중국의 승용차용 HUD 산업(2025년)

ResearchInChina released the "China Passenger Car HUD Industry Report, 2025", which sorts out the HUD installation situation, the dynamics of upstream, midstream and downstream manufacturers in the HUD industry chain, compares and analyzes HUD products of various manufacturers, and finally forecasts and analyzes future technical trends and market size of the HUD industry.

1. HUD installation volume grows significantly, with the 2025 installations approaching 5 million units

In 2024, the HUD installations reached 3.55 million units, a year-on-year increase of 63.0%, and the installation rate reached 15.5%, a year-on-year expansion of 5.2 percentage points. From January to April 2025, the HUD installations were close to 1.1 million units, a year-on-year increase of 27.6%.

From the perspective of HUD product types, C-HUD has gradually withdrawn from the pre-installation market, and the market share of AR-HUD has been continuously increasing. In 2024, the proportion of AR-HUD increased to 26.0%, a year-on-year increase of 15.4 percentage points.

Specifically for the AR-HUD category, in 2024, the installations of AR-HUD exceeded 900,000 units, a substantial year-on-year increase of 300.7%; from January to April 2025, that of AR-HUD was close to 250,000 units, and it is expected that the annual installations of AR-HUD will exceed 1 million units in 2025.

From January to April 2025, in AR-HUD installation price ranges, the 150,000-200,000 yuan range had the highest proportion, exceeding 25%. In this range, there are models with 100% AR-HUD installation rate, such as Deepal S07, Deepal L07, and Zeekr X.

In the brand ranking of AR-HUD installations from January to April 2025, Deepal ranked first with 56,000 units, with a market share of 22.8%, and many models under this brand had a 100% AR-HUD installation rate.

2. XPeng and Huawei join hands to create a new AR-HUD experience, with AR composition engine algorithm being the key

In June 2025, XPeng and Huawei jointly released the "ZhuiGuang Panoramic Head-Up Display". This product adopts Huawei's self-developed automotive-grade imaging module and AR composition engine, while XPeng is responsible for the full-scenario AR-HUD application, the layout of HMI (Human-Machine Interface module) and the provision of vehicle data.

The main improvements of XPeng ZhuiGuang Panoramic Head-Up Display are as follows:

1. 87-inch larger display frame, 1800:1 picture contrast ratio and 15000 nits brightness, ensuring that the content displayed on the HUD is clearly visible in any environment.

2. The projection distance of 10m exceeds the distance of about 7.5m for the human eye's near and far scene perception switching. When the driver views the HUD information, there is no need to frequently adjust the eye focus. In addition, the distortion correction algorithm controls the distortion rate within 1%, effectively avoiding driver's eye fatigue and dizziness.

3. Applying XPeng's 3D OCC technology, the vehicle can accurately and real-time perceive the real road, including road slope, surrounding environment, etc. Combined with XPeng and Huawei's AR engine prediction algorithm, the light carpet can perfectly fit the road surface.

In addition to providing its LCoS optical machine, Huawei's another important contribution lies in its AR engine product. With the empowerment of Huawei's AR engine, XPeng ZhuiGuang Panoramic Head-Up Display can suppress more than 80% of the problem that the virtual image does not fit the real scene caused by frame vibration. In addition, it also provides slope compensation algorithm and time delay compensation algorithm.

A good AR engine can effectively reduce the discomfort caused to drivers by problems such as mismatch between AR-HUD display images and real scenes, image jitter, and image occlusion. At present, in addition to the hardware-software integration solution, there are also some hardware-software decoupling solution in domestic AR-HUD. Taking the AR composition engine as an example, a relatively mature domestic solution is Neusoft's AR For Car software product.

Neusoft AR For Car is actually a cockpit-level AR software product, with cockpit full-view AR construction capabilities. In addition to HUD, it also supports AR content presentation on displays such as instrument panels, center console, and electronic rearview mirrors. It can create AR content experiences including intelligent driving, map navigation, social entertainment, and vehicle information.

Neusoft AR For Car solution includes three tools: AR Studio designer platform, AR SDK developer platform, and AR real-scene simulation test platform. Among them:

AR Studio designer platform provides visual AR scene editing, rapid generation of AR applications, real-time preview of user experience design, etc., which can effectively improve the efficiency of AR application development and simplify the cooperation mode between designers and developers.

AR SDK developer platform realizes the hardware-software separation solution, supports cross-platform and flexible deployment, can empower vehicle manufacturers to realize self-research of AR applications, and can quickly iterate user experience.

AR real-scene simulation test platform can quickly present AR design effects and shorten the development cycle of automobile enterprises.

With the help of the above tools, OEMs can create cross-platform AR products with a unified brand tone and meet the needs of OTA rapid iteration.

3. Xiaomi YU7 is mass-produced and first equipped with P-HUD

In June 2025, Xiaomi YU7 was released, which is the first mass-produced model in China equipped with P-HUD (Xiaomi calls it: Skyline Screen). The product is jointly created by TCL CSOT and ADAYO, among which TCL CSOT provides three 11.98-inch Mini LED screens, and ADAYO provides P-HUD imaging technology support.

The main advantages of P-HUD adopted in Xiaomi YU7 compared with traditional HUD are:

1. Ultra-wide frame: 1.1m ultra-wide panoramic display, spanning the entire center console, covering the area from A-pillar to A-pillar.

2. Anti-glare effect: Xiaomi Skyline Screen projects information onto the black area under the front windshield. Combined with high resolution, brightness and contrast, its anti-glare ability is significantly higher than that of traditional HUD products.

3. Clear display: The adopted Mini LED solution can effectively improve the brightness and contrast of the product. The maximum brightness of YU7's Skyline Screen is 1200 nits, and the contrast ratio is theoretically more than 100000:1. In addition, Skyline Screen has 108 PPD (pixels per degree of vision). For comparison, the PPD of traditional central control large screens is between 70 and 90. A higher PPD parameter means a clearer display effect.

P-HUD was first equipped on BMW concept models, which BMW called "Panoramic HUD". At the 2025 CES exhibition, BMW's new generation intelligent cockpit system "Panoramic iDrive" was also equipped with P-HUD products, which is expected to be mass-produced on BMW models in 2026.

In addition to the above-mentioned TCL CSOT and ADAYO, there are many manufacturers on the supplier side that have launched similar solution, including Continental Group, BOE, New Vision, E-Lead Electronics, Harman, Valeo, Hyundai Mobis, etc.

Table of Contents

Chapter 1 Overview of HUD Industry

• Key Parameters of HUD
• Necessities of HUD in Intelligent Cockpits
• Main Types of HUD
• Display Characteristics of Different Types of HUDs
• Main Advantages of AR-HUD
• Improvements AR-HUD Offers to Cockpit Displays
• Key Technologies of AR-HUD
• Main Components of AR-HUD
• Main Challenges in AR-HUD Design
• Exploded View Drawing of HUD
• China's HUD Regulations
• Foreign HUD Regulations
• HUD Industry Chain

Chapter 2 Development Trends of HUD Industry

• Main Development Trends of AR-HUD Products(1):AR-HUD is developing rapidly in both quality and quantity
• Main Development Trends of AR-HUD Products(2):Multi-focal plane
• Main Development Trends of AR-HUD Products(19):Display panel manufacturers set off a Micro LED HUD craze
• Main Development Trends of AR-HUD Products(20):P-HUD will usher in rapid development
• Main Development Trends of AR-HUD Products(21):AR-HUD is developing towards larger FoV, farther VID, and larger imaging screen

Chapter 3 HUD Applications

• Brands Installing Passenger Car HUDs, and Overall Installations and Installation Rate in China
• HUD Installation in Passenger Cars in China: by OEM Type
• HUD Installation in Passenger Cars in China: by Price Range
• HUD Installation in Passenger Cars in China: by Energy Type
• HUD Installation in Passenger Cars in China: by Vehicle Type
• HUD Installation in Passenger Cars in China: by Brand
• HUD Installation in Passenger Cars in China: by Car Model
• HUD Installation in Passenger Cars in China: by Product Type
• Market Share of Passenger Car HUD Suppliers in China
• Competitive Landscape of Passenger Car HUD Suppliers in China
• AR-HUD Installation in Passenger Cars in China
• AR-HUD Installation in Passenger Cars in China: by OEM Type
• AR-HUD Installation in Passenger Cars in China: by Price Range
• AR-HUD Installation in Passenger Cars in China: by Brand
• AR-HUD Installation in Passenger Cars in China: by Car Model
• AR-HUD Installation in Passenger Cars in China: by Technology Type
• Market Share of Passenger Car AR-HUD Suppliers in China
• HUD Market Size (2022-2029E)

Chapter 4 AR-HUD Application by OEMs

• 4.1 Models Installed with AR-HUD and Their Parameters Comparison(1-5)
• 4.2 Mercedes-Benz
• 4.3 Volkswagen
• 4.4 Audi
• 4.5 Geely
• Typical Model: Lynk & Co 900
• Typical Model: Lynk & Co 08
• Typical Model: Zeekr 007
• Typical Model: Galaxy L7
• Optical Waveguide Technology Applications
• 4.6 Changan
• 4.7 BAIC
• 4.8 Chery
• 4.9 Dongfeng Voyah
• 4.10 BYD
• 4.11 Harmony Intelligent Mobility Alliance (HIMA)
• 4.12 XPeng Motor
• 4.13 NIO
• 4.14 Xiaomi Auto
• 4.15 Changan Mazda

Chapter 5 HUD Suppliers

• Suppliers' HUD Products and Their Advantages Comparison(1-5)
• Parameters of Suppliers' AR-HUDs and Supported Models Comparison(1-4)
• 5.1 Nippon Seiki
• HUD Revenue
• HUD Production Bases
• HUD R&D Capabilities
• HUD Product Planning(1-3)
• AR HUD
• HNew HUD Products
• HUD Applied Models
• Expanding HUD Production and R&D Scale (1-4)
• Measures to Strengthen HUD Competitiveness
• 5.2 Continental
• HUD R&D and Production Bases
• HUD Iteration History
• C-HUD
• W-HUD
• AR-HUD Technology (1)
• AR-HUD Technology (2)
• 5Comparison between TFT AR HUD and DLP AR-HUD
• Key Parameters of AR-HUD
• Exploration of New Technologies in AR-HUD (1)
• Exploration of New Technologies in AR-HUD (2)
• Exploration of New Technologies in AR-HUD (3)
• Holographic Waveguide HUD
• Holographic Waveguide HUD Structure and Size
• Scenic View HUD
• Zooming HUD
• Latest HUD Products (2025)
• 5.3 Denso
• 5.4 Panasonic
• 5.5 LG
• 5.6 Maxell
• 5.7 Yazaki
• 5.8 Envisics
• 5.9 Harman
• 5.10 Hyundai Mobis
• 5.11 CY Vision
• 5.12 FIC(First International Computer)
• 5.13 ADAYO
• Profile
• Development History of HUD
• Core HUD Technologies(1)
• Core HUD Technologies(2)
• W-HUD Product Layout
• AR-HUD Product Layout(1)
• AR-HUD Product Layout(2)
• Depth-of-field 3D AR-HUD
• Virtual Panoramic HUD
• SR-HUD (Simulated Reality Head-up Display)
• HUD Development Technology Route
• HUD Mass Production Cases(1-4)
• 5.14 Crystal Optech
• Profile
• Development History of HUD
• Core HUD Technologies
• HUD Product Line
• PGU Products
• W-HUD Products
• TFT AR-HUD
• AR-HUD (LCOS, Oblique Projection)
• Exploration of Optical Waveguide Technology
• Cases of AR-HUD Installation(1-2)
• 5.15 Jiangcheng
• 5.16 New Vision
• 5.17 E-Lead Electronics
• 5.18 FUTURUS
• 5.19 Huawei
• 5.20 Neusoft Group
• New-generation Global In-Vehicle Intelligent Mobility Solutions
• Development History and Platform Products of OneSight
• Composition of OneSight Products
• Advantages of OneSight Products (1)
• Advantages of OneSight Products (2)
• OneSight Empowers Full-View AR Experience in the Cockpit
• Comparison of OneSight's Real-Vehicle Display Effect with Competitors in the Market (1)
• Comparison of OneSight's Real-Vehicle Display Effect with Competitors in the Market (2)
• 5.21 ASU TECH
• 5.22 Jingwei Hirain
• 5.23 Hardstone
• 5.24 ReaVis
• 5.25 Zinger
• 5.26 LNGIN
• 5.27 Chief Technology
• 5.28 O-Film
• 5.29 Tianma Microelectronics
• 5.30 Coretronic
• 5.31 Other Manufacturers
• TCL CSOT
• Tinnove
• Desay SV
• Car Lighting Companies Enter the HUD Field

Chapter 6 HUD Industry Chain

1. PGU Module Suppliers

• 1.1 PGU Technology Route
• 1.2 Summary of PGU Suppliers
• 1.3 Kyocera
• PGU Product Planning Path
• HUD PGU Product Line
• PGU Products: 1.12 Inches, 2.6 Inches
• TFT PGU Products(1-7)
• 3D AR-HUD
• 1.4 BOE
• Production Bases in China
• HUD Optical Device Products
• Implementation of BOE Varitronix's TFT Modules and AR-HUD Products
• BOE Varitronix's TFT Module: 3.5 Inches
• PHUD Products
• Micro LED HUD
• 1.5 iView Displays
• 1.6 Goertek
• 1.7 Nanyang Lida Optic-electronics
• 1.8 LM Jade Chip
• 1.9 Others
• Ricoh
• CarUX
• AUO
• HGC (Wuhan) Technology

2. Chip Vendors

• 2.1 Summary of Chip Vendors
• 2.2 TI
• DLP Technology and Business Model
• Development History of DLP Products
• Superiority Effect of DLP
• Comparison of Some DLP Chip Parameters
• 1st Generation HUD Chips
• 2nd Generation HUD Chips
• 3rd Generation HUD Chips
• 4th Generation HUD Chips
• Industrial Applications
• 2.3 SmartVision
• 2.4 Himax Technologies
• 2.5 Microvision
• 2.6 Epson
• 2.7 Omnivision
• 2.8 Others
• LM Jade Chip
• Huixinchen Industria
• XDMicro
• Renesas Electronics

3. Light Source Suppliers

• 3.1 Summary of Light Source Suppliers
• 3.2 Nichia
• Light Source Product Series for HUD(1-3)
• Introduction to Laser Diode (LD) Products
• 3.3 ams OSRAM
• PGU Light Source Design Requirements
• White LED Products for TFT-LCD Solutions
• Light Source Solutions for DLP and LCD Technologies(1)
• Light Source Solutions for DLP and LCD Technologies(2)
• HUD Light Source Solutions
• White LED Product Route
• RGB LED Product Route
• LED Light Source Products
• Green Light Products
• Laser Light Source Product Route for AR-HUD
• Laser Light Source Products
• Future AR-HUD Light Source Solutions
• 3.4 Jufei Optoelectronics

4. Optical Lens

• Sunny Optical's HUD Optical Components
• Fran Optics' HUD Optical Lenses
• Liangyu Optical Technology's HUD Free-form Curved Mirrors
• Nanyang Lida Optic-electronics' Precision Optical Components for AR-HUD - Precision Lens
• Nanyang Lida Optic-electronics' Precision Optical Components for AR-HUD - Plane Mirror, Prism
• Crystal Optech's Optical Mirrors
• Yutong Optical Technology's HUD Free-form Curved mirrors
• Jinhui Optical Technology's HUD Optical Components

5. Optical Waveguide Technology

• 5.1 Lochn Optics
• Technology Route
• Holographic AR-3D HUD Optical Display System
• Advantages of Volume Holographic Optical Waveguide HUD Products(1)
• Advantages of Volume Holographic Optical Waveguide HUD Products(2)
• 5.2 Tripole Optoelectronics
• 5.3 SVG Tech
• 5.4 DigiLens

6. Front Windshield

• 6.1 Fuyao Glass
• HUD Glass Products
• Zhimou Windshield
• HUD Glass Product Patent
• 6.2 AGC
• 6.3 Others
• Corning
• Saint-Gobain

7. Wedge Film

• 7.1 Sekisui Chemical
• 7.2 Eastman
• HUD Wedge Films (1-4)
• Cooperative Events
• 7.3 Rijiu Optoelectronics
• HUD Front Windshield Film (1-4)
• Comparison of HUD Front Windshield Film Solutions
• 7.4 Ceres Holographics
• HOE Technology
• Cooperation Dynamics (1-3)