미디어, 광고 및 엔터테인먼트용 블록체인 시장 : 점유율 분석, 산업 동향 및 통계 데이터, 성장 예측(2026-2031년)

According to Mordor Intelligence, the blockchain in media, advertising, and entertainment market size in 2026 is estimated at USD 4.46 billion, growing from 2025 value of USD 2.87 billion with 2031 projections showing USD 40.44 billion, growing at 55.42% CAGR over 2026-2031.

This report is Segmented by Type of Blockchain (Public, Private, and Consortium/Hybrid), Enterprise Size (Small and Medium Enterprises and Large Enterprises), Application (Licensing and Rights Management, Digital Advertising, and More), Media Segment (Music, Film and TV, Advertising Content, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Blockchain In Media, Advertising, And Entertainment Market Trends and Insights

Tokenization of Royalty Streams

Tokenizing royalties embeds payout logic into smart contracts that execute instantly when content is streamed or screened, compressing settlement cycles from close to two years to near real-time. Independent musicians receive 85-95% of streaming income, a sharp reversal of legacy splits, while fans obtain fractional ownership in song catalogs, deepening loyalty and liquidity. Venture funding reached USD 55 million in 2024 for startups that fractionalize back-catalog assets, signalling strong investor confidence in the blockchain in the media, advertising, and entertainment market. Film studios are piloting similar models, using on-chain box-office oracles to trigger residuals and eliminate accounting disputes. As these contracts eliminate reconciliation friction, they help expand blockchain adoption in the media, advertising, and entertainment markets, with increased penetration across music and visual media.

Disintermediation between Creators and Audience

Blockchain video networks enable creators to stream content directly to viewers without surrendering 30-50% of their platform fees, thereby securing higher margins and reducing cash-collection cycles. Theta's edge-node incentives drop delivery costs by roughly 60%, while NFT pre-sales now bankroll independent films before cameras roll. Cross-border micro-payments in stablecoins circumvent currency controls, turning globally scattered fan communities into instant financiers. Pilot data from 2024 indicate that over 40 projects have been funded through NFT sales, demonstrating tangible momentum behind the blockchain in the media, advertising, and entertainment sectors. In regions with patchy banking rails, creators collect funds in minutes rather than weeks, underscoring blockchain's ability to undercut entrenched intermediaries.

Lack of Standardization and Interoperability

Digital assets minted on Ethereum seldom interoperate natively with rights contracts on Polygon, forcing right-holders to juggle parallel inventories. Only a fifth of media projects have implemented emerging token-taxonomy frameworks, limiting asset portability and liquidity. Bridge protocols like CCIP and LayerZero facilitate transfers while incurring gas costs and introducing additional attack surfaces, as they lack shared metadata schemas for sync and mechanical licenses, and automated royalty aggregation stalls. Consequently, enterprises may delay investment, tempering their adoption of blockchain in media, advertising, and entertainment markets until standards converge.

Other drivers and restraints analyzed in the detailed report include:

1. Need to Curb Programmatic Advertising Fraud
2. Demand for Secure and Faster Transactions
3. Regulatory Uncertainty for Tokenized Revenue

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Consortium and hybrid networks are projected to grow at a rapid 60.02% CAGR, far outstripping public-chain momentum, despite public blockchains holding 46.85% of the blockchain in media, advertising, and entertainment market in 2025. Permissioned governance offers selective data disclosure, a must for studios guarding prerelease content. Hybrid models hash contract fingerprints onto Ethereum, preserving public auditability while keeping deal terms private, thereby mitigating the risk of leaks. Private Hyperledger instances reached 5,000 TPS during a Hollywood pilot, reaffirming the performance edge for post-production workflows. Yet, public chains retain value for creators chasing global NFT liquidity, underscoring a dual-stack future across the blockchain in the media, advertising, and entertainment market.

Hybrid adoption also benefits from on-chain privacy tools, such as zero-knowledge proofs, which mask sensitive fields while allowing public confirmation of royalty splits. Studio consortia can now validate that payments occurred without exposing exact amounts to rivals. As open-source frameworks mature, integration friction falls, encouraging more mid-tier broadcasters to migrate. Over the forecast horizon, hybrid architectures are expected to anchor 40% of new deployments, solidifying their status as the default enterprise pattern for the blockchain in the media, advertising, and entertainment market.

Although large enterprises controlled 63.10% of transactional value in 2025, SMEs are closing fast with a 59.85% CAGR through 2031. Ready-made contract templates from Thirdweb and Alchemy shrink development cycles from months to weeks. Managed node services on AWS and Azure, further lower cost, letting studios spin up environments for under USD 50,000, compared with six-figure custom builds earlier. An artist survey revealed that blockchain usage is expected to triple to 38% by 2024, highlighting grassroots momentum across the blockchain in media, advertising, and entertainment market.

SME traction is especially acute in South America and Southeast Asia, where creators lack entrenched distribution partners yet boast large online audiences. Token-gated streaming concerts in Brazil attracted 5,000 artists within six months, demonstrating that small players can punch above their weight when equipped with Web3 infrastructure. As no-code tooling proliferates, SMEs could surpass large enterprises in new project count by 2028, tilting the competitive balance within the blockchain in the media, advertising, and entertainment market.

Complete Report Scope:

• By Type of Blockchain
  • Public
  • Private
  • Consortium / Hybrid
• By Enterprise Size
  • Small and Medium Enterprises
  • Large Enterprises
• By Appliaction
  • Licensing and Rights Management
  • Digital Advertising
  • Smart Contracts
  • Payments
  • Online Gaming
  • Live Streaming
  • Other Applications
• By Media Segment
  • Music
  • Film and TV
  • Advertising Content
  • Gaming
  • Sports
  • News and Publishing
  • Other Media Segments
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Egypt
      • Rest of Africa

Geography Analysis

North America contributed 38.40% of the revenue in 2025, with California studios accounting for over 60% of the regional spend amid robust venture backing. Canada's tax incentives anchor blockchain gaming in Toronto and Vancouver, whereas Mexico's adoption lags but gains impetus from remittance-driven stablecoin flows. The region's early lead shifts focus toward scaling concerns, cross-chain orchestration, and regulatory compliance platforms; yet, its growth rate now trails emerging hotspots, reflecting market maturity within the blockchain industry in media, advertising, and entertainment.

Asia-Pacific is forecast to soar at 60.35% CAGR, the fastest worldwide. China's state-run Blockchain-based Service Network enables compliant NFT-like "digital collectibles," circumventing crypto trading bans. Japan's Web3 roadmap supplies tax carve-outs that spur Sony and Bandai Namco to launch blockchain games. India's Bollywood NFTs target a vast diaspora, and South Korea's K-pop tokens sell out instantly, generating templates for fan-sourced financing. Australia and Southeast Asia contribute modest shares today but capitalize on improved payment rails by integrating blockchain technology into regional content-export strategies that stitch together the media, advertising, and entertainment market.

Europe, South America, the Middle East, and Africa fill the remainder. MiCA provides legal certainty that accelerates the development of German and U.K. rights registries. France's luxury houses merge couture with film NFTs, enhancing experiential marketing. Brazil and Argentina utilize stablecoins to mitigate the drag of inflation, although infrastructure deficits slow their adoption. Dubai and Riyadh leverage free-zone perks to magnetize Web3 studios, while Nigeria pilots blockchain music streams targeting diaspora downloads. Collectively, these diverse initiatives underscore the global reach of blockchain in the media, advertising, and entertainment sectors.

1. IBM Corporation
2. Microsoft Corporation
3. Ernst and Young Global Limited
4. The Bitfury Group Limited
5. SAP SE
6. Accenture plc
7. Amazon Web Services Inc.
8. Oracle Corporation
9. Infosys Limited
10. ConsenSys Software Inc.
11. R3 HoldCo LLC
12. Dapper Labs Inc.
13. Livepeer Inc.
14. Theta Labs Inc.
15. VeChain Foundation
16. Animoca Brands Corporation Limited
17. Chainalysis Inc.
18. Mattereum Limited
19. Rally Network PBC
20. Braintrust Holdings LLC

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Commoditization of Content and Piracy
  • 4.2.2 Disintermediation between Creators and Audience
  • 4.2.3 Demand for Secure and Faster Transactions
  • 4.2.4 Need to Curb Programmatic Advertising Fraud
  • 4.2.5 Decentralized Autonomous Production Studios
  • 4.2.6 Tokenization of Royalty Streams
• 4.3 Market Restraints
  • 4.3.1 Lack of Standardization and Interoperability
  • 4.3.2 Expensive and Time-Consuming Deployment
  • 4.3.3 Regulatory Uncertainty for Tokenized Revenue
  • 4.3.4 Carbon Footprint Concerns of Energy-Intensive Chains
• 4.4 Industry Value Chain Analysis
• 4.5 Impact of Macroeconomic Factors
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitute Products
  • 4.8.5 Intensity of Competitive Rivalry
• 4.9 Investment Analysis

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Type of Blockchain
  • 5.1.1 Public
  • 5.1.2 Private
  • 5.1.3 Consortium / Hybrid
• 5.2 By Enterprise Size
  • 5.2.1 Small and Medium Enterprises
  • 5.2.2 Large Enterprises
• 5.3 By Appliaction
  • 5.3.1 Licensing and Rights Management
  • 5.3.2 Digital Advertising
  • 5.3.3 Smart Contracts
  • 5.3.4 Payments
  • 5.3.5 Online Gaming
  • 5.3.6 Live Streaming
  • 5.3.7 Other Applications
• 5.4 By Media Segment
  • 5.4.1 Music
  • 5.4.2 Film and TV
  • 5.4.3 Advertising Content
  • 5.4.4 Gaming
  • 5.4.5 Sports
  • 5.4.6 News and Publishing
  • 5.4.7 Other Media Segments
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia
    • 5.5.4.6 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 Saudi Arabia
      • 5.5.5.1.2 United Arab Emirates
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Nigeria
      • 5.5.5.2.3 Egypt
      • 5.5.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 IBM Corporation
  • 6.4.2 Microsoft Corporation
  • 6.4.3 Ernst and Young Global Limited
  • 6.4.4 The Bitfury Group Limited
  • 6.4.5 SAP SE
  • 6.4.6 Accenture plc
  • 6.4.7 Amazon Web Services Inc.
  • 6.4.8 Oracle Corporation
  • 6.4.9 Infosys Limited
  • 6.4.10 ConsenSys Software Inc.
  • 6.4.11 R3 HoldCo LLC
  • 6.4.12 Dapper Labs Inc.
  • 6.4.13 Livepeer Inc.
  • 6.4.14 Theta Labs Inc.
  • 6.4.15 VeChain Foundation
  • 6.4.16 Animoca Brands Corporation Limited
  • 6.4.17 Chainalysis Inc.
  • 6.4.18 Mattereum Limited
  • 6.4.19 Rally Network PBC
  • 6.4.20 Braintrust Holdings LLC

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment