스트리밍 권리 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the streaming rights market size was valued at USD 39.36 billion in 2025 and is estimated to grow from USD 42.24 billion in 2026 to reach USD 60.01 billion by 2031, at a CAGR of 7.28% during the forecast period 2026-2031.

This report is Segmented by Rights (Exclusive Streaming Rights, Non-Exclusive Streaming Rights, and Windowed Streaming Rights), Content Type (Movies and Films, TV Shows and Episodic Content, and More), End User (OTT Platforms, Broadcasters, Telecom and Pay-TV Operators, and Media and Entertainment Companies), and Geography (North America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Global Streaming Rights Market Trends and Insights

Exclusive Sports and Live Event Rights Premiumization

Premium live programming is a major source of competition in the Streaming rights market because exclusive sports can attract subscribers and reduce cancellations. Amazon Prime Video's 11-year NBA media rights agreement showed that global digital platforms are willing to take long-term positions in major sports properties. Paramount+ also secured exclusive U.S. UFC rights beginning in 2026, which brought another major live property under a streaming-led distribution model. Rights owners can license more than the primary live feed, including alternate camera angles, commentary tracks, language feeds, real-time statistics, and data overlays. These assets can widen the set of rights available for negotiation and require services to coordinate production, delivery, and clearance before an event begins. The result is greater emphasis on exclusivity, packaging, and reliable live delivery at scale.

FAST, AVOD, and Ad-Supported Window Expansion

Ad-supported viewing is changing the order in which content moves through licensing windows. A title can first appear through a subscription service, then reach ad-supported viewers, and later be licensed more broadly. This sequencing can let owners protect the value of an early release while building later revenue from advertising and wider distribution. Titan OS expanded its European FAST distribution through an agreement with NBCUniversal Global TV Distribution in July 2026. The agreement covered the United Kingdom, Germany, Spain, Italy, the Nordic markets, and the Netherlands. This arrangement brings studios, device platforms, and ad-supported channel operators into the same licensing chain while giving older catalog programs renewed commercial use.

Fragmented Rights Ownership and Territorial Clearing Complexity

Territory-by-territory licensing continues to complicate global streaming releases. A co-production may give a streamer rights outside one country while a domestic broadcaster retains the national rights. That structure can create gaps in availability and reduce the reach of a coordinated advertising or promotional campaign. Each carve-out can require separate legal review, title delivery, payment terms, compliance monitoring, and communication with a different distribution partner. These tasks add cost even when the underlying program is the same across markets. The Streaming rights market, therefore, depends on careful clearance work when owners seek wider releases.

Other drivers and restraints analyzed in the detailed report include:

1. Cross-Border Localization and Multi-Territory Release Demand
2. Cloud-Native Rights Operations and Automated Avails Management
3. Escalating Content Licensing Costs and Margin Compression

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Exclusive streaming rights held 46.33% of the Streaming rights market size in 2025, making them the leading rights category. Their position reflects the value of content that a service can offer as unavailable elsewhere, particularly where viewers want immediate access. Exclusivity can support subscriber acquisition and can justify licensing fees that a non-exclusive agreement may not support. Sports and live events are important because their time-sensitive audience can make a premium, exclusive arrangement more valuable. Amazon's NBA agreement demonstrated the continued preference for high-value, exclusive live rights within the Streaming rights market.

Windowed streaming rights are projected to expand at a CAGR of 7.76% through 2031, the strongest rate in this rights group. These agreements let owners release a program through subscription, ad-supported, and broader licensing outlets in a planned sequence. A shorter window can help a title earn revenue from more than 1 route while preserving the value of its first release. Platforms can obtain appealing content without committing to a long exclusive term, which gives owners more room to manage later availability. Non-exclusive, sublicensing, clip, and format agreements remain useful parts of the Streaming rights market because they broaden the ways intellectual property can be licensed.

Complete Report Scope:

• By Rights
  • Exclusive Streaming Rights
  • Non-Exclusive Streaming Rights
  • Windowed Streaming Rights
  • Other Rights
• By Content Type
  • Movies and Films
  • TV Shows and Episodic Content
  • Documentaries
  • Other Content Types
• By End User
  • OTT Streaming Platforms
  • Broadcasters
  • Telecom and Pay-TV Operators
  • Media and Entertainment Companies
  • Other End Users
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Qatar
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Nigeria
    • Rest of Africa

Geography Analysis

North America held 42.62% of the Streaming rights market in 2025 and remained the largest regional licensing base. The United States supports this position through frequent sports renewals, major platform-studio groups, and a large group of streaming subscribers. Amazon's NBA agreement and Paramount+'s U.S. UFC agreement show the continued value of premium sports to regional buyers. Federal communications and copyright royalty frameworks affect the terms used for digital distribution. Active competition across sports, scripted programming, and live entertainment sustains rights bidding in the Streaming rights market.

Asia-Pacific is projected to expand at a CAGR of 8.24% through 2031, making it the fastest-growing geography. India is a major source of demand because local sports rights and telecom bundles can bring several services to a large consumer base. Jio's 2026 OTT bundle showed how connectivity providers can combine mobile access and entertainment access in one offer. Japan relies more on premium pricing and sports-led differentiation within a mature subscriber base, while China, South Korea, Australia, and Southeast Asia have distinct viewing and regulatory conditions. Localization rules, language needs, and varied service models make multi-territory agreements valuable but operationally demanding for the Streaming rights market.

Europe is the second-largest region by revenue, and its audiovisual market reached EUR 142 billion, equivalent to USD 155 billion, in 2024. The European Commission's review of the Audiovisual Media Services Directive can affect local content and investment duties for multi-territory services. South America has growing potential for streaming-first sports distribution, illustrated by CazeTV's rights to all 104 matches of the 2026 FIFA World Cup and to the 2026 Winter Olympics and 2028 Summer Olympics. The Middle East is supported by sports and entertainment investment, while Africa is developing from a lower base where FAST services can offer a more accessible entry point.

1. Netflix, Inc.
2. The Walt Disney Company
3. Warner Bros. Discovery, Inc.
4. Amazon.com, Inc.
5. Apple Inc.
6. Alphabet Inc.
7. Paramount Global
8. Comcast Corporation
9. Fox Corporation
10. Spotify Technology S.A.
11. Sony Group Corporation
12. TelevisaUnivision, Inc.
13. Viaplay Group AB
14. DAZN Group Limited
15. beIN MEDIA GROUP
16. Vubiquity, Inc.
17. Rightsline, Inc.
18. Whip Media Group, Inc.
19. FADEL, Inc.
20. Vistex, Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Exclusive Sports and Live Event Rights Premiumization
  • 4.2.2 FAST, AVOD, and Ad-Supported Window Expansion
  • 4.2.3 Cross-Border Localization and Multi-Territory Release Demand
  • 4.2.4 Cloud-Native Rights Operations and Automated Avails Management
  • 4.2.5 AI-Powered Metadata, Fingerprinting, and Rights Matching
  • 4.2.6 Bundled Distribution Deals Across Telco and Streaming Ecosystems
• 4.3 Market Restraints
  • 4.3.1 Fragmented Rights Ownership and Territorial Clearing Complexity
  • 4.3.2 Escalating Content Licensing Costs and Margin Compression
  • 4.3.3 Persistent Piracy, Leakage, and Unauthorized Restreaming
  • 4.3.4 Data Privacy, Localization, and Compliance Burden
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Rights
  • 5.1.1 Exclusive Streaming Rights
  • 5.1.2 Non-Exclusive Streaming Rights
  • 5.1.3 Windowed Streaming Rights
  • 5.1.4 Other Rights
• 5.2 By Content Type
  • 5.2.1 Movies and Films
  • 5.2.2 TV Shows and Episodic Content
  • 5.2.3 Documentaries
  • 5.2.4 Other Content Types
• 5.3 By End User
  • 5.3.1 OTT Streaming Platforms
  • 5.3.2 Broadcasters
  • 5.3.3 Telecom and Pay-TV Operators
  • 5.3.4 Media and Entertainment Companies
  • 5.3.5 Other End Users
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
  • 5.4.2 South America
    • 5.4.2.1 Brazil
    • 5.4.2.2 Argentina
    • 5.4.2.3 Chile
    • 5.4.2.4 Rest of South America
  • 5.4.3 Europe
    • 5.4.3.1 Germany
    • 5.4.3.2 United Kingdom
    • 5.4.3.3 France
    • 5.4.3.4 Italy
    • 5.4.3.5 Spain
    • 5.4.3.6 Rest of Europe
  • 5.4.4 Asia-Pacific
    • 5.4.4.1 China
    • 5.4.4.2 Japan
    • 5.4.4.3 India
    • 5.4.4.4 South Korea
    • 5.4.4.5 Australia
    • 5.4.4.6 Rest of Asia-Pacific
  • 5.4.5 Middle East
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 United Arab Emirates
    • 5.4.5.3 Qatar
    • 5.4.5.4 Rest of Middle East
  • 5.4.6 Africa
    • 5.4.6.1 South Africa
    • 5.4.6.2 Egypt
    • 5.4.6.3 Nigeria
    • 5.4.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Vendor Positioning Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Products and Services, Recent Developments)
  • 6.4.1 Netflix, Inc.
  • 6.4.2 The Walt Disney Company
  • 6.4.3 Warner Bros. Discovery, Inc.
  • 6.4.4 Amazon.com, Inc.
  • 6.4.5 Apple Inc.
  • 6.4.6 Alphabet Inc.
  • 6.4.7 Paramount Global
  • 6.4.8 Comcast Corporation
  • 6.4.9 Fox Corporation
  • 6.4.10 Spotify Technology S.A.
  • 6.4.11 Sony Group Corporation
  • 6.4.12 TelevisaUnivision, Inc.
  • 6.4.13 Viaplay Group AB
  • 6.4.14 DAZN Group Limited
  • 6.4.15 beIN MEDIA GROUP
  • 6.4.16 Vubiquity, Inc.
  • 6.4.17 Rightsline, Inc.
  • 6.4.18 Whip Media Group, Inc.
  • 6.4.19 FADEL, Inc.
  • 6.4.20 Vistex, Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment