세계의 고형 비누 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)

The global market for Bar Soap was estimated to be worth US$ 5304 million in 2024 and is forecast to a readjusted size of US$ 5311 million by 2031 with a CAGR of 0.3% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Bar Soap cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Bar soap, also known as a block soap, is a common solid cleanser widely used for personal hygiene, skincare, and household cleaning purposes. The basic ingredients of bar soap typically include fatty acids, alkali substances (such as sodium hydroxide or potassium hydroxide), along with various other additives like fragrances, colors, and moisturizing agents. Through the saponification reaction, oils are converted into cleaning agents, allowing bar soap to dissolve and remove oil, dirt, and other impurities effectively. Due to its convenience and cost-effectiveness, bar soap has become an essential cleaning product in the daily lives of many people around the world.

The product range of bar soap is quite diverse, spanning from basic handmade soaps to more refined industrial soaps enriched with various active ingredients. Handmade soaps often use natural plant oils and herbal ingredients as their base, emphasizing chemical-free and environmentally friendly concepts. On the other hand, industrially produced bar soaps cater to different consumer needs by incorporating functional additives such as antibacterial agents, moisturizers, dandruff control, and stain removal. These bar soap products serve not only personal hygiene but also home cleaning and laundry applications, covering a broad spectrum of needs from basic household use to high-end beauty care.

With the growing consumer interest in natural and eco-friendly products, bar soap has seen a resurgence in handmade and natural formulations in recent years. Additionally, many brands are focusing on eco-conscious packaging, launching more sustainable packaging solutions such as biodegradable wrappers and bulk packaging.

The bar soap market has seen significant changes in recent years, driven by several factors that continue to shape its development and innovation.

Opportunities and Key Drivers:

With the growing consumer demand for natural, organic, and eco-friendly products, the bar soap market has witnessed new growth opportunities. In particular, the rise in health consciousness has led consumers to prefer handmade and organic soaps free from chemicals, fostering the growth of this niche market. Additionally, as living standards rise, there is a growing demand for high-end skincare soaps. Many brands are focusing on developing functional bar soaps with added benefits such as antibacterial properties, moisturization, and whitening, catering to the diverse needs of individual consumers.

Risks Facing the Market:

However, the bar soap market also faces certain risks. First, fluctuations in raw material prices, especially the rising cost of natural oils, can lead to increased production costs, affecting profit margins for manufacturers. Second, the market is highly competitive, with price wars and counterfeit products posing a challenge to the long-term sustainability of brands. Moreover, varying consumer perceptions of product quality and brand reputation, along with non-compliant products, could impact the market's credibility.

Market Concentration and Downstream Demand Trends:

Currently, the bar soap market has a relatively low concentration, with a large number of small and medium-sized enterprises competing. However, as consumers become more brand-conscious, the market is gradually becoming more concentrated, with major brands capturing a larger share, especially in the high-end product segment. In terms of downstream demand trends, consumers are increasingly focused on product functionality, eco-friendliness, and diversity. For example, in terms of environmental sustainability, there is a growing preference for biodegradable packaging and zero-waste products, driving the industry toward greener practices.

Latest Technologies:

The production process for bar soap has also evolved with technological advancements. In recent years, the application of automated production equipment and intelligent production lines has significantly improved production efficiency and reduced costs. In terms of ingredient development, many companies are using advanced biotechnologies to extract natural ingredients, enhancing the efficacy and sensory experience of their products. Additionally, emerging technologies such as nanotechnology are being incorporated into bar soap formulations, improving the penetration and skincare effects of the products.

This report aims to provide a comprehensive presentation of the global market for Bar Soap, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Bar Soap by region & country, by Type, and by Application.

The Bar Soap market size, estimations, and forecasts are provided in terms of sales volume (K MT) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Bar Soap.

Market Segmentation

By Company

• Unilever
• Procter & Gamble
• Reckitt Benckiser
• Cow Brand Soap
• Shanghai Jahwa
• Colgate-Palmolive
• Beiersdorf AG
• Henkel
• Kao Corporation
• Godrej Consumer Products
• Beaumont Products
• SoF (South of France)
• Dr. Bronner's
• SC Johnson
• Lafang China

Segment by Type

• Moisturizing Soaps
• Antibacterial Soaps
• Medicinal/Therapeutic Soaps
• Others

Segment by Application

• Household
• Commercial

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Bar Soap manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Bar Soap in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Bar Soap in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Bar Soap Product Introduction
• 1.2 Global Bar Soap Market Size Forecast
  • 1.2.1 Global Bar Soap Sales Value (2020-2031)
  • 1.2.2 Global Bar Soap Sales Volume (2020-2031)
  • 1.2.3 Global Bar Soap Sales Price (2020-2031)
• 1.3 Bar Soap Market Trends & Drivers
  • 1.3.1 Bar Soap Industry Trends
  • 1.3.2 Bar Soap Market Drivers & Opportunity
  • 1.3.3 Bar Soap Market Challenges
  • 1.3.4 Bar Soap Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Bar Soap Players Revenue Ranking (2024)
• 2.2 Global Bar Soap Revenue by Company (2020-2025)
• 2.3 Global Bar Soap Players Sales Volume Ranking (2024)
• 2.4 Global Bar Soap Sales Volume by Company Players (2020-2025)
• 2.5 Global Bar Soap Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Bar Soap Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Bar Soap Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Bar Soap
• 2.9 Bar Soap Market Competitive Analysis
  • 2.9.1 Bar Soap Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Bar Soap Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Bar Soap as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Moisturizing Soaps
  • 3.1.2 Antibacterial Soaps
  • 3.1.3 Medicinal/Therapeutic Soaps
  • 3.1.4 Others
• 3.2 Global Bar Soap Sales Value by Type
  • 3.2.1 Global Bar Soap Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Bar Soap Sales Value, by Type (2020-2031)
  • 3.2.3 Global Bar Soap Sales Value, by Type (%) (2020-2031)
• 3.3 Global Bar Soap Sales Volume by Type
  • 3.3.1 Global Bar Soap Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Bar Soap Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Bar Soap Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Bar Soap Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Household
  • 4.1.2 Commercial
• 4.2 Global Bar Soap Sales Value by Application
  • 4.2.1 Global Bar Soap Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Bar Soap Sales Value, by Application (2020-2031)
  • 4.2.3 Global Bar Soap Sales Value, by Application (%) (2020-2031)
• 4.3 Global Bar Soap Sales Volume by Application
  • 4.3.1 Global Bar Soap Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Bar Soap Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Bar Soap Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Bar Soap Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Bar Soap Sales Value by Region
  • 5.1.1 Global Bar Soap Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Bar Soap Sales Value by Region (2020-2025)
  • 5.1.3 Global Bar Soap Sales Value by Region (2026-2031)
  • 5.1.4 Global Bar Soap Sales Value by Region (%), (2020-2031)
• 5.2 Global Bar Soap Sales Volume by Region
  • 5.2.1 Global Bar Soap Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Bar Soap Sales Volume by Region (2020-2025)
  • 5.2.3 Global Bar Soap Sales Volume by Region (2026-2031)
  • 5.2.4 Global Bar Soap Sales Volume by Region (%), (2020-2031)
• 5.3 Global Bar Soap Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Bar Soap Sales Value, 2020-2031
  • 5.4.2 North America Bar Soap Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Bar Soap Sales Value, 2020-2031
  • 5.5.2 Europe Bar Soap Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Bar Soap Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Bar Soap Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Bar Soap Sales Value, 2020-2031
  • 5.7.2 South America Bar Soap Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Bar Soap Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Bar Soap Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Bar Soap Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Bar Soap Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Bar Soap Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Bar Soap Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Bar Soap Sales Value, 2020-2031
  • 6.3.2 United States Bar Soap Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Bar Soap Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Bar Soap Sales Value, 2020-2031
  • 6.4.2 Europe Bar Soap Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Bar Soap Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Bar Soap Sales Value, 2020-2031
  • 6.5.2 China Bar Soap Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Bar Soap Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Bar Soap Sales Value, 2020-2031
  • 6.6.2 Japan Bar Soap Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Bar Soap Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Bar Soap Sales Value, 2020-2031
  • 6.7.2 South Korea Bar Soap Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Bar Soap Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Bar Soap Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Bar Soap Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Bar Soap Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Bar Soap Sales Value, 2020-2031
  • 6.9.2 India Bar Soap Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Bar Soap Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Unilever
  • 7.1.1 Unilever Company Information
  • 7.1.2 Unilever Introduction and Business Overview
  • 7.1.3 Unilever Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Unilever Bar Soap Product Offerings
  • 7.1.5 Unilever Recent Development
• 7.2 Procter & Gamble
  • 7.2.1 Procter & Gamble Company Information
  • 7.2.2 Procter & Gamble Introduction and Business Overview
  • 7.2.3 Procter & Gamble Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Procter & Gamble Bar Soap Product Offerings
  • 7.2.5 Procter & Gamble Recent Development
• 7.3 Reckitt Benckiser
  • 7.3.1 Reckitt Benckiser Company Information
  • 7.3.2 Reckitt Benckiser Introduction and Business Overview
  • 7.3.3 Reckitt Benckiser Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Reckitt Benckiser Bar Soap Product Offerings
  • 7.3.5 Reckitt Benckiser Recent Development
• 7.4 Cow Brand Soap
  • 7.4.1 Cow Brand Soap Company Information
  • 7.4.2 Cow Brand Soap Introduction and Business Overview
  • 7.4.3 Cow Brand Soap Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Cow Brand Soap Bar Soap Product Offerings
  • 7.4.5 Cow Brand Soap Recent Development
• 7.5 Shanghai Jahwa
  • 7.5.1 Shanghai Jahwa Company Information
  • 7.5.2 Shanghai Jahwa Introduction and Business Overview
  • 7.5.3 Shanghai Jahwa Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Shanghai Jahwa Bar Soap Product Offerings
  • 7.5.5 Shanghai Jahwa Recent Development
• 7.6 Colgate-Palmolive
  • 7.6.1 Colgate-Palmolive Company Information
  • 7.6.2 Colgate-Palmolive Introduction and Business Overview
  • 7.6.3 Colgate-Palmolive Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Colgate-Palmolive Bar Soap Product Offerings
  • 7.6.5 Colgate-Palmolive Recent Development
• 7.7 Beiersdorf AG
  • 7.7.1 Beiersdorf AG Company Information
  • 7.7.2 Beiersdorf AG Introduction and Business Overview
  • 7.7.3 Beiersdorf AG Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Beiersdorf AG Bar Soap Product Offerings
  • 7.7.5 Beiersdorf AG Recent Development
• 7.8 Henkel
  • 7.8.1 Henkel Company Information
  • 7.8.2 Henkel Introduction and Business Overview
  • 7.8.3 Henkel Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Henkel Bar Soap Product Offerings
  • 7.8.5 Henkel Recent Development
• 7.9 Kao Corporation
  • 7.9.1 Kao Corporation Company Information
  • 7.9.2 Kao Corporation Introduction and Business Overview
  • 7.9.3 Kao Corporation Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Kao Corporation Bar Soap Product Offerings
  • 7.9.5 Kao Corporation Recent Development
• 7.10 Godrej Consumer Products
  • 7.10.1 Godrej Consumer Products Company Information
  • 7.10.2 Godrej Consumer Products Introduction and Business Overview
  • 7.10.3 Godrej Consumer Products Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Godrej Consumer Products Bar Soap Product Offerings
  • 7.10.5 Godrej Consumer Products Recent Development
• 7.11 Beaumont Products
  • 7.11.1 Beaumont Products Company Information
  • 7.11.2 Beaumont Products Introduction and Business Overview
  • 7.11.3 Beaumont Products Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Beaumont Products Bar Soap Product Offerings
  • 7.11.5 Beaumont Products Recent Development
• 7.12 SoF (South of France)
  • 7.12.1 SoF (South of France) Company Information
  • 7.12.2 SoF (South of France) Introduction and Business Overview
  • 7.12.3 SoF (South of France) Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 SoF (South of France) Bar Soap Product Offerings
  • 7.12.5 SoF (South of France) Recent Development
• 7.13 Dr. Bronner's
  • 7.13.1 Dr. Bronner's Company Information
  • 7.13.2 Dr. Bronner's Introduction and Business Overview
  • 7.13.3 Dr. Bronner's Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 Dr. Bronner's Bar Soap Product Offerings
  • 7.13.5 Dr. Bronner's Recent Development
• 7.14 SC Johnson
  • 7.14.1 SC Johnson Company Information
  • 7.14.2 SC Johnson Introduction and Business Overview
  • 7.14.3 SC Johnson Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 SC Johnson Bar Soap Product Offerings
  • 7.14.5 SC Johnson Recent Development
• 7.15 Lafang China
  • 7.15.1 Lafang China Company Information
  • 7.15.2 Lafang China Introduction and Business Overview
  • 7.15.3 Lafang China Bar Soap Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 Lafang China Bar Soap Product Offerings
  • 7.15.5 Lafang China Recent Development

8 Industry Chain Analysis

• 8.1 Bar Soap Industrial Chain
• 8.2 Bar Soap Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Bar Soap Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Bar Soap Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer