음성 분석 시장 규모, 점유율, 성장 분석 : 구성요소별, 기업 규모별, 전개 방식별, 용도별, 업계별, 지역별 - 산업 예측(2025-2032년)

Global Voice Analytics Market size was valued at USD 1.4 billion in 2023 and is poised to grow from USD 1.68 billion in 2024 to USD 7.12 billion by 2032, growing at a CAGR of 19.8% during the forecast period (2025-2032).

The global voice analytics market is rapidly emerging as a leader in the business intelligence software sector, driven by the increasing need for effective customer experience management solutions. Utilizing advanced machine learning and natural language processing, speech analytics empowers businesses to derive critical insights from spoken communication, enhancing customer service, reducing churn, and boosting sales. Notably, the healthcare sector is harnessing this technology to improve patient interactions and care standards. Despite the high costs and concerns regarding data privacy, the demand persists, fueled by the rise of new communication channels like social media and chatbots. Trends indicate a growing adoption of real-time speech analytics, alongside integration with artificial intelligence and big data, enabling deeper consumer insights and more agile responses to customer needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice Analytics Market Segmental Analysis

Global Voice Analytics Market is segmented by Component, Enterprise Size, Deployment Mode, Application, Industry Vertical and region. Based on Component, the market is segmented into Solution and Services. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium-sized Enterprises. Based on Deployment Mode, the market is segmented into On-premises and Cloud. Based on Application, the market is segmented into Customer Experience Management, Call Monitoring and Summarization, Agent Performance Monitoring, Sales and Marketing Management, Risk and Compliance Management, Sentiment Analysis and Others. Based on Industry Vertical, the market is segmented into BFSI, Retail, IT and Telecom, Healthcare, Government, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Voice Analytics Market

The global voice analytics market is experiencing significant growth, largely fueled by the escalating demand for enhanced customer service. Businesses are increasingly adopting speech analytics solutions to thoroughly analyze customer interactions and behaviors, enabling them to optimize their service offerings. For instance, call centers can leverage these technologies to pinpoint recurring customer issues, facilitating necessary adjustments in policies or training programs. By doing so, companies not only enhance customer satisfaction and loyalty but also drive increased revenue. As organizations prioritize exceptional customer experiences, the reliance on voice analytics as a strategic tool continues to strengthen, further propelling market growth.

Restraints in the Global Voice Analytics Market

One of the significant challenges facing the global voice analytics market is the necessity for seamless integration with pre-existing technology systems. Many contact centers operate with various platforms, including interactive voice response (IVR), agent desktops, customer relationship management (CRM) systems, and social media monitoring tools. Without proper integration of voice analytics solutions with these systems, organizations may struggle to obtain a comprehensive understanding of customer needs and concerns, potentially hindering agent performance and overall business efficiency. For instance, if speech analytics tools are not effectively incorporated, agents using multiple screens may face decreased productivity, leading to inefficiencies and reduced performance.

Market Trends of the Global Voice Analytics Market

The global voice analytics market is witnessing a significant trend towards the adoption of cloud-based speech analysis solutions, driven by advantages such as scalability, adaptability, and cost-effectiveness. These cloud solutions enable organizations to access data and insights remotely, fostering enhanced collaboration across departments. As businesses increasingly recognize the value of leveraging real-time voice analytics for improved decision-making and customer engagement, the shift from traditional on-premises systems to cloud-based platforms is expected to gain momentum in the coming years. This transition is likely to empower organizations to harness sophisticated voice analytics capabilities, driving overall market growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Technology Analysis

Global Voice Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services

Global Voice Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-sized Enterprises

Global Voice Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud

Global Voice Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Experience Management
• Call Monitoring and Summarization
• Agent Performance Monitoring
• Sales and Marketing Management
• Risk and Compliance Management
• Sentiment Analysis
• Others

Global Voice Analytics Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail
• IT and Telecom
• Healthcare
• Government
• Manufacturing
• Others

Global Voice Analytics Market Size & CAGR (2025-2032)

• North America (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • US
  • Canada
• Europe (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Verint Systems Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CallMiner (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calabrio, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verbio Technologies, S.L. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZOOM International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almawave S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Communications LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intelligent Voice Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marchex, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnviSource, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sabio Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speechmatics Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniphore Software Systems Pvt Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations