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시장보고서
상품코드
1762560
세계의 에너지 드링크 시장 : 시장 규모, 점유율, 동향, 업계 분석(제품별, 유형별, 유통 채널별, 지역별), 예측(2025-2034년)Energy Drinks Market Size, Share, Trends, & Industry Analysis Report By Product (Nonalcoholic and Alcoholic), By Type, By Distribution Channel, By Region - Market Forecast, 2025-2034 |
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Polaris Market Research의 최신 조사에 따르면, 세계 에너지 음료 시장 규모는 2034년까지 1,542억 1,000만 달러에 달할 것으로 예측됩니다. 이 보고서는 현재 시장 역학에 대한 자세한 통찰력과 미래 시장 성장에 대한 분석을 제공합니다.
에너지, 집중력, 운동 능력 향상을 위해 설계된 기능성 음료를 중심으로 유기농 식음료 제품에 대한 소비자 수요 증가는 유기농 식음료 제품의 인기 상승에 중요한 역할을 하고 있습니다. 이러한 추세의 배경에는 건강에 대한 관심 증가, 도시화, 젊은 층과 운동선수들을 대상으로 한 대형 브랜드들의 적극적인 마케팅 활동이 있습니다.
세계 음료 산업에서 에너지 음료는 소비자에게 빠르게 에너지를 보충하고 정신을 맑게 해주는 눈에 띄는 분야입니다. 일반적으로 카페인, 설탕, 아미노산 및 기타 자극제를 함유한 이 음료는 집중력을 높이고 피로를 해소하기 위해 제조됩니다. 지난 10년간 에너지 음료에 대한 수요는 빠르게 증가하여 지속적인 에너지를 원하는 운동선수, 학생, 전문직 종사자 등 다양한 소비자를 끌어들이고 있습니다. 빠르게 변화하는 라이프스타일의 요구에 부응하기 위해 에너지 음료는 다양한 계층의 다양한 요구를 충족시킬 수 있도록 변화하고 있습니다.
더 건강한 선택에 대한 수요가 증가함에 따라 음료 제조업체는 현대 소비자의 웰빙 목표에 부합하는 에너지 음료를 점점 더 많이 개발하고 있습니다. 혁신적 제품에는 어댑트젠, 허브 추출물, 유기농 원료 사용, 저탄수화물 포뮬러 등 전반적인 건강 증진을 목표로 하는 제품들이 포함됩니다. 소비자들 사이에서는 인공 첨가물이나 방부제를 사용하지 않는 클린 라벨 제품으로의 전환이 뚜렷하게 나타나고 있습니다. 이러한 선호도 변화로 인해 각 업체들은 기존 제품을 개선하고 새로운 제품 라인을 도입하여 시장 수요를 확대하는 데 박차를 가하고 있습니다.
에너지 음료 시장 : 분석 개요
유형별로 보면, 2024년 에너지 드링크 시장 점유율은 전통적인 유형이 차지했습니다. 이 부문은 일반적으로 카페인, 타우린, 기타 자극제를 함유한 제품이 특징이며, 종종 합성 첨가물을 첨가하여 에너지를 빠르게 증가시키는 경우가 많습니다.
용도별로는 오프트레이드 부문이 2024년 가장 큰 점유율을 차지했으며, 예측 기간 동안 8.13%의 연평균 복합 성장률(CAGR)을 보일 것으로 예측됩니다. 오프 트레이드 유통 채널은 매장 밖에서 소비하기 위해 제품을 구매하는 소매점을 통한 에너지 음료 판매를 포함합니다.
아시아태평양은 2024년 세계 에너지 드링크 시장의 매출 점유율을 장악했습니다. 이러한 우위는 주로 인구통계학적, 문화적, 경제적 요인의 조합에 기인합니다. 이 지역의 젊은 인구, 특히 중국, 인도 및 동남아시아 국가의 젊은이들은 점점 더 빠르게 변화하는 도시형 라이프스타일을 채택하고 있으며, 이는 편리하고 이동 중에도 마실 수 있는 에너지 솔루션에 대한 수요를 촉진하고 있습니다. 또한, 중국 소비자들의 건강 지향성이 높아지면서 비타민, 추출물을 포함한 허브 보충제, 천연 성분을 강화한 기능성 에너지 음료에 대한 관심도 높아지고 있습니다.
북미 에너지 음료 시장은 편의성을 우선시하는 라이프스타일의 변화와 함께 기능성 및 성능 향상 음료에 대한 소비자 수요가 증가함에 따라 2034년까지 434억 8,000만 달러에 달할 것으로 예측됩니다.
세계 주요 시장 기업은 Amway; AriZona Beverages USA; GCMMF; LUCOZADE; Heinz; 5-hour ENERGY; Monster Energy; Tata Consumer Products Limited; PepsiCo. Inc.; Power Horse; Red Bull; Taisho Pharmaceutical Co. Ltd.; Big Red, Inc. 등입니다.
목차
제1장 서론
제2장 주요 요약
제3장 분석 방법
제4장 시장 인사이트
- 에너지 드링크 : 업계 현황
- 밸류체인 분석
- 에너지 드링크 시장 역학
- 성장 촉진요인과 기회
- 성장 억제요인과 과제
- Porter의 Five Forces 분석
- 대체품의 위협(저-중)
- 신규 진출업체의 위협(중-고)
- 바이어의 교섭력(저-중)
- 공급 기업의 교섭력(중-고)
- 경쟁 기업간 경쟁 관계(중-고)
- PESTLE 분석
- COVID-19의 영향 분석과 업계 동향
제5장 에너지 드링크 시장 평가 : 유형별
- 서론
- 기존
- 천연
제6장 에너지 드링크 시장 평가 : 제품별
- 서론
- 무알코올
- 알코올
제7장 에너지 드링크 시장 평가 : 유통 채널별
- 서론
- 온트레이드
- 오프트레이드
제8장 에너지 드링크 시장 분석 : 지역별
- 서론
- 북미
- 북미의 에너지 드링크 시장 : 유형별
- 북미의 에너지 드링크 시장 : 제품별
- 유통 채널별
- 미국
- 캐나다
- 유럽
- 유럽의 에너지 드링크 시장 : 유형별
- 유럽의 에너지 드링크 시장 : 제품별
- 유통 채널별
- 프랑스
- 독일
- 영국
- 이탈리아
- 네덜란드
- 스페인
- 러시아
- 기타 유럽
- 아시아태평양
- 아시아태평양의 에너지 드링크 시장 : 유형별
- 아시아태평양의 에너지 드링크 시장 : 제품별
- 유통 채널별
- 일본
- 중국
- 인도
- 말레이시아
- 인도네시아
- 한국
- 호주
- 기타 아시아태평양
- 라틴아메리카
- 라틴아메리카의 에너지 드링크 시장 : 유형별
- 라틴아메리카의 에너지 드링크 시장 : 제품별
- 유통 채널별
- 멕시코
- 브라질
- 아르헨티나
- 기타 라틴아메리카
- 중동 및 아프리카
- 중동 및 아프리카의 에너지 드링크 시장 : 유형별
- 중동 및 아프리카의 에너지 드링크 시장 : 제품별
- 유통 채널별
- 사우디아라비아
- 남아프리카공화국
- 기타 중동 및 아프리카
제9장 경쟁 구도
- 주요 기업 : 분류
- 전략적 프레임워크
- 벤더 구도
- 전략 분류
- 발매/승인/개발
제10장 기업 개요
- Amway
- AriZona Beverages USA
- Big Red, Inc.
- GCMMF
- Heinz.
- LUCOZADE
- Monster Energyt
- PepsiCo Inc.
- Power Horse
- Red Bull
- Taisho Pharmaceutical Co. Ltd.
- Tata Consumer Products Limitedl
The global energy drinks market size is expected to reach USD 154.21 billion by 2034, according to a new study by Polaris Market Research. The report "Energy Drinks Market Size, Share, Trends, & Industry Analysis Report By Product (Nonalcoholic and Alcoholic), By Type, By Distribution Channel, By Region - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The rising consumer demand for organic food and beverage products, mainly functional beverages designed to enhance energy, focus, and athletic performance, has played a key role in their growing popularity. This trend is driven by a more health-conscious population, increased urbanization, and assertive marketing efforts by major brands targeting young adults and athletes.
Energy drinks within the global beverage industry are the prominent segment offering consumers a quick energy boost and improved mental clarity. Typically containing caffeine, sugar, amino acids, and other stimulants, these drinks are formulated to enhance focus and combat fatigue. Over the past decade, the demand for energy drinks has grown rapidly, attracting a wide range of consumers, including athletes, students, and professionals seeking sustained energy. In response to the demands of a fast-paced lifestyle, energy drinks have adapted to address the diverse needs of individuals across various demographic groups.
In response to the growing demand for healthier options, beverage manufacturers are increasingly developing energy drinks that align with modern consumer wellness goals. Innovations include the use of adaptogens, herbal extracts, organic ingredients, and reduced sugar formulations, all aimed at promoting overall well-being. There is a clear shift among consumers toward clean-label products free from artificial additives and preservatives. This evolving preference has encouraged companies to reformulate existing offerings and introduce new product lines, broadening their market demand.
Energy Drinks Market Report Highlights
On the basis of type, the conventional segment dominated the energy drinks market share in 2024. This segment is characterized by products that typically contain caffeine, taurine, and other stimulants, often formulated with synthetic additives to deliver a quick energy boost.
By application, the off-trade segment accounted for the largest share in 2024 and is expected to register a CAGR of 8.13% during the forecast period. The off-trade distribution channel encompasses the sale of energy drinks through retail outlets where products are purchased for off-premise consumption.
Asia Pacific dominated the global energy drinks market revenue share in 2024. This dominance is primarily driven by the combination of demographic, culture, and economic factors. The region's youth population, particularly from China, India, and Southeast Asian nations, is increasingly adopting fast-paced, urban lifestyles that fuel the demand for convenient, on-the-go energy solutions. Moreover, the rise of health-consciousness among Chinese consumers has spurred interest in functional energy drinks enriched with vitamins, herbal supplements including extracts, and natural ingredients
The energy drinks market in North America is projected to reach USD 43.48 billion by 2034, owing to the growing consumer demand for functional and performance-enhancing beverages, along with lifestyle shifts that prioritize convenience.
A few global key market players are Amway; AriZona Beverages USA; GCMMF; LUCOZADE; Heinz; 5-hour ENERGY; Monster Energy; Tata Consumer Products Limited; PepsiCo. Inc.; Power Horse; Red Bull; Taisho Pharmaceutical Co. Ltd.; and Big Red, Inc.
Polaris Market Research has segmented the energy drinks market report on the basis of product, type, distribution channel, and region:
By Product Outlook (Revenue, USD Billion, 2020-2034)
Nonalcoholic
Alcoholic
By Type Outlook (Revenue, USD Billion, 2020-2034)
Conventional
Natural
By Distribution Channel Outlook (Revenue, USD Billion, 2020-2034)
On-trade
Off-trade
By Regional Outlook (Revenue, USD Billion, 2020-2034)
North America
US
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Malaysia
Australia
Indonesia
Rest of Asia Pacific
Middle East & Africa
Saudi Arabia
UAE
Israel
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
Table of Contents
Chapter 1. Introduction
- 1.1 Report Description
- 1.1.1 Objective of the Study
- 1.1.2 Market Scope
- 1.1.3 Assumptions
- 1.2 Stakeholders
Chapter 2. Research Methodology
- 2.1 Research Methodology
- 2.2 Research Scope and Assumptions
- 2.3 Information Procurement
- 2.3.1 Purchased Database
- 2.3.2 Internal Database
- 2.3.3 Secondary Sources
- 2.3.4 Third Party Perspective
- 2.3.5 Primary Research
- 2.4 Information Analysis
- 2.4.1 Data Analysis Models
- 2.5 Market Formulation and Data Visualization
- 2.6 Data Validation and Publishing (Secondary Sources)
Chapter 3. Executive Summary
Chapter 4. Market Insights
- 4.1 Energy Drinks - Industry snapshot
- 4.2 Energy Drinks Market - Value Chain Analysis
- 4.2.1 Energy Drinks Market Dynamics
- 4.2.2 Drivers and Opportunities
- 4.2.2.1 Health and Wellness Awareness
- 4.2.2.2 Growing Usage of Functional Energy Drinks
- 4.2.3 Restraints and Challenges
- 4.2.3.1 Health Concerns and Regulatory Scrutiny
- 4.3 Energy Drinks Market - Porter's Five Forces
- 4.3.1 Threat of Substitutes: (Low to Moderate)
- 4.3.2 Threat of New Entrants: (Moderate to high)
- 4.3.3 Bargaining power of buyers: (Low to Moderate)
- 4.3.4 Bargaining power of suppliers: (Moderate to High)
- 4.3.5 Competitive Rivalry: (Moderate to High)
- 4.4 Energy Drinks Market - PESTLE Analysis
- 4.5 Covid-19 Impact Analysis & Industry Trends
Chapter 5. Energy Drinks Market Assessment by Type
- 5.1 Introduction
- 5.2 Conventional
- 5.3 Natural
Chapter 6. Energy Drinks Market Assessment by Product
- 6.1 Introduction
- 6.2 Nonalcoholic
- 6.3 Alcoholic
Chapter 7. Energy Drinks Market Assessment by Distribution Channel
- 7.1 Introduction
- 7.2 On-trade
- 7.3 Off-trade
Chapter 8. Energy Drinks Market Assessment by Region
- 8.1 Introduction
- 8.2 Energy Drinks Market - North America
- 8.2.1 North America Energy Drinks, By Type
- 8.2.2 North America Energy Drinks, By Product
- 8.2.3 North America Energy Drinks Market, By Distribution Channel
- 8.2.4 Energy Drinks Market - U.S.
- 8.2.4.1 U.S. Energy Drinks, By Type
- 8.2.4.2 U.S. Energy Drinks, By Product
- 8.2.4.3 U.S. Energy Drinks, By Distribution Channel
- 8.2.5 Energy Drinks Market - Canada
- 8.2.5.1 Canada Energy Drinks, By Type
- 8.2.5.2 Canada Energy Drinks, By Product
- 8.2.5.3 Canada Energy Drinks, By Distribution Channel
- 8.3 Energy Drinks Market - Europe
- 8.3.1 Europe Energy Drinks, By Type
- 8.3.2 Europe Energy Drinks, By Product
- 8.3.3 Europe Energy Drinks Market, By Distribution Channel
- 8.3.4 Energy Drinks Market - France
- 8.3.4.1 France Energy Drinks, By Type
- 8.3.4.2 France Energy Drinks, By Product
- 8.3.4.3 France Energy Drinks, By Distribution Channel
- 8.3.5 Energy Drinks Market - Germany
- 8.3.5.1 Germany Energy Drinks, By Type
- 8.3.5.2 Germany Energy Drinks, By Product
- 8.3.5.3 Germany Energy Drinks, By Distribution Channel
- 8.3.6 Energy Drinks Market - UK
- 8.3.6.1 UK Energy Drinks, By Type
- 8.3.6.2 UK Energy Drinks, By Product
- 8.3.6.3 UK Energy Drinks, By Distribution Channel
- 8.3.7 Energy Drinks Market - Italy
- 8.3.7.1 Italy Energy Drinks, By Type
- 8.3.7.2 Italy Energy Drinks, By Product
- 8.3.7.3 Italy Energy Drinks, By Distribution Channel
- 8.3.8 Energy Drinks Market - Netherlands
- 8.3.8.1 Netherlands Energy Drinks, By Type
- 8.3.8.2 Netherlands Energy Drinks, By Product
- 8.3.8.3 Netherlands Energy Drinks, By Distribution Channel
- 8.3.9 Energy Drinks Market - Spain
- 8.3.9.1 Spain Energy Drinks, By Type
- 8.3.9.2 Spain Energy Drinks, By Product
- 8.3.9.3 Spain Energy Drinks, By Distribution Channel
- 8.3.10 Energy Drinks Market - Russia
- 8.3.10.1 Russia Energy Drinks, By Type
- 8.3.10.2 Russia Energy Drinks, By Product
- 8.3.10.3 Russia Energy Drinks, By Distribution Channel
- 8.3.11 Energy Drinks Market - Rest of Europe
- 8.3.11.1 Rest of Europe Energy Drinks, By Type
- 8.3.11.2 Rest of Europe Energy Drinks, By Product
- 8.3.11.3 Rest of Europe Energy Drinks, By Distribution Channel
- 8.4 Energy Drinks Market - Asia Pacific
- 8.4.1 Asia Pacific Energy Drinks, By Type
- 8.4.2 Asia Pacific Energy Drinks, By Product
- 8.4.3 Asia Pacific Energy Drinks Market, By Distribution Channel
- 8.4.4 Energy Drinks Market - Japan
- 8.4.4.1 Japan Energy Drinks, By Type
- 8.4.4.2 Japan Energy Drinks, By Product
- 8.4.4.3 Japan Energy Drinks, By Distribution Channel
- 8.4.5 Energy Drinks Market - China
- 8.4.5.1 China Energy Drinks, By Type
- 8.4.5.2 China Energy Drinks, By Product
- 8.4.5.3 China Energy Drinks, By Distribution Channel
- 8.4.6 Energy Drinks Market - India
- 8.4.6.1 India Energy Drinks, By Type
- 8.4.6.2 India Energy Drinks, By Product
- 8.4.6.3 India Energy Drinks, By Distribution Channel
- 8.4.7 Energy Drinks Market - Malaysia
- 8.4.7.1 Malaysia Energy Drinks, By Type
- 8.4.7.2 Malaysia Energy Drinks, By Product
- 8.4.7.3 Malaysia Energy Drinks, By Distribution Channel
- 8.4.8 Energy Drinks Market - Indonesia
- 8.4.8.1 Indonesia Energy Drinks, By Type
- 8.4.8.2 Indonesia Energy Drinks, By Product
- 8.4.8.3 Indonesia Energy Drinks, By Distribution Channel
- 8.4.9 Energy Drinks Market - South Korea
- 8.4.9.1 South Korea Energy Drinks, By Type
- 8.4.9.2 South Korea Energy Drinks, By Product
- 8.4.9.3 South Korea Energy Drinks, By Distribution Channel
- 8.4.10 Energy Drinks Market - Australia
- 8.4.10.1 Australia Energy Drinks, By Type
- 8.4.10.2 Australia Energy Drinks, By Product
- 8.4.10.3 Australia Energy Drinks, By Distribution Channel
- 8.4.11 Energy Drinks Market - Rest of APAC
- 8.4.11.1 Rest of APAC Energy Drinks, By Type
- 8.4.11.2 Rest of APAC Energy Drinks, By Product
- 8.4.11.3 Rest of APAC Energy Drinks, By Distribution Channel
- 8.5 Energy Drinks Market - Latin America
- 8.5.1 Latin America Energy Drinks, By Type
- 8.5.2 Latin America Energy Drinks, By Product
- 8.5.3 Latin America Energy Drinks Market, By Distribution Channel
- 8.5.4 Energy Drinks Market - Mexico
- 8.5.4.1 Mexico Energy Drinks, By Type
- 8.5.4.2 Mexico Energy Drinks, By Product
- 8.5.4.3 Mexico Energy Drinks, By Distribution Channel
- 8.5.5 Energy Drinks Market - Brazil
- 8.5.5.1 Brazil Energy Drinks, By Type
- 8.5.5.2 Brazil Energy Drinks, By Product
- 8.5.5.3 Brazil Energy Drinks, By Distribution Channel
- 8.5.6 Energy Drinks Market - Argentina
- 8.5.6.1 Argentina Energy Drinks, By Type
- 8.5.6.2 Argentina Energy Drinks, By Product
- 8.5.6.3 Argentina Energy Drinks, By Distribution Channel
- 8.5.7 Energy Drinks Market - Rest of Latin America
- 8.5.7.1 Rest of LATAM Energy Drinks, By Type
- 8.5.7.2 Rest of LATAM Energy Drinks, By Product
- 8.5.7.3 Rest of LATAM Energy Drinks, By Distribution Channel
- 8.6 Energy Drinks Market - Middle East Africa
- 8.6.1 Middle East & Africa Energy Drinks, By Type
- 8.6.2 Middle East & Africa Energy Drinks, By Product
- 8.6.3 Middle East & Africa Energy Drinks Market, By Distribution Channel
- 8.6.4 Energy Drinks Market - Saudi Arabia
- 8.6.4.1 Saudi Arabia Energy Drinks, By Type
- 8.6.4.2 Saudi Arabia Energy Drinks, By Product
- 8.6.4.3 Saudi Arabia Energy Drinks, By Distribution Channel
- 8.6.5 Energy Drinks Market - South Africa
- 8.6.5.1 South Africa Energy Drinks, By Type
- 8.6.5.2 South Africa Energy Drinks, By Product
- 8.6.5.3 South Africa Energy Drinks, By Distribution Channel
- 8.6.6 Energy Drinks Market - Rest of MEA
- 8.6.6.1 Rest of MEA Energy Drinks, By Type
- 8.6.6.2 Rest of MEA Energy Drinks, By Product
- 8.6.6.3 Rest of MEA Energy Drinks, By Distribution Channel
Chapter 9. Competitive Landscape
- 9.1 Key Market Players: Categorization
- 9.2 Strategy Framework
- 9.3 Vendor Landscape
- 9.4 Strategies Categorization
- 9.4.1 Launch/Approval/Development
Chapter 10. Company Profiles
- 10.1 Amway
- 10.1.1 Business Overview
- 10.1.2 Financial Snapshot
- 10.1.3 Products and Services
- 10.2.3 Recent Developments
- 10.2 AriZona Beverages USA
- 10.2.1 Business Overview
- 10.2.2 Products and Services
- 10.2.3 Recent Developments
- 10.3 Big Red, Inc.
- 10.3.1 Business Overview
- 10.3.2 Products and Services
- 10.3.3 Financial Snapshot
- 10.3.4 Recent Developments
- 10.4 GCMMF
- 10.4.1 Business Overview
- 10.4.2 Products and Services
- 10.4.3 Recent Developments
- 10.5 Heinz.
- 10.5.1 Business Overview
- 10.5.2 Products and Services
- 10.5.3 Recent Developments
- 10.6 LUCOZADE
- 10.6.1 Business Overview
- 10.6.2 Financial Snapshot
- 10.6.2.1 Revenue by Geographic Region
- 10.6.3 Products and Services
- 10.7 Monster Energyt
- 10.7.1 Business Overview
- 10.7.2 Financial Snapshot
- 10.7.2.1 Net Sales by Geographic
- 10.7.2.2 Net Sales by Product Category
- 10.7.3 Products and Services
- 10.7.4 Recent Developments
- 10.8 PepsiCo Inc.
- 10.8.1 Business Overview
- 10.8.2 Products and Services
- 10.1.3 Financial Snapshot
- 10.8.4 Recent Developments
- 10.9 Power Horse
- 10.9.1 Business Overview
- 10.9.2 Products and Services
- 10.9.3 Financial Snapshot
- 10.9.4 Recent Developments
- 10.10 Red Bull
- 10.10.1 Business Overview
- 10.10.2 Products and Services
- 10.10.3 Financial Snapshot
- 10.10.4 Recent Developments
- 10.11 Taisho Pharmaceutical Co. Ltd.
- 10.11.1 Business Overview
- 10.11.2 Products and Services
- 10.11.3 Recent Developments
- 10.12 Tata Consumer Products Limitedl
- 10.12.1 Business Overview
- 10.12.2 Products and Services
