세계의 ATV 및 SxS - 시장 점유율과 순위, 전체 판매대수 및 수요 예측(2025-2031년)

The global market for ATV & SxS was estimated to be worth US$ 19500 million in 2024 and is forecast to a readjusted size of US$ 26485 million by 2031 with a CAGR of 4.5% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on ATV & SxS cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

An all-terrain vehicle (ATV), as defined by the American National Standards Institute (ANSI), is a vehicle that travels on low-pressure tires, has a seat that is straddled by the operator, and has handlebars. As the name implies, it is designed to handle a wider variety of terrain than most other vehicles. The side-by-side(SxS) is a small 2- to 6-person four-wheel drive off-road vehicle, also called UTV (utility vehicle or utility task vehicle), a ROV (recreational off-highway vehicle), or a MOHUV (multipurpose off-highway utility vehicle).

The ATV and Side-by-Side (SxS) market has experienced significant growth over the past decade, driven by expanding recreational use, increased demand for utility vehicles, and advances in vehicle technology. These off-road vehicles have become popular across a wide range of consumers-from outdoor enthusiasts to farmers and industrial users-due to their versatility, ruggedness, and performance in various terrains. ATVs (All-Terrain Vehicles) are typically single-rider vehicles with handlebars, designed for off-road use. They are widely used for recreational activities such as trail riding, racing, and hunting, as well as for agricultural and industrial purposes. SxS (Side-by-Side Vehicles) feature side-by-side seating for two or more passengers. They are generally larger and more powerful than ATVs, often equipped with a roll cage, cargo bed, and advanced suspension systems, making them suitable for both work and recreation. Outdoor activities have gained popularity globally, with consumers seeking adventure and off-road experiences. ATVs and SxS vehicles provide a unique way to explore rugged landscapes, boosting sales in developed markets such as the United States, Canada, and parts of Europe. In agriculture, forestry, and construction, these vehicles offer efficient transportation and hauling capabilities in challenging terrains. The growing need for cost-effective and versatile utility vehicles in these industries is fueling demand. Manufacturers are continuously improving engine performance, fuel efficiency, and safety features. The integration of electric powertrains is an emerging trend, addressing environmental concerns and regulations while appealing to eco-conscious consumers. Competitive events, clubs, and organized trail rides have contributed to increased interest and brand loyalty, encouraging repeat purchases and aftermarket sales. The ATV and SxS market is expected to maintain steady growth, supported by continuous product innovation and expanding applications. Electric and hybrid models are likely to gain traction, transforming the landscape with quieter, cleaner, and more efficient vehicles. Additionally, the growth of rental services, guided tours, and off-road parks is increasing access and consumer interest.

This report aims to provide a comprehensive presentation of the global market for ATV & SxS, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of ATV & SxS by region & country, by Type, and by Application.

The ATV & SxS market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding ATV & SxS.

Market Segmentation

By Company

• Polaris
• BRP
• Honda
• Kawasaki
• Yamaha Motor
• CFMOTO
• John Deere
• Hisun Motors
• Kubota
• Arctic Cat
• RATO
• Suzuki
• KYMCO
• Segway
• Tao Motor
• Linhai Group

Segment by Type

• ATV
• SxS

Segment by Application

• Work
• Entertainment

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of ATV & SxS manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of ATV & SxS in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of ATV & SxS in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 ATV & SxS Product Introduction
• 1.2 Global ATV & SxS Market Size Forecast
  • 1.2.1 Global ATV & SxS Sales Value (2020-2031)
  • 1.2.2 Global ATV & SxS Sales Volume (2020-2031)
  • 1.2.3 Global ATV & SxS Sales Price (2020-2031)
• 1.3 ATV & SxS Market Trends & Drivers
  • 1.3.1 ATV & SxS Industry Trends
  • 1.3.2 ATV & SxS Market Drivers & Opportunity
  • 1.3.3 ATV & SxS Market Challenges
  • 1.3.4 ATV & SxS Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global ATV & SxS Players Revenue Ranking (2024)
• 2.2 Global ATV & SxS Revenue by Company (2020-2025)
• 2.3 Global ATV & SxS Players Sales Volume Ranking (2024)
• 2.4 Global ATV & SxS Sales Volume by Company Players (2020-2025)
• 2.5 Global ATV & SxS Average Price by Company (2020-2025)
• 2.6 Key Manufacturers ATV & SxS Manufacturing Base and Headquarters
• 2.7 Key Manufacturers ATV & SxS Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of ATV & SxS
• 2.9 ATV & SxS Market Competitive Analysis
  • 2.9.1 ATV & SxS Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by ATV & SxS Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in ATV & SxS as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 ATV
  • 3.1.2 SxS
• 3.2 Global ATV & SxS Sales Value by Type
  • 3.2.1 Global ATV & SxS Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global ATV & SxS Sales Value, by Type (2020-2031)
  • 3.2.3 Global ATV & SxS Sales Value, by Type (%) (2020-2031)
• 3.3 Global ATV & SxS Sales Volume by Type
  • 3.3.1 Global ATV & SxS Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global ATV & SxS Sales Volume, by Type (2020-2031)
  • 3.3.3 Global ATV & SxS Sales Volume, by Type (%) (2020-2031)
• 3.4 Global ATV & SxS Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Work
  • 4.1.2 Entertainment
• 4.2 Global ATV & SxS Sales Value by Application
  • 4.2.1 Global ATV & SxS Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global ATV & SxS Sales Value, by Application (2020-2031)
  • 4.2.3 Global ATV & SxS Sales Value, by Application (%) (2020-2031)
• 4.3 Global ATV & SxS Sales Volume by Application
  • 4.3.1 Global ATV & SxS Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global ATV & SxS Sales Volume, by Application (2020-2031)
  • 4.3.3 Global ATV & SxS Sales Volume, by Application (%) (2020-2031)
• 4.4 Global ATV & SxS Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global ATV & SxS Sales Value by Region
  • 5.1.1 Global ATV & SxS Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global ATV & SxS Sales Value by Region (2020-2025)
  • 5.1.3 Global ATV & SxS Sales Value by Region (2026-2031)
  • 5.1.4 Global ATV & SxS Sales Value by Region (%), (2020-2031)
• 5.2 Global ATV & SxS Sales Volume by Region
  • 5.2.1 Global ATV & SxS Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global ATV & SxS Sales Volume by Region (2020-2025)
  • 5.2.3 Global ATV & SxS Sales Volume by Region (2026-2031)
  • 5.2.4 Global ATV & SxS Sales Volume by Region (%), (2020-2031)
• 5.3 Global ATV & SxS Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America ATV & SxS Sales Value, 2020-2031
  • 5.4.2 North America ATV & SxS Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe ATV & SxS Sales Value, 2020-2031
  • 5.5.2 Europe ATV & SxS Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific ATV & SxS Sales Value, 2020-2031
  • 5.6.2 Asia Pacific ATV & SxS Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America ATV & SxS Sales Value, 2020-2031
  • 5.7.2 South America ATV & SxS Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa ATV & SxS Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa ATV & SxS Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions ATV & SxS Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions ATV & SxS Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions ATV & SxS Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions ATV & SxS Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States ATV & SxS Sales Value, 2020-2031
  • 6.3.2 United States ATV & SxS Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States ATV & SxS Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe ATV & SxS Sales Value, 2020-2031
  • 6.4.2 Europe ATV & SxS Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe ATV & SxS Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China ATV & SxS Sales Value, 2020-2031
  • 6.5.2 China ATV & SxS Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China ATV & SxS Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan ATV & SxS Sales Value, 2020-2031
  • 6.6.2 Japan ATV & SxS Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan ATV & SxS Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea ATV & SxS Sales Value, 2020-2031
  • 6.7.2 South Korea ATV & SxS Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea ATV & SxS Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia ATV & SxS Sales Value, 2020-2031
  • 6.8.2 Southeast Asia ATV & SxS Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia ATV & SxS Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India ATV & SxS Sales Value, 2020-2031
  • 6.9.2 India ATV & SxS Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India ATV & SxS Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Polaris
  • 7.1.1 Polaris Company Information
  • 7.1.2 Polaris Introduction and Business Overview
  • 7.1.3 Polaris ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Polaris ATV & SxS Product Offerings
  • 7.1.5 Polaris Recent Development
• 7.2 BRP
  • 7.2.1 BRP Company Information
  • 7.2.2 BRP Introduction and Business Overview
  • 7.2.3 BRP ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 BRP ATV & SxS Product Offerings
  • 7.2.5 BRP Recent Development
• 7.3 Honda
  • 7.3.1 Honda Company Information
  • 7.3.2 Honda Introduction and Business Overview
  • 7.3.3 Honda ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Honda ATV & SxS Product Offerings
  • 7.3.5 Honda Recent Development
• 7.4 Kawasaki
  • 7.4.1 Kawasaki Company Information
  • 7.4.2 Kawasaki Introduction and Business Overview
  • 7.4.3 Kawasaki ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Kawasaki ATV & SxS Product Offerings
  • 7.4.5 Kawasaki Recent Development
• 7.5 Yamaha Motor
  • 7.5.1 Yamaha Motor Company Information
  • 7.5.2 Yamaha Motor Introduction and Business Overview
  • 7.5.3 Yamaha Motor ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Yamaha Motor ATV & SxS Product Offerings
  • 7.5.5 Yamaha Motor Recent Development
• 7.6 CFMOTO
  • 7.6.1 CFMOTO Company Information
  • 7.6.2 CFMOTO Introduction and Business Overview
  • 7.6.3 CFMOTO ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 CFMOTO ATV & SxS Product Offerings
  • 7.6.5 CFMOTO Recent Development
• 7.7 John Deere
  • 7.7.1 John Deere Company Information
  • 7.7.2 John Deere Introduction and Business Overview
  • 7.7.3 John Deere ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 John Deere ATV & SxS Product Offerings
  • 7.7.5 John Deere Recent Development
• 7.8 Hisun Motors
  • 7.8.1 Hisun Motors Company Information
  • 7.8.2 Hisun Motors Introduction and Business Overview
  • 7.8.3 Hisun Motors ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Hisun Motors ATV & SxS Product Offerings
  • 7.8.5 Hisun Motors Recent Development
• 7.9 Kubota
  • 7.9.1 Kubota Company Information
  • 7.9.2 Kubota Introduction and Business Overview
  • 7.9.3 Kubota ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Kubota ATV & SxS Product Offerings
  • 7.9.5 Kubota Recent Development
• 7.10 Arctic Cat
  • 7.10.1 Arctic Cat Company Information
  • 7.10.2 Arctic Cat Introduction and Business Overview
  • 7.10.3 Arctic Cat ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Arctic Cat ATV & SxS Product Offerings
  • 7.10.5 Arctic Cat Recent Development
• 7.11 RATO
  • 7.11.1 RATO Company Information
  • 7.11.2 RATO Introduction and Business Overview
  • 7.11.3 RATO ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 RATO ATV & SxS Product Offerings
  • 7.11.5 RATO Recent Development
• 7.12 Suzuki
  • 7.12.1 Suzuki Company Information
  • 7.12.2 Suzuki Introduction and Business Overview
  • 7.12.3 Suzuki ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Suzuki ATV & SxS Product Offerings
  • 7.12.5 Suzuki Recent Development
• 7.13 KYMCO
  • 7.13.1 KYMCO Company Information
  • 7.13.2 KYMCO Introduction and Business Overview
  • 7.13.3 KYMCO ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 KYMCO ATV & SxS Product Offerings
  • 7.13.5 KYMCO Recent Development
• 7.14 Segway
  • 7.14.1 Segway Company Information
  • 7.14.2 Segway Introduction and Business Overview
  • 7.14.3 Segway ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 Segway ATV & SxS Product Offerings
  • 7.14.5 Segway Recent Development
• 7.15 Tao Motor
  • 7.15.1 Tao Motor Company Information
  • 7.15.2 Tao Motor Introduction and Business Overview
  • 7.15.3 Tao Motor ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 Tao Motor ATV & SxS Product Offerings
  • 7.15.5 Tao Motor Recent Development
• 7.16 Linhai Group
  • 7.16.1 Linhai Group Company Information
  • 7.16.2 Linhai Group Introduction and Business Overview
  • 7.16.3 Linhai Group ATV & SxS Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.16.4 Linhai Group ATV & SxS Product Offerings
  • 7.16.5 Linhai Group Recent Development

8 Industry Chain Analysis

• 8.1 ATV & SxS Industrial Chain
• 8.2 ATV & SxS Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 ATV & SxS Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 ATV & SxS Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer