온라인 언어 학습 : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)

The global market for Online Language Learning was estimated to be worth US$ 17500 million in 2024 and is forecast to a readjusted size of US$ 35726 million by 2031 with a CAGR of 12.0% during the forecast period 2025-2031.

Online language learning refers to the provision of language education services using internet technologies combined with advanced learning tools and platforms. By leveraging videos, audios, and interactive content, students can learn languages from anywhere without being constrained by time and location. Online language learning typically involves training in speaking, listening, writing, and reading, aiming to enhance learners' language skills and help them either acquire a new language or improve their existing proficiency.

With continuous technological advancements, online language learning products are increasingly diverse and innovative. Online platforms in this field often offer personalized learning plans, utilizing big data and artificial intelligence to create courses tailored to learners' levels and needs. Moreover, these platforms continuously improve user experience through real-time feedback, voice recognition, and other features that aid students in more effectively acquiring languages.

The product range of online language learning includes but is not limited to language learning apps, online course platforms, voice recognition and interactive practice software, and virtual classrooms. These services cater to a wide demographic, from beginners to advanced learners, and from children to adults, covering all aspects from basic grammar to advanced language usage. Whether at home, in the workplace, or while traveling, learners can interact with teachers or study partners globally, enjoying flexible and convenient learning experiences.

The online language learning market is experiencing rapid growth, driven by globalization and the widespread availability of the internet. As English and other languages become primary tools for global communication, more individuals are recognizing the importance of language proficiency for career advancement and personal growth. Furthermore, technological developments offer numerous opportunities for online language learning. For instance, the application of artificial intelligence has enabled personalized learning plans and voice recognition features, greatly enhancing the effectiveness and experience of learning.

However, the market faces several challenges despite its rapid growth. First, although online learning platforms are globally widespread, competition among platforms is intensifying, especially regarding pricing, course quality, and learning outcomes. Secondly, while online learning offers flexibility, the lack of face-to-face interaction and cultural immersion may limit the depth and diversity of language acquisition. Additionally, low-quality content and misleading marketing still exist in the market, affecting consumer choices and trust.

The market concentration is relatively low, especially in developing countries, where numerous emerging platforms are trying to enter the market with more creative and localized approaches. The downstream demand trends also indicate that, in addition to traditional language learning needs, businesses and educational institutions are increasingly adopting online language learning for employee training and language education.

Regarding the latest technologies, virtual reality (VR) and augmented reality (AR) are making their way into language learning, offering immersive learning environments that help students better understand and apply the languages they learn. Additionally, advancements in speech recognition and automatic translation technologies are contributing to the intelligent development of online language learning products.

This report aims to provide a comprehensive presentation of the global market for Online Language Learning, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Online Language Learning by region & country, by Type, and by Application.

The Online Language Learning market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online Language Learning.

Market Segmentation

By Company

• Vipkid
• Pearson ELT
• Sanako Corporation
• 51talk
• Inlingua International
• Rosetta Stone
• EF Education First
• New Oriental
• Wall Street English
• iTutorGroup
• Babbel
• Busuu
• Eleutian Technology
• Duolingo
• Memrise
• HelloTalk
• Pimsleur
• FluentU
• Lingvist
• Preply

Segment by Type

• English
• Chinese (Mandarin)
• European Language
• Others

Segment by Application

• Individual Learner
• Institutional Learners

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Online Language Learning company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Online Language Learning in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Online Language Learning in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Online Language Learning Product Introduction
• 1.2 Global Online Language Learning Market Size Forecast (2020-2031)
• 1.3 Online Language Learning Market Trends & Drivers
  • 1.3.1 Online Language Learning Industry Trends
  • 1.3.2 Online Language Learning Market Drivers & Opportunity
  • 1.3.3 Online Language Learning Market Challenges
  • 1.3.4 Online Language Learning Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Online Language Learning Players Revenue Ranking (2024)
• 2.2 Global Online Language Learning Revenue by Company (2020-2025)
• 2.3 Key Companies Online Language Learning Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Online Language Learning Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Online Language Learning
• 2.6 Online Language Learning Market Competitive Analysis
  • 2.6.1 Online Language Learning Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Online Language Learning Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Online Language Learning as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 English
  • 3.1.2 Chinese (Mandarin)
  • 3.1.3 European Language
  • 3.1.4 Others
• 3.2 Global Online Language Learning Sales Value by Type
  • 3.2.1 Global Online Language Learning Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Online Language Learning Sales Value, by Type (2020-2031)
  • 3.2.3 Global Online Language Learning Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Individual Learner
  • 4.1.2 Institutional Learners
• 4.2 Global Online Language Learning Sales Value by Application
  • 4.2.1 Global Online Language Learning Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Online Language Learning Sales Value, by Application (2020-2031)
  • 4.2.3 Global Online Language Learning Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Online Language Learning Sales Value by Region
  • 5.1.1 Global Online Language Learning Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Online Language Learning Sales Value by Region (2020-2025)
  • 5.1.3 Global Online Language Learning Sales Value by Region (2026-2031)
  • 5.1.4 Global Online Language Learning Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Online Language Learning Sales Value, 2020-2031
  • 5.2.2 North America Online Language Learning Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Online Language Learning Sales Value, 2020-2031
  • 5.3.2 Europe Online Language Learning Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Online Language Learning Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Online Language Learning Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Online Language Learning Sales Value, 2020-2031
  • 5.5.2 South America Online Language Learning Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Online Language Learning Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Online Language Learning Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Online Language Learning Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Online Language Learning Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Online Language Learning Sales Value, 2020-2031
  • 6.3.2 United States Online Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Online Language Learning Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Online Language Learning Sales Value, 2020-2031
  • 6.4.2 Europe Online Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Online Language Learning Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Online Language Learning Sales Value, 2020-2031
  • 6.5.2 China Online Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Online Language Learning Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Online Language Learning Sales Value, 2020-2031
  • 6.6.2 Japan Online Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Online Language Learning Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Online Language Learning Sales Value, 2020-2031
  • 6.7.2 South Korea Online Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Online Language Learning Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Online Language Learning Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Online Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Online Language Learning Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Online Language Learning Sales Value, 2020-2031
  • 6.9.2 India Online Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Online Language Learning Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Vipkid
  • 7.1.1 Vipkid Profile
  • 7.1.2 Vipkid Main Business
  • 7.1.3 Vipkid Online Language Learning Products, Services and Solutions
  • 7.1.4 Vipkid Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Vipkid Recent Developments
• 7.2 Pearson ELT
  • 7.2.1 Pearson ELT Profile
  • 7.2.2 Pearson ELT Main Business
  • 7.2.3 Pearson ELT Online Language Learning Products, Services and Solutions
  • 7.2.4 Pearson ELT Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Pearson ELT Recent Developments
• 7.3 Sanako Corporation
  • 7.3.1 Sanako Corporation Profile
  • 7.3.2 Sanako Corporation Main Business
  • 7.3.3 Sanako Corporation Online Language Learning Products, Services and Solutions
  • 7.3.4 Sanako Corporation Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Sanako Corporation Recent Developments
• 7.4 51talk
  • 7.4.1 51talk Profile
  • 7.4.2 51talk Main Business
  • 7.4.3 51talk Online Language Learning Products, Services and Solutions
  • 7.4.4 51talk Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.4.5 51talk Recent Developments
• 7.5 Inlingua International
  • 7.5.1 Inlingua International Profile
  • 7.5.2 Inlingua International Main Business
  • 7.5.3 Inlingua International Online Language Learning Products, Services and Solutions
  • 7.5.4 Inlingua International Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Inlingua International Recent Developments
• 7.6 Rosetta Stone
  • 7.6.1 Rosetta Stone Profile
  • 7.6.2 Rosetta Stone Main Business
  • 7.6.3 Rosetta Stone Online Language Learning Products, Services and Solutions
  • 7.6.4 Rosetta Stone Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.6.5 Rosetta Stone Recent Developments
• 7.7 EF Education First
  • 7.7.1 EF Education First Profile
  • 7.7.2 EF Education First Main Business
  • 7.7.3 EF Education First Online Language Learning Products, Services and Solutions
  • 7.7.4 EF Education First Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.7.5 EF Education First Recent Developments
• 7.8 New Oriental
  • 7.8.1 New Oriental Profile
  • 7.8.2 New Oriental Main Business
  • 7.8.3 New Oriental Online Language Learning Products, Services and Solutions
  • 7.8.4 New Oriental Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.8.5 New Oriental Recent Developments
• 7.9 Wall Street English
  • 7.9.1 Wall Street English Profile
  • 7.9.2 Wall Street English Main Business
  • 7.9.3 Wall Street English Online Language Learning Products, Services and Solutions
  • 7.9.4 Wall Street English Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.9.5 Wall Street English Recent Developments
• 7.10 iTutorGroup
  • 7.10.1 iTutorGroup Profile
  • 7.10.2 iTutorGroup Main Business
  • 7.10.3 iTutorGroup Online Language Learning Products, Services and Solutions
  • 7.10.4 iTutorGroup Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.10.5 iTutorGroup Recent Developments
• 7.11 Babbel
  • 7.11.1 Babbel Profile
  • 7.11.2 Babbel Main Business
  • 7.11.3 Babbel Online Language Learning Products, Services and Solutions
  • 7.11.4 Babbel Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.11.5 Babbel Recent Developments
• 7.12 Busuu
  • 7.12.1 Busuu Profile
  • 7.12.2 Busuu Main Business
  • 7.12.3 Busuu Online Language Learning Products, Services and Solutions
  • 7.12.4 Busuu Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.12.5 Busuu Recent Developments
• 7.13 Eleutian Technology
  • 7.13.1 Eleutian Technology Profile
  • 7.13.2 Eleutian Technology Main Business
  • 7.13.3 Eleutian Technology Online Language Learning Products, Services and Solutions
  • 7.13.4 Eleutian Technology Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Eleutian Technology Recent Developments
• 7.14 Duolingo
  • 7.14.1 Duolingo Profile
  • 7.14.2 Duolingo Main Business
  • 7.14.3 Duolingo Online Language Learning Products, Services and Solutions
  • 7.14.4 Duolingo Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.14.5 Duolingo Recent Developments
• 7.15 Memrise
  • 7.15.1 Memrise Profile
  • 7.15.2 Memrise Main Business
  • 7.15.3 Memrise Online Language Learning Products, Services and Solutions
  • 7.15.4 Memrise Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.15.5 Memrise Recent Developments
• 7.16 HelloTalk
  • 7.16.1 HelloTalk Profile
  • 7.16.2 HelloTalk Main Business
  • 7.16.3 HelloTalk Online Language Learning Products, Services and Solutions
  • 7.16.4 HelloTalk Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.16.5 HelloTalk Recent Developments
• 7.17 Pimsleur
  • 7.17.1 Pimsleur Profile
  • 7.17.2 Pimsleur Main Business
  • 7.17.3 Pimsleur Online Language Learning Products, Services and Solutions
  • 7.17.4 Pimsleur Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.17.5 Pimsleur Recent Developments
• 7.18 FluentU
  • 7.18.1 FluentU Profile
  • 7.18.2 FluentU Main Business
  • 7.18.3 FluentU Online Language Learning Products, Services and Solutions
  • 7.18.4 FluentU Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.18.5 FluentU Recent Developments
• 7.19 Lingvist
  • 7.19.1 Lingvist Profile
  • 7.19.2 Lingvist Main Business
  • 7.19.3 Lingvist Online Language Learning Products, Services and Solutions
  • 7.19.4 Lingvist Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.19.5 Lingvist Recent Developments
• 7.20 Preply
  • 7.20.1 Preply Profile
  • 7.20.2 Preply Main Business
  • 7.20.3 Preply Online Language Learning Products, Services and Solutions
  • 7.20.4 Preply Online Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.20.5 Preply Recent Developments

8 Industry Chain Analysis

• 8.1 Online Language Learning Industrial Chain
• 8.2 Online Language Learning Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Online Language Learning Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Online Language Learning Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer