세계의 믹서 주서기 및 그라인더 시장 평가 : 제품 유형별, 가격별, 용도별, 유통 채널별, 지역별 - 기회 및 예측(2018-2032년)

Global mixer juicer and grinder market is projected to witness a CAGR of 5.12% during the forecast period 2025-2032, growing from USD 11.78 billion in 2024 to USD 17.56 billion in 2032F, owing to technological advancements, premiumization, and a strong push from urbanization coupled with rising disposable incomes. One of the main drivers is the increased health and wellness trend, as more people are aware of health and wellness and prefer nutrition in the form of fresh, homemade juices, smoothies, and meals. This driver is also based on the rising popularity of the plant-based trend and the increasing demand for food processors and grinders. Another driver is the urbanization and busy lifestyles present today, with consumers looking for compact multi-purpose tools that save time due to smaller kitchen spaces. In addition, growing disposable income, particularly in developing markets such as India and China, means that more consumers can afford premium and high-performance appliances.

Another major driving force is technology advancement, with technologies such as IoT-enabled smart blenders, touch controls, and energy-efficient motors providing ease of use and catering to a tech-savvy target market. The growth of e-commerce and social media, digital marketing has allowed consumers to purchase appliances with a lot of choice, competitive pricing. Consumers are increasingly drawn to multi-functional devices that combine blending, grinding, and juicing capabilities, reducing the need for multiple appliances. Recently changed food habits, particularly the increase in cooking and experimenting with recipes and diverse cuisines from within the home after the pandemic, have further accelerated demand. Offline and online retail expansion has enhanced product accessibility, even in rural regions. Collectively, these drivers are driving the mixer, juicer, and grinder market, and brands that emphasize innovation, convenience, and affordability are well-positioned for success.

For instance, in September 2022, Magic Bullet, operated by Capital Brands Distribution, LLC, launched a mini electric juicer. The product is designed with mess-free juicing technology that is affordable and easy-to-use countertop juice.

Rising Health and Wellness Trends Drive the Global Mixer Juicer and Grinder Market Demand

The increased focus on health and wellness is having a significant impact on sales for mixers, juicers, and grinders across the globe. As consumers focus more on their health, they have a growing preference for consuming fresh and nutrient-dense foods and drinks, such as at-home smoothies, cold-pressed juices, and plant-based foods. This trend of avoiding processed food has led to rapid growth in the use of kitchen appliances to prepare fresh, healthy food quickly and conveniently. Juicers have gained popularity with the surge of detox diets and immunity-drink trends; high-performance blenders and grinders are experiencing demand, based on the making of nut butters, protein shakes, and whole food recipes. Also, with more consumers becoming vegan or flexitarian, they are purchasing multipurpose grinders to prepare plant-based milk, flours, and alternatives to meat at home. Manufacturers are taking advantage of this trend and producing exciting, new, and easy-to-use appliances that feature slow juicing (masticating), low noise levels while juicing, and ease of cleaning to attract health buyers. For instance, in April 2024, Cellecor Gadgets Public Limited broadened its range of Mixer Grinders. Riding high on the success of their first Mixer Grinder launch, Cellecor is tapping into the growing trend of healthy living.

In addition, celebrity influencers, social media trends, and digital health are actively contributing to consumers' awareness of this market segment. As preventive health and clean food become world priorities, the mixer, juicer, and grinder industry is likely to see steady growth, especially in urban markets where convenience and health overlap.

Technological Advancements and Smart Appliances Expand Mixer Juicer and Grinder Market Size

The global mixer, juicer and grinder market is growing rapidly due to technological developments and the gradual rise of smart appliances. The market underwent a paradigm shift as manufacturers began adding features to kitchen appliances, with innovations such as IoT, AI-powered controls, and Voice-command compatibility. The intelligent features allow consumers to control devices remotely using phone apps, get automatic performance adjustments according to food texture, and receive customized recipe suggestions. Modern appliances feature powerful energy-driven motors and self-cleaning functions, which provide alerts/messaging for maintenance. Multi-functional appliances combine blending, grinding, and juicing options, saving space, time, and money. Leading brands are also a driving force for market growth by introducing high-end products with touch-based interfaces, AI-enabled food processing, and smart home features. For instance, in May 2022, Philips Domestic Appliances India Ltd, a leading name in the small appliances market, rolled out an innovative juicer mixer grinder, the HL7568/00, crafted for ultimate convenience and efficiency.

The growth in consumer demand for internet-enabled, high-performance kitchen devices, combined with the wider penetration of online shopping websites, has brought these technology-enriched appliances within reach globally. With the adoption of smart homes on the rise and consumers remaining focused on convenience and innovation in kitchen equipment, the demand for intelligent mixers, juicers, and grinder systems is expected to experience ongoing growth, with firms heavily investing in R&D and eco-friendly designs well-equipped to spearhead this shifting market landscape.

Juicer Segment Dominates the Global Mixer Juicer and Grinder Market Share

The juicer segment has emerged as a leading category in the global mixer, juicer, and grinder market, supported by consumers taking an increasing interest in health and wellness. Rising awareness about nutrition and homemade fresh juices has seen consumers replacing sugary drinks with nutrient-dense options, increasing demand for both simple juicer products and premium juicers. This is particularly notable in developed markets of North America and Europe, where health-conscious consumers are actively using various juicing technologies, including juicers and kebab presses, to retain nutrients. Simultaneously, emerging markets in Asia-Pacific are experiencing rapid growth in juicer adoption, as disposable income levels rise and access to juicers improves for middle-class households. Manufacturers continue to develop juicer products, adding value with features such as automated pulp control, low-noise supply systems, and easy-clean systems. E-commerce companies have also provided rapid growth opportunities, as they continue to enter the juicer market with numerous new products, product selections, and consumer education with sharing points about the benefits of juicing. As sustainability grows more crucial, energy-saving models and BPA-free components are proving to be the deciding differentiators, setting the juicer market up for ongoing leadership as convenience and health trends continue internationally.

For instance, in April 2024, HUROM Co. Ltd. launched the H70 easy clean slow juicer with a modern and compact design that can fit on kitchen countertops easily.

Asia-Pacific Leads the Global Mixer Juicer and Grinder Market

The Asia-Pacific (APAC) has been the leading contributor to the global mixer, juicer, and grinder market, as rapid urbanization, increasing disposable incomes, and changing consumer lifestyles have created elevated demand for kitchen appliances in countries such as India, China, Japan, and Southeast Asian nations, as more consumers become accustomed to convenience-oriented cooking solutions and embracing healthy eating habits within their lifestyles. The region's development is especially spurred by India's booming mixer-grinder market, where domestic brands sweep the market with affordable, high-performance units that are specific to indigenous cooking requirements. In contrast, China's market is growing on e-commerce channels and smart appliance technologies, benefiting IT-conscious city dwellers. Government initiatives such as India's Make in India initiative, to promote local manufacturing, have also influenced the attractiveness of local manufacturing content, which has spurred demand without reducing prices. The region's robust distribution networks, both in the form of online retail leaders and conventional offline retailers, provide widespread access to products even in rural and semi-urban areas. Increasing health focus has stimulated demand for juicers, as busy lives have prioritized convenience over traditional cooking patterns, and consumers are increasingly leaning towards multi-functional appliances. This exceptional growth collectively makes it evident that APAC will maintain the best opportunity to take market share in future growth. The brands that focus on cost-effectiveness, durability, and features tailored to regions are best placed to leverage this growth.

For instance, in July 2022, Hamilton Beach Brands Inc. launched its professional juicer, mixer grinder in India. The company collaborated with Indian engineers and culinary experts to understand Indian kitchens.

Impact of the U.S. Tariff on Global Mixer Juicer and Grinder Market

The imposition of U.S. tariffs on imported kitchen appliances, including mixers, juicers, and grinders, has significantly influenced the global market dynamics. These tariffs, particularly those targeting Chinese-manufactured goods, have disrupted supply chains, altered competitive landscapes, and prompted strategic shifts among manufacturers and retailers.

Many U.S. brands rely on Chinese manufacturing for cost efficiency. Tariffs have raised import costs, forcing companies to either absorb higher expenses or pass them on to consumers through price hikes.

To mitigate tariff impacts, manufacturers are shifting production to alternative hubs like Vietnam, India, and Mexico, though this transition involves logistical challenges and initial cost burdens.

Key Players Landscape and Outlook

The global mixer, juicer, and grinder market features a competitive landscape where established multinational brands and agile regional players compete through innovation and strategic market positioning. Premium segment leaders continue to dominate with their high-performance, technologically advanced appliances, increasingly incorporating smart features such as app-controlled operation and AI-enhanced food processing. Meanwhile, regional powerhouses including India's TTK Prestige Limited and Bajaj Electricals Limited, China's Midea Group have carved out significant market share by offering durable, cost-effective solutions tailored to local culinary traditions and preferences. The market is evolving through several transformative trends: consolidation via mergers and acquisitions, a growing emphasis on sustainable materials and energy efficiency, regionalization of manufacturing to mitigate supply chain risks, and the rapid expansion of direct-to-consumer e-commerce channels. Looking forward, the industry is poised for sustained growth, particularly in developing markets where kitchen electrification is accelerating, while mature markets see premiumization trends gaining momentum.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. Global Mixer Juicer and Grinder Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Mixer
    • 6.2.1.2. Juicer
    • 6.2.1.3. Grinder
  • 6.2.2. By Price Range
    • 6.2.2.1. Mass/Economy
    • 6.2.2.2. Premium
  • 6.2.3. By Application
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Multi-Branded Outlets
    • 6.2.4.2. Supermarkets/Hypermarkets
    • 6.2.4.3. Exclusive Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North America
    • 6.2.5.2. Europe
    • 6.2.5.3. Asia-Pacific
    • 6.2.5.4. South America
    • 6.2.5.5. Middle East and Africa
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Price Range
  • 6.3.3. By Application
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. North America Mixer Juicer and Grinder Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Product Type
    • 7.2.1.1. Mixer
    • 7.2.1.2. Juicer
    • 7.2.1.3. Grinder
  • 7.2.2. By Price Range
    • 7.2.2.1. Mass/Economy
    • 7.2.2.2. Premium
  • 7.2.3. By Application
    • 7.2.3.1. Residential
    • 7.2.3.2. Commercial
  • 7.2.4. By Distribution Channel
    • 7.2.4.1. Multi-Branded Outlets
    • 7.2.4.2. Supermarkets/Hypermarkets
    • 7.2.4.3. Exclusive Stores
    • 7.2.4.4. Online
    • 7.2.4.5. Others
  • 7.2.5. By Country Share
    • 7.2.5.1. United States
    • 7.2.5.2. Canada
    • 7.2.5.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Mixer Juicer and Grinder Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
      • 7.3.1.1.2. By Volume
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Product Type
        • 7.3.1.2.1.1. Mixer
        • 7.3.1.2.1.2. Juicer
        • 7.3.1.2.1.3. Grinder
      • 7.3.1.2.2. By Price Range
        • 7.3.1.2.2.1. Mass/Economy
        • 7.3.1.2.2.2. Premium
      • 7.3.1.2.3. By Application
        • 7.3.1.2.3.1. Residential
        • 7.3.1.2.3.2. Commercial
      • 7.3.1.2.4. By Distribution Channel
        • 7.3.1.2.4.1. Multi-Branded Outlets
        • 7.3.1.2.4.2. Supermarkets/Hypermarkets
        • 7.3.1.2.4.3. Exclusive Stores
        • 7.3.1.2.4.4. Online
        • 7.3.1.2.4.5. Others
  • 7.3.2. Canada
  • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Mixer Juicer and Grinder Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Turkey
• 8.9. Poland

9. Asia-Pacific Mixer Juicer and Grinder Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Mixer Juicer and Grinder Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Mixer Juicer and Grinder Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Value Chain Analysis

15. Porter's Five Forces Analysis

16. PESTLE Analysis

17. Pricing Analysis

18. Market Dynamics

• 18.1. Market Drivers
• 18.2. Market Challenges

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

• 21.1. Competition Matrix of Top 5 Market Leaders
• 21.2. SWOT Analysis for Top 5 Players
• 21.3. Key Players Landscape for Top 10 Market Players
  • 21.3.1. Robert Bosch GmbH
    • 21.3.1.1. Company Details
    • 21.3.1.2. Key Management Personnel
    • 21.3.1.3. Key Products Offered
    • 21.3.1.4. Key Financials (As Reported)
    • 21.3.1.5. Key Market Focus and Geographical Presence
    • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 21.3.2. Koninklijke Philips N.V.
  • 21.3.3. Panasonic Corporation
  • 21.3.4. Havells India Limited
  • 21.3.5. Bajaj Electricals Limited
  • 21.3.6. TTK Prestige Limited
  • 21.3.7. Morphy Richards
  • 21.3.8. AB Electrolux
  • 21.3.9. LG Electronics Inc.
  • 21.3.10. Crompton Greaves Consumer Electricals Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer