사료용 목초 시장 : 점유율 분석, 업계 동향·통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the forage feed market size was valued at USD 93.20 billion in 2025 and estimated to grow from USD 97.80 billion in 2026 to reach USD 128.30 billion by 2031, at a CAGR of 5.60% during the forecast period (2026-2031).

This report is Segmented by Product Type (Alfalfa Hay, Timothy Hay, and More), by Livestock Type (Dairy Cattle, Beef Cattle, and More), by Form (Bales, Pellets, and More), by Distribution Channel (Feed Mills, Direct Farm Supply, and More), and by Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

Global Forage Feed Market Trends and Insights

Expanding Large-Scale Dairy and Beef Operations

Vertical integration among large-scale dairies and beef feedlots is transforming procurement practices. Operations with more than 5,000 head are increasingly entering into multi-year forage contracts. These agreements ensure consistent volume and protein specifications in exchange for fixed pricing, reducing exposure to spot-market fluctuations. This approach enables nutritionists to formulate rations with consistent dry matter content, improving feed conversion ratios by 8% to 12% in intensive dairy systems . In these regions, state-backed cooperatives are constructing centralized hay-storage facilities with capacities of up to 50,000 metric tons to mitigate seasonal price volatility. This reflects the perception among Asian dairy processors that North American forage is a premium input, justifying container freight rates exceeding USD 150 per metric tons.

Methane-Mitigation Policies Favoring High-Fiber Forage

Governments in Canada, the European Union, and New Zealand are implementing enteric methane reduction targets that encourage dairy and beef producers to incorporate higher proportions of digestible fiber into livestock rations. This shift promotes the use of legume-based forages over grain-heavy concentrates. This initiative provides a revenue stream that can offset up to 8% of total feed costs for operations that document baseline and post-intervention emissions. Policy incentivizes the adoption of high-fiber forage blends that reduce enteric fermentation and qualify for rebates under the country's Emissions Trading Scheme. Additionally, feed-grade additives such as 3-nitrooxypropanol (3-NOP) and biochar are being tested in combination with legume hay to achieve methane reductions exceeding 20%.

Weather Volatility and Drought Risk

Consecutive drought years in the United States Great Plains, Australia, and Argentina reduced alfalfa and grass-hay yields by 10% to 15% in 2024 and 2025. This compelled importers in Japan, South Korea, and the United Arab Emirates to diversify their sourcing strategies and accept higher landed costs. In mid-2025, the United States Drought Monitor classified 42% of the alfalfa-producing counties in California, Nevada, and Idaho as experiencing severe to exceptional drought conditions. This resulted in an average 18% reduction in first-cutting yields and drove spot-market prices for premium alfalfa above USD 320 per metric ton, representing a 25% increase from 2024 levels . Climate models predict that by 2030, extreme-heat days exceeding 35 degrees Celsius will increase by 20% to 30% across major forage-producing regions.

Other drivers and restraints analyzed in the detailed report include:

1. Carbon-Credit Upside from Nitrogen-Fixing Forage Legumes
2. Rising Demand for High-Protein Meat and Dairy
3. Stricter Phytosanitary Barriers on Cross-Border Hay Trade

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Alfalfa hay was the largest segment, led with 37.4% of the forage feed market share in 2025, underscoring its position as a preferred forage for high-producing dairy cattle. This preference is attributed to its crude protein content exceeding 18% and a relative feed value above 150. Market incentives, including voluntary carbon credit schemes and regulatory emission caps, are encouraging intensive cattle farms to allocate larger budgets to high-fiber, low-protein blends that enhance rumen function. Suppliers are now offering probiotic-infused inoculants and moisture-controlled wrapping, which can extend shelf life by up to eight months.

Clover and other legume hay will be the fastest-growing segment and are projected to expand at a 7.8% CAGR through 2031, marking the fastest growth among all product types. This growth is driven by clover's nitrogen-fixing properties, which enable growers to eliminate the annual synthetic fertilizer costs of USD 80-120 per acre. Additionally, clover supports soil carbon sequestration, qualifying growers for carbon offset payments under protocols administered by Verra and the Climate Action Reserve. The symbiotic root nodules of clover fix atmospheric nitrogen, reducing reliance on synthetic fertilizers and contributing to verified carbon offsets.

Dairy cattle were the largest segment, accounting for 42.6% of the forage feed market share in 2025, driven by intensive operations in North America, Europe, and the Asia-Pacific. These operations formulated total mixed rations with 40% to 55% forage inclusion to support rumen health and maintain milk-fat content above 3.8%. Japan and South Korea collectively imported 450,000 metric tons of timothy and alfalfa hay in 2025. Japanese dairy cooperatives specified protein content above 18% and moisture levels below 12% to optimize milk-fat yields in Holstein herds, which averaged 10,000 kilograms per lactation. The European Union's Farm to Fork strategy aimed to reduce agricultural greenhouse gas emissions by 30% by 2030.

Poultry will be the fastest-growing segment, advancing at a 6.9% CAGR through 2031. Integrators in the United States, Europe, and Southeast Asia are incorporating chopped alfalfa into layer rations to meet cage-free egg standards, which require a minimum fiber intake of 5% to 7% by weight . Population growth and rising per capita incomes in Asia and Africa are driving increased animal protein consumption. Middle-income households in countries such as India, Indonesia, and Nigeria are transitioning from plant-based diets to include poultry at rates that exceed domestic forage production capacity. Chopped and chaffed forage is particularly appealing to poultry integrators blending alfalfa into layer rations. Additionally, dairy operations use fermented haylage and silage additives to maintain nutrient density above 65% total digestible nutrients during extended storage periods.

Complete Report Scope:

• By Product Type
  • Alfalfa Hay
  • Timothy Hay
  • Clover & Other Legume Hay
  • Silage
  • Haylage
  • Other Forage (grass mix, crop residues)
• By Livestock Type
  • Dairy Cattle
  • Beef Cattle
  • Poultry
  • Equine
  • Swine
  • Other Livestock (sheep, goats, camelids)
• By Form
  • Bales
  • Pellets and Cubes
  • Chopped/Chaffed Forage
  • Fermented Haylage and Silage Additives
• By Distribution Channel
  • Feed Mills
  • Direct Farm Supply
  • Online Platforms
• By Geography
  • North America
    • United States
    • Canada
    • Rest of North America
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Rest of Africa

Geography Analysis

North America retained the largest regional position 33.7% of of the forage feed market share in 2025. This growth is supported by industrial-scale dairy complexes, advanced precision agriculture infrastructure, and strong export pipelines. The region faces challenges such as plateauing herd expansions and increased land-use competition. The United States leads production, with California and Arizona exporting dehydrated alfalfa to Asian markets through cost-efficient logistics corridors. Canada benefits from cool-season crop advantages but faces margin pressures due to high freight rates. In Mexico, the forage feed market is gradually expanding as integrated beef processors enhance feeding protocols.

Asia-Pacific will be the fastest-growing forecast to post the quickest 6.3% CAGR through 2031. This growth is driven by population increases, dietary shifts toward Western preferences, and the rapid adoption of vertical livestock integration. China experienced a significant rise in premium compressed alfalfa bale imports during 2024-2025, fueled by intensive dairy operations in Inner Mongolia. In India, the expanding cooperative dairy network, supported by investments in cold-chain infrastructure, is driving demand for fermented haylage and protein-enriched pellets. Australia, a key exporter, faces challenges from recurring droughts and evolving water-allocation policies, which may limit production growth but position water-efficient legumes as strategic crops in the forage feed market.

Europe shows growth potential, driven by sustainability mandates and reforms under the Common Agricultural Policy, which promote nitrogen-fixing legumes and carbon credit initiatives. Germany, France, and the Netherlands maintain strong dairy industries, but phytosanitary restrictions on United States hay imports are encouraging localized sourcing. In Eastern Europe, markets like Hungary are benefiting from new processing investments, such as ADM's Vitafort joint venture, which supports self-sufficiency goals.

1. ADM
2. Wilbur-Ellis Company LLC
3. Triple Crown Nutrition
4. Land O'Lakes, Inc.
5. Anderson Hay
6. Al Dahra ACX, Inc.
7. Gruppo Carli
8. Border Valley Trading
9. Standlee Premium Products, LLC
10. Lucerne Farms
11. Mitsubishi Corporation (Riverina)
12. Baileys Horse Feeds

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Expanding large-scale dairy and beef operations
  • 4.2.2 Rising demand for high-protein meat and dairy
  • 4.2.3 Methane mitigation policies favoring high-fiber forage
  • 4.2.4 Carbon-credit upside from nitrogen-fixing forage legumes
  • 4.2.5 In-field mobile baler-wrapper robots boosting harvest quality
  • 4.2.6 Feed-grade biochar blends improving forage digestibility
• 4.3 Market Restraints
  • 4.3.1 Weather volatility and drought risk
  • 4.3.2 Competition for arable land with cash crops
  • 4.3.3 Stricter phytosanitary barriers on cross-border hay trade
  • 4.3.4 Shift toward fermented concentrates over loose forage
• 4.4 Regulatory Landscape
• 4.5 Technological Outlook
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Threat of New Entrants
  • 4.6.2 Bargaining Power of Suppliers
  • 4.6.3 Bargaining Power of Buyers
  • 4.6.4 Threat of Substitutes
  • 4.6.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Volume and Value)

• 5.1 By Product Type
  • 5.1.1 Alfalfa Hay
  • 5.1.2 Timothy Hay
  • 5.1.3 Clover & Other Legume Hay
  • 5.1.4 Silage
  • 5.1.5 Haylage
  • 5.1.6 Other Forage (grass mix, crop residues)
• 5.2 By Livestock Type
  • 5.2.1 Dairy Cattle
  • 5.2.2 Beef Cattle
  • 5.2.3 Poultry
  • 5.2.4 Equine
  • 5.2.5 Swine
  • 5.2.6 Other Livestock (sheep, goats, camelids)
• 5.3 By Form
  • 5.3.1 Bales
  • 5.3.2 Pellets and Cubes
  • 5.3.3 Chopped/Chaffed Forage
  • 5.3.4 Fermented Haylage and Silage Additives
• 5.4 By Distribution Channel
  • 5.4.1 Feed Mills
  • 5.4.2 Direct Farm Supply
  • 5.4.3 Online Platforms
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Rest of North America
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 France
    • 5.5.3.3 United Kingdom
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 Australia
    • 5.5.4.5 South Korea
    • 5.5.4.6 Rest of Asia-Pacific
  • 5.5.5 Middle East
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 Rest of Middle East
  • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Egypt
    • 5.5.6.3 Rest of Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Information, Market Rank/Share, Products and Services, and Recent Developments)
  • 6.4.1 ADM
  • 6.4.2 Wilbur-Ellis Company LLC
  • 6.4.3 Triple Crown Nutrition
  • 6.4.4 Land O'Lakes, Inc.
  • 6.4.5 Anderson Hay
  • 6.4.6 Al Dahra ACX, Inc.
  • 6.4.7 Gruppo Carli
  • 6.4.8 Border Valley Trading
  • 6.4.9 Standlee Premium Products, LLC
  • 6.4.10 Lucerne Farms
  • 6.4.11 Mitsubishi Corporation (Riverina)
  • 6.4.12 Baileys Horse Feeds

7 Market Opportunities and Future Outlook