여행 대리점 : 세계 시장 점유율과 순위, 전체 판매, 수요 예측(2025-2031년)

The global market for Travel Agencies was estimated to be worth US$ 215880 million in 2024 and is forecast to a readjusted size of US$ 432650 million by 2031 with a CAGR of 9.9% during the forecast period 2025-2031.

A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines, hotels, railways, travel insurance, and package tours.

Main players of travel agencies market are Booking Holdings Inc., Expedia Group Inc. and Trip.com Group Limited. Geographically speaking, USA holds over 25% of total market share, followed by Europe with over 20% share. In terms of type, international and domestic airline bookings segment and tour and packaged travel bookings segment holds about a half of global market share in total. In terms of sales channel, online segment holds a dominant share of over 85%.

The market drivers of travel agencies mainly include the following aspects:

1. Growth and diversification of consumer demand

With the improvement of living standards and the change of leisure concepts, more and more consumers are beginning to pursue travel experiences, which directly promotes the growth of the travel agency market. At the same time, consumers' travel needs are becoming increasingly diversified, from traditional sightseeing tours to today's customized tours, theme tours, eco-tourism, etc. These diversified demands provide travel agencies with new market opportunities.

2. Policy support and industry development

The government's attention and support for the tourism industry is an important driving force for the development of the travel agency market. For example, a series of policies issued by the state, such as the "14th Five-Year Plan for the Development of the Tourism Industry" and the Ministry of Culture and Tourism's opinions on promoting the high-quality development of the online tourism market, are actively promoting the innovative development of the tourism industry and providing a good policy environment for travel agencies. In addition, with the standardized development of the tourism market, the compliance operation and service quality of travel agencies have also been further improved, thereby enhancing market competitiveness.

3. Technological progress and digital transformation

Scientific and technological progress, especially the application of technologies such as the Internet, big data, and artificial intelligence, provide travel agencies with more efficient and convenient service means. Through digital transformation, travel agencies can better understand consumer needs and provide personalized tourism products and services. At the same time, the application of technologies such as online booking, smart guides, and virtual reality has also enhanced consumers' travel experience and further promoted the development of the travel agency market.

4. Resource integration and innovation in cooperation models

Travel agencies can provide consumers with better quality travel products and services by integrating tourism resources and establishing close relationships with partners such as airlines, hotels, and scenic spots. In addition, travel agencies are constantly exploring new cooperation models, such as cooperating with online travel platforms and conducting cross-border marketing. These innovative cooperation models have brought new market opportunities and growth points to travel agencies.

5. Relaxation of entry and exit policies and recovery of international tourism

With the improvement of the global epidemic situation and the relaxation of entry and exit policies, the international tourism market has gradually recovered. This provides travel agencies with opportunities to expand international markets and increase sources of income. At the same time, the recovery of international tourism has also driven the prosperity of the domestic tourism market, providing travel agencies with a broader space for development.

In summary, the driving factors of the travel agency market mainly include the growth and diversification of consumer demand, policy support and industry development, scientific and technological progress and digital transformation, resource integration and innovation of cooperation models, and the relaxation of entry and exit policies and the recovery of international tourism. These factors have jointly promoted the rapid development and transformation of the travel agency market.

This report aims to provide a comprehensive presentation of the global market for Travel Agencies, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Travel Agencies by region & country, by Type, and by Application.

The Travel Agencies market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Travel Agencies.

Market Segmentation

By Company

• Booking Holdings Inc.
• Expedia Group Inc.
• Trip.com Group Limited
• Tripadvisor, Inc.
• Trivago NV
• eDreams
• Odigeo
• Despegar
• MakeMyTrip Limited
• Webjet Limited
• Priceline
• TUI Group

Segment by Type

• International and Domestic Airline Bookings
• Tour and Packaged Travel Bookings
• Accommodation Bookings
• Cruise Bookings
• Car Rental
• Others

Segment by Application

• Online
• Offline

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Travel Agencies company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Travel Agencies in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Travel Agencies in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Travel Agencies Product Introduction
• 1.2 Global Travel Agencies Market Size Forecast (2020-2031)
• 1.3 Travel Agencies Market Trends & Drivers
  • 1.3.1 Travel Agencies Industry Trends
  • 1.3.2 Travel Agencies Market Drivers & Opportunity
  • 1.3.3 Travel Agencies Market Challenges
  • 1.3.4 Travel Agencies Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Travel Agencies Players Revenue Ranking (2024)
• 2.2 Global Travel Agencies Revenue by Company (2020-2025)
• 2.3 Key Companies Travel Agencies Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Travel Agencies Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Travel Agencies
• 2.6 Travel Agencies Market Competitive Analysis
  • 2.6.1 Travel Agencies Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Travel Agencies Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Travel Agencies as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 International and Domestic Airline Bookings
  • 3.1.2 Tour and Packaged Travel Bookings
  • 3.1.3 Accommodation Bookings
  • 3.1.4 Cruise Bookings
  • 3.1.5 Car Rental
  • 3.1.6 Others
• 3.2 Global Travel Agencies Sales Value by Type
  • 3.2.1 Global Travel Agencies Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Travel Agencies Sales Value, by Type (2020-2031)
  • 3.2.3 Global Travel Agencies Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Online
  • 4.1.2 Offline
• 4.2 Global Travel Agencies Sales Value by Application
  • 4.2.1 Global Travel Agencies Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Travel Agencies Sales Value, by Application (2020-2031)
  • 4.2.3 Global Travel Agencies Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Travel Agencies Sales Value by Region
  • 5.1.1 Global Travel Agencies Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Travel Agencies Sales Value by Region (2020-2025)
  • 5.1.3 Global Travel Agencies Sales Value by Region (2026-2031)
  • 5.1.4 Global Travel Agencies Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Travel Agencies Sales Value, 2020-2031
  • 5.2.2 North America Travel Agencies Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Travel Agencies Sales Value, 2020-2031
  • 5.3.2 Europe Travel Agencies Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Travel Agencies Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Travel Agencies Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Travel Agencies Sales Value, 2020-2031
  • 5.5.2 South America Travel Agencies Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Travel Agencies Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Travel Agencies Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Travel Agencies Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Travel Agencies Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Travel Agencies Sales Value, 2020-2031
  • 6.3.2 United States Travel Agencies Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Travel Agencies Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Travel Agencies Sales Value, 2020-2031
  • 6.4.2 Europe Travel Agencies Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Travel Agencies Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Travel Agencies Sales Value, 2020-2031
  • 6.5.2 China Travel Agencies Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Travel Agencies Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Travel Agencies Sales Value, 2020-2031
  • 6.6.2 Japan Travel Agencies Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Travel Agencies Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Travel Agencies Sales Value, 2020-2031
  • 6.7.2 South Korea Travel Agencies Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Travel Agencies Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Travel Agencies Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Travel Agencies Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Travel Agencies Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Travel Agencies Sales Value, 2020-2031
  • 6.9.2 India Travel Agencies Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Travel Agencies Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Booking Holdings Inc.
  • 7.1.1 Booking Holdings Inc. Profile
  • 7.1.2 Booking Holdings Inc. Main Business
  • 7.1.3 Booking Holdings Inc. Travel Agencies Products, Services and Solutions
  • 7.1.4 Booking Holdings Inc. Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Booking Holdings Inc. Recent Developments
• 7.2 Expedia Group Inc.
  • 7.2.1 Expedia Group Inc. Profile
  • 7.2.2 Expedia Group Inc. Main Business
  • 7.2.3 Expedia Group Inc. Travel Agencies Products, Services and Solutions
  • 7.2.4 Expedia Group Inc. Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Expedia Group Inc. Recent Developments
• 7.3 Trip.com Group Limited
  • 7.3.1 Trip.com Group Limited Profile
  • 7.3.2 Trip.com Group Limited Main Business
  • 7.3.3 Trip.com Group Limited Travel Agencies Products, Services and Solutions
  • 7.3.4 Trip.com Group Limited Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Trip.com Group Limited Recent Developments
• 7.4 Tripadvisor, Inc.
  • 7.4.1 Tripadvisor, Inc. Profile
  • 7.4.2 Tripadvisor, Inc. Main Business
  • 7.4.3 Tripadvisor, Inc. Travel Agencies Products, Services and Solutions
  • 7.4.4 Tripadvisor, Inc. Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Tripadvisor, Inc. Recent Developments
• 7.5 Trivago NV
  • 7.5.1 Trivago NV Profile
  • 7.5.2 Trivago NV Main Business
  • 7.5.3 Trivago NV Travel Agencies Products, Services and Solutions
  • 7.5.4 Trivago NV Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Trivago NV Recent Developments
• 7.6 eDreams
  • 7.6.1 eDreams Profile
  • 7.6.2 eDreams Main Business
  • 7.6.3 eDreams Travel Agencies Products, Services and Solutions
  • 7.6.4 eDreams Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.6.5 eDreams Recent Developments
• 7.7 Odigeo
  • 7.7.1 Odigeo Profile
  • 7.7.2 Odigeo Main Business
  • 7.7.3 Odigeo Travel Agencies Products, Services and Solutions
  • 7.7.4 Odigeo Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Odigeo Recent Developments
• 7.8 Despegar
  • 7.8.1 Despegar Profile
  • 7.8.2 Despegar Main Business
  • 7.8.3 Despegar Travel Agencies Products, Services and Solutions
  • 7.8.4 Despegar Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Despegar Recent Developments
• 7.9 MakeMyTrip Limited
  • 7.9.1 MakeMyTrip Limited Profile
  • 7.9.2 MakeMyTrip Limited Main Business
  • 7.9.3 MakeMyTrip Limited Travel Agencies Products, Services and Solutions
  • 7.9.4 MakeMyTrip Limited Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.9.5 MakeMyTrip Limited Recent Developments
• 7.10 Webjet Limited
  • 7.10.1 Webjet Limited Profile
  • 7.10.2 Webjet Limited Main Business
  • 7.10.3 Webjet Limited Travel Agencies Products, Services and Solutions
  • 7.10.4 Webjet Limited Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.10.5 Webjet Limited Recent Developments
• 7.11 Priceline
  • 7.11.1 Priceline Profile
  • 7.11.2 Priceline Main Business
  • 7.11.3 Priceline Travel Agencies Products, Services and Solutions
  • 7.11.4 Priceline Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.11.5 Priceline Recent Developments
• 7.12 TUI Group
  • 7.12.1 TUI Group Profile
  • 7.12.2 TUI Group Main Business
  • 7.12.3 TUI Group Travel Agencies Products, Services and Solutions
  • 7.12.4 TUI Group Travel Agencies Revenue (US$ Million) & (2020-2025)
  • 7.12.5 TUI Group Recent Developments

8 Industry Chain Analysis

• 8.1 Travel Agencies Industrial Chain
• 8.2 Travel Agencies Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Travel Agencies Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Travel Agencies Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer