세계의 전자가격표시기(ESL) 시장 : 규모, 점유율, 동향, 산업 분석 보고서 - 제품 유형별, 컴퍼넌트별, 디스플레이 사이즈별, 통신 기술별, 점포 유형별, 지역별 예측(2025-2034년)

The global electronic shelf label market size is expected to reach USD 5,444.35 Million by 2032, according to a new study by Polaris Market Research. The report "Electronic Shelf Label Market Share, Size, Trends, Industry Analysis Report, By Product (LCD, Segmented E-Paper, Full-Graphic E-Paper); By Component; By Display Size; By Communication Technology; By Store Type; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The increasing adoption of electronic shelf labels in the retail sector is associated with several benefits, one of which is the reduction in labor costs. ESLs enable retailers to automate the process of updating product prices and information. Automating this process eliminates the necessity for manual price adjustments, thereby reducing the time and labor needed to update multiple tags throughout a store.

With ESL, retailers can make real-time adjustments to pricing, promotions, and product information. This agility in responding to market changes or implementing promotional strategies is achieved without the need for extensive manual labor. The integration of ESLs with other retail systems, such as point-of-sale (POS) and inventory management, streamlines overall operations. This integration reduces the time and effort spent on coordinating tasks manually.

Automation through ESLs minimizes the risk of pricing errors that can occur with manual label changes. Pricing accuracy helps prevent discrepancies at checkout and reduces the need for staff to address customer concerns related to incorrect pricing. ESLs contribute to efficient price management, allowing retailers to implement dynamic pricing strategies or respond quickly to market fluctuations. This adaptability is achieved without extensive manual effort.

Retailers can easily implement and update promotional pricing, discounts, or special offers across the store with ESLs. This rapid deployment of promotions reduces the time and labor traditionally associated with such tasks. With less time spent on manual tasks related to pricing and label changes, retail staff can focus more on providing excellent customer service, improving the overall customer experience.

ESLs are scalable solutions that can be efficiently deployed in large retail settings. Whether a store has a few shelves or numerous aisles, the automated nature of ESL helps manage the workload without significant increases in labor requirements. The agility provided by ESL in responding to market trends and adjusting pricing strategies without extensive manual effort allows retailers to stay competitive and meet customer expectations. All these factors contribute to the overall reduction in labor costs for retailers that adopt electronic shelf labels. This is likely to drive the growth of the market constantly throughout the forecast period.

Electronic Shelf Label Market Report Highlights

The LCD segment dominated the electronic shelf label market, driven by its dynamic and efficient pricing solutions. LCD technology aligns with retailer priorities for efficiency, sustainability, and customer satisfaction, fostering market growth.

The display segment of the ESL market is projected to grow with a CAGR during the forecast period, driven by the demand for real-time price management, automation, and the advantages of E-ink displays.

Europe dominates the electronic shelf labels market share in 2023, driven by key players, rising labor costs, and increasing adoption of automated solutions to cut operational expenses.

The global key market players include RAINUS, SES-imagotag, Pricer, Displaydata Ltd., Dahua Technology Co., Ltd., Teraoka Seiko Co., Ltd., Opticon, E Link Holding Inc., Minew, M2COMM, Shanghai Sunmi Technology Co., Ltd., and Hanshow Technology.

Polaris Market Research has segmented the Electronic Shelf Label market report based on product, component, display size, communication technology, store type, and region:

Electronic Shelf Label, Product Outlook (Revenue - USD Million, 2019 - 2032)

LCD

Segmented E-Paper

Full-Graphic E-Paper

Electronic Shelf Label, Component Outlook (Revenue - USD Million, 2019 - 2032)

Microprocessors

Batteries

Transceiver

Displays

Others

Electronic Shelf Label, Display Size Outlook (Revenue - USD Million, 2019 - 2032)

Less than 3 inch

3 inch to 7 inch

7 inch to 10 inch

More than 10 inch

Electronic Shelf Label, Communication Technology Outlook (Revenue - USD Million, 2019 - 2032)

Near Field Communication (NFC)

Infrared

Radio Frequency

Others

Electronic Shelf Label, Store Type Outlook (Revenue - USD Million, 2019 - 2032)

Supermarkets

Hypermarkets

Specialty Stores

Non-Food Retail Stores

Others

Electronic Shelf Label, Regional Outlook (Revenue - USD Million, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Rest of Europe

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Australia

Rest of APAC

Latin America

Argentina

Brazil

Mexico

Rest of Latin America

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa

Rest of MEA

Table of Contents

Chapter 1. Introduction

• 1.1 Report Description
  • 1.1.1 Objective of the Study
  • 1.1.2 Market Scope
  • 1.1.3 Assumptions
• 1.2 Stakeholders

Chapter 2. Research Methodology

• 2.1 Research Methodology
• 2.2 Research Scope and Assumptions
• 2.3 Information Procurement
  • 2.3.1 Purchased Database
  • 2.3.2 Internal Database
  • 2.3.3 Secondary Sources
  • 2.3.4 Third Party Perspective
  • 2.3.5 Primary Research
• 2.4 Information Analysis
  • 2.4.1 Data Analysis Models
• 2.5 Market Formulation and Data Visualization
• 2.6 Data Validation and Publishing (Secondary Sources)

Chapter 3. Executive Summary

Chapter 4. Market Insights

• 4.1 Electronic Shelf Label - Industry snapshot
• 4.2 Electronic Shelf Label Market - Value Chain Analysis
  • 4.2.1 Electronic Shelf Label Market Dynamics
  • 4.2.2 Drivers and Opportunities
    • 4.2.2.1 Increasing trend of retail automation bolstering the growth of the electronic shelf label market
    • 4.2.2.2 Increasing the adoption of electronic shelf labels helps to reduce labor costs
  • 4.2.3 Restraints and Challenges
    • 4.2.3.1 High installation costs are likely to hamper the growth of the market
• 4.3 Electronic Shelf Label Market - Porter's Five Forces
  • 4.3.1 Threat of Substitutes: (Low to Moderate)
  • 4.3.2 Threat of New Entrants: (Low to Moderate)
  • 4.3.3 Bargaining power of buyers: (Moderate to High)
  • 4.3.4 Bargaining power of suppliers: (Low to Moderate)
  • 4.3.5 Competitive Rivalry: (Moderate to High)
• 4.4 Electronic Shelf Label Market - PESTLE Analysis

Chapter 5. Electronic Shelf Label Market Assessment by Product

• 5.1 Introduction
• 5.2 LCD
• 5.3 Segmented E-Paper
• 5.4 Full-Graphic E-Paper

Chapter 6. Electronic Shelf Label Market Assessment by Component

• 6.1 Introduction
• 6.2 Microprocessors
• 6.3 Batteries
• 6.4 Transceiver
• 6.5 Displays
• 6.6 Others

Chapter 7. Electronic Shelf Label Market Assessment by Display Size

• 7.1 Introduction
• 7.2 Less than 3 inch
• 7.3 3 inch to 7 inch
• 7.4 7 inch to 10 inch
• 7.5 More than 10 inch

Chapter 8. Electronic Shelf Label Market Assessment by Communication Technology

• 8.1 Introduction
• 8.2 Near Field Communication (NFC)
• 8.3 Infrared
• 8.4 Radio Frequency
• 8.5 Others

Chapter 9. Electronic Shelf Label Market Assessment by Store Type

• 9.1 Introduction
• 9.2 Supermarkets
• 9.3 Hypermarkets
• 9.4 Specialty Stores
• 9.5 Non-Food Retail Stores
• 9.6 Others

Chapter 10. Electronic Shelf Label Market Assessment by Region

• 10.1 Introduction
• 10.2 Electronic Shelf Label Market - North America
  • 10.2.1 North America Electronic Shelf Label, By Product
  • 10.2.2 North America Electronic Shelf Label, By Component
  • 10.2.3 North America Electronic Shelf Label, By Display Size
  • 10.2.4 North America Electronic Shelf Label, By Communication Technology
  • 10.2.5 North America Electronic Shelf Label, By Store Type
  • 10.2.6 Electronic Shelf Label Market - U.S.
    • 10.2.6.1 U.S. Electronic Shelf Label, By Product
    • 10.2.6.2 U.S. Electronic Shelf Label, By Component
    • 10.2.6.3 U.S. Electronic Shelf Label, By Display Size
    • 10.2.6.4 U.S. Electronic Shelf Label, By Communication Technology
    • 10.2.6.5 U.S. Electronic Shelf Label, By Store Type
  • 10.2.7 Electronic Shelf Label Market - Canada
    • 10.2.7.1 Canada Electronic Shelf Label, By Product
    • 10.2.7.2 Canada Electronic Shelf Label, By Component
    • 10.2.7.3 Canada Electronic Shelf Label, By Display Size
    • 10.2.7.4 Canada Electronic Shelf Label, By Communication Technology
    • 10.2.7.5 Canada Electronic Shelf Label, By Store Type
• 10.3 Electronic Shelf Label Market - Europe
  • 10.3.1 Europe Electronic Shelf Label, By Product
  • 10.3.2 Europe Electronic Shelf Label, By Component
  • 10.3.3 Europe Electronic Shelf Label, By Display Size
  • 10.3.4 Europe Electronic Shelf Label, By Communication Technology
  • 10.3.5 Europe Electronic Shelf Label, By Store Type
  • 10.3.6 Electronic Shelf Label Market - France
    • 10.3.6.1 France Electronic Shelf Label, By Product
    • 10.3.6.2 France Electronic Shelf Label, By Component
    • 10.3.6.3 France Electronic Shelf Label, By Display Size
    • 10.3.6.4 France Electronic Shelf Label, By Communication Technology
    • 10.3.6.5 France Electronic Shelf Label, By Store Type
  • 10.3.7 Electronic Shelf Label Market - Germany
    • 10.3.7.1 Germany Electronic Shelf Label, By Product
    • 10.3.7.2 Germany Electronic Shelf Label, By Component
    • 10.3.7.3 Germany Electronic Shelf Label, By Display Size
    • 10.3.7.4 Germany Electronic Shelf Label, By Communication Technology
    • 10.3.7.5 Germany Electronic Shelf Label, By Store Type
  • 10.3.8 Electronic Shelf Label Market - UK
    • 10.3.8.1 UK Electronic Shelf Label, By Product
    • 10.3.8.2 UK Electronic Shelf Label, By Component
    • 10.3.8.3 UK Electronic Shelf Label, By Display Size
    • 10.3.8.4 UK Electronic Shelf Label, By Communication Technology
    • 10.3.8.5 UK Electronic Shelf Label, By Store Type
  • 10.3.9 Electronic Shelf Label Market - Italy
    • 10.3.9.1 Italy Electronic Shelf Label, By Product
    • 10.3.9.2 Italy Electronic Shelf Label, By Component
    • 10.3.9.3 Italy Electronic Shelf Label, By Display Size
    • 10.3.9.4 Italy Electronic Shelf Label, By Communication Technology
    • 10.3.9.5 Italy Electronic Shelf Label, By Store Type
  • 10.3.10 Electronic Shelf Label Market - Netherlands
    • 10.3.10.1 Netherlands Electronic Shelf Label, By Product
    • 10.3.10.2 Netherlands Electronic Shelf Label, By Component
    • 10.3.10.3 Netherlands Electronic Shelf Label, By Display Size
    • 10.3.10.4 Netherlands Electronic Shelf Label, By Communication Technology
    • 10.3.10.5 Netherlands Electronic Shelf Label, By Store Type
  • 10.3.11 Electronic Shelf Label Market - Spain
    • 10.3.11.1 Spain Electronic Shelf Label, By Product
    • 10.3.11.2 Spain Electronic Shelf Label, By Component
    • 10.3.11.3 Spain Electronic Shelf Label, By Display Size
    • 10.3.11.4 Spain Electronic Shelf Label, By Communication Technology
    • 10.3.11.5 Spain Electronic Shelf Label, By Store Type
  • 10.3.12 Electronic Shelf Label Market - Russia
    • 10.3.12.1 Russia Electronic Shelf Label, By Product
    • 10.3.12.2 Russia Electronic Shelf Label, By Component
    • 10.3.12.3 Russia Electronic Shelf Label, By Display Size
    • 10.3.12.4 Russia Electronic Shelf Label, By Communication Technology
    • 10.3.12.5 Russia Electronic Shelf Label, By Store Type
  • 10.3.13 Electronic Shelf Label Market - Rest of Europe
    • 10.3.13.1 Rest of Europe Electronic Shelf Label, By Product
    • 10.3.13.2 Rest of Europe Electronic Shelf Label, By Component
    • 10.3.13.3 Rest of Europe Electronic Shelf Label, By Display Size
    • 10.3.13.4 Rest of Europe Electronic Shelf Label, By Communication Technology
    • 10.3.13.5 Rest of Europe Electronic Shelf Label, By Store Type
• 10.4 Electronic Shelf Label Market - Asia Pacific
  • 10.4.1 Asia Pacific Electronic Shelf Label, By Product
  • 10.4.2 Asia Pacific Electronic Shelf Label, By Component
  • 10.4.3 Asia Pacific Electronic Shelf Label, By Display Size
  • 10.4.4 Asia Pacific Electronic Shelf Label, By Communication Technology
  • 10.4.5 Asia Pacific Electronic Shelf Label, By Store Type
  • 10.4.6 Electronic Shelf Label Market - Japan
    • 10.4.6.1 Japan Electronic Shelf Label, By Product
    • 10.4.6.2 Japan Electronic Shelf Label, By Component
    • 10.4.6.3 Japan Electronic Shelf Label, By Display Size
    • 10.4.6.4 Japan Electronic Shelf Label, By Communication Technology
    • 10.4.6.5 Japan Electronic Shelf Label, By Store Type
  • 10.4.7 Electronic Shelf Label Market - China
    • 10.4.7.1 China Electronic Shelf Label, By Product
    • 10.4.7.2 China Electronic Shelf Label, By Component
    • 10.4.7.3 China Electronic Shelf Label, By Display Size
    • 10.4.7.4 China Electronic Shelf Label, By Communication Technology
    • 10.4.7.5 China Electronic Shelf Label, By Store Type
  • 10.4.8 Electronic Shelf Label Market - India
    • 10.4.8.1 India Electronic Shelf Label, By Product
    • 10.4.8.2 India Electronic Shelf Label, By Component
    • 10.4.8.3 India Electronic Shelf Label, By Display Size
    • 10.4.8.4 India Electronic Shelf Label, By Communication Technology
    • 10.4.8.5 India Electronic Shelf Label, By Store Type
  • 10.4.9 Electronic Shelf Label Market - Malaysia
    • 10.4.9.1 Malaysia Electronic Shelf Label, By Product
    • 10.4.9.2 Malaysia Electronic Shelf Label, By Component
    • 10.4.9.3 Malaysia Electronic Shelf Label, By Display Size
    • 10.4.9.4 Malaysia Electronic Shelf Label, By Communication Technology
    • 10.4.9.5 Malaysia Electronic Shelf Label, By Store Type
  • 10.4.10 Electronic Shelf Label Market - Indonesia
    • 10.4.10.1 Indonesia Electronic Shelf Label, By Product
    • 10.4.10.2 Indonesia Electronic Shelf Label, By Component
    • 10.4.10.3 Indonesia Electronic Shelf Label, By Display Size
    • 10.4.10.4 Indonesia Electronic Shelf Label, By Communication Technology
    • 10.4.10.5 Indonesia Electronic Shelf Label, By Store Type
  • 10.4.11 Electronic Shelf Label Market - South Korea
    • 10.4.11.1 South Korea Electronic Shelf Label, By Product
    • 10.4.11.2 South Korea Electronic Shelf Label, By Component
    • 10.4.11.3 South Korea Electronic Shelf Label, By Display Size
    • 10.4.11.4 South Korea Electronic Shelf Label, By Communication Technology
    • 10.4.11.5 South Korea Electronic Shelf Label, By Store Type
  • 10.4.12 Electronic Shelf Label Market - Rest of APAC
    • 10.4.12.1 Rest of Asia Pacific Electronic Shelf Label, By Product
    • 10.4.12.2 Rest of Asia Pacific Electronic Shelf Label, By Component
    • 10.4.12.3 Rest of Asia Pacific Electronic Shelf Label, By Display Size
    • 10.4.12.4 Rest of Asia Pacific Electronic Shelf Label, By Communication Technology
    • 10.4.12.5 Rest of Asia Pacific Electronic Shelf Label, By Store Type
• 10.5 Electronic Shelf Label Market - Latin America
  • 10.5.1 Latin America Electronic Shelf Label, By Product
  • 10.5.2 Latin America Electronic Shelf Label, By Component
  • 10.5.3 Latin America Electronic Shelf Label, By Display Size
  • 10.5.4 Latin America Electronic Shelf Label, By Communication Technology
  • 10.5.5 Latin America Electronic Shelf Label, By Store Type
  • 10.5.6 Electronic Shelf Label Market - Mexico
    • 10.5.6.1 Mexico Electronic Shelf Label, By Product
    • 10.5.6.2 Mexico Electronic Shelf Label, By Component
    • 10.5.6.3 Mexico Electronic Shelf Label, By Display Size
    • 10.5.6.4 Mexico Electronic Shelf Label, By Communication Technology
    • 10.5.6.5 Mexico Electronic Shelf Label, By Store Type
  • 10.5.7 Electronic Shelf Label Market - Brazil
    • 10.5.7.1 Brazil Electronic Shelf Label, By Product
    • 10.5.7.2 Brazil Electronic Shelf Label, By Component
    • 10.5.7.3 Brazil Electronic Shelf Label, By Display Size
    • 10.5.7.4 Brazil Electronic Shelf Label, By Communication Technology
    • 10.5.7.5 Brazil Electronic Shelf Label, By Store Type
  • 10.5.8 Electronic Shelf Label Market - Argentina
    • 10.5.8.1 Argentina Electronic Shelf Label, By Product
    • 10.5.8.2 Argentina Electronic Shelf Label, By Component
    • 10.5.8.3 Argentina Electronic Shelf Label, By Display Size
    • 10.5.8.4 Argentina Electronic Shelf Label, By Communication Technology
    • 10.5.8.5 Argentina Electronic Shelf Label, By Store Type
  • 10.5.9 Electronic Shelf Label Market - Rest of Latin America
    • 10.5.9.1 Rest of Latin America Electronic Shelf Label, By Product
    • 10.5.9.2 Rest of Latin America Electronic Shelf Label, By Component
    • 10.5.9.3 Rest of Latin America Electronic Shelf Label, By Display Size
    • 10.5.9.4 Rest of Latin America Electronic Shelf Label, By Communication Technology
    • 10.5.9.5 Rest of Latin America Electronic Shelf Label, By Store Type
• 10.6 Electronic Shelf Label Market - Middle East Africa
  • 10.6.1 Middle East Africa Electronic Shelf Label, By Product
  • 10.6.2 Middle East Africa Electronic Shelf Label, By Component
  • 10.6.3 Middle East Africa Electronic Shelf Label, By Display Size
  • 10.6.4 Middle East Africa Electronic Shelf Label, By Communication Technology
  • 10.6.5 Middle East Africa Electronic Shelf Label, By Store Type
  • 10.6.6 Electronic Shelf Label Market - Saudi Arabia
    • 10.6.6.1 Saudi Arabia Electronic Shelf Label, By Product
    • 10.6.6.2 Saudi Arabia Electronic Shelf Label, By Component
    • 10.6.6.3 Saudi Arabia Electronic Shelf Label, By Display Size
    • 10.6.6.4 Saudi Arabia Electronic Shelf Label, By Communication Technology
    • 10.6.6.5 Saudi Arabia Electronic Shelf Label, By Store Type
  • 10.6.7 Electronic Shelf Label Market - UAE
    • 10.6.7.1 UAE Electronic Shelf Label, By Product
    • 10.6.7.2 UAE Electronic Shelf Label, By Component
    • 10.6.7.3 UAE Electronic Shelf Label, By Display Size
    • 10.6.7.4 UAE Electronic Shelf Label, By Communication Technology
    • 10.6.7.5 UAE Electronic Shelf Label, By Store Type
  • 10.6.8 Electronic Shelf Label Market - Israel
    • 10.6.8.1 Israel Electronic Shelf Label, By Product
    • 10.6.8.2 Israel Electronic Shelf Label, By Component
    • 10.6.8.3 Israel Electronic Shelf Label, By Display Size
    • 10.6.8.4 Israel Electronic Shelf Label, By Communication Technology
    • 10.6.8.5 Israel Electronic Shelf Label, By Store Type
  • 10.6.9 Electronic Shelf Label Market - South Africa
    • 10.6.9.1 South Africa Electronic Shelf Label, By Product
    • 10.6.9.2 South Africa Electronic Shelf Label, By Component
    • 10.6.9.3 South Africa Electronic Shelf Label, By Display Size
    • 10.6.9.4 South Africa Electronic Shelf Label, By Communication Technology
    • 10.6.9.5 South Africa Electronic Shelf Label, By Store Type
  • 10.6.10 Electronic Shelf Label Market - Rest of MEA
    • 10.6.10.1 Rest of Middle East Africa Electronic Shelf Label, By Product
    • 10.6.10.2 Rest of Middle East Africa Electronic Shelf Label, By Component
    • 10.6.10.3 Rest of Middle East Africa Electronic Shelf Label, By Display Size
    • 10.6.10.4 Rest of Middle East Africa Electronic Shelf Label, By Communication Technology
    • 10.6.10.5 Rest of Middle East Africa Electronic Shelf Label, By Store Type

Chapter 11. Competitive Landscape

• 11.1 Key Market Players: Categorization
• 11.2 Strategy Framework
• 11.3 Vendor Landscape
• 11.4 Strategies Categorization
  • 11.4.1 Product Launch/Expansion
  • 11.4.2 Partnership/Collaboration

Chapter 12. Company Profiles

• 12.1 RAINUS
  • 12.1.1 Business Overview
  • 12.1.2 Products and Services
  • 12.1.3 Recent Developments
• 12.2 SES-imagotag
  • 12.2.1 Business Overview
  • 12.2.2 Financial Snapshot
    • 12.2.2.1 Sales by Region
  • 12.2.3 Products and Services
  • 12.2.4 Recent Developments
• 12.3 Pricer
  • 12.3.1 Business Overview
  • 12.3.2 Financial Snapshot
    • 12.3.2.1 Net Sales by Region
  • 12.3.3 Products and Services
  • 12.3.4 Recent Developments
• 12.4 Displaydata Ltd.
  • 12.4.1 Business Overview
  • 12.4.2 Products and Services
• 12.5 Dahua Technology Co., Ltd
  • 12.5.1 Business Overview
  • 12.5.2 Financial Snapshot
  • 12.5.3 Products and Services
• 12.6 Teraoka Seiko Co., Ltd.
  • 12.6.1 Business Overview
  • 12.6.2 Products and Services
• 12.7 Opticon
  • 12.7.1 Business Overview
  • 12.7.2 Products and Services
• 12.8 E Ink Holdings Inc.
  • 12.8.1 Business Overview
  • 12.8.2 Financial Snapshot
  • 12.8.3 Products and Services
  • 12.8.4 Recent Developments
• 12.9 Minew
  • 12.9.1 Business Overview
  • 12.9.2 Products and Services
• 12.10 M2COMM
  • 12.10.1 Business Overview
  • 12.10.2 Products and Services
• 12.11 Shanghai Sunmi Technology Co., Ltd.
  • 12.11.1 Business Overview
  • 12.11.2 Products and Services
• 12.12 Hanshow Technology
  • 12.12.1 Business Overview
  • 12.12.2 Products and Services
  • 12.12.3 Recent Developments