웨어러블 시장 : 건강 및 안전에 있어서의 진보

SYNOPSIS:

Consumer adoption of wearables has hit an all-time high, with nearly half of US internet households owning one or more smart watches or fitness trackers. Device makers must carefully evaluate their next strategies - to widen appeal and break into the remaining untapped market, or to hone-in on existing users with advanced features and functionalities. This research evaluates the current scope of the wearables market, looking at new advances in health and safety.

Key questions addressed:

• 1. What is the consumer adoption of wearables platforms such as smart watches, fitness trackers, hybrid watches, and smart jewelry?
• 2. How has brand awareness and brand perception changed over the past several years?
• 3. What is the demand for new form factors, including smart jewelry such as rings?
• 4. How are consumers evaluating new features and available add-ons, such as fitness subscriptions and cellular connectivity?
• 5. What drives customer purchase behavior?
• 6. What is the demand for personal safety features and services?

ANALYST INSIGHT:

"Wearables adoption is following the pattern laid out by smartphones, coalescing around two major platforms - Apple and Google. Garmin is the largest independent brand remaining." - Kristen Hanich, Research Director, Parks Associates.

Table of Contents

Survey Methodology and Definitions

Defining the Wearables Market

Executive Summary

• Household Adoption of Wearables
• Adoption of Wearables Brands - Smart Watches, Fitness Trackers, GPS Sports Watches
• Smart Watch Ownership
• Additional Subscriptions
• Smart Watch Purchase Intention
• Brand of Smart Watch Purchased
• Intent to Purchase Wearables in Next 6 Months
• Use Cases Among Wearables Type Owners
• Reasons for Adopting a Device/App for Emergency Call

Market Landscape

• Wearable Devices: Adoption, Purchases, & Purchase Intention Among US Internet Households
• Wearable Devices: Purchase Type
• Net Promoter Score for Consumer Electronics Devices
• Wearable Devices: Net Promoter Score
• Demographic Breakdown of Wearable Device Owners

Brand Adoption Among US Internet Households

• Wearables Brand Adoption by US Internet Households
• Brand Adoption Among Smart Watch Households
• Smart Watch NPS
• Brand Adoption Among Fitness Tracker Households
• Fitness Tracker NPS
• Brand Adoption Among GPS Sports Watch Households
• GPS Sports Watch NPS
• Brand Adoption Among Smart Ring Households

Feature Interest and Willingness to Pay

• Attitudes Towards Health-Related Wearable Features
• Wearables Intenders Willing to Pay More for Model/Brand with Select Features: Medical Features and Wellness Features
• Willingness to Pay for Health-Related Wearable Features
• Premium Apps or Services Among Wearables Households
• Satisfaction for Wearable Device by Paid App or Service
• Application Integrations: Telehealth, Second Screens
• Appeal Among US Internet Households
• Smart Watch Owners vs. Non-Owners
• Wearable Purchase Intention: Single Product vs Multiple Products

Wearables Key Use Cases

• Use Cases for Wrist Wearables
• Use Cases Among Wearables Type Owners
• Preferred Health and Wellness Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
• Preferred Fitness and Outdoors Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
• Preferred Utilitarian Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
• Preferred Communications Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
• Preferred Fashion Characteristics for Wearables: User Interface, Bezels, Styling, Watch Bands, Shape, Social Setting
• Smart Watch Control Mechanism
• Peripherals Connected to Smart Watch

Personal Safety and Emergency Monitoring

• Use of Device/App to Call for Help in Case of Emergency
• Type of Emergency Solution Used
• Reasons for Adopting a Device/App for Emergency Call
• Type of Emergency Service Used
• Willingness to Pay for Tested Safety Features
• Purchased Current Wearable for Safety
• Attitudes Towards Safety-Related Wearable Features
• Preferred Safety Features When Purchasing

Appendix