Web3 마케팅 서비스 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the web3 marketing services market size was valued at USD 2.07 billion in 2025 and is estimated to grow from USD 2.45 billion in 2026 to reach USD 5.62 billion by 2031, at a CAGR of 18.06% during the forecast period (2026-2031).

This report is Segmented by Service Type (Community Building and Management, Token-Based Campaigns and Incentives Programs, NFT-Based Engagement and Loyalty, Web3 Advertising and Performance Marketing, and More), by End User (Web3 Infrastructure Providers, Decentralized Finance Platforms, NFT and Gaming Projects, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Web3 Marketing Services Market Trends and Insights

Rising Crypto-Native Brand Budget Allocation

Protocol treasuries and decentralized autonomous organizations have moved from irregular promotion spending toward formal marketing budgets, which gives agencies a clearer basis for retainer work and multi-period planning in the Web3 marketing services market. Aave governance records included a USD 750,000 allocation for events and sponsorships in 2025, while Arbitrum governance considered a USD 1.5 million events and brand activation allocation for the same cycle. Both examples place marketing resources within a public governance process instead of treating promotion as a last-minute launch expense. Token holders can review the proposed use of funds, so agencies must explain how each campaign supports practical protocol objectives. Wallet acquisition costs, changes in total value locked, and referral conversions are examples of measures that can be presented for community review. An agency that can connect these measures to clear on-chain outcomes has a stronger basis for selection than one that provides only creative work or standard engagement totals.

Growth of Wallet-Based Audience Targeting

Wallet-based targeting allows campaigns to reach users with verified on-chain activity instead of audiences inferred from browser behavior, making it an important acquisition tool in the Web3 marketing services market. Addressable reported that its data covered more than 23 million matched wallet owners across 7 blockchains and more than 450 on-chain metrics. In June 2026, it reported that a top-3 global crypto exchange generated more than 3,200 quality application installs through a wallet-targeted campaign. The reported result shows why the cost per verified wallet connection can be more meaningful than the cost per click when the intended audience already uses crypto products. Wallet identifiers can be matched to social media profiles, allowing agencies to retarget crypto-active audiences on mainstream channels without relying on cookie-based tracking. Agencies can also define audiences by protocol interactions, token holdings, or governance activity, giving them a capability that general digital agencies may not readily reproduce.

Platform and Ad Network Policy Volatility

Changes to platform advertising rules can disrupt live crypto campaigns and pose immediate operational risk for agencies. Google, Meta, and TikTok each changed policies for crypto and digital asset advertising at least once between 2024 and mid-2026, requiring agencies to revisit account conditions, audience lists, and creative approvals. The Federal Trade Commission's Endorsement Guides set disclosure expectations for social media endorsements, including endorsements that use AI-generated content. Agencies must therefore manage platform rules and disclosure obligations simultaneously, often for clients who prefer performance-based fees. This adds work that may be difficult to recover through pricing and can make campaign delivery less predictable. It can also shift spending toward crypto-native ad networks and community distribution, reducing the opportunity for agencies dependent on a single mainstream platform.

Other drivers and restraints analyzed in the detailed report include:

1. Expansion of On-Chain Attribution and Analytics
2. Token-Gated Community Monetization
3. Attribution Gaps Across Wallet and Off-Chain Journeys

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Community Building and Management accounted for 31.26% of the Web3 marketing services market share in 2025. For protocols and token projects, active participants, governance turnout, and Discord engagement can indicate token liquidity and protocol adoption. This makes community activity a primary part of brand strategy rather than a supporting communication function. NFT-Based Engagement and Loyalty services, along with Token-Based Campaigns and Incentives Programs, occupied the middle of the service mix. These offerings can serve as promotional tools and product features simultaneously. An NFT loyalty credential, for example, can promote a brand while giving the recipient a verifiable on-chain asset. Web3 Advertising and Performance Marketing is generally used by protocols that prioritize measurable wallet acquisition during earlier product stages. Public relations, content production, and search engine optimization remain supporting services across client types.

Influencer and Creator Marketing is projected to expand at a CAGR of 22.34% from 2026 to 2031. Protocols often use creators because mainstream advertising channels may not reach crypto-native audiences with the same level of relevance. Coin Bureau acquired a strategic stake in KOLLAB in 2025, reflecting its interest in combining crypto media discovery with creator campaign execution. The KOLLAB reported more than 250 curated creator relationships and a reach of nearly 50 million crypto users globally. Creator programs are also shifting toward performance-linked agreements that include disclosure requirements. This can replace flat-fee arrangements when paid promotion standards become more visible to clients and regulators. The Web3 marketing services industry favors agencies that can activate international KOL networks while meeting brand-safety and contracting expectations. These capabilities matter most where clients seek measurable results and access to trusted crypto communities.

Complete Report Scope:

• By Service Type
  • Community Building and Management
  • Token-Based Campaigns and Incentives Programs
  • NFT-Based Engagement and Loyalty
  • Web3 Advertising and Performance Marketing
  • Influencer and Creator Marketing
  • Other Service Types
• By End User
  • Web3 Infrastructure Providers
  • Decentralized Finance Platforms
  • NFT and Gaming Projects
  • Traditional Enterprises and Consumer Brands
  • Other End Users
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • United Arab Emirates
    • Saudi Arabia
    • South Africa
    • Rest of Middle East and Africa

Geography Analysis

North America accounted for 36.72% of the Web3 marketing services market share in 2025. The region benefits from concentrated crypto capital markets, funded protocols, and established on-chain attribution infrastructure. The United States remained the largest national market in the region. Blockchain venture investment, retail crypto ownership, and extensive KOL networks on X and YouTube supported demand across community, advertising, and analytics services. Canada added demand from a fintech-adjacent blockchain ecosystem where compliance-focused growth work is relevant. Mexico created a separate opportunity for community-building services designed for Spanish-language audiences. Together, these factors helped North America retain a leading position in the Web3 marketing services market.

Asia-Pacific is projected to expand at a CAGR of 21.56% from 2026 to 2031. South Korea is a high-intensity retail crypto setting, where Financial Intelligence Unit-registered won-denominated exchanges, including Upbit and Bithumb, concentrate retail liquidity. Korean-language KOL work and Kakao channel campaigns can carry higher prices when audience quality is verified. Japan has structured oversight under the Financial Services Agency, which makes compliant crypto advertising a specialized activity. Singapore's Digital Token Service Provider regime under the Financial Services and Markets Act took effect on June 30, 2025. The regime addressed requirements for Singapore-incorporated firms serving overseas clients and reinforced the city-state's role as a regional hub where compliance affects agency positioning.

Europe is mature but has been reshaped by compliance requirements under the European Union's Markets in Crypto-Assets Regulation. The framework separated agencies with crypto-asset service provider-ready campaign infrastructure from those without. Germany and France supported continental demand, while the United Kingdom retained a separate Financial Conduct Authority financial promotions framework. This creates a dual-compliance environment for agencies operating across European markets. In South America, Brazil has created a developing opportunity through smartphone use, retail crypto activity supported by Pix payments, and increasing decentralized finance activity. The Middle East and Africa remained at an earlier stage, although Dubai and Abu Dhabi attracted protocol headquarters and demand for English- and Arabic-language KOL and public relations services. South Africa remained an anchor for the developing sub-Saharan ecosystem, making regional language and compliance knowledge important for the Web3 marketing services market.

1. Coinbound, LLC
2. Lunar Strategy B.V.
3. Blockchain Marketing Ninja
4. MarketAcross Ltd.
5. ReBlonde Ltd.
6. Coinpresso
7. NinjaPromo Ltd.
8. ICODA
9. Solus Agency
10. Coinband
11. Blockwiz
12. CryptoVirally
13. CryptoPR
14. FINPR
15. Buzz Dealer
16. GuerrillaBuzz
17. Flexe.io
18. Hype Partners Ltd.
19. Omni Agency
20. Crynet
21. Proleo.io

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Crypto Native Brand Budget Allocation
  • 4.2.2 Growth of Wallet Based Audience Targeting
  • 4.2.3 Expansion of On-Chain Attribution and Analytics
  • 4.2.4 Token-Gated Community Monetization
  • 4.2.5 Metaverse and Virtual Event Brand Activation
  • 4.2.6 Compliance First Web3 Growth Specialist Demand
• 4.3 Market Restraints
  • 4.3.1 Platform and Ad Network Policy Volatility
  • 4.3.2 Attribution Gaps Across Wallet and Off-Chain Journeys
  • 4.3.3 Budget Pullback After Token and NFT Demand Cooling
  • 4.3.4 Regulatory Sensitivity Around Crypto Promotions
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value Chain Analysis
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Service Type
  • 5.1.1 Community Building and Management
  • 5.1.2 Token-Based Campaigns and Incentives Programs
  • 5.1.3 NFT-Based Engagement and Loyalty
  • 5.1.4 Web3 Advertising and Performance Marketing
  • 5.1.5 Influencer and Creator Marketing
  • 5.1.6 Other Service Types
• 5.2 By End User
  • 5.2.1 Web3 Infrastructure Providers
  • 5.2.2 Decentralized Finance Platforms
  • 5.2.3 NFT and Gaming Projects
  • 5.2.4 Traditional Enterprises and Consumer Brands
  • 5.2.5 Other End Users
• 5.3 By Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
  • 5.3.2 South America
    • 5.3.2.1 Brazil
    • 5.3.2.2 Argentina
    • 5.3.2.3 Chile
    • 5.3.2.4 Rest of South America
  • 5.3.3 Europe
    • 5.3.3.1 Germany
    • 5.3.3.2 United Kingdom
    • 5.3.3.3 France
    • 5.3.3.4 Italy
    • 5.3.3.5 Spain
    • 5.3.3.6 Rest of Europe
  • 5.3.4 Asia-Pacific
    • 5.3.4.1 China
    • 5.3.4.2 Japan
    • 5.3.4.3 India
    • 5.3.4.4 South Korea
    • 5.3.4.5 Australia
    • 5.3.4.6 Rest of Asia-Pacific
  • 5.3.5 Middle East and Africa
    • 5.3.5.1 United Arab Emirates
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 South Africa
    • 5.3.5.4 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Coinbound, LLC
  • 6.4.2 Lunar Strategy B.V.
  • 6.4.3 Blockchain Marketing Ninja
  • 6.4.4 MarketAcross Ltd.
  • 6.4.5 ReBlonde Ltd.
  • 6.4.6 Coinpresso
  • 6.4.7 NinjaPromo Ltd.
  • 6.4.8 ICODA
  • 6.4.9 Solus Agency
  • 6.4.10 Coinband
  • 6.4.11 Blockwiz
  • 6.4.12 CryptoVirally
  • 6.4.13 CryptoPR
  • 6.4.14 FINPR
  • 6.4.15 Buzz Dealer
  • 6.4.16 GuerrillaBuzz
  • 6.4.17 Flexe.io
  • 6.4.18 Hype Partners Ltd.
  • 6.4.19 Omni Agency
  • 6.4.20 Crynet
  • 6.4.21 Proleo.io

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment