세라믹 타일 시장 평가 : 제품 유형별, 용도별, 최종사용자별, 지역별 기회 및 예측(2017-2031년)

Global ceramic tiles market is projected to witness a CAGR of 4.12% during the forecast period 2024-2031, growing from USD 173.88 billion in 2023 to USD 240.17 billion in 2031. The market is growing due to urbanization in Asia-Pacific countries, rising real estate construction to accommodate people, and increased demand for aesthetic value and functionality in different residential and commercial environments. Expanding cities to accommodate more people drives the demand for housing and infrastructure, indicating a need for quality building materials such as ceramic tiles. There has been a huge demand for ceramic tiles as households and designers look to improve their interiors. Based on consumer demand, different varieties suit a vast range of preferences. Sustainability trends inspire companies to innovate, thus manufacturers have developed eco-friendly products within every environmental niche with an aesthetic appeal. Technological advancements in the production process have helped enhance the quality and durability of ceramic tiles to be suitable for commercial purposes. Asia-Pacific holds massive potential in the ceramic tiles market, with strong construction-related activities in China and India. There is growth in the North American and European markets as renovation projects are on the rise, and there is a growing trend for luxury and designer tiles. Innovation and sustainability factors and varied design elements, attract the consumers and construction industry to the market for ceramic tiles. The trend in the increasing size of the ceramic tile market worldwide encourages continuous partnerships among firms, which eventually opens the avenues for further collaboration through partnerships, joint ventures, mergers, and acquisitions in the ceramic tile industry.

For instance, in June 2022, Mohawk Industries, Inc. announced the purchase of the Vitromex ceramic tile business from Grupo Industrial Saltillo for about USD 293 million in cash. The Vitromex business is expected to be accretive to Mohawk's earnings.

Comfort Luxury and Aestheticism Propels the Ceramic Tiles Market Demand

The demand for comfort, luxury, and aesthetic appeal is significantly boosting the global ceramic tiles market. The aesthetic appeal of ceramic tiles caters to the needs of potential buyers and improves its value, which further drives the demand for the ceramic tiles market. Furthermore, due to environmental factors, homeowners have become more conscious of choosing aesthetically pleasing and sustainable ceramic tiles. This led the companies to innovate new materials that promote sustainability without losing their style. Therefore, companies in the market for ceramic tiles will progress with an understanding of comfort and luxury and designing eco-friendly products, setting them in motion to serve all the defined demands of choosy consumers worldwide. As a result, manufacturers in the ceramic tiles market are innovating to enhance design flexibility and understand the convergence of comfort, luxury, and design, positioning themselves to meet the demands of discerning consumers worldwide.

For instance, in September 2024, RAK Ceramics PJSC presented its latest innovations at Cersaie 2024 in Bologna, reaffirming its commitment to design excellence, cutting-edge technology, and sustainability. RAK Ceramics introduced new collections, such as Flake Stone and Sapien Wood, leveraging innovative technologies such as FlakeSet and Sync Effect to enhance design flexibility. These technologies offer high-definition digital structures, allowing for ultra-realistic textures and surfaces. The expanded Maximus Slab collection is available in larger formats and provides durable, eco-friendly solutions for residential and commercial applications, with their sustainability and low-maintenance features offering additional appeal.

Residential Real Estate Growth to Fuel the Ceramic Tiles Market Demand

The global ceramic tiles market is experiencing widespread demand due to the increasing construction in residential markets. As more people are constructing their homes, they choose stylish and innovative products such as ceramic tiles. Families have focused more on better building products which has made a greater demand for ceramic tiles, sanitary ware, and decorative products to enhance living environments. As cities are witnessing the rise of modern residential constructions, manufacturers are adapting by launching a wide array of designs in ceramic tiles and offering sustainable options that align with contemporary lifestyles. The push for creating efficient small-space solutions has led to an increase in multifunctional and space-saving products, including ceramic tiles that blend beauty with practicality. Overall, the pace of new residential real estate growth from driving the demand in the ceramic tiles market, therefore companies are innovating and expanding their product profile that meet the evolving needs of modern households and benefit from the rising demand.

For instance, in January 2023, H&R Johnson, part of Prism Johnson Limited, launched a new collection at an event in Kolkata, India. This latest collection consists of 3,000 new designs of ceramic tiles, which have applications in various spaces catering to the industry demand of architects and designers.

New Construction Segment to Dominate the Ceramic Tiles Market Share

There is a growing demand for new construction and the purchase of new homes among the population, driving the ceramic tiles market globally. This trend is fueled by economic growth, increasing population densities in urban areas, and the preferences of millennials, leading to a strong demand for new housing and commercial developments. According to the Lodha Group, millennials contributed to over 50 percent of the total homes sold in 2020 in India. In 2022, they were a major driver of the Indian real estate market, as millennials account for 54% of the total real estate sales in India. This upward trend in homeownership is likely to continue as millennials are now more inclined to invest in new home construction rather than renting. Globally as cities expand to accommodate rising populations, significant new construction projects are emerging, which increases the need for various building elements, including ceramic tiles for flooring and wall coverings. Economies of scale in new construction projects allow for reduced costs per unit, making modern homes with ceramic tiles more economical compared to older homes that may require significant investments for upgrades. These modern tiles offer aesthetic and functional benefits that older homes often lack unless substantial renovations are undertaken. Thus, the demand for ceramic tiles is closely tied to the broader trends in housing and construction, emphasizing the need for quality, sustainability, and design in today's market.

For instance, in 2022, China's total housing construction area reached 9,049.99 million square meters, with residential construction accounting for 6,396.96 million square meters. The newly started housing projects covered 1,205.87 million square meters, including 881.35 million square meters for residential areas. The completed housing area was 862.22 million square meters, while the completed residential area was 625.39 million square meters. Commercial housing sales totaled 1,358.37 million square meters, down 24.3% from the previous year, with residential sales decreasing by 26.8%. The overall sales revenue from commercial housing was USD 1,872 billion. This data suggests that new housing starts and increasing demand for homes as more people seek new, signaling a robust recovery in the housing market for the construction of new projects.

Asia-Pacific to Dominate the Market Share

Asia-Pacific is the most rapidly growing region, dominating the ceramic tiles market share due to several factors favoring its growth. Rapid industrialization in China and India has led to a robust demand for ceramic tiles for commercial purposes. Favorable government policies and foreign investments spur the momentum in the Asia-Pacific market, thus paving a favorable atmosphere for manufacturers and suppliers. China is the largest construction market, where the real estate sector is booming and stimulates the demand for floor-covering products and ceramic tiles. The rapid growth in this area by construction activities continues to influence the ceramic tiles market as developers and house owners require high-quality and attractive materials for their construction. Similarly, the Indian construction industry appears to be growing due to favorable government policies and foreign direct investments. The surge in demand for residential and commercial properties has led to a growing demand for ceramic tiles, prompting manufacturers to actively promote their products and enhance brand visibility to capture consumer interest in international markets.

For instance, in October 2023, Kajaria Ceramics Limited opened its display center and a regional office in Morbi, Gujarat, India. The display center is spread over 10,000 square feet, and its products from all three divisions of ceramics, polished vitrified tiles, and glazed vitrified tiles. The regional office at Morbi largely focuses on strengthening export sales and offering the finest services and realistic view into the Kajaria product universe to international clients, thereby fetching better margins in the global markets.

Future Market Scenario (2024 - 2031F)

Rising government and consumer attention to the realization of sustainable construction practices will increase demand for eco-friendly ceramic tiles.

Innovations in digital printing technology are transforming the ceramic tiles market, allowing for greater customization and aesthetic appeal. The ability to create intricate designs and textures will expand the application of ceramic tiles beyond traditional uses.

Moderate growth is anticipated in European markets as consumer investments in home renovations continue to rise, supported by an increasing focus on aesthetics and sustainability.

Rapid urbanization in emerging markets will stimulate demand for new building solutions to accommodate growing populations.

Key Players Landscape and Outlook

The global ceramic tiles market is highly competitive, with a diverse range of products and an innovation-intensive approach. Manufacturers offer mosaic, porcelain, glazed, and terracotta tiles to cater to the wide spectrum of aesthetic preferences in several homes. This flexibility makes it easier for ceramic tiles to offer different looks and feels for flooring and walls, thus making it a flexible choice for all various residential applications. Manufacturers introduce consumers to modern patterns and designs, which encourages demand and stabilizes the competitive position of the market. Thus, companies that innovate and respond better in terms of demand from consumers are set to thrive in this competitive space, keeping the global ceramics market at the forefront in addressing the changing demands of consumers for style and functionality at home. Companies are getting into joint ventures, partnerships, and acquisitions to expand their product reach into new markets.

For instance, in September 2024, Ceramiche Atlas Concorde S.p.A opened a new Store in Tel Aviv in partnership with Negev Group, spanning nearly 550 square meters. This new Store is the country's largest and leading company in providing complete design solutions for home construction and renovation in ceramic tiles, reflecting the brand's dedication to enriching spaces around the world

with the beauty of Italian design.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-added Service
  • 4.3.2. Efficiency of Solutions
  • 4.3.3. After-sales Support
• 4.4. Consideration of Privacy and Regulations

5. Global Ceramic Tiles Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product
    • 5.2.1.1. Glazed
    • 5.2.1.2. Porcelain
    • 5.2.1.3. Others
  • 5.2.2. By Type
    • 5.2.2.1. Floor Tiles
    • 5.2.2.2. Wall Tiles
    • 5.2.2.3. Others
  • 5.2.3. By Application
    • 5.2.3.1. New Construction
    • 5.2.3.2. Renovations
    • 5.2.3.3. Reconstruction
  • 5.2.4. By End-user
    • 5.2.4.1. Residential
    • 5.2.4.2. Non-Residential
  • 5.2.5. By Region
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia-Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East and Africa
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Product
  • 5.3.2. By Type
  • 5.3.3. By Application
  • 5.3.4. By End-user
  • 5.3.5. By Region

6. North America Ceramic Tiles Market Outlook, 2017-2031F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product
    • 6.2.1.1. Glazed
    • 6.2.1.2. Porcelain
    • 6.2.1.3. Others
  • 6.2.2. By Type
    • 6.2.2.1. Floor Tiles
    • 6.2.2.2. Wall Tiles
    • 6.2.2.3. Others
  • 6.2.3. By Application
    • 6.2.3.1. New Construction
    • 6.2.3.2. Renovations
    • 6.2.3.3. Reconstruction
  • 6.2.4. By End-user
    • 6.2.4.1. Residential
    • 6.2.4.2. Non-Residential
  • 6.2.5. By Country Share
    • 6.2.5.1. United States
    • 6.2.5.2. Canada
    • 6.2.5.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Ceramic Tiles Market Outlook, 2017-2031F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share Analysis & Forecast
    • 6.3.1.3. By Product
      • 6.3.1.3.1. Glazed
      • 6.3.1.3.2. Porcelain
      • 6.3.1.3.3. Others
    • 6.3.1.4. By Type
      • 6.3.1.4.1. Floor Tiles
      • 6.3.1.4.2. Wall Tiles
      • 6.3.1.4.3. Others
    • 6.3.1.5. By Application
      • 6.3.1.5.1. New Construction
      • 6.3.1.5.2. Renovations
      • 6.3.1.5.3. Reconstruction
    • 6.3.1.6. By End-user
      • 6.3.1.6.1. Residential
      • 6.3.1.6.2. Non-Residential
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Ceramic Tiles Market Outlook, 2017-2031F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Ceramic Tiles Market Outlook, 2017-2031F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Ceramic Tiles Market Outlook, 2017-2031F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Ceramic Tiles Market Outlook, 2017-2031F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Demand Supply Analysis

12. Import and Export Analysis

13. Value Chain Analysis

14. Porter's Five Forces Analysis

15. PESTLE Analysis

16. Pricing Analysis

17. Market Dynamics

• 17.1. Market Drivers
• 17.2. Market Challenges

18. Market Trends and Developments

19. Case Studies

20. Competitive Landscape

• 20.1. Competition Matrix of Top 5 Market Leaders
• 20.2. SWOT Analysis for Top 5 Players
• 20.3. Key Players Landscape for Top 10 Market Players
  • 20.3.1. RAK Ceramics PJS
    • 20.3.1.1. Company Details
    • 20.3.1.2. Key Management Personnel
    • 20.3.1.3. Products and Services
    • 20.3.1.4. Financials (As Reported)
    • 20.3.1.5. Key Market Focus and Geographical Presence
    • 20.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 20.3.2. Kajaria Ceramics Limited
  • 20.3.3. FRAGNANI GROUP
  • 20.3.4. Mohawk Industries, Inc.
  • 20.3.5. Victoria PLC
  • 20.3.6. China Ceramics Co. Limited
  • 20.3.7. Ricchetti Group
  • 20.3.8. Crossville, Inc
  • 20.3.9. Ceramiche Atlas Concorde S.p.A
  • 20.3.10. PORCELANOSA Grupo AIE

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

21. Strategic Recommendations

22. About Us and Disclaimer