Privacy, and Responsible Selling
  • 4.3.4 Mobile-First Microlearning Adoption for Deskless Retail Workforces
  • 4.3.5 AI-Enabled Content Localization for Multi-Brand and Multi-Country Store Networks
  • 4.3.6 Retail Media and Assisted Selling Models Increase Advisory-Sales Training Demand
• 4.4 Market Restraints
  • 4.4.1 Budget Pressure and Hard-to-Prove Store-Level Training ROI
  • 4.4.2 Integration Complexity Across POS, HRIS, Scheduling, and Communication Systems
  • 4.4.3 Thin Store Staffing Limits Protected Learning Time
  • 4.4.4 Franchise and Concession Governance Weakens Training Standardization
• 4.5 Industry Value Chain Analysis
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Buyers
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Training Focus
  • 5.1.1 Onboarding and Process Training
  • 5.1.2 Product Knowledge Training
  • 5.1.3 Sales and Customer Service Training
  • 5.1.4 Compliance and Safety Training
  • 5.1.5 Leadership and Store Operations Training
• 5.2 By Delivery Mode
  • 5.2.1 Online Self-paced Learning
  • 5.2.2 Virtual Instructor-led Training (VILT)
  • 5.2.3 Classroom Instructor-led Training
  • 5.2.4 Blended Learning
  • 5.2.5 Mobile Learning and Microlearning
  • 5.2.6 AI-powered Adaptive Learning
  • 5.2.7 AR/VR Immersive Training
• 5.3 By Deployment Mode
  • 5.3.1 Cloud-based
  • 5.3.2 On-premises
  • 5.3.3 Hybrid
• 5.4 By Enterprise Size
  • 5.4.1 Large Enterprises
  • 5.4.2 Small and Medium-sized Enterprises
• 5.5 By Retail Format
  • 5.5.1 Grocery and Supermarkets
  • 5.5.2 Fashion and Apparel
  • 5.5.3 Electronics Retail
  • 5.5.4 Department Stores
  • 5.5.5 Specialty Retail
  • 5.5.6 Convenience Stores
  • 5.5.7 E-commerce Retailers
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Chile
    • 5.6.2.4 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Australia
    • 5.6.4.6 Singapore
    • 5.6.4.7 Rest of Asia-Pacific
  • 5.6.5 Middle East
    • 5.6.5.1 Saudi Arabia
    • 5.6.5.2 United Arab Emirates
    • 5.6.5.3 Rest of Middle East
  • 5.6.6 Africa
    • 5.6.6.1 South Africa
    • 5.6.6.2 Nigeria
    • 5.6.6.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments).
  • 6.4.1 Axonify Inc.
  • 6.4.2 Docebo S.p.A.
  • 6.4.3 YOOBIC Inc.
  • 6.4.4 Epignosis LLC
  • 6.4.5 Absorb Software Inc.
  • 6.4.6 Continu Inc.
  • 6.4.7 SmartWinnr, Inc.
  • 6.4.8 Blossom KC Ltd.
  • 6.4.9 Schoox, LLC
  • 6.4.10 MOBIETRAIN NV
  • 6.4.11 LearnUpon Limited
  • 6.4.12 360LEARNING SA
  • 6.4.13 Go1 Pty Limited
  • 6.4.14 Allen Communication Learning Services
  • 6.4.15 mVentix, Inc. d/b/a SellPro
  • 6.4.16 HALIGHT Inc.
  • 6.4.17 Learn Brands LLC
  • 6.4.18 The Friedman Group LLC
  • 6.4.19 The Retail Advocacy Group, LLC
  • 6.4.20 Certus Holdco, Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment