기업 지식 관리 및 검색 분야 생성형 AI 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the generative AI in enterprise knowledge management and search market size is expected to increase from USD 6.18 billion in 2025 to USD 7.81 billion in 2026 and reach USD 27.43 billion by 2031, growing at a CAGR of 28.56% over 2026-2031.

This report is Segmented by Offering (Software Platforms and Services), Deployment Mode (Cloud, On-Premises, and Hybrid), Enterprise Size (Large Enterprises and SMEs), End User (IT and Telecom, BFSI, Healthcare and Life Sciences, Manufacturing, Retail, Government, and Other End Users), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Generative AI In Enterprise Knowledge Management and Search Market Trends and Insights

Rising Enterprise Knowledge Fragmentation Across SaaS Stacks

Enterprises often operate more than 125 SaaS applications with separate data models, access controls, and indexes. This structure makes cross-system retrieval difficult without a shared intelligence layer. Disconnected data from Salesforce, Confluence, Slack, and ServiceNow can degrade answer quality as AI programs expand. Knowledge workers can spend substantial time locating information or identifying colleagues who can help. A governed knowledge graph can provide a common foundation instead of linking each AI agent to isolated repositories. The generative AI in enterprise knowledge management and search market therefore benefits when organizations treat knowledge unification as an architectural priority.

Demand for Permission-Aware Semantic Search and Grounded Answers

Semantic search is gaining attention because incorrect access to privileged information creates legal and reputational exposure. Older keyword systems can rely on static permission caches that do not reflect current employee roles. This weakness may remain hidden until an audit identifies unauthorized access. Amazon Web Services made Amazon Bedrock Managed Knowledge Base generally available in June 2026 with real-time access-control-list enforcement in a managed retrieval-augmented generation service. Permission enforcement is becoming an infrastructure capability rather than an application setting. Financial services, healthcare, and government buyers are making retrieval-time permission accuracy a vendor selection requirement in the generative AI in enterprise knowledge management and search market.

Hallucination Risk and Limited Enterprise Trust in Incorrect or Unverifiable AI-Generated Answers

Hallucinated answers remain a significant concern for legal research, compliance reporting, and clinical decision support. Foundation models are probabilistic, and their reasoning can be difficult to inspect when errors occur. MIT CISR identified this opacity as a structural issue that organizations must manage rather than eliminate. Procurement teams in regulated fields can delay deployment when answers cannot be verified. Citation-backed outputs allow employees to trace statements to a retrievable document. Vendors that provide source attribution are better placed to address a core trust barrier in the generative AI in enterprise knowledge management and search market.

Other drivers and restraints analyzed in the detailed report include:

1. Shift From Static Search to Copilot-Led Knowledge Workflows
2. Faster Retrieval of Tribal Knowledge for Hybrid and Distributed Teams
3. Complex Integration With Legacy Repositories, Enterprise Applications, and Identity Systems

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Software platforms held 73.64% of the generative AI in enterprise knowledge management and search market share in 2025. Indexing engines, orchestration layers, and permission graphs form the foundation of knowledge retrieval systems. Buyers generally need this infrastructure before they can deploy a broader use case. Microsoft, Google, and Amazon Web Services can embed platform functions in existing enterprise agreements. This can make platform procurement an extension of wider infrastructure commitments. Platform demand also reflects the need to connect many repositories under a common set of controls.

Services are projected to grow at a CAGR of 29.47% from 2026 to 2031. Organizations need support for domain-specific tuning, retrieval-pipeline optimization, and governance design after initial implementation. These requirements often extend beyond a single deployment project. Agentic workflows also require continuing changes as systems move beyond single-turn queries. Service revenue can therefore shift toward recurring work rather than one-time configuration. Salesforce introduced Agentic Enterprise Search in its Spring 2026 release, using context from more than 200 external sources and coordinating multiple AI agents. This product direction shows how service requirements are becoming part of platform architecture in the generative AI in enterprise knowledge management and search market.

Cloud deployment held 78.21% of the generative AI in enterprise knowledge management and search market in 2025. Managed ingestion pipelines, elastic indexing, and SaaS connectors support this deployment preference. Cloud services can make it easier to connect common enterprise applications. They also reduce the need for organizations to manage core retrieval infrastructure internally. These benefits are especially relevant when data sources change frequently. The cloud model remains the main route for organizations seeking faster deployment.

Hybrid deployment is projected to grow at a CAGR of 29.92% through 2031. Regulated documents, legacy stores, and high-security repositories can require local indexing alongside cloud orchestration. On-premises systems remain relevant in defense, financial services, and healthcare due to strict data-residency requirements. IBM's watsonx.data Context capabilities support retrieval across hybrid environments with governance applied to the process. Hybrid deployments can preserve access to sensitive data while still supporting modern orchestration tools. This makes them relevant to organizations with mixed technology estates in the generative AI in enterprise knowledge management and search market.

Complete Report Scope:

• By Offering
  • Software Platforms
  • Services
• By Deployment Mode
  • Cloud
  • On-Premises
  • Hybrid
• By Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
• By End User
  • IT and Telecom
  • BFSI
  • Healthcare and Life Sciences
  • Manufacturing
  • Retail and E-Commerce
  • Government and Public Sector
  • Other End Users
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Rest of Africa

Geography Analysis

North America held 40.86% of the generative AI in enterprise knowledge management and search market share in 2025. The region benefits from a high concentration of SaaS-native enterprises and cloud infrastructure. The United States leads demand across the product stack. Fortune 500 buyers, technology companies, and a developed vendor base support this position. Dedicated knowledge platforms have gained traction as organizations consolidate AI spending. Canada contributes growing demand, while Mexico benefits from shared-service centers that are building AI-enabled knowledge operations.

Asia-Pacific is projected to grow at a CAGR of 30.74% through 2031. China, India, South Korea, and Australia are increasing enterprise digitalization activity. India's technology services sector supports demand from domestic enterprises and multinational clients. Multilingual retrieval is relevant for its varied regional workforce. South Korean manufacturing groups and telecom companies use domain-specific retrieval for engineering documentation. Japan and Australia are advancing more gradually, taking privacy and compliance considerations into account. The OECD reported that the gap in AI adoption between larger firms and SMEs remained pronounced across Asia-Pacific economies in 2025.

Europe is the second-largest regional area for the generative AI in enterprise knowledge management and search market. Germany, the United Kingdom, and France generate much of the region's enterprise spending. The EU AI Act creates transparency and oversight requirements for relevant AI applications. This favors platforms that provide citation provenance and access logs. South America is emerging, with early adoption in Brazilian and Argentine financial services and retail. Saudi Arabia and the United Arab Emirates are supporting demand through government digitalization programs. Africa remains at an earlier stage, with South Africa and Egypt among the initial commercial locations for financial services and telecommunications deployments.

1. Microsoft Corporation
2. Google LLC
3. Amazon Web Services, Inc.
4. Salesforce, Inc.
5. Glean Technologies, Inc.
6. ServiceNow, Inc.
7. International Business Machines Corporation
8. Elastic N.V.
9. Coveo Solutions Inc.
10. Lucidworks, Inc.
11. Sinequa SAS
12. Algolia SAS
13. Open Text Corporation
14. Guru Technologies, Inc.
15. Atlassian Corporation Plc
16. Notion Labs, Inc.
17. Moveworks, Inc.
18. Kore.ai, Inc.
19. Vectara, Inc.
20. SAP SE

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Enterprise Knowledge Fragmentation Across SaaS Stacks
  • 4.2.2 Demand for Permission-Aware Semantic Search and Grounded Answers
  • 4.2.3 Shift From Static Search to Copilot-Led Knowledge Workflows
  • 4.2.4 Faster Retrieval of Tribal Knowledge for Hybrid and Distributed Teams
  • 4.2.5 Model Governance Pressure, Auditability, and Citation-Backed Answers
  • 4.2.6 Domain-Specific Context Graphs and Agentic Retrieval Improving Accuracy
• 4.3 Market Restraints
  • 4.3.1 Hallucination Risk and Limited Enterprise Trust in Incorrect or Unverifiable AI-Generated Answers
  • 4.3.2 Complex Integration With Legacy Repositories, Enterprise Applications, and Identity Systems
  • 4.3.3 Data Privacy, Access Control, Data Residency, and Regulatory Compliance Challenges
  • 4.3.4 Poor Content Quality, Outdated Knowledge, and Inconsistent Enterprise Taxonomies
• 4.4 Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technology Architecture and Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Industry Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Offering
  • 5.1.1 Software Platforms
  • 5.1.2 Services
• 5.2 By Deployment Mode
  • 5.2.1 Cloud
  • 5.2.2 On-Premises
  • 5.2.3 Hybrid
• 5.3 By Enterprise Size
  • 5.3.1 Large Enterprises
  • 5.3.2 Small and Medium Enterprises
• 5.4 By End User
  • 5.4.1 IT and Telecom
  • 5.4.2 BFSI
  • 5.4.3 Healthcare and Life Sciences
  • 5.4.4 Manufacturing
  • 5.4.5 Retail and E-Commerce
  • 5.4.6 Government and Public Sector
  • 5.4.7 Other End Users
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia
    • 5.5.4.6 Rest of Asia-Pacific
  • 5.5.5 Middle East
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 Turkey
    • 5.5.5.4 Rest of Middle East
  • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Egypt
    • 5.5.6.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Competitive Positioning Analysis
• 6.3 Strategic Moves
• 6.4 Market Share Analysis
• 6.5 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.5.1 Microsoft Corporation
  • 6.5.2 Google LLC
  • 6.5.3 Amazon Web Services, Inc.
  • 6.5.4 Salesforce, Inc.
  • 6.5.5 Glean Technologies, Inc.
  • 6.5.6 ServiceNow, Inc.
  • 6.5.7 International Business Machines Corporation
  • 6.5.8 Elastic N.V.
  • 6.5.9 Coveo Solutions Inc.
  • 6.5.10 Lucidworks, Inc.
  • 6.5.11 Sinequa SAS
  • 6.5.12 Algolia SAS
  • 6.5.13 Open Text Corporation
  • 6.5.14 Guru Technologies, Inc.
  • 6.5.15 Atlassian Corporation Plc
  • 6.5.16 Notion Labs, Inc.
  • 6.5.17 Moveworks, Inc.
  • 6.5.18 Kore.ai, Inc.
  • 6.5.19 Vectara, Inc.
  • 6.5.20 SAP SE

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment