미드(Mead) 시장 : 시장 규모, 점유율, 성장 분석 - 유형별, 포장 유형별, 유통 채널별, 지역별 - 산업 예측(2024-2031년)

Global Mead Market size was valued at USD 532.2 million in 2022 and is poised to grow from USD 587.02 million in 2023 to USD 1286.04 million by 2031, growing at a CAGR of 10.2% during the forecast period (2024-2031).

Mead, a unique alcoholic beverage made by fermenting honey with various ingredients like fruits and spices, is gaining traction in the market due to evolving consumer preferences. Known for its diverse sweetness levels ranging from dry to sweet, honey wine is not only celebrated as the "drink of the gods" but is also packed with beneficial nutrients such as proteins, minerals, and vitamins. The increasing urban population is driving the rising demand for honey wine, contributing to its growing popularity worldwide. As consumers explore alternatives to traditional options like cider, wine, and beer, mead is emerging as a distinguished beverage category, poised for significant market growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mead market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mead Market Segmental Analysis

Global Mead Market is segmented by Type, Packaging Type, Distribution channel, and region. Based on Type, the market is segmented into Traditional mead, Spice mead, Fruit mead, Sparkling mead, and Others. Based on Packaging Type, the market is segmented into Bottles, Cans, and Others. Based on Distribution channel, the market is segmented into Offline, and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mead Market

The global mead market is primarily driven by shifting customer preferences, which have a profound influence on the wine sector. Factors such as evolving tastes, diverse flavor profiles, attractive packaging, and innovative technology are steering consumer interest towards mead. The global promotion of wine is adapting to these changes, further enhancing the mead market's growth. Domestic flavored wines, alongside imported options, are increasingly gaining traction and contributing to the overall expansion of the global wine market. As consumers lean towards regional varieties, including meads, the market share of domestic wines is on the rise, signaling promising growth prospects for the mead industry.

Restraints in the Global Mead Market

The Global Mead market faces several significant restraints despite the beekeeping sector's growth. Since around 2000, honey production per hive has been on a slow decline, primarily attributed to extreme weather events associated with climate change, as well as a reduction in essential forage resources for bees. Furthermore, mead typically contains an alcohol content of 12-20%, and excessive consumption poses health risks, including liver damage. Additionally, the sugar content from honey in mead can lead to digestive issues such as diarrhea and complications like elevated glycated hemoglobin levels, which may contribute to diabetes. Therefore, moderation in consumption is crucial to fully enjoy the benefits of mead while mitigating these risks.

Market Trends of the Global Mead Market

The global mead market is witnessing a significant trend towards diversification and innovation, with various styles like melomel, braggot, hydromel, payment, and cyser gaining traction. Consumers are increasingly interested in meads that offer unique flavor profiles and health benefits, particularly those made with dark honey, known for its antioxidant properties. The ability to adjust the honey-water ratio allows producers to cater to a wider audience by managing alcohol content and residual sugar levels. This flexibility, combined with a growing preference for craft beverages, signifies a robust expansion potential for mead in the alcoholic beverage sector, appealing to health-conscious and adventurous drinkers alike.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Mead Market Size by Type & CAGR (2024-2031)

• Market Overview
• Traditional mead
• Spice mead
• Fruit mead
• Sparkling mead
• Others

Global Mead Market Size by Packaging Type & CAGR (2024-2031)

• Market Overview
• Bottles
• Cans
• Others

Global Mead Market Size by Distribution channel & CAGR (2024-2031)

• Market Overview
• Offline
  • Supermarket
  • Specialty store
  • Others
• Online
  • E-commerce platform
  • Company website

Global Mead Market Size & CAGR (2024-2031)

• North America (Type, Packaging Type, Distribution channel)
  • US
  • Canada
• Europe (Type, Packaging Type, Distribution channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Type, Packaging Type, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Type, Packaging Type, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Packaging Type, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Moonlight Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nektar Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redstone Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schramm's Mead
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superstition Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charm City Meadworks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medovina Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Blossom Meadery & Winery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Colony Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rabbit's Foot Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Heath Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky River Mead
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dansk Mjod
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuhnhenn Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nectar Creek
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prairie Rose Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melovino Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dutch Gold Honey
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earle Estates Meadery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hidden Legend Winery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation