운영 인텔리전스(OI) 시장 규모, 점유율, 성장 분석 : 도입 유형별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Global Operational Intelligence (OI) Market size was valued at USD 2.55 billion in 2023 and is poised to grow from USD 2.83 billion in 2024 to USD 6.47 billion by 2032, growing at a CAGR of 10.9% during the forecast period (2025-2032).

Operational intelligence (OI) leverages advanced analytics through machine learning, artificial intelligence, and data warehousing to enhance real-time monitoring of business processes. Its key features include scalability, on-demand reporting, and dynamic dashboards, enabling businesses to derive valuable insights and identify network activity patterns that help prevent data breaches. OI is increasingly utilized alongside big data to establish crucial key performance indicators and operational metrics, primarily benefiting front-line employees in making informed decisions quickly. Its applications span across various industries, notably logistics, healthcare, and e-commerce, where it promotes real-time supply chain insights, optimizes resource management, and expedites workflows. The rising incidence of security breaches and the growing need for data-driven solutions among SMEs further fuel the growth of the OI market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Operational Intelligence (Oi) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Operational Intelligence (OI) Market Segmental Analysis

Global Operational Intelligence (OI) Market is segmented by Deployment Type, End-User, and region. Based on Deployment Type, the market is segmented into Cloud and On-Premise. Based on End-User, the market is segmented into Retail, Manufacturing, BFSI, Government, IT, Telecommunication, Military, Defense, Transportation, Logistics, Healthcare, Energy, and Power. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Operational Intelligence (OI) Market

The Operational Intelligence (OI) market is experiencing robust growth fueled by the increasing adoption of Big Data Analytics and the Internet of Things (IoT). Over the past decade, OI and analytics solutions have captured a substantial portion of the market, primarily due to the rise of Big Data and the urgent need for rapid decision-making in business environments. A survey by IBM highlights that 62% of merchants perceive leveraging data analytics as a means to gain a competitive edge, which aligns closely with the sentiments across various industries. Furthermore, the IoT revolution empowers devices to collect and share data seamlessly, enabling enhanced monitoring and automation. Operational Intelligence plays a crucial role in harnessing this data to optimize functions. Companies like PTC Inc. exemplify this trend, employing insights from the Industrial Internet of Things (IIoT) to enhance operational efficiency by analyzing real-time production performance and anticipating potential issues proactively.

Restraints in the Global Operational Intelligence (OI) Market

Global Operational Intelligence (Oi) must navigate several restraints to ensure effective data processing and analysis. Key limitations include the variability in data quality and consistency across diverse geographical regions, which can hinder accurate comparisons and insights. Additionally, cultural differences and language barriers may create challenges in interpreting local data accurately. The reliance on technology also poses risks; potential cybersecurity threats and data privacy regulations can limit access to critical information. Moreover, the dynamic nature of global events requires Oi systems to be adaptable, yet many existing frameworks struggle to keep pace with real-time changes, impacting decision-making efficacy.

Market Trends of the Global Operational Intelligence (OI) Market

The Global Operational Intelligence (OI) market is witnessing a robust growth trajectory, largely driven by sectors such as IT and telecommunications, which are poised to capture substantial market share. The integration of Business Support Systems (BSS) and Operational Support Systems (OSS) in telecom is enhancing data-driven decision-making, unveiling new business opportunities while predicting future trends. Despite the challenges posed by the COVID-19 pandemic, the healthcare sector is adapting and anticipated to increasingly adopt OI tools to address emerging complexities. Overall, the market is evolving rapidly, propelled by the need for real-time insights and improved operational efficiency across various industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Regulatory Analysis

Global Operational Intelligence (OI) Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premise

Global Operational Intelligence (OI) Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Retail
• Manufacturing
• BFSI
• Government
• IT
• Telecommunication
• Military
• Defense
• Transportation
• Logistics
• Healthcare
• Energy
• Power

Global Operational Intelligence (OI) Market Size & CAGR (2025-2032)

• North America (Deployment Type, End-User)
  • US
  • Canada
• Europe (Deployment Type, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Type, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Type, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Type, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micro Focus International plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broadcom Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Software AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axway Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flexera
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CA Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Vantara LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitria Technology Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpsVeda, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glassbeam, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Technologies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations