세계의 클라우드 서비스 중개 시장 : 서비스 유형, 클라우드 서비스, 조직 규모, 산업, 지역별 기회 및 예측(2018-2032년)

Global cloud services brokerage market is projected to witness a CAGR of 14.54% during the forecast period 2025-2032, growing from USD 11.86 billion in 2024 to USD 35.14 billion in 2032. The global cloud services brokerage market is experiencing significant growth due to rising demand for expert support in managing complex cloud environments. Businesses seek easier integration with cost savings and improved service quality. Cloud brokers help organizations adopt multi-cloud and hybrid solutions quickly, driving strong growth across industries undergoing digital transformation.

The global cloud services brokerage market helps companies manage, integrate, and optimize cloud services from multiple providers. Many organizations are consuming a portfolio of varying capabilities and only have a cloud services provider as a single point of contact. Cloud brokers act as trusted partners to organizations by simplifying the process of selecting the most appropriate services, supporting the migration to cloud, assuring security standards are maintained and managing cloud consumption and costs to ensure that organizations are maximizing value within cloud consumption. This amounts to a collective takeaway to obtain cloud services, usage and service offerings on a much larger organization-wide scale. The digital movement continues to see growth and will continue to evolve. The demand for cloud experts is on the rise, driven by rapid growth. Organizations entrust brokers to ease the peace of mind and assist in managing the consumer experience and use of cloud services across verticals.

For example, in January 2024, Accenture PLC completed the acquisition of Navisite, which is a U.S.-based provider of managed cloud and digital transformation services. The intention was to enhance Accenture's capabilities for cloud service delivery and infrastructure modernization and further demonstrate that leading firms are investing capital in comprehensive cloud management support.

Increasing Demand for AI Resource Management Influences Cloud Services Brokerage Market

As AI technology expands, organizations contend with the inadequacy of the computing power they use for various advanced applications. Many organizations have been limited because of shortages of GPUs and even when organizations have them, they struggle with effectively managing and utilizing these resources. Cloud service brokers address this by providing intelligent middleware applications and allocation systems that optimize the use of your existing hardware. Organizations can leverage these new capabilities to process larger and more complex AI workloads more efficiently without unnecessary costs or the delay of unutilized computing capacity. As these AI workloads become more complicated, this new form of support will be essential to organizations. This increasing complexity is leading to a greater reliance on cloud brokers providing cloud solutions, particularly among organizations that focus on data-driven operations and require scalable computing solutions.

For example, in October 2024, Fujitsu Limited launched AI computing broker middleware, designed to alleviate GPU shortages and improve the efficiency of AI workloads. The platform improved GPU utilization by as much as 2.25x, and managed AI workloads with scales of up to 150GB-the benefit of this innovation extended to global providers of cloud and AI services.

Growing Emphasis on the Digitization of the Retail Industry Proliferates the Global Cloud Services Brokerage Market

Retailers are quickly adopting digital platforms to improve customer experience or maintain a competitive edge. This movement is partly fueled by competitive pressure. For this they retailers require cloud-based solutions that enable real-time personalization, seamless online shopping, and fast checkout. Cloud brokers support retailers by integrating platforms, orchestrating secure connections, and managing workloads across various systems. By providing these services, retailing firms can offer customized promotions, provide faster service, and better manage increased traffic during peak periods. All these features demonstrate the value of brokers in the retail transformation. Logically, the requirement for scalable and intelligent cloud platforms in global retail is a primary factor driving the acceleration of the cloud services brokerage market.

For example, in April 2024, Cognizant Technology Solutions Corporation collaborated with Google Cloud and Shopify Inc. to help retailers personalize experiences using AI-powered recommendations and integrated commerce platforms.

Service Segment Dominates Global Cloud Services Brokerage Market Share

The services segment demonstrates leadership in the cloud services brokerage market, as cloud services brokerage relies on demand for professional support in areas such as integration, consulting, and ongoing cloud management services. The norm for most organizations is to use more than one cloud service, making it almost impossible to operate alone. Service-related brokers are brought into the process to help clients identify vendors, serve them, optimize costs, and ensure compliance while managing hybrid or multi-cloud environments. This allows clients to lessen the workload for IT teams, speed deployment of cloud services and enhance their operational performance. As much as cloud-based services have improved, the complexity surrounding how to manage them becomes even greater. These facts make the services segment a critical component in helping organizations identify the most effective ways to adopt cloud technology efficiently and securely.

For example, in November 2024, NTT Data Corporation acquired Niveus Solutions Pvt. Ltd., a cloud engineering firm specializing in Google Cloud Platform services.

North America Leads Global Cloud Services Brokerage Market

North America is currently ruling the global cloud services brokerage market because of a high rate of cloud infrastructure development, high technology spending and a high number of enterprise customers. Companies in North America are more likely to adopt hybrid and multi-cloud models for their technology, so brokers must manage these services, maintain compliance, and ensure security. The region has many data laws that strictly regulate these requirements and the emphasis on digital transformation in North America is strong. This encourages companies to embrace managed expert solutions to cloud technology. Cloud brokers in North America can help businesses reduce downtime, simplify their IT environments and adapt to evolving market needs. The area has the largest concentration of established high-quality technology providers and the highest adaptation across a broader spectrum of industries, including finance, healthcare, and retail, which is an essential aspect for cloud services brokerage.

For instance, in July 2024, Wipro Limited won the contract with MAHLE GmbH to upgrade their IT infrastructure using hybrid cloud technologies via the Wipro FullStride Cloud platform. The deployment included a migration of their data center and supports regulatory compliance.

Impact of U.S. Tariffs on Global Cloud Services Brokerage Market

U.S. tariffs imposed on foreign-made technology components can increase costs for cloud service infrastructure. As a result, this could directly surmount costs for cloud brokers that depend on imported servers, storage systems, or networking equipment, making it hard to offer competitive solutions to small and mid-sized businesses. Higher costs may also curtail access to global cloud-based innovations due to trade restrictions. All of this represents new challenges; ultimately, these challenges will advance cloud adoption and force brokers to adopt local sourcing, creating a new way of delivering products and services (with a different pricing model) in the U.S. market.

Key Players Landscape and Outlook

The global cloud services brokerage industry is undergoing rapid evolution. The adoption of basic cloud compute setups is insufficient for clients to expect ongoing support from their service provider after signup, including reporting, vendor management, or integration across multiple platforms. These expectations have shifted the cloud brokerage market towards more intelligent offerings, including automation (i.e., Infrastructure as Code), AI integration, and hybrid cloud management. Cloud service brokerage market leaders are enhancing their capabilities to meet these needs, often through partnerships and acquisitions. The overall outlook for the brokerage market remains strong, with an increasing appetite among buyers for custom services and compliance-first solutions. The rapid growth of digital transformation initiatives and their importance to overall business strategy will continue to accelerate the growth of the cloud brokerage market and the sophistication of the offerings within it.

For example, in March 2023, Cisco Systems, Inc. revealed that it acquired cloud security posture management startup Lightspin Technologies Ltd. for an estimated USD 200-250 million.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase

6. Global Cloud Services Brokerage Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Service Type
    • 6.2.1.1. Aggregation
    • 6.2.1.2. Service Intermediation
    • 6.2.1.3. Security Management
    • 6.2.1.4. Performance and Organization Size Reporting
    • 6.2.1.5. Service Arbitrage
    • 6.2.1.6. Service Catalogue Management
    • 6.2.1.7. Marketplace Integration
    • 6.2.1.8. Enablement Services
  • 6.2.2. By Cloud Service
    • 6.2.2.1. PaaS (Platform as a Service)
    • 6.2.2.2. IaaS (Infrastructure as a Service)
    • 6.2.2.3. SaaS (Software as a Service)
  • 6.2.3. By Organization Size
    • 6.2.3.1. Large Enterprises
    • 6.2.3.2. Medium Enterprises
    • 6.2.3.3. Small Enterprises
  • 6.2.4. By Vertical
    • 6.2.4.1. BFSI
    • 6.2.4.2. Retail and Consumer Goods
    • 6.2.4.3. Energies and Utilities
    • 6.2.4.4. Media and Entertainment
    • 6.2.4.5. Healthcare and Lifesciences
    • 6.2.4.6. Government and Public Sector
    • 6.2.4.7. Manufacturing
    • 6.2.4.8. Other
  • 6.2.5. By Region
    • 6.2.5.1. North America
    • 6.2.5.2. Europe
    • 6.2.5.3. Asia-Pacific
    • 6.2.5.4. South America
    • 6.2.5.5. Middle East and Africa
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Service Type
  • 6.3.2. By Cloud Service
  • 6.3.3. By Organization Size
  • 6.3.4. By Vertical
  • 6.3.5. By Region

7. North America Cloud Services Brokerage Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Service Type
    • 7.2.1.1. Aggregation
    • 7.2.1.2. Service Intermediation
    • 7.2.1.3. Security Management
    • 7.2.1.4. Performance and Organization Size Reporting
    • 7.2.1.5. Service Arbitrage
    • 7.2.1.6. Service Catalogue Management
    • 7.2.1.7. Marketplace Integration
    • 7.2.1.8. Enablement Services
  • 7.2.2. By Cloud Service
    • 7.2.2.1. PaaS (Platform as a Service)
    • 7.2.2.2. IaaS (Infrastructure as a Service)
    • 7.2.2.3. SaaS (Software as a Service)
  • 7.2.3. By Organization Size
    • 7.2.3.1. Large Enterprises
    • 7.2.3.2. Medium Enterprises
    • 7.2.3.3. Small Enterprises
  • 7.2.4. By Vertical
    • 7.2.4.1. BFSI
    • 7.2.4.2. Retail and Consumer Goods
    • 7.2.4.3. Energies and Utilities
    • 7.2.4.4. Media and Entertainment
    • 7.2.4.5. Healthcare and Lifesciences
    • 7.2.4.6. Government and Public Sector
    • 7.2.4.7. Manufacturing
  • 7.2.5. By Country
    • 7.2.5.1. United States
    • 7.2.5.2. Canada
    • 7.2.5.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Cloud Services Brokerage Market Outlook, 2018-2032F
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Service Type
        • 7.3.1.2.1.1. Aggregation
        • 7.3.1.2.1.2. Service Intermediation
        • 7.3.1.2.1.3. Security Management
        • 7.3.1.2.1.4. Performance and Organization Size Reporting
        • 7.3.1.2.1.5. Service Arbitrage
        • 7.3.1.2.1.6. Service Catalogue Management
        • 7.3.1.2.1.7. Marketplace Integration
        • 7.3.1.2.1.8. Enablement Services
      • 7.3.1.2.2. By Cloud Service
        • 7.3.1.2.2.1. PaaS (Platform as a Service)
        • 7.3.1.2.2.2. IaaS (Infrastructure as a Service)
        • 7.3.1.2.2.3. SaaS (Software as a Service)
      • 7.3.1.2.3. By Organization Size
        • 7.3.1.2.3.1. Large Enterprises
        • 7.3.1.2.3.2. Medium Enterprises
        • 7.3.1.2.3.3. Small Enterprises
      • 7.3.1.2.4. By Vertical
        • 7.3.1.2.4.1. BFSI
        • 7.3.1.2.4.2. Retail and Consumer Goods
        • 7.3.1.2.4.3. Energies and Utilities
        • 7.3.1.2.4.4. Media and Entertainment
        • 7.3.1.2.4.5. Healthcare and Lifesciences
        • 7.3.1.2.4.6. Government and Public Sector
        • 7.3.1.2.4.7. Manufacturing
        • 7.3.1.2.4.8. Other

All segments will be provided for all regions and countries covered

8. Europe Cloud Services Brokerage Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Turkey
• 8.9. Poland

9. Asia-Pacific Cloud Services Brokerage Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Cloud Services Brokerage Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Cloud Services Brokerage Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Accenture PLC
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products/Services Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. TATA Consultancy Services Limited
  • 17.3.3. IBM Corporation
  • 17.3.4. Broadcom, Inc.
  • 17.3.5. Arrow Electronics, Inc.
  • 17.3.6. Fujitsu Limited
  • 17.3.7. DXC Technology
  • 17.3.8. Wipro Limited
  • 17.3.9. Infosys Limited
  • 17.3.10. NTT DATA Group Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer