온라인 식료품 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the online grocery market size is estimated to grow from USD 0.96 trillion in 2025 to USD 1.06 trillion in 2026, and is projected to reach USD 1.74 trillion by 2031, expanding at a 10.47% CAGR during 2026-2031.

This report is Segmented by Product Category (Fresh and Perishable Goods, Pantry Staples and Cooking Essentials, and More), Delivery Model (Instant Delivery, Same-Day Delivery, Scheduled Delivery, Other Models), Platform Type (Own Website/App, Aggregator Platforms, Others), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Global Online Grocery Market Trends and Insights

Convenience Driven by Urban Lifestyles

Urbanization is accelerating, and with the rise of dual-income households, grocery shopping behaviors are evolving worldwide, supporting the online grocery market. In urbanized nations such as Japan (92%), Argentina (90%), the Netherlands (89%), and the U.S. (83%), city dwellers are increasingly turning to convenient solutions for their daily essentials . In cities like Mumbai and New York, consumers schedule deliveries to align with their routines, avoiding long queues and crowded aisles. Platforms like BigBasket (Tata Group) and Instacart (in collaboration with various U.S. retailers) are revolutionizing the shopping experience with features like flexible delivery windows, saved shopping lists, and auto-reordering. Retail giants ssuch as Amazon (Amazon Fresh), Walmart (Great Value, Sam's Choice), and Kroger (Simple Truth) are enhancing the online grocery industry through personalized product curation, AI-driven recommendations, and micro-fulfillment centers. Concurrently, FMCG behemoths like Nestle, Unilever, and PepsiCo are capitalizing on these platforms, optimizing product visibility, bundling strategies, and ensuring delivery readiness for the digital-savvy consumer.

Customer Loyalty Through Subscriptions

Online grocery subscription models are reshaping the landscape of FMCG sales, catering to a consumer base that increasingly values convenience, consistency, and personalization. For consumers, these subscriptions streamline routine purchases like milk, cereals, or snacks by automating the reordering process. This not only minimizes effort but also fosters habitual brand loyalty. Take Kroger's Boost and Albertsons' Schedule & Save, for instance. They enable consumers to effortlessly subscribe to regular deliveries from major brands like Nestle, Unilever, and PepsiCo, ensuring their pantries are consistently stocked without the hassle of repeated decision-making. Beyond just free delivery, these subscription models offer added perks, exclusive discounts, priority delivery slots, and even fuel rewards. Such incentives not only bolster consumer loyalty to the platform but also to the brands prominently featured in their subscriptions. In emerging markets, platforms like Blinkit and Zepto are capitalizing on this trend. Urban Indian consumers are increasingly leveraging subscription and instant delivery features, especially for impulse buys and high-turnover items like snacks and beverages.

High Delivery Fees and Surcharges Impact Affordability

As economic conditions tighten, price-sensitive consumers are increasingly wary of delivery fees, hindering the adoption of online grocery shopping. Retailers grapple with the challenge of balancing soaring operational costs against consumers' demand for budget-friendly services. Take Amazon Fresh, for example: it recently upped its free delivery threshold from USD 35 to a hefty USD 150. This move drew ire from loyal users, many of whom felt it created an unwelcome barrier. Across the pond in the United Kingdom, Tesco's decision to raise its minimum order value from EUR 40 to EUR 50 underscores a broader industry trend. Retailers are not just aiming to boost average order sizes but also to enhance the economics of each order. With rising delivery expectations, online grocery platforms face the daunting task of balancing affordability with operational efficiency.

Other drivers and restraints analyzed in the detailed report include:

1. Faster Delivery Through Dark Store Expansion
2. Mobile-Optimized Shopping and Digital Payments
3. Preference for In-Store Shopping

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

In 2025, fresh and perishable goods dominate the online grocery landscape, commanding a 40.92% market share. This trend underscores a growing consumer trust in the integrity of cold chains and the promptness of deliveries. FMCG players, especially in the dairy, produce, and protein sectors, are seizing this opportunity, tapping into direct-to-consumer channels that were previously the domain of offline retail. Brands such as Amul, Mother Dairy, and Nestle are broadening their horizons, forging alliances with e-grocery platforms. Meanwhile, meat and seafood entities like Licious and ITC Master Chef are making strides with dark-store models and refrigerated logistics, emphasizing hygiene, quality, and convenience to scale their online presence in the perishable FMCG segment.

While fresh goods lead in market share, packaged and convenience foods are on a rapid ascent, boasting a projected CAGR of 18.85% through 2031. This surge is advantageous for brands like PepsiCo, ITC, and Mondelez, as their ready-to-eat snacks, cereals, and meal kits enjoy frequent online basket placements. Digital platforms empower FMCG companies to roll out tailored promotions, combo deals, and auto-reorder features, amplifying both purchase frequency and order size. Premium segments, notably baby care, are witnessing a surge in online traction.

Complete Report Scope:

• By Product Category
  • Fresh and Perishable Goods
    • Fresh Produce
    • Dairy Products
    • Meat, Poultry and Seafood
    • Bakery
  • Pantry Staples and Cooking Essentials
    • Cereals, Grains, Pulses
    • Cooking Oils
    • Spices and Condiments
  • Packaged and Convenience Foods
    • Ready-to-Eat (RTE) and Ready-to-Cook (RTC) Foods
    • Snacks
    • Meat, Poultry and Seafood
    • Confectionery
    • Other Packaged Foods
  • Beverages
  • Personal Care Products
  • Household Cleaning Products
  • Baby Care Products
  • Others
• By Delivery Model
  • Instant Delivery
  • Same-Day Delivery
  • Scheduled Delivery
  • Other Models
• By Platform Type
  • Own Website/App
  • Aggregator Platforms
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • United Kingdom
    • Italy
    • France
    • Spain
    • Netherlands
    • Poland
    • Belgium
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • South Korea
    • Thailand
    • Singapore
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • Middle East and Africa
    • South Africa
    • Saudi Arabia
    • United Arab Emirates
    • Turkey
    • Rest of Middle East and Africa

Geography Analysis

In 2025, North America commands a dominant 35.98% share of the online grocery market, underscoring its status as the industry's most developed region. This supremacy is attributed to North America's sophisticated e-commerce framework, the widespread embrace of digital payments, and a pronounced urban demand. Major FMCG players have adeptly harnessed platforms like Amazon Fresh, Walmart, and Kroger, crafting robust omnichannel strategies to cater to the needs of time-sensitive consumers. The region's urban centers, with their heightened emphasis on convenience and speed, have bolstered consistent sales of packaged foods, personal care products, and household necessities, facilitated through both same-day and scheduled delivery services.

Meanwhile, the Asia-Pacific region is witnessing the most rapid expansion, boasting a CAGR of 20.95% projected through 2031. Swift urbanization, a mobile-centric consumer base, and the rise of instant retail services fuel this surge. Countries such as India, Indonesia, and Vietnam are experiencing heightened FMCG engagement, with platforms like Blinkit, BigBasket, and GrabMart,JD.com, Alibaba's Freshippo, and Pinduoduo These platforms not only facilitate the sale of cooking essentials and health beverages but also leverage algorithmic recommendations and expedited reordering, much to the advantage of FMCG brands.

Europe's steady growth is driven by regulatory support for sustainable deliveries and digital transparency. Major players like Nestle and Danone are aligning with local sustainability and packaging standards while partnering with platforms such as Ocado and Carrefour Online. South America's digital landscape is evolving due to smartphone adoption and the dominance of platforms like Mercado Libre, enabling FMCG brands to enhance digital distribution in beverages and dry groceries. In the Middle East and Africa, rising urban density and mobile payments are helping companies like Unilever and PepsiCo establish digital platforms and collaborate with local e-retailers.

1. Nestle S.A.
2. Unilever PLC
3. The Kraft Heinz Company
4. General Mills, Inc.
5. PepsiCo, Inc.
6. Danone S.A.
7. Mondelez International, Inc.
8. Mars, Incorporated
9. The Coca-Cola Company
10. The Procter & Gamble Company
11. Colgate-Palmolive Company
12. Reckitt Benckiser Group plc
13. Grupo Bimbo, S.A.B. de C.V.
14. Groupe Lactalis S.A.
15. Arla Foods amba
16. Gujarat Cooperative Milk Marketing Federation (GCMMF)
17. Nissin Foods Holdings Co., Ltd.
18. The Campbell's Company
19. Conagra Brands, Inc.
20. L'Oreal S.A.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Convenience Driven by Urban Lifestyles
  • 4.2.2 Customer Loyalty Through Subscriptions
  • 4.2.3 Faster Delivery Through Dark Store Expansion
  • 4.2.4 Personalized and Contactless Tech Integration
  • 4.2.5 Mobile-Optimized Shopping and Digital Payments
  • 4.2.6 Demand for Sustainable and Eco-Friendly Packaging
• 4.3 Market Restraints
  • 4.3.1 High High Delivery Fees and Surcharges Impact Affordabilitys
  • 4.3.2 Persistent Preference for In-Store Shopping
  • 4.3.3 Concerns Over Freshness and Quality
  • 4.3.4 Operational Complexities in Fulfillment
• 4.4 Supply-Chain Analysis
• 4.5 Technological Outlook
• 4.6 Regulatory Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Product Category
  • 5.1.1 Fresh and Perishable Goods
    • 5.1.1.1 Fresh Produce
    • 5.1.1.2 Dairy Products
    • 5.1.1.3 Meat, Poultry and Seafood
    • 5.1.1.4 Bakery
  • 5.1.2 Pantry Staples and Cooking Essentials
    • 5.1.2.1 Cereals, Grains, Pulses
    • 5.1.2.2 Cooking Oils
    • 5.1.2.3 Spices and Condiments
  • 5.1.3 Packaged and Convenience Foods
    • 5.1.3.1 Ready-to-Eat (RTE) and Ready-to-Cook (RTC) Foods
    • 5.1.3.2 Snacks
    • 5.1.3.3 Meat, Poultry and Seafood
    • 5.1.3.4 Confectionery
    • 5.1.3.5 Other Packaged Foods
  • 5.1.4 Beverages
  • 5.1.5 Personal Care Products
  • 5.1.6 Household Cleaning Products
  • 5.1.7 Baby Care Products
  • 5.1.8 Others
• 5.2 By Delivery Model
  • 5.2.1 Instant Delivery
  • 5.2.2 Same-Day Delivery
  • 5.2.3 Scheduled Delivery
  • 5.2.4 Other Models
• 5.3 By Platform Type
  • 5.3.1 Own Website/App
  • 5.3.2 Aggregator Platforms
  • 5.3.3 Others
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
  • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Italy
    • 5.4.2.4 France
    • 5.4.2.5 Spain
    • 5.4.2.6 Netherlands
    • 5.4.2.7 Poland
    • 5.4.2.8 Belgium
    • 5.4.2.9 Rest of Europe
  • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 Australia
    • 5.4.3.5 Indonesia
    • 5.4.3.6 South Korea
    • 5.4.3.7 Thailand
    • 5.4.3.8 Singapore
    • 5.4.3.9 Rest of Asia-Pacific
  • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Colombia
    • 5.4.4.4 Rest of South America
  • 5.4.5 Middle East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 United Arab Emirates
    • 5.4.5.4 Turkey
    • 5.4.5.5 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Nestle S.A.
  • 6.4.2 Unilever PLC
  • 6.4.3 The Kraft Heinz Company
  • 6.4.4 General Mills, Inc.
  • 6.4.5 PepsiCo, Inc.
  • 6.4.6 Danone S.A.
  • 6.4.7 Mondelez International, Inc.
  • 6.4.8 Mars, Incorporated
  • 6.4.9 The Coca-Cola Company
  • 6.4.10 The Procter & Gamble Company
  • 6.4.11 Colgate-Palmolive Company
  • 6.4.12 Reckitt Benckiser Group plc
  • 6.4.13 Grupo Bimbo, S.A.B. de C.V.
  • 6.4.14 Groupe Lactalis S.A.
  • 6.4.15 Arla Foods amba
  • 6.4.16 Gujarat Cooperative Milk Marketing Federation (GCMMF)
  • 6.4.17 Nissin Foods Holdings Co., Ltd.
  • 6.4.18 The Campbell's Company
  • 6.4.19 Conagra Brands, Inc.
  • 6.4.20 L'Oreal S.A.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK