B2B 마케팅 자동화 플랫폼(B2B MAP) 툴 시장 점유율과 예측(2023-2028년) - 세계 규모(2개 보고서 번들)

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that B2B Marketing Automation Platforms Market is Projected to Register a CAGR of 12.4% by 2028.

B2B Marketing Automation Platforms support organizations in streamlining the sales cycle while engaging with potential customer accounts. It aligns sales and marketing teams for a more targeted approach and helps orchestrate customer engagement campaigns, allowing both teams to focus on revenue generation aspects rather than working on repetitive tasks such as manual follow-ups or direct calling. Organizations can measure the progress of B2B MAPs, ensuring that a higher ROI is derived from marketing strategies. Additionally, they enable the efficient usage of resources and save time for organizations, as they can reach out to multiple accounts simultaneously using the trigger-based rule on each email.

Quadrant Knowledge Solutions defines a B2B Marketing Automation Platform (MAP) as a technology solution that automates lead management and provides optimized marketing and sales solutions to drive seamless customer engagements. It assists marketing teams with lead sourcing and nurtures and aligns brands' sales offerings to lead requirements across multiple marketing channels. It automatically identifies the most engaged accounts, facilitating easy targeting, and helps organizations improve marketing and sales activities across each stage of the buying process.

Market Forecast Description:

QKS Group Reveals that B2B Marketing Automation Platforms Market is Projected to Register a CAGR of 12.4% by 2028.

In many industry verticals wherein B2B organizations have scaled their operations, enterprises have started implementing B2B Marketing Automation Platforms to streamline their business processes by segmenting audiences and catering to their requirements. The rising demand for ubiquitous email promotions and the rapid increase of mobile device usage across multiple industries are some of the major factors driving the expansion of the B2B MAP market. Marketing automation technology is further helping organizations build effective customer engagement campaigns by eliminating repetitive tasks, such as lead capture and scoring, drip campaign management, account-based targeting, and data synching, giving them more time to focus on critical aspects. It also offers a highly interactive, cost-effective, and scalable customer data workflow, helping organizations deliver highly specific solutions across each stage of the buyer's lifecycle.

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Analysis

• Global B2B MAP Market Share Analysis

Chapter 04: Market Share Analysis

• Market Share by Region
• Market Share Worldwide
• Market Share USA
• Market Share Canada
• Market Share Latin America
• Market Share Western Europe
• Market Share Central & Eastern Europe
• Market Share Middle East & Africa
• Market Share China
• Market Share APAC Ex Japan & China
• Market Share Japan
• Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 05: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 06: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Analysis

• Global B2B MAP Market Forecast Analysis

Chapter 04: Market Forecast Analysis

• Market Forecast by Region
• Market Forecast Global
• Market Forecast USA
• Market Forecast Canada
• Market Forecast Latin America
• Market Forecast Western Europe
• Market Forecast Central & Eastern Europe
• Market Forecast Middle East & Africa
• Market Forecast China
• Market Forecast APAC Ex Japan & China
• Market Forecast Japan
• Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast Deployment Type: Cloud
• Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 05: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 06: Appendix

• Research Methodologies