남성용 언더웨어 : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)

The global market for Men's Underwear was estimated to be worth US$ 28924 million in 2024 and is forecast to a readjusted size of US$ 44862 million by 2031 with a CAGR of 6.6% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Men's Underwear cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Men's underwear is a kind of underwear worn next to the skin, mainly used to cover and protect private parts, and improve wearing comfort and hygiene. According to different cuts and functions, common styles include boxer briefs, briefs, tight boxer briefs, thongs, etc. The materials are mostly made of breathable and soft fabrics such as pure cotton, modal, bamboo fiber, spandex blends, etc., to meet the support and breathability needs of daily wear, sports or special scenes. Modern men's underwear not only focuses on practicality and comfort, but also incorporates fashion elements in the design, becoming one of the details that reflect personal style and quality of life.

The global men's underwear market is in a period of steady growth. With the improvement of male consumers' awareness of personal care and the popularization of the concept of "self-pleasing consumption", men's underwear is no longer just a basic daily necessities, but has evolved into a carrier of individual expression that combines comfort, functionality and fashion.

The main factors driving market growth include: first, the advancement of fabric technology, which promotes the popularization of high-performance products (such as antibacterial, quick-drying, seamless fitting, etc.); second, the rise of e-commerce channels, which drives the rapid penetration of personalized brands and direct sales models; third, the dual demand of young consumer groups for comfort and aesthetics, which drives design innovation and brand diversification. At the same time, the rise of environmental protection concepts has also prompted companies to accelerate "green transformation" in raw materials, packaging and production processes. For example, the use of recycled fibers and non-toxic dyes has become an important selling point for brand competition.

However, the industry still faces many challenges. On the one hand, the competition in the mid- and low-end markets is fierce, and price wars have compressed profit margins; on the other hand, brand homogeneity is serious and there is a lack of differentiated positioning, which makes consumer loyalty relatively low. In addition, fluctuations in raw material prices and instability in the global supply chain also bring pressure to cost control and inventory management.

In the future, the men's underwear market will show three major development trends: first, "function + fashion" will be given equal importance, and products will be more segmented, such as sports, business, shaping, etc.; second, the DTC (Direct-to-Consumer) model will enhance consumer interaction and brand stickiness; third, the consumer experience will be optimized through intelligent technology (such as intelligent size recommendation, AI matching). Overall, the global men's underwear market is transforming from "basic demand-oriented" to "quality and experience-oriented". Only by continuously innovating in product research and development, user insights and channel strategies can brands stand out in this transformation.

This report aims to provide a comprehensive presentation of the global market for Men's Underwear, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Men's Underwear by region & country, by Type, and by Sales Channels.

The Men's Underwear market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Men's Underwear.

Market Segmentation

By Company

• Hanesbrands
• Fruit of the Loom
• Uniqlo
• American EagleOutfitters
• PVH
• Nike
• Jockey
• Adidas
• Triumph International
• Delta Galil
• Marks & Spencer
• Gunze
• MeUndies
• HUGO BOSS
• Lululemon Athletica
• Iconix
• Wacoal
• Aimer
• Cosmo-lady
• ThreeGun
• Huijie
• Pierre Cardin
• Septwolves

Segment by Type

• Boxer Briefs
• Briefs
• Thongs
• Other

Segment by Sales Channels

• Offline Sales
• Online Sales

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Men's Underwear manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Sales Channels, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Men's Underwear in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Men's Underwear in country level. It provides sigmate data by Type, and by Sales Channels for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Men's Underwear Product Introduction
• 1.2 Global Men's Underwear Market Size Forecast
  • 1.2.1 Global Men's Underwear Sales Value (2020-2031)
  • 1.2.2 Global Men's Underwear Sales Volume (2020-2031)
  • 1.2.3 Global Men's Underwear Sales Price (2020-2031)
• 1.3 Men's Underwear Market Trends & Drivers
  • 1.3.1 Men's Underwear Industry Trends
  • 1.3.2 Men's Underwear Market Drivers & Opportunity
  • 1.3.3 Men's Underwear Market Challenges
  • 1.3.4 Men's Underwear Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Men's Underwear Players Revenue Ranking (2024)
• 2.2 Global Men's Underwear Revenue by Company (2020-2025)
• 2.3 Global Men's Underwear Players Sales Volume Ranking (2024)
• 2.4 Global Men's Underwear Sales Volume by Company Players (2020-2025)
• 2.5 Global Men's Underwear Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Men's Underwear Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Men's Underwear Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Men's Underwear
• 2.9 Men's Underwear Market Competitive Analysis
  • 2.9.1 Men's Underwear Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Men's Underwear Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Men's Underwear as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Boxer Briefs
  • 3.1.2 Briefs
  • 3.1.3 Thongs
  • 3.1.4 Other
• 3.2 Global Men's Underwear Sales Value by Type
  • 3.2.1 Global Men's Underwear Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Men's Underwear Sales Value, by Type (2020-2031)
  • 3.2.3 Global Men's Underwear Sales Value, by Type (%) (2020-2031)
• 3.3 Global Men's Underwear Sales Volume by Type
  • 3.3.1 Global Men's Underwear Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Men's Underwear Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Men's Underwear Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Men's Underwear Average Price by Type (2020-2031)

4 Segmentation by Sales Channels

• 4.1 Introduction by Sales Channels
  • 4.1.1 Offline Sales
  • 4.1.2 Online Sales
• 4.2 Global Men's Underwear Sales Value by Sales Channels
  • 4.2.1 Global Men's Underwear Sales Value by Sales Channels (2020 VS 2024 VS 2031)
  • 4.2.2 Global Men's Underwear Sales Value, by Sales Channels (2020-2031)
  • 4.2.3 Global Men's Underwear Sales Value, by Sales Channels (%) (2020-2031)
• 4.3 Global Men's Underwear Sales Volume by Sales Channels
  • 4.3.1 Global Men's Underwear Sales Volume by Sales Channels (2020 VS 2024 VS 2031)
  • 4.3.2 Global Men's Underwear Sales Volume, by Sales Channels (2020-2031)
  • 4.3.3 Global Men's Underwear Sales Volume, by Sales Channels (%) (2020-2031)
• 4.4 Global Men's Underwear Average Price by Sales Channels (2020-2031)

5 Segmentation by Region

• 5.1 Global Men's Underwear Sales Value by Region
  • 5.1.1 Global Men's Underwear Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Men's Underwear Sales Value by Region (2020-2025)
  • 5.1.3 Global Men's Underwear Sales Value by Region (2026-2031)
  • 5.1.4 Global Men's Underwear Sales Value by Region (%), (2020-2031)
• 5.2 Global Men's Underwear Sales Volume by Region
  • 5.2.1 Global Men's Underwear Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Men's Underwear Sales Volume by Region (2020-2025)
  • 5.2.3 Global Men's Underwear Sales Volume by Region (2026-2031)
  • 5.2.4 Global Men's Underwear Sales Volume by Region (%), (2020-2031)
• 5.3 Global Men's Underwear Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Men's Underwear Sales Value, 2020-2031
  • 5.4.2 North America Men's Underwear Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Men's Underwear Sales Value, 2020-2031
  • 5.5.2 Europe Men's Underwear Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Men's Underwear Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Men's Underwear Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Men's Underwear Sales Value, 2020-2031
  • 5.7.2 South America Men's Underwear Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Men's Underwear Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Men's Underwear Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Men's Underwear Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Men's Underwear Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Men's Underwear Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Men's Underwear Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Men's Underwear Sales Value, 2020-2031
  • 6.3.2 United States Men's Underwear Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Men's Underwear Sales Value by Sales Channels, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Men's Underwear Sales Value, 2020-2031
  • 6.4.2 Europe Men's Underwear Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Men's Underwear Sales Value by Sales Channels, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Men's Underwear Sales Value, 2020-2031
  • 6.5.2 China Men's Underwear Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Men's Underwear Sales Value by Sales Channels, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Men's Underwear Sales Value, 2020-2031
  • 6.6.2 Japan Men's Underwear Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Men's Underwear Sales Value by Sales Channels, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Men's Underwear Sales Value, 2020-2031
  • 6.7.2 South Korea Men's Underwear Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Men's Underwear Sales Value by Sales Channels, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Men's Underwear Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Men's Underwear Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Men's Underwear Sales Value by Sales Channels, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Men's Underwear Sales Value, 2020-2031
  • 6.9.2 India Men's Underwear Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Men's Underwear Sales Value by Sales Channels, 2024 VS 2031

7 Company Profiles

• 7.1 Hanesbrands
  • 7.1.1 Hanesbrands Company Information
  • 7.1.2 Hanesbrands Introduction and Business Overview
  • 7.1.3 Hanesbrands Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Hanesbrands Men's Underwear Product Offerings
  • 7.1.5 Hanesbrands Recent Development
• 7.2 Fruit of the Loom
  • 7.2.1 Fruit of the Loom Company Information
  • 7.2.2 Fruit of the Loom Introduction and Business Overview
  • 7.2.3 Fruit of the Loom Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Fruit of the Loom Men's Underwear Product Offerings
  • 7.2.5 Fruit of the Loom Recent Development
• 7.3 Uniqlo
  • 7.3.1 Uniqlo Company Information
  • 7.3.2 Uniqlo Introduction and Business Overview
  • 7.3.3 Uniqlo Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Uniqlo Men's Underwear Product Offerings
  • 7.3.5 Uniqlo Recent Development
• 7.4 American EagleOutfitters
  • 7.4.1 American EagleOutfitters Company Information
  • 7.4.2 American EagleOutfitters Introduction and Business Overview
  • 7.4.3 American EagleOutfitters Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 American EagleOutfitters Men's Underwear Product Offerings
  • 7.4.5 American EagleOutfitters Recent Development
• 7.5 PVH
  • 7.5.1 PVH Company Information
  • 7.5.2 PVH Introduction and Business Overview
  • 7.5.3 PVH Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 PVH Men's Underwear Product Offerings
  • 7.5.5 PVH Recent Development
• 7.6 Nike
  • 7.6.1 Nike Company Information
  • 7.6.2 Nike Introduction and Business Overview
  • 7.6.3 Nike Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Nike Men's Underwear Product Offerings
  • 7.6.5 Nike Recent Development
• 7.7 Jockey
  • 7.7.1 Jockey Company Information
  • 7.7.2 Jockey Introduction and Business Overview
  • 7.7.3 Jockey Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Jockey Men's Underwear Product Offerings
  • 7.7.5 Jockey Recent Development
• 7.8 Adidas
  • 7.8.1 Adidas Company Information
  • 7.8.2 Adidas Introduction and Business Overview
  • 7.8.3 Adidas Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Adidas Men's Underwear Product Offerings
  • 7.8.5 Adidas Recent Development
• 7.9 Triumph International
  • 7.9.1 Triumph International Company Information
  • 7.9.2 Triumph International Introduction and Business Overview
  • 7.9.3 Triumph International Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Triumph International Men's Underwear Product Offerings
  • 7.9.5 Triumph International Recent Development
• 7.10 Delta Galil
  • 7.10.1 Delta Galil Company Information
  • 7.10.2 Delta Galil Introduction and Business Overview
  • 7.10.3 Delta Galil Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Delta Galil Men's Underwear Product Offerings
  • 7.10.5 Delta Galil Recent Development
• 7.11 Marks & Spencer
  • 7.11.1 Marks & Spencer Company Information
  • 7.11.2 Marks & Spencer Introduction and Business Overview
  • 7.11.3 Marks & Spencer Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Marks & Spencer Men's Underwear Product Offerings
  • 7.11.5 Marks & Spencer Recent Development
• 7.12 Gunze
  • 7.12.1 Gunze Company Information
  • 7.12.2 Gunze Introduction and Business Overview
  • 7.12.3 Gunze Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Gunze Men's Underwear Product Offerings
  • 7.12.5 Gunze Recent Development
• 7.13 MeUndies
  • 7.13.1 MeUndies Company Information
  • 7.13.2 MeUndies Introduction and Business Overview
  • 7.13.3 MeUndies Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 MeUndies Men's Underwear Product Offerings
  • 7.13.5 MeUndies Recent Development
• 7.14 HUGO BOSS
  • 7.14.1 HUGO BOSS Company Information
  • 7.14.2 HUGO BOSS Introduction and Business Overview
  • 7.14.3 HUGO BOSS Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 HUGO BOSS Men's Underwear Product Offerings
  • 7.14.5 HUGO BOSS Recent Development
• 7.15 Lululemon Athletica
  • 7.15.1 Lululemon Athletica Company Information
  • 7.15.2 Lululemon Athletica Introduction and Business Overview
  • 7.15.3 Lululemon Athletica Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 Lululemon Athletica Men's Underwear Product Offerings
  • 7.15.5 Lululemon Athletica Recent Development
• 7.16 Iconix
  • 7.16.1 Iconix Company Information
  • 7.16.2 Iconix Introduction and Business Overview
  • 7.16.3 Iconix Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.16.4 Iconix Men's Underwear Product Offerings
  • 7.16.5 Iconix Recent Development
• 7.17 Wacoal
  • 7.17.1 Wacoal Company Information
  • 7.17.2 Wacoal Introduction and Business Overview
  • 7.17.3 Wacoal Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.17.4 Wacoal Men's Underwear Product Offerings
  • 7.17.5 Wacoal Recent Development
• 7.18 Aimer
  • 7.18.1 Aimer Company Information
  • 7.18.2 Aimer Introduction and Business Overview
  • 7.18.3 Aimer Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.18.4 Aimer Men's Underwear Product Offerings
  • 7.18.5 Aimer Recent Development
• 7.19 Cosmo-lady
  • 7.19.1 Cosmo-lady Company Information
  • 7.19.2 Cosmo-lady Introduction and Business Overview
  • 7.19.3 Cosmo-lady Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.19.4 Cosmo-lady Men's Underwear Product Offerings
  • 7.19.5 Cosmo-lady Recent Development
• 7.20 ThreeGun
  • 7.20.1 ThreeGun Company Information
  • 7.20.2 ThreeGun Introduction and Business Overview
  • 7.20.3 ThreeGun Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.20.4 ThreeGun Men's Underwear Product Offerings
  • 7.20.5 ThreeGun Recent Development
• 7.21 Huijie
  • 7.21.1 Huijie Company Information
  • 7.21.2 Huijie Introduction and Business Overview
  • 7.21.3 Huijie Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.21.4 Huijie Men's Underwear Product Offerings
  • 7.21.5 Huijie Recent Development
• 7.22 Pierre Cardin
  • 7.22.1 Pierre Cardin Company Information
  • 7.22.2 Pierre Cardin Introduction and Business Overview
  • 7.22.3 Pierre Cardin Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.22.4 Pierre Cardin Men's Underwear Product Offerings
  • 7.22.5 Pierre Cardin Recent Development
• 7.23 Septwolves
  • 7.23.1 Septwolves Company Information
  • 7.23.2 Septwolves Introduction and Business Overview
  • 7.23.3 Septwolves Men's Underwear Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.23.4 Septwolves Men's Underwear Product Offerings
  • 7.23.5 Septwolves Recent Development

8 Industry Chain Analysis

• 8.1 Men's Underwear Industrial Chain
• 8.2 Men's Underwear Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Men's Underwear Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Men's Underwear Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer