차량 추적 시스템 시장 평가 : 차종별, 시스템별, 기술별, 지역별 기회 및 예측(2018-2032년)

Global vehicle tracking system market is projected to witness a CAGR of 19.81% during the forecast period, 2025-2032, growing from USD 30.01 billion in 2024 to USD 127.41 billion in 2032F. The global vehicle tracking system market is witnessing growth, driven by stringent government regulations, growing demand for vehicles from logistics and e-commerce platforms, and increasing emphasis on fleet safety and operational transparency. Government policies mandating commercial vehicle telematics and corporate demand for real-time asset tracking create an ideal environment for GPS-enabled tracking solutions. The growth in the Internet of Things and cloud platforms facilitates the unified integration of innovative tracking architectures, while increasing insurance industry dependence on theft deterrence technology boosts market penetration.

Manufacturers are embedding telematics as standard products, especially for premium segments, to increase brand differentiation. In parallel, third-party service providers are developing AI-based analytics platforms that convert raw tracking data into actionable insights to optimize routes and perform predictive maintenance. The intersection of 5G connectivity and smart city infrastructure also takes system responsiveness to the next level, making ultra-accurate geolocation capabilities. As sustainability takes on strategic importance, tracking systems are being used to monitor emission trends and fuel efficiency, in line with national decarbonization targets. This evolving environment makes the UK a high-growth center for next-gen vehicular telematics.

For instance, in February 2024, Nissan Motor Company Ltd. introduced a Stolen Vehicle Tracking function to its customers through the NissanConnect Services app in the United Kingdom. Nissan offers Stolen Vehicle Tracking (SVT), a subscription-based service powered by Vodafone Automotive. Using the vehicle's built-in GPS, SVT enables real-time tracking and location monitoring. In case of theft, Vodafone works with law enforcement to swiftly recover the vehicle, enhancing security for owners.

Growing Cross-Border Surveillance Requirements Bolster the Demand

Rising cross-border trade volumes and high-security measures, driving demand for advanced vehicle tracking systems that can conduct multinational surveillance. Governments are requiring advanced telematics to fight smuggling, illegal border crossing, and cargo theft, especially along weak transit routes. Tracking solutions now offer multi-satellite compatibility and encrypted data communication to ensure visibility across borders. Customs agents demand more and more real-time duty compliance tracking, fueling take-up of tamper-resistant logging and automated reporting at checkpoints. Expansion of transnational logistics partnerships further demands cross-compatible tracking systems that harmonize with local regulatory regimes, while regional tensions increase investments in dual-use surveillance technology. These trends solidify tracking systems as essential infrastructure for safe global supply chains.

For instance, in November 2024, Germany, France, and the Netherlands pushed to reform the European Investigation Order (EIO) to streamline cross-border vehicle surveillance. Their joint proposal seeks to amend the 2014 law, enabling police to extend GPS tracking and electronic surveillance of suspects' vehicles across EU borders without repeated legal approvals-boosting efficiency in transnational criminal investigations.

Growing Demand for Anti-Theft Technology Drives the Market

Rising car theft rates and insurability issues are spurring the adoption of anti-theft tracking solutions. Advanced solutions utilize AI-driven detection, geofencing notifications, and remote immobilization to identify theft attempts. Insurers increasingly promote policies with built-in telematics, encouraging consumers to embrace tracking technologies. Urbanization-inspired vehicle concentration and premium car ownership expansion further accelerate demand, while ride-hailing platforms incorporate tracking to protect drivers and riders. Car manufacturers are integrating biometric verification and blockchain-encrypted vehicle IDs to combat advanced networks of thieves. The aftermarket business prospers on upgrading conventional models with plug-and-play tracking kits with SOS triggers and crowd-sourced recovery networks. This intersection of security needs and technology innovation makes anti-theft devices a non-debatable auto accessory.

For instance, in June 2024, Monimoto UAB, introduced Monimoto 9, the latest innovation in anti-theft GPS tracking technology. Building on the success of Monimoto 7, which stood out for its high quality and customer acceptance, Monimoto 9 goes further by offering greater protection for any type of assets, such as motorcycles, ATVs, boat engines, trailers, etc.

Passenger Cars Lead the Market

Passenger cars hold the largest segment of the global vehicle tracking system market on account of the growing demand for safety features and usage-based insurance platforms. OEMs are integrating telematics as standard in mid-range and premium cars, providing features such as stolen vehicle tracking, driver behavior analysis, and emergency response integration. The rise in used-car sales is driving aftermarket installations, as customers prioritize post-purchase security solutions. Urban commuters and fleet managers use tracking information to streamline maintenance schedules and resale estimates. Regulatory pushes, in the form of mooted mandates for emergency alert systems, only reinforce passenger cars as the segment of choice. Luxury manufacturers use branded tracking services with concierge capabilities to differentiate products, whereas budget options emphasize lean, app-enabled designs.

For instance, in February 2025, RS Group launched TRAKO as the world's first GPS/SIM-free tracking system, revolutionizing fleet management. Using satellite data, it enables real-time vehicle monitoring-ideal for remote areas-setting a new benchmark in logistics technology.

Asia-Pacific Dominates the Market Sales

Asia-Pacific leads the global vehicle tracking systems, driven by India's logistics modernization drive, Southeast Asia's motor car boom, and China's technology-driven mobility revolution. Regional governments impose tight telematics regulations on commercial fleets, while urbanization drives private vehicle tracking adoption. India's GST-imposed formalization of logistics and China's Belt and Road Initiative make cross-border tracking interoperability a necessity. Local vendors use cost-competitive hardware manufacturing and AI software development to undercut international competitors. Japan and South Korea bring cutting-edge sensor technologies, augmenting regional product offerings. The intersection of manufacturing scale, digital infrastructure investments, and regulatory harmonization makes Asia-Pacific the hub of tracking system innovation and deployment, with ecosystems ranging from OEM partnerships to telecom collaborations and startup-driven disruption.

For instance, in December 2024, the MIT-WPU team developed a 5 G-integrated real-time vehicle data tracking system. The system, which MIT World Peace University designed, Pune researchers, allows fleet operators, automotive original equipment manufacturers, insurance firms, logistics companies, smart city planners, and others to take advantage of its real-time location tracking, geo-fencing, and emergency alert features. With the constantly rising demand for logistics, commercial transportation, and traffic management, the demand for effective vehicle monitoring systems to provide smoother operations that are rapid, secure, and reliable is on the rise. In a significant achievement in this direction, a team of professors and students at MIT World Peace University (MIT-WPU), Pune, has developed an advanced vehicle data tracking system, backed by 5G and the latest technologies, for real-time vehicle monitoring, safety, and enhanced operational efficiency.

Impact of U.S. Tariffs on Global Vehicle Tracking System Market

U.S. tariffs on electronic components disrupt tracking system supply chains, inflating costs for import-dependent markets like India. Domestic manufacturers face pressure to localize production of GPS modules and semiconductor parts, accelerating R&D in indigenous alternatives. While tariffs hinder price-sensitive segments, they spur innovation in tariff-exempt technologies like software-defined tracking platforms. North American OEMs may pivot to regional suppliers, creating opportunities for Indian firms to fill gaps in Asian and African markets. Conversely, tariff-induced price hikes could slow adoption in budget-conscious commercial fleets, temporarily stifling growth. Strategic alliances between Indian tech firms and Southeast Asian manufacturers emerge as countermeasures, leveraging tariff-neutral trade agreements. Long-term, the market may bifurcate into premium global solutions and cost-optimized regional systems.

Key Players Landscape and Outlook

The market features global tech giants, regional specialists, and agile startups competing on innovation. Differentiators include AI integration depth, cybersecurity robustness, and platform interoperability. Established players leverage OEM partnerships for factory-fit installations, while disruptors target aftermarket customization. Chinese firms dominate hardware affordability, whereas European entities lead in regulatory-compliant enterprise solutions. Strategic acquisitions prevail, with software firms acquiring hardware producers to offer end-to-end telematics. Differentiation increasingly hinges on predictive analytics capabilities and partnerships with cloud service providers. Niche players focus on verticals like cold-chain logistics or electric vehicle tracking, while incumbents expand into fleet management ecosystems. Intellectual property around low-power IoT connectivity and edge computing emerges as a critical battleground.

For instance, in December 2024, Geotab Inc. forged strategic OEM partnerships with Volvo Group, Kubota Corporation and Hyundai Motor Company. The Kubota collaboration stands out, targeting construction and vocational sectors by extending telematics beyond vehicle tracking to full worksite visibility-optimizing fleet and yard operations.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariff

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Unmet Needs

6. Global Vehicle Tracking System Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Vehicle Type
    • 6.2.1.1. Passenger Cars
    • 6.2.1.2. Commercial Vehicles
  • 6.2.2. By System Type
    • 6.2.2.1. Active System
    • 6.2.2.2. Passive System
  • 6.2.3. By Technology Type
    • 6.2.3.1. Global Navigation Satellite System (GLONASS)
    • 6.2.3.2. Global Positioning System (GPS)
    • 6.2.3.3. Connectivity Technology
    • 6.2.3.4. Others
  • 6.2.4. By Region
    • 6.2.4.1. North America
    • 6.2.4.2. Europe
    • 6.2.4.3. Asia-Pacific
    • 6.2.4.4. South America
    • 6.2.4.5. Middle East and Africa
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Vehicle Type
  • 6.3.2. By System Type
  • 6.3.3. By Technology Type
  • 6.3.4. By Region

7. North America Vehicle Tracking System Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Vehicle Type
    • 7.2.1.1. Passenger Vehicles
    • 7.2.1.2. Commercial Vehicles
  • 7.2.2. By System Type
    • 7.2.2.1. Active System
    • 7.2.2.2. Passive System
  • 7.2.3. By Technology Type
    • 7.2.3.1. Global Navigation Satellite System (GLONASS)
    • 7.2.3.2. Global Positioning System (GPS)
    • 7.2.3.3. Connectivity Technology
    • 7.2.3.4. Others
  • 7.2.4. By Country Share
    • 7.2.4.1. United States
    • 7.2.4.2. Canada
    • 7.2.4.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Vehicle Tracking System Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Vehicle Type
        • 7.3.1.2.1.1. Passenger Vehicles
        • 7.3.1.2.1.2. Commercial Vehicles
      • 7.3.1.2.2. By System Type
        • 7.3.1.2.2.1. Active System
        • 7.3.1.2.2.2. Passive System
      • 7.3.1.2.3. By Technology Type
        • 7.3.1.2.3.1. Global Navigation Satellite System (GLONASS)
        • 7.3.1.2.3.2. Global Positioning System (GPS)
        • 7.3.1.2.3.3. Connectivity Technology
        • 7.3.1.2.3.4. Others
  • 7.3.2. Canada
  • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Vehicle Tracking System Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Turkey
• 8.9. Poland

9. Asia-Pacific Vehicle Tracking System Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Vehicle Tracking System Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Vehicle Tracking System Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Verizon Communications Inc
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Products
    • 17.3.1.4. Financials
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Samsara Inc.
  • 17.3.3. Geotab Inc
  • 17.3.4. Teletrac Navman US Ltd
  • 17.3.5. Fleet Complete (Complete Innovations Inc)
  • 17.3.6. Powerfleet, Inc.
  • 17.3.7. CalAmp Wireless Networks Corporation
  • 17.3.8. Semtech (Sierra Wireless S.A.)
  • 17.3.9. Meitrack Group
  • 17.3.10. Shenzhen Coban Electronics Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer