통신 애널리틱스 시장 규모, 점유율, 성장 분석 : 구성요소별, 전개 모델별, 조직 규모별, 용도별, 지역별 - 산업 예측(2025-2032년)

Telecom Analytics Market size was valued at USD 7.75 billion in 2023 and is poised to grow from USD 8.87 billion in 2024 to USD 26.01 billion by 2032, growing at a CAGR of 14.4% during the forecast period (2025-2032).

The telecommunications industry is increasingly adopting analytics to improve visibility into internal processes and market conditions, as well as to identify trends and make forecasts. Key drivers include the urgent need to reduce customer churn, discover fraud due to rising network attacks, and streamline revenue management. The surge in smart device adoption and IP address usage has intensified fraudulent activities, creating challenges for telecom companies and amplifying the demand for robust telecom analytics solutions. Additionally, the diverse data generated from various sources-such as customer history and network logs-often comes in inconsistent formats, making effective data management crucial. To address these challenges, telecom organizations must invest in scalable data integration solutions that enhance data quality and accessibility for analysis, ultimately optimizing operational efficiency.

Top-down and bottom-up approaches were used to estimate and validate the size of the Telecom Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Telecom Analytics Market Segments Analysis

Global Telecom Analytics Market is segmented by Component, Deployment Model, Organization Size, Application and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Model, the market is segmented into On-Premise and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium Enterprises (SMEs). Based on Application, the market is segmented into Customer Management, Sales and Marketing Management, Network Management, Risk and Compliance Management and Workforce Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Telecom Analytics Market

The telecom analytics market is being propelled by several key factors, including the growing necessity for churn prevention, heightened demand for efficient revenue management, and an uptick in attacks and suspicious activities. As the global telecom analytics sector navigates numerous challenges related to revenue generation, social media analytics, and customer engagement, the adoption of telecom analytics solutions is proving vital. These solutions empower companies with essential Business Intelligence capabilities to tackle complex demands, ultimately bolstering the need for telecom analytics in the future. This increasing reliance on data-driven insights is expected to significantly enhance the market's compound annual growth rate (CAGR).

Restraints in the Telecom Analytics Market

A significant challenge facing the telecom analytics market stems from increasing data privacy and security concerns. The field involves handling vast amounts of sensitive customer data, such as personal information, call logs, and mobile operating systems. As regulations like GDPR and CCPA become more rigorous, telecom operators must navigate compliance complexities when implementing analytics solutions. This scrutiny creates hesitation among some practitioners to fully embrace advanced analytical tools, as they weigh the benefits of comprehensive insights against the potential risks of violating stringent data protection laws. Consequently, these concerns serve as a restraint on broader adoption of telecom analytics technologies.

Market Trends of the Telecom Analytics Market

The Telecom Analytics market is experiencing a significant shift towards the monetization of data, with Communication Service Providers (CSPs) leveraging their extensive data troves for new revenue streams beyond conventional telephony services. As CSPs like Verizon implement advanced analytics and AI-driven solutions, they are transforming their operational frameworks to extract actionable insights that not only enhance customer experience but also enable them to offer valuable data-driven services to various industries, including retail and healthcare. This growing trend is catalyzing investments in analytics technologies, indicating a robust market expansion and highlighting the pivotal role of data in shaping future telecom strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Telecom Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services

Global Telecom Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Telecom Analytics Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium Enterprises (SMEs)

Global Telecom Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Management
• Sales and Marketing Management
• Network Management
• Risk and Compliance Management
• Workforce Management

Global Telecom Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Model, Organization Size, Application)
  • US
  • Canada
• Europe (Component, Deployment Model, Organization Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Model, Organization Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Model, Organization Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Model, Organization Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nokia Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amdocs Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subex Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comarch SA (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations