차량용 인포테인먼트 시스템 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the in-vehicle infotainment system market size was valued at USD 28.88 billion in 2025 and is expected to increase from USD 31.08 billion in 2026 to USD 44.87 billion by 2031, growing at a CAGR of 7.62% over 2026-2031.

This report is Segmented by Component (Audio Unit, Display Unit, Navigation Unit, Communication Unit), Operating System (Android, Linux, QNX, Others), Installation Type (In-Dash Infotainment and Rear-Seat Infotainment), Vehicle Type (Passenger Cars, Light Commercial Vehicles, and Medium and Heavy Commercial Vehicles), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global In-Vehicle Infotainment System Market Trends and Insights

Emergence of Generative-AI Voice Assistants

Generative AI voice systems are changing how automakers define the role of an in-vehicle infotainment system market product. These tools can support natural requests and connect vehicle controls with navigation, media, and other digital services. BMW stated that its 2026 iX3 introduced a generative AI assistant and that the technology will expand across specified vehicle programs during 2026. This direction makes voice control a more central part of the cabin experience, particularly when drivers need to keep their attention on the road. Automakers that develop their own AI experience can retain greater control over customer data and product design. They also take on more responsibility for software development, testing, and ongoing support.

Increasing Demand for Advanced Vehicles

Electric vehicles and higher-trim models are bringing larger screens and richer digital functions into more vehicle classes. This broadens demand in the in-vehicle infotainment system market beyond premium models. Software-defined vehicle designs connect infotainment with other vehicle software, making the cockpit a more important integration point. Panasonic Automotive Systems said its infotainment system was selected for the new Toyota RAV4 and works with the Arene software platform for software updates. Such arrangements make it important for suppliers to provide systems that can work with an automaker's chosen software architecture. They also raise the competitive threshold for suppliers that offer only standalone hardware.

Cybersecurity Vulnerabilities in Connected Vehicles

As infotainment systems become a gateway to connected vehicle functions, cybersecurity becomes a design requirement. A security weakness can affect customer trust, software launch schedules, and approval processes. The in-vehicle infotainment system market must support secure software updates, access controls, and separation between entertainment functions and safety-related systems. European vehicle cybersecurity rules require manufacturers to manage cyber risks across applicable vehicle types and electronic systems. These obligations can increase development work for suppliers and automakers. They can also favor firms that already have established security engineering and testing processes.

Other drivers and restraints analyzed in the detailed report include:

1. Regulatory Mandates for eCall and Telematics
2. Growing Adoption of Connected-Car Data Services
3. Complexity in System Integration

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Display units held 42.98% of the in-vehicle infotainment system market share in 2025. Their position reflects the central role of the screen as the main point of interaction for navigation, media, and vehicle settings. Large touch displays are now used across a wider range of passenger vehicles. Suppliers are also combining display functions with audio and lighting features to simplify dashboard design. A cleaner dashboard layout can give automakers more freedom to shape the cabin around a consistent digital interface. Audio units remain important for cabin experience, while embedded navigation is facing pressure from cloud-based route guidance. The component mix is shifting toward systems that can handle higher levels of data, media, and connectivity. Automakers also need display systems that remain easy to read and operate in varied driving conditions.

Communication units are forecast to grow at a 13.12% CAGR through 2031, the fastest rate among components. This part of the in-vehicle infotainment system market supports cellular links, vehicle-to-everything communication, and connected services. The move toward newer eCall networks also increases the need for communication hardware that meets current requirements. A suitable communication unit helps an automaker manage updates, emergency functions, and service connections from a common platform. It also supports the steady exchange of information between the vehicle, the user, and approved external services. Suppliers with proven modem integration can be better positioned during vehicle design cycles. Demand also depends on the quality of network coverage and the pace at which automakers introduce connected features.

Android held 67.08% of the in-vehicle infotainment system market share in 2025. Its position reflects consumer familiarity and the availability of applications, voice services, and connected content. Android Automotive OS gives automakers an embedded operating system, while Android Auto supports phone-based mirroring. Google has described the wider use of its automotive software offerings across vehicle programs. This creates a practical route for automakers that want a recognizable user experience without building every service internally. It also makes integration with digital maps, media, and app ecosystems easier. A common software foundation can simplify user training and support as models are updated. The result is a stronger role for operating-system decisions in vehicle program planning.

Android is forecast to grow at a 15.84% CAGR through 2031, the fastest rate within the operating-system category. This expansion is tied to the wider use of software-defined vehicle platforms and over-the-air updates. The in-vehicle infotainment system market gains from operating systems that can support more applications and regular feature updates. These systems also allow automakers to adapt selected functions after the vehicle reaches the customer. Linux continues to have a role where customization and technical control are important. QNX also remains relevant in architectures that need established safety support or separation between functions.

Complete Report Scope:

• By Component
  • Audio Unit
  • Display Unit
  • Navigation Unit
  • Communication Unit
• By Operating System
  • Android
  • Linux
  • QNX
  • Others
• By Installation Type
  • In-dash Infotainment
  • Rear-seat Infotainment
• By Vehicle Type
  • Passenger Cars
  • Light Commercial Vehicles
  • Medium and Heavy Commercial Vehicles
• By Geography
  • North America
    • United States
    • Canada
    • Rest of North America
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Vietnam
    • Philippines
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Egypt
    • Turkey
    • South Africa
    • Rest of Middle East and Africa

Geography Analysis

Asia-Pacific held 37.78% of the in-vehicle infotainment system market share in 2025. China's large vehicle base and rapid adoption of digital cockpit features support regional demand. Japan and South Korea add established automotive suppliers and strong domestic automaker relationships. India offers demand for more cost-conscious cockpit designs as its passenger-vehicle base expands. Local automakers and suppliers are also influencing product design through faster development cycles and different customer preferences. This makes it important for global suppliers to adapt interfaces, content, and connectivity choices to each country. Panasonic Automotive Systems' work with Toyota on the new RAV4 shows how regional suppliers can secure programs intended for wide international distribution.

North America remains important because of its premium vehicle mix, mature connectivity infrastructure, and strong presence of technology providers. Automakers in the region are looking for systems that support connected services and familiar digital experiences. Europe has a related demand base, but regulatory requirements add a distinct reason to refresh telematics-capable vehicle systems. The European eCall framework supports the adoption of newer connectivity technologies and related vehicle integration work. Germany, the United Kingdom, and France continue to support demand through established vehicle manufacturing and premium brands. Other European markets contribute through mainstream vehicle programs and replacement demand.

The Middle East and Africa is forecast to grow at a 10.34% CAGR through 2031, the fastest regional rate. Rising vehicle imports and demand for well-equipped vehicles support the in-vehicle infotainment system market across selected countries. Gulf markets are particularly relevant for premium vehicle features and connected cabin services. South Africa, Turkey, and Egypt also provide manufacturing or distribution links to nearby markets. The region does not have one uniform demand pattern because income levels, vehicle fleets, and network conditions vary widely. South America remains more price sensitive, with Brazil and Argentina serving as the main sources of regional vehicle demand. Connectivity conditions, local service availability, and vehicle affordability will shape the pace of adoption across both regions.

1. Continental AG
2. Denso Corporation
3. Harman International
4. Pioneer Corporation
5. Panasonic Automotive Systems Co., Ltd.
6. Robert Bosch GmbH
7. Visteon Corporation
8. Alpine Electronics Inc.
9. Aptiv Plc
10. Desay SV
11. LG Electronics Inc.
12. Garmin Ltd.
13. TomTom International NV
14. Mitsubishi Electric Corporation
15. Nvidia Corporation
16. Qualcomm Technologies Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Emergence of Generative-AI Voice Assistants
  • 4.2.2 Increasing Demand for Advanced Vehicles
  • 4.2.3 Regulatory Mandates for eCall and Telematics
  • 4.2.4 Growing Adoption of Connected-Car Data Services
  • 4.2.5 Rising Integration of Smartphone Mirroring (CarPlay, Android Auto)
  • 4.2.6 Monetization of Cockpit Data and In-Car Commerce
• 4.3 Market Restraints
  • 4.3.1 Cybersecurity Vulnerabilities in Connected Vehicles
  • 4.3.2 Complexity in System Integration
  • 4.3.3 High Upfront Cost and Price Sensitivity in Emerging Markets
  • 4.3.4 Thermal and Power-Management Limits of High-Resolution OLED Displays
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers/Consumers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitute Products
  • 4.7.5 Intensity of Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD))

• 5.1 By Component
  • 5.1.1 Audio Unit
  • 5.1.2 Display Unit
  • 5.1.3 Navigation Unit
  • 5.1.4 Communication Unit
• 5.2 By Operating System
  • 5.2.1 Android
  • 5.2.2 Linux
  • 5.2.3 QNX
  • 5.2.4 Others
• 5.3 By Installation Type
  • 5.3.1 In-dash Infotainment
  • 5.3.2 Rear-seat Infotainment
• 5.4 By Vehicle Type
  • 5.4.1 Passenger Cars
  • 5.4.2 Light Commercial Vehicles
  • 5.4.3 Medium and Heavy Commercial Vehicles
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Rest of North America
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Indonesia
    • 5.5.4.6 Vietnam
    • 5.5.4.7 Philippines
    • 5.5.4.8 Australia
    • 5.5.4.9 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 Egypt
    • 5.5.5.4 Turkey
    • 5.5.5.5 South Africa
    • 5.5.5.6 Rest of Middle East and Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Market Share Analysis
• 6.3 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.3.1 Continental AG
  • 6.3.2 Denso Corporation
  • 6.3.3 Harman International
  • 6.3.4 Pioneer Corporation
  • 6.3.5 Panasonic Automotive Systems Co., Ltd.
  • 6.3.6 Robert Bosch GmbH
  • 6.3.7 Visteon Corporation
  • 6.3.8 Alpine Electronics Inc.
  • 6.3.9 Aptiv Plc
  • 6.3.10 Desay SV
  • 6.3.11 LG Electronics Inc.
  • 6.3.12 Garmin Ltd.
  • 6.3.13 TomTom International NV
  • 6.3.14 Mitsubishi Electric Corporation
  • 6.3.15 Nvidia Corporation
  • 6.3.16 Qualcomm Technologies Inc.

7 Market Opportunities & Future Outlook

• 7.1 White-space & Unmet-need Assessment