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시장보고서
상품코드
1872073

옴니채널 캠페인 관리 : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)

Omni-channel Campaign Management - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
발행일: | 리서치사: QYResearch | 페이지 정보: 영문 | 배송안내 : 2-3일 (영업일 기준)

    
    
    




■ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송일정은 문의해 주시기 바랍니다.

세계의 옴니채널 캠페인 관리 시장 규모는 2024년에 85억 달러로 추정되며, 2025-2031년의 예측 기간에 CAGR 13.0%로 성장하며, 2031년까지 191억 5,400만 달러로 확대할 것으로 예측됩니다.

옴니채널 캠페인 관리란 온라인 플랫폼, 소셜미디어, 이메일, 오프라인 매장 등 여러 접점에서 브랜드 및 제품 정보를 통합적으로 전달하는 것을 말합니다. 이를 통해 소비자가 어떤 채널을 통해 브랜드와 소통하든 일관되고 개인화된 마케팅 경험을 제공할 수 있습니다. 이 접근 방식은 단순히 다양한 채널을 통해 메시지를 전달하는 것을 넘어 각 접점에서의 전략을 최적화하여 고객 참여, 충성도, 브랜드 인지도를 향상시키는 것을 목표로 합니다. 소비자의 구매 행동이 다양해지면서 기존의 단일 채널 마케팅으로는 더 이상 시장의 요구에 부응할 수 없게 되었고, 옴니채널 마케팅은 브랜드 관리와 마케팅 전략의 핵심 요소로 자리 잡았습니다.

옴니채널 캠페인 관리의 제품 범위는 채널 통합 및 관리, 데이터 분석 및 고객 인사이트, 개인화된 컨텐츠 추천, 자동화 마케팅 툴, 고객 관계 관리(CRM), 채널 간 일관성 보장 등을 포함합니다. 다양한 채널의 데이터를 통합함으로써 브랜드는 소비자 행동을 종합적으로 파악할 수 있고, 개별 고객에 맞는 마케팅 캠페인을 전개할 수 있습니다. 마케터는 데이터 피드백에 따라 실시간으로 전략을 조정할 수 있으며, 각 마케팅 접점이 브랜드 성공에 최대한 기여할 수 있도록 보장합니다. 또한 인공지능, 머신러닝, 빅데이터 분석의 발전으로 옴니채널 캠페인 관리 플랫폼은 자동화와 지능화가 크게 향상되어 마케팅의 효율성과 효과를 더욱 향상시키고 있습니다.

디지털화와 기술의 급속한 발전으로 옴니채널 캠페인 관리는 전례 없는 성장 기회를 맞이하고 있습니다. 무엇보다도 소비자의 구매 습관의 변화가 옴니채널 마케팅의 급속한 발전을 이끄는 주요 원동력이 되고 있습니다. 현대의 소비자는 더 이상 단일 채널에 의존하지 않고 모바일 기기, 소셜 플랫폼, 오프라인 매장 등 여러 접점을 통해 상품 정보를 수집하고, 선택하고, 구매를 완료합니다. 따라서 브랜드는 소비자의 요구에 부응하기 위해 채널 전반에 걸쳐 일관된 경험을 제공하고, 모든 접점에서 개인화되고 매끄러운 서비스를 보장해야 합니다. 이러한 추세는 옴니채널 마케팅 관리 시장에 엄청난 기회를 창출하고 관련 기술 및 서비스 개발을 촉진하고 있습니다.

또한 인공지능(AI), 빅데이터 분석, 클라우드 컴퓨팅의 발전으로 옴니채널 캠페인 관리는 더욱 효율적이고 지능적으로 변화하고 있습니다. 빅데이터 분석을 통해 브랜드는 소비자의 니즈와 취향을 정확히 파악할 수 있고, 보다 개인화된 마케팅 캠페인을 맞춤화할 수 있습니다. 또한 인공지능과 머신러닝의 적용으로 마케팅 전략의 최적화, 고객 경험의 향상, 마케팅 활동의 자동화를 실현합니다. 이러한 기술의 보급은 브랜드에 전례 없는 경쟁 우위를 가져다주며 시장 수요의 성장을 더욱 가속화시키고 있습니다.

그러나 옴니채널 마케팅 관리 시장에는 기회가 있는 반면, 일정한 리스크도 존재합니다. 첫째, 채널 통합의 복잡성과 지속적인 기술 변화로 인해 옴니채널 마케팅 실행시 데이터 유출, 프라이버시 침해 등의 문제가 발생할 수 있으며, 이는 브랜드 평판과 소비자 신뢰에 대한 도전이 될 수 있습니다. 또한 시장의 치열한 경쟁 환경에서 브랜드는 시장 점유율을 유지하기 위해 마케팅 전략의 끊임없는 혁신과 최적화가 요구됩니다. 이를 위해서는 기술, 서비스, 전략에 대한 지속적인 투자가 필요하며, 시장 진입의 난이도를 높이고 있습니다.

시장 집중도는 옴니채널 마케팅 관리 시장의 경쟁이 심화되는 가운데, 여전히 일정한 시장 집중도가 존재하고 있습니다. 대기업과 기술 기업이 이 분야를 주도하고 있으며, 첨단 마케팅 툴와 플랫폼을 제공합니다. 중소기업의 경우, 옴니채널 마케팅이 더 많은 기회를 가져다주는 반면, 비용, 기술, 리소스 제약과 관련된 문제에 직면하고 있습니다. 한정된 자원을 효과적으로 활용하고 크로스 채널 마케팅의 성과를 달성하는 것은 그들에게 큰 도전입니다.

하류 수요 동향은 소비자들이 점점 더 개인화된 맞춤형 경험을 추구함에 따라 옴니채널 마케팅은 더욱 개인화, 지능화 방향으로 진화할 것입니다. 앞으로 브랜드는 사용자 경험 향상을 위해 데이터베이스 전략을 더욱 중시하고, 효율성과 효과성을 높이기 위해 자동화 툴에 대한 의존도가 더욱 높아질 것으로 예측됩니다. 인공지능, 사물인터넷(IoT) 등의 신기술은 이러한 추세를 더욱 가속화할 것입니다.

이 보고서는 세계의 옴니채널 캠페인 관리 시장에 대해 총매출액, 주요 기업의 시장 점유율 및 순위에 초점을 맞추고 지역/국가, 유형 및 애플리케이션별 분석을 종합적으로 제시하는 것을 목표로 합니다.

옴니채널 캠페인 관리 시장 규모, 추정 및 예측은 매출액 기준으로 제시되며, 2024년을 기준 연도로 하여 2020-2031년 기간의 과거 데이터와 예측 데이터를 포함합니다. 정량적 분석과 정성적 분석을 통해 독자들이 옴니채널 캠페인 관리와 관련된 비즈니스/성장 전략 수립, 시장 경쟁 평가, 현재 시장에서의 포지셔닝 분석, 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕습니다.

시장 세분화

기업별

  • Adobe
  • Infor
  • HCL Campaign
  • SAP
  • Salesforce.com
  • SAS
  • Experian
  • Teradata
  • MediaMath
  • Allant Group
  • Capillary
  • Oracle Marketing Cloud
  • HubSpot
  • Klaviyo
  • Acquia
  • Zeta Global
  • Braze
  • YOYI TECH
  • ConvertLab
  • Veeva

유형별 부문

  • 온프레미스형 옴니채널 캠페인 관리
  • 클라우드형 옴니채널 캠페인 관리

용도별 부문

  • 소매
  • 의료·의약품
  • IT·통신
  • 운송·물류
  • 금융 서비스·보험·은행

지역별

  • 북미
    • 미국
    • 캐나다
  • 아시아태평양
    • 중국
    • 일본
    • 한국
    • 동남아시아
    • 인도
    • 호주
    • 기타 아시아태평양
  • 유럽
    • 독일
    • 프랑스
    • 영국
    • 이탈리아
    • 네덜란드
    • 북유럽 국가
    • 기타 유럽
  • 라틴아메리카
    • 멕시코
    • 브라질
    • 기타 라틴아메리카
  • 중동 및 아프리카
    • 튀르키예
    • 사우디아라비아
    • 아랍에미리트
    • 기타 중동 및 아프리카
KSA 25.12.03

자주 묻는 질문

  • 옴니채널 캠페인 관리 시장 규모는 어떻게 예측되나요?
  • 옴니채널 캠페인 관리의 주요 기능은 무엇인가요?
  • 옴니채널 캠페인 관리의 발전을 이끄는 주요 요인은 무엇인가요?
  • 옴니채널 마케팅 관리 시장의 리스크는 무엇인가요?
  • 옴니채널 캠페인 관리 시장의 경쟁 구도는 어떤가요?
  • 앞으로 옴니채널 마케팅의 방향성은 어떻게 될까요?

The global market for Omni-channel Campaign Management was estimated to be worth US$ 8500 million in 2024 and is forecast to a readjusted size of US$ 19154 million by 2031 with a CAGR of 13.0% during the forecast period 2025-2031.

Omni-channel campaign management refers to the integrated dissemination of brand and product information across multiple touchpoints, such as online platforms, social media, emails, and physical stores, ensuring that consumers receive a consistent and personalized marketing experience regardless of the channel through which they interact with the brand. This approach goes beyond simply delivering messages through various channels-it aims to optimize strategies for each touchpoint to increase customer engagement, loyalty, and brand recognition. As consumer buying behaviors become more diverse, traditional single-channel marketing no longer meets market demands, making omni-channel marketing a core component of brand management and marketing strategies.

The product scope of omni-channel campaign management includes channel integration and management, data analytics and customer insights, personalized content recommendations, automated marketing tools, customer relationship management (CRM), and cross-channel consistency assurance. By integrating data from various channels, brands can gain a comprehensive view of consumer behavior and tailor marketing campaigns to each individual. Marketers can adjust their strategies in real-time based on data feedback, ensuring that each marketing touchpoint contributes maximally to the brand's success. Moreover, with advancements in artificial intelligence, machine learning, and big data analytics, omni-channel campaign management platforms have seen significant improvements in automation and intelligence, further enhancing marketing efficiency and effectiveness.

With the rapid growth of digitalization and technology, omni-channel campaign management is experiencing unprecedented growth opportunities. First and foremost, changes in consumer purchasing habits are the primary driving force behind the rapid development of omni-channel marketing. Today, consumers no longer rely on a single channel for shopping but use multiple touchpoints, including mobile devices, social platforms, and offline retail stores, to gather product information, make selections, and complete purchases. As a result, brands must offer a consistent experience across channels to meet consumer needs, ensuring personalized and seamless service regardless of the touchpoint. This trend has created massive opportunities for the omni-channel marketing management market, driving the development of related technologies and services.

Moreover, advancements in artificial intelligence, big data analytics, and cloud computing have made omni-channel campaign management more efficient and intelligent. With big data analysis, brands can gain precise insights into consumer needs and preferences, enabling them to customize more personalized marketing campaigns. Additionally, the application of artificial intelligence and machine learning can optimize marketing strategies, enhance customer experience, and automate marketing activities. The proliferation of these technologies provides brands with unprecedented competitive advantages, further accelerating market demand growth.

However, despite the opportunities in the omni-channel marketing management market, there are also certain risks. First, due to the complexity of channel integration and ongoing technological changes, brands may face issues such as data breaches and privacy concerns when implementing omni-channel marketing, posing challenges to brand reputation and consumer trust. Furthermore, the highly competitive nature of the market means that brands must constantly innovate and optimize their marketing strategies to maintain market share. This requires continuous investment in technology, services, and strategies, increasing the difficulty of market entry.

In terms of market concentration, while competition in the omni-channel marketing management market is intensifying, there remains a certain level of market concentration. Large enterprises and technology companies dominate the field, offering advanced marketing tools and platforms. For small and medium-sized enterprises, although omni-channel marketing presents more opportunities, they also face challenges related to cost, technology, and resource limitations. Effectively utilizing limited resources to achieve cross-channel marketing results is a major challenge for them.

Downstream demand trends show that as consumers increasingly demand personalized and customized experiences, omni-channel marketing will continue to evolve toward more personalized and intelligent directions. In the future, brands will place more emphasis on data-driven strategies to enhance user experience and will increasingly rely on automation tools to improve efficiency and effectiveness. Emerging technologies such as artificial intelligence and the Internet of Things will further drive this trend.

This report aims to provide a comprehensive presentation of the global market for Omni-channel Campaign Management, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Omni-channel Campaign Management by region & country, by Type, and by Application.

The Omni-channel Campaign Management market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Omni-channel Campaign Management.

Market Segmentation

By Company

  • Adobe
  • Infor
  • HCL Campaign
  • SAP
  • Salesforce.com
  • SAS
  • Experian
  • Teradata
  • MediaMath
  • Allant Group
  • Capillary
  • Oracle Marketing Cloud
  • HubSpot
  • Klaviyo
  • Acquia
  • Zeta Global
  • Braze
  • YOYI TECH
  • ConvertLab
  • Veeva

Segment by Type

  • On-premise Omni-channel Campaign Management
  • Cloud-based Omni-channel Campaign Management

Segment by Application

  • Retail
  • Healthcare and Pharmaceuticals
  • IT and Telecommunication
  • Transportation and Logistics
  • BFSI

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Omni-channel Campaign Management company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Omni-channel Campaign Management in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Omni-channel Campaign Management in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 Omni-channel Campaign Management Product Introduction
  • 1.2 Global Omni-channel Campaign Management Market Size Forecast (2020-2031)
  • 1.3 Omni-channel Campaign Management Market Trends & Drivers
    • 1.3.1 Omni-channel Campaign Management Industry Trends
    • 1.3.2 Omni-channel Campaign Management Market Drivers & Opportunity
    • 1.3.3 Omni-channel Campaign Management Market Challenges
    • 1.3.4 Omni-channel Campaign Management Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global Omni-channel Campaign Management Players Revenue Ranking (2024)
  • 2.2 Global Omni-channel Campaign Management Revenue by Company (2020-2025)
  • 2.3 Key Companies Omni-channel Campaign Management Manufacturing Base Distribution and Headquarters
  • 2.4 Key Companies Omni-channel Campaign Management Product Offered
  • 2.5 Key Companies Time to Begin Mass Production of Omni-channel Campaign Management
  • 2.6 Omni-channel Campaign Management Market Competitive Analysis
    • 2.6.1 Omni-channel Campaign Management Market Concentration Rate (2020-2025)
    • 2.6.2 Global 5 and 10 Largest Companies by Omni-channel Campaign Management Revenue in 2024
    • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Omni-channel Campaign Management as of 2024)
  • 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

  • 3.1 Introduction by Type
    • 3.1.1 On-premise Omni-channel Campaign Management
    • 3.1.2 Cloud-based Omni-channel Campaign Management
  • 3.2 Global Omni-channel Campaign Management Sales Value by Type
    • 3.2.1 Global Omni-channel Campaign Management Sales Value by Type (2020 VS 2024 VS 2031)
    • 3.2.2 Global Omni-channel Campaign Management Sales Value, by Type (2020-2031)
    • 3.2.3 Global Omni-channel Campaign Management Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 Retail
    • 4.1.2 Healthcare and Pharmaceuticals
    • 4.1.3 IT and Telecommunication
    • 4.1.4 Transportation and Logistics
    • 4.1.5 BFSI
  • 4.2 Global Omni-channel Campaign Management Sales Value by Application
    • 4.2.1 Global Omni-channel Campaign Management Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global Omni-channel Campaign Management Sales Value, by Application (2020-2031)
    • 4.2.3 Global Omni-channel Campaign Management Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

  • 5.1 Global Omni-channel Campaign Management Sales Value by Region
    • 5.1.1 Global Omni-channel Campaign Management Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global Omni-channel Campaign Management Sales Value by Region (2020-2025)
    • 5.1.3 Global Omni-channel Campaign Management Sales Value by Region (2026-2031)
    • 5.1.4 Global Omni-channel Campaign Management Sales Value by Region (%), (2020-2031)
  • 5.2 North America
    • 5.2.1 North America Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.2.2 North America Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • 5.3 Europe
    • 5.3.1 Europe Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.3.2 Europe Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • 5.4 Asia Pacific
    • 5.4.1 Asia Pacific Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.4.2 Asia Pacific Omni-channel Campaign Management Sales Value by Region (%), 2024 VS 2031
  • 5.5 South America
    • 5.5.1 South America Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.5.2 South America Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • 5.6 Middle East & Africa
    • 5.6.1 Middle East & Africa Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.6.2 Middle East & Africa Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions Omni-channel Campaign Management Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions Omni-channel Campaign Management Sales Value, 2020-2031
  • 6.3 United States
    • 6.3.1 United States Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.3.2 United States Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.3.3 United States Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.4.2 Europe Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.4.3 Europe Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.5.2 China Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.5.3 China Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.6.2 Japan Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.6.3 Japan Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.7.2 South Korea Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.7.3 South Korea Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.8.2 Southeast Asia Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.8.3 Southeast Asia Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.9.2 India Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.9.3 India Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 Adobe
    • 7.1.1 Adobe Profile
    • 7.1.2 Adobe Main Business
    • 7.1.3 Adobe Omni-channel Campaign Management Products, Services and Solutions
    • 7.1.4 Adobe Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.1.5 Adobe Recent Developments
  • 7.2 Infor
    • 7.2.1 Infor Profile
    • 7.2.2 Infor Main Business
    • 7.2.3 Infor Omni-channel Campaign Management Products, Services and Solutions
    • 7.2.4 Infor Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.2.5 Infor Recent Developments
  • 7.3 HCL Campaign
    • 7.3.1 HCL Campaign Profile
    • 7.3.2 HCL Campaign Main Business
    • 7.3.3 HCL Campaign Omni-channel Campaign Management Products, Services and Solutions
    • 7.3.4 HCL Campaign Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.3.5 HCL Campaign Recent Developments
  • 7.4 SAP
    • 7.4.1 SAP Profile
    • 7.4.2 SAP Main Business
    • 7.4.3 SAP Omni-channel Campaign Management Products, Services and Solutions
    • 7.4.4 SAP Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.4.5 SAP Recent Developments
  • 7.5 Salesforce.com
    • 7.5.1 Salesforce.com Profile
    • 7.5.2 Salesforce.com Main Business
    • 7.5.3 Salesforce.com Omni-channel Campaign Management Products, Services and Solutions
    • 7.5.4 Salesforce.com Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.5.5 Salesforce.com Recent Developments
  • 7.6 SAS
    • 7.6.1 SAS Profile
    • 7.6.2 SAS Main Business
    • 7.6.3 SAS Omni-channel Campaign Management Products, Services and Solutions
    • 7.6.4 SAS Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.6.5 SAS Recent Developments
  • 7.7 Experian
    • 7.7.1 Experian Profile
    • 7.7.2 Experian Main Business
    • 7.7.3 Experian Omni-channel Campaign Management Products, Services and Solutions
    • 7.7.4 Experian Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.7.5 Experian Recent Developments
  • 7.8 Teradata
    • 7.8.1 Teradata Profile
    • 7.8.2 Teradata Main Business
    • 7.8.3 Teradata Omni-channel Campaign Management Products, Services and Solutions
    • 7.8.4 Teradata Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.8.5 Teradata Recent Developments
  • 7.9 MediaMath
    • 7.9.1 MediaMath Profile
    • 7.9.2 MediaMath Main Business
    • 7.9.3 MediaMath Omni-channel Campaign Management Products, Services and Solutions
    • 7.9.4 MediaMath Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.9.5 MediaMath Recent Developments
  • 7.10 Allant Group
    • 7.10.1 Allant Group Profile
    • 7.10.2 Allant Group Main Business
    • 7.10.3 Allant Group Omni-channel Campaign Management Products, Services and Solutions
    • 7.10.4 Allant Group Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.10.5 Allant Group Recent Developments
  • 7.11 Capillary
    • 7.11.1 Capillary Profile
    • 7.11.2 Capillary Main Business
    • 7.11.3 Capillary Omni-channel Campaign Management Products, Services and Solutions
    • 7.11.4 Capillary Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.11.5 Capillary Recent Developments
  • 7.12 Oracle Marketing Cloud
    • 7.12.1 Oracle Marketing Cloud Profile
    • 7.12.2 Oracle Marketing Cloud Main Business
    • 7.12.3 Oracle Marketing Cloud Omni-channel Campaign Management Products, Services and Solutions
    • 7.12.4 Oracle Marketing Cloud Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.12.5 Oracle Marketing Cloud Recent Developments
  • 7.13 HubSpot
    • 7.13.1 HubSpot Profile
    • 7.13.2 HubSpot Main Business
    • 7.13.3 HubSpot Omni-channel Campaign Management Products, Services and Solutions
    • 7.13.4 HubSpot Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.13.5 HubSpot Recent Developments
  • 7.14 Klaviyo
    • 7.14.1 Klaviyo Profile
    • 7.14.2 Klaviyo Main Business
    • 7.14.3 Klaviyo Omni-channel Campaign Management Products, Services and Solutions
    • 7.14.4 Klaviyo Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.14.5 Klaviyo Recent Developments
  • 7.15 Acquia
    • 7.15.1 Acquia Profile
    • 7.15.2 Acquia Main Business
    • 7.15.3 Acquia Omni-channel Campaign Management Products, Services and Solutions
    • 7.15.4 Acquia Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.15.5 Acquia Recent Developments
  • 7.16 Zeta Global
    • 7.16.1 Zeta Global Profile
    • 7.16.2 Zeta Global Main Business
    • 7.16.3 Zeta Global Omni-channel Campaign Management Products, Services and Solutions
    • 7.16.4 Zeta Global Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.16.5 Zeta Global Recent Developments
  • 7.17 Braze
    • 7.17.1 Braze Profile
    • 7.17.2 Braze Main Business
    • 7.17.3 Braze Omni-channel Campaign Management Products, Services and Solutions
    • 7.17.4 Braze Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.17.5 Braze Recent Developments
  • 7.18 YOYI TECH
    • 7.18.1 YOYI TECH Profile
    • 7.18.2 YOYI TECH Main Business
    • 7.18.3 YOYI TECH Omni-channel Campaign Management Products, Services and Solutions
    • 7.18.4 YOYI TECH Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.18.5 YOYI TECH Recent Developments
  • 7.19 ConvertLab
    • 7.19.1 ConvertLab Profile
    • 7.19.2 ConvertLab Main Business
    • 7.19.3 ConvertLab Omni-channel Campaign Management Products, Services and Solutions
    • 7.19.4 ConvertLab Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.19.5 ConvertLab Recent Developments
  • 7.20 Veeva
    • 7.20.1 Veeva Profile
    • 7.20.2 Veeva Main Business
    • 7.20.3 Veeva Omni-channel Campaign Management Products, Services and Solutions
    • 7.20.4 Veeva Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.20.5 Veeva Recent Developments

8 Industry Chain Analysis

  • 8.1 Omni-channel Campaign Management Industrial Chain
  • 8.2 Omni-channel Campaign Management Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 Omni-channel Campaign Management Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 Omni-channel Campaign Management Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer
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