Ready To Drink(RTD) 칵테일 시장 규모, 점유율, 성장 분석 : 제품 유형별, 포장 유형별, 유통 채널별, 향료별, 지역별 - 산업 예측(2025-2032년)

Global Ready To Drink Cocktail Market size was valued at USD 853.2 million in 2023 and is poised to grow from USD 967.53 million in 2024 to USD 2645.87 million by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).

The ready-to-drink (RTD) cocktail market is experiencing robust growth, driven by a rising consumer preference for low-alcohol, low-calorie, and gluten-free options. Increased disposable income and a willingness to spend on alcoholic beverages are further fueling this trend. Social media marketing campaigns have effectively positioned RTD cocktails as a "healthier" alcohol choice, enhancing their popularity among health-conscious consumers. The market's expansion is also supported by a surge in new entrants and frequent product launches, exemplified by Kopparberg's introduction of a diverse RTD cocktail range in the UK in May 2020. As a result, the US RTD cocktail market is set for sustainable growth, trending towards a positive CAGR in the upcoming forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ready To Drink Cocktail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ready To Drink Cocktail Market Segmental Analysis

Global Ready To Drink Cocktail Market is segmented by Product Type, Packaging Type, Distribution Channel, Flavor and Region. Based on Product Type, the market is segmented into Spirit-Based Cocktails, Wine-Based Cocktails and Malt-Based Cocktails. Based on Packaging Type, the market is segmented into Bottles, Cans and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on Flavor, the market is segmented into Fruity, Herbal & Spicy and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ready To Drink Cocktail Market

The global Ready to Drink Cocktail market is experiencing significant growth due to a surge in consumer demand for convenient and innovative beverage options. Shifting taste preferences among consumers, coupled with a growing inclination to explore new flavors, has positively influenced this market. Manufacturers have responded by developing trendy flavors such as passion fruit, ginger beer, and even pickle juice, appealing to adventurous drinkers. The rise of health-consciousness, particularly among millennials, has further fueled this trend, as many gluten-free cocktails offer lower calorie counts and carbohydrate content compared to traditional beer. Additionally, brands are effectively breaking gender stereotypes, attracting diverse consumer groups and expanding the overall market.

Restraints in the Global Ready To Drink Cocktail Market

The growth of the Ready to Drink Cocktail market is somewhat hindered by consumer perceptions about convenience and cost-effectiveness. Many individuals believe these cocktails do not offer the convenience they promise. Often, the price point is higher than purchasing individual ingredients, making them less appealing for budget-conscious buyers. Furthermore, the portability and storage of these pre-mixed drinks can be less straightforward compared to homemade options. Additionally, taste plays a crucial role; many consumers feel that ready to drink cocktails fall short of the flavor and quality found in freshly prepared beverages. This combination of factors contributes to the market's restrained expansion.

Market Trends of the Global Ready To Drink Cocktail Market

The global ready-to-drink cocktail market is witnessing a significant trend driven by the growing popularity of flavored alcoholic beverages, particularly among millennials. This demographic's preference for convenience and unique flavor experiences is fueling demand for innovative and diverse cocktail options that cater to their taste for adventurous and premium offerings. Brands are responding by launching an array of ready-to-drink cocktails infused with exotic ingredients and natural flavors, aligning with health-conscious consumption patterns. Additionally, the rise of social media influence is elevating brand visibility and encouraging experimentation, ultimately propelling market growth and reshaping the landscape of alcoholic beverages.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Ready To Drink Cocktail Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Spirit-Based Cocktails
  • Vodka-Based
  • Whiskey-Based
  • Rum-Based
  • Tequila-Based
• Wine-Based Cocktails
  • Sangria
  • Wine Spritzers
• Malt-Based Cocktails
  • Hard Seltzers
  • Flavored Malt Beverages

Global Ready To Drink Cocktail Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Others
  • Pouches
  • Cartons

Global Ready To Drink Cocktail Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars & Restaurants

Global Ready To Drink Cocktail Market Size By Flavor & CAGR (2025-2032)

• Market Overview
• Fruity
  • Citrus
  • Berry
  • Tropical
• Herbal & Spicy
  • Mint
  • Ginger
  • Cinnamon
• Others
  • Chocolate
  • Coffee

Global Ready To Drink Cocktail Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Distribution Channel, By Flavor)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel, By Flavor)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel, By Flavor)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel, By Flavor)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel, By Flavor)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch InBev SA/NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Boston Beer Company Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABG Sundal Collier Holding ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pabst Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations