단독주택 임차인 : 커넥티비티 & 스마트홈

SYNOPSIS:

The single-family rental market is growing as constrained housing inventory and high interest rates push more consumers to rent. Residents, landlords, and property management companies have unique safety, security, access control, and connectivity needs.

INFOGRAPHICS

This study delves into the preferences and usage patterns of single-family renters regarding internet services, home networking, security systems, and smart home devices. The study offers a nuanced understanding of the evolving demands within the rental market, providing property owners, management companies, service providers, and device makers with crucial data to tailor services and products that align with the desires of single-family renters in the rapidly advancing landscape of connected living.

Key questions addressed:

• 1. What housing market and lifestyle factors influence the decision to rent a single-family home instead of renting a multifamily unit or purchasing a single-family home or apartment/condo?
• 2. What is the outlook for renting or purchasing a single-family home or apartment/condo?
• 3. What is the connectivity foundation in single-family rental homes, including broadband services to the home and use of Wi-Fi/networking equipment?
• 4. What smart living use cases are of highest appeal to single family renters?
• 5. What is the adoption rate of security systems and smart home devices?
• 6. Who is the buyer of internet, security, and smart home solutions: the resident, landlord, or a property management company? Who pays ongoing service fees?
• 7. How do connectivity, security, and smart home offerings impact the rental decision and rents?
• 8. What is the willingness to pay for smart living solutions?

ANALYST INSIGHT:

"The market for proptech in single-family rentals market is at an early stage of its development. Leveraging the lessons learned from the retail market and from multifamily, device makers and service providers have an opportunity to capture share and growth." - Kristen Hanich, Director of Research, Parks Associates.

Table of Contents

Executive Summary

• Trends of Resident Types
• Intention to Move and Type of Future Home
• Importance of Internet Services for Future Home Rent/Purchase
• Resident-Procured vs. Property-Provided Devices
• Smart Home Device Purchase Intentions by Resident Types
• Desired Products from Property for Single-Family Renters
• Impact of Security System and Smart Home Devices on Rental Decision by MDU vs. Single-Family Renters
• Additional Monthly Rent for Pre-installed Smart Home Devices Home by Resident Type

Single-Family Renter Market

• Resident Types: Single Family, Multifamily, Renters and Owners
• Landlord Type by Single-Family Renters vs. MDU Renters
• Perception of Rental Fee Among Single-Family Renters
• Perception of Rental Fee Among All Renters
• Reasons for Renting Single-Family Houses, Instead of Apartment or Condo
• Reasons for Renting Single-Family Houses, Instead of Buying a House
• Number of Pets Owned by Resident Type
• Pet Type Owned by Resident Type
• Family Size by Resident Type
• Household Composition: Single-Family vs. Multifamily Renters
• Resident Types by Age of Respondents
• Resident Types by Household Income
• Renting History Length by Single-Family Renters vs. MDU Renters

Connectivity in Single-Family Rentals

• Importance of Internet Services for Future Home Rent/Purchase by Resident Types
• Home Internet Models Among Single-Family Renters
• Router Received from Landlord
• Home Internet Net Promoter Score by Residence Type
• Average Monthly Cost of Home Internet (Excluding Traditional Services Bundles, Such as Pay TV)
• Interest in Paying for Gigabit Internet + TV Bundle from Landlord
• Reasons for Disinterest in Tested Bundle
• Attitude Toward 5G Fixed-Wireless Access by Resident Types

Adoption of Smart Home and Security

• Top 5 Important Amenities for Future Home Rent/Purchase by Resident Types
• Impact of Security System and Smart Home Devices on Rental Decision
• Security System Adoption by Resident Type
• Adoption of Security Services
• Security System Purchase Method
• Home Security Model Among Single-Family Renters
• Resident-Procured vs. Property-Provided Devices
• Preferred Method of Acquiring Smart Home & Security Devices by Market
• Preferred Payment Method Smart Home Device Package by Resident Types
• Additional Monthly Rent for Pre-installed Smart Home Devices Home by Resident Type

Demand for a Smarter Rental Home

• Desired Property-Provided Products for Single-Family Renters
• Valuable Benefits of Using Smart Home Devices among Renters
• Smart Device Familiarity by Resident Types
• Smart Home Device Purchases by Resident Types
• Inhibitors to Smart Home Device Purchases Among Renters
• Property-Provided Device Penetration
• Resident-Owned Smart Device Adoption

Appendix

• Demographic Profiles of Respondents Based on Resident Types
• Demographic and Housing Breakdown of Respondents Based on Resident Types