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Personal Floatation Devices Market Size, Share, Growth Analysis, By Product Type (Offshore Lifejacket, Near-Shore Buoyant Vest), By Actuation (Manually Activated, Automatically Activated), By Head Size, By Region - Industry Forecast 2025-2032

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  • Survitec Group Limited
  • Mustang Survival Corp.
  • Johnson Outdoors Inc.
  • The Coleman Company, Inc.
  • Kent Sporting Goods Company, Inc.
  • MTI Life Jackets
  • Astral Buoyancy Company
  • Aqua Lung International SA
  • Kokatat, Inc.
  • NRS(Northwest River Supplies)
  • Stohlquist WaterWare
  • Harmony Gear
  • Salus Marine Wear Inc.
  • O'Neill Wetsuits, LLC
  • Mustang Survival Corp.
  • Stearns, Inc.
  • Extrasport
  • Plastimo SAS
  • International Safety Products
  • Viking Life-Saving Equipment A/S.

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AJY 25.01.22

Global Personal Floatation Devices Market size was valued at USD 2.4 billion in 2023 and is poised to grow from USD 2.71 billion in 2024 to USD 7.27 billion by 2032, growing at a CAGR of 13.1% during the forecast period (2025-2032).

The personal flotation devices (PFD) market is poised for significant growth, driven by advancements in technology and the emergence of new water sports. Innovations such as inflatable PFDs equipped with integrated lights and enhanced safety features are gaining traction in the maritime sector. Increased emphasis on reducing maritime fatalities has led to wider adoption of PFDs, supported by strict safety regulations enforced by local authorities in coastal regions that require safety gear before engaging in deep-water activities. Furthermore, a surge in participation in water sports, recreational activities, and the proliferation of swimming pools and water sports facilities are positively impacting market dynamics, promoting a more extensive use of personal flotation devices among consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Personal Floatation Devices market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Personal Floatation Devices Market Segmental Analysis

Global Personal Floatation Devices Market is segmented by product type, actuation, head size, sales channel and region. Based on product type, the market is segmented into offshore lifejacket, near-shore buoyant vest, flotation aid, throw able device and others. Based on actuation, the market is segmented into manually activated and automatically activated. Based on head size, the market is segmented into aquaculture industry, oil & gas industry, naval industry and other industry. Based on sales channel, the market is segmented into sports outlets, franchised sports outlet, modern trade channels, direct to customer brand outlet, direct to customer online channel, direct to customer institutional channel and Third Party Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Personal Floatation Devices Market

The Global Personal Floatation Devices (PFD) market is primarily being propelled by enhanced infrastructure and a rise in consumer purchasing power. Key factors driving the growth of the PFD industry include robust economic expansion in vital marine markets and increased public investment in boating infrastructure development. Additionally, the growth in global tourism, fueled by heightened disposable incomes, has led to a greater demand for recreational water activities. This trend, coupled with the growing public interest in aquatic adventure tourism, positively influences the market, further stimulating the demand for Personal Floatation Devices and contributing to its overall expansion.

Restraints in the Global Personal Floatation Devices Market

The global market for personal flotation devices (PFDs) faces certain challenges that may hinder its growth. A significant restraint is the general lack of awareness about the various applications, weight restrictions, and proper fitting of life jackets, which can deter potential users. Additionally, market demand tends to be highly seasonal, peaking during the summer months; this seasonal variability can create difficulties for manufacturers striving to maintain consistent business operations throughout the year. As a result, these factors collectively pose significant risks to the ongoing expansion and profitability of the PFD market on a global scale.

Market Trends of the Global Personal Floatation Devices Market

The global personal flotation devices market is witnessing a transformative trend driven by sustainable business models and IoT-enabled supply chains, which enhance efficiency and reduce environmental impact. As consumers increasingly prioritize eco-friendly products, manufacturers are innovating to incorporate sustainable materials and practices into their offerings. Moreover, the rise of online distribution platforms is redefining sales strategies, making it easier for consumers to access a wider range of products. Collaborative efforts with local suppliers are also becoming prevalent as companies aim to expand their international presence and enhance supply chain resilience. These factors collectively contribute to a dynamic and evolving market landscape.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2024
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Regulatory Analysis

Global Personal Floatation Devices Market Size by Product Type & CAGR (2025-2032)

  • Market Overview
  • Offshore Lifejacket
  • Near-Shore Buoyant Vest
  • Flotation Aid
  • Throw Able Device
  • Others

Global Personal Floatation Devices Market Size by Actuation & CAGR (2025-2032)

  • Market Overview
  • Manually Activated
  • Automatically Activated

Global Personal Floatation Devices Market Size by Head Size & CAGR (2025-2032)

  • Market Overview
  • Aquaculture Industry
  • Oil & Gas Industry
  • Naval Industry
  • Other Industry

Global Personal Floatation Devices Market Size by Sales Channel & CAGR (2025-2032)

  • Market Overview
  • Sports Outlets
  • Franchised Sports Outlet
  • Modern Trade Channels
  • Direct To Customer Brand Outlet
  • Direct To Customer Online Channel
  • Direct To Customer Institutional Channel
  • Third Party Online

Global Personal Floatation Devices Market Size & CAGR (2025-2032)

  • North America (Product Type, Actuation, Head Size, Sales Channel)
    • US
    • Canada
  • Europe (Product Type, Actuation, Head Size, Sales Channel)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Product Type, Actuation, Head Size, Sales Channel)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Product Type, Actuation, Head Size, Sales Channel)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Product Type, Actuation, Head Size, Sales Channel)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2024
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2024
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

  • Survitec Group Limited
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mustang Survival Corp.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Johnson Outdoors Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • The Coleman Company, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kent Sporting Goods Company, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • MTI Life Jackets
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Astral Buoyancy Company
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Aqua Lung International S.A.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kokatat, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • NRS (Northwest River Supplies)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Stohlquist WaterWare
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Harmony Gear
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Salus Marine Wear Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • O'Neill Wetsuits, LLC
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mustang Survival Corp.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Stearns, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Extrasport
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Plastimo SAS
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • International Safety Products
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Viking Life-Saving Equipment A/S.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations

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