세계의 아침식사용 식품 시장 규모, 점유율, 성장 분석 : 공급원별, 제품 유형별, 포장 유형별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)

Breakfast Food Market size was valued at USD 389 billion in 2023 and is poised to grow from USD 404.17 billion in 2024 to USD 548.9 billion by 2032, growing at a CAGR of 3.9% during the forecast period (2025-2032).

The global breakfast food market is experiencing significant growth, driven by increasing consumer demand for convenient, nutritious meal options amidst busy lifestyles. Products like cereals, breads, eggs, dairy, and breakfast bars are witnessing rising popularity as consumers prioritize quick-prep and ready-to-eat solutions. A notable shift towards health-conscious eating reinforces this trend, with more individuals seeking high-protein, low-sugar, and whole grain breakfast foods that align with specific dietary needs, such as gluten-free or vegan. Additionally, manufacturers are innovating by introducing diverse flavors, ingredients, and packaging formats to cater to evolving consumer tastes. Exciting options such as exotic fruit flavors and superfood ingredients are enhancing the breakfast eating experience, further propelling the market's growth as consumers seek hassle-free yet satisfying meal solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Breakfast Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Breakfast Food Market Segments Analysis

Global Breakfast Food Market is segmented by Source, Product, Packaging Type, Distribution Channel and region. Based on Source, the market is segmented into Wheat, Rice, Oat, Corn, Barley and Others. Based on Product, the market is segmented into Breakfast Bars, Cereal Meals, Sausages and salamis, Beverages, Bakery Products, Others. Based on Packaging Type, the market is segmented into Boxes, Pouches and Others. Based on Distribution Channel, the market is segmented into Hypermarkets and Supermarkets, Independent Retailers, Specialist Retailers, Convenience Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Breakfast Food Market

The Breakfast Food market is experiencing a significant transformation as consumer preferences increasingly lean towards convenient and nutritious options over traditional meals. This shift is driving the popularity of ready-to-eat packaged cereals and other easily stored breakfast items. Cereals, rich in essential nutrients such as fiber and low in calories, are emerging as ideal breakfast choices. Additionally, advancements in food retail and heightened awareness of the health benefits associated with grain-based cereals further enhance their appeal among consumers. This evolving demand underscores a broader trend towards healthier, more accessible breakfast alternatives in today's fast-paced lifestyle.

Restraints in the Breakfast Food Market

The breakfast food market is currently facing challenges due to the increasing consumer awareness regarding the health implications of many ready-to-eat options, such as cereals and processed meat products that are often high in sugars and carbohydrates. This growing health consciousness has led to a declining demand for these items, as individuals become more mindful of their diet and the associated risks of consuming excess sugar and processed foods. As a result, there is a noticeable shift towards healthier breakfast alternatives, with consumers gravitating towards low-calorie, sugar-free options or home-cooked meals that prioritize nutrition and well-being.

Market Trends of the Breakfast Food Market

The Breakfast Food market is witnessing a notable trend towards healthier ready-to-eat options as consumers increasingly seek convenient yet nutritious meal solutions amid their busy lifestyles. The demand for packaged breakfast items, especially cereals, has surged, positioning them as ideal quick-fix solutions that not only satiate hunger but also deliver essential nutrients. These products' extended shelf life further enhances consumer confidence in food safety and quality. Additionally, the growing emphasis on health and sustainability aligns with this trend, driving innovations in the sector that cater to health-conscious consumers seeking to balance convenience with nutritional benefits. Overall, this shift underscores a significant opportunity for market expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Breakfast Food Market Size by Source & CAGR (2025-2032)

• Market Overview
• Wheat
• Rice
• Oat
• Corn
• Barley
• Others

Global Breakfast Food Market Size by Product & CAGR (2025-2032)

• Market Overview
• Breakfast Bars
• Cereal Meals
• Sausages and salamis
• Beverages
• Bakery Products
• Others

Global Breakfast Food Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Boxes
• Pouches
• Others

Global Breakfast Food Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets and Supermarkets
• Independent Retailers
• Specialist Retailers
• Convenience Stores
• Others

Global Breakfast Food Market Size & CAGR (2025-2032)

• North America (Source, Product, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Source, Product, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Source, Product, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Source, Product, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Source, Product, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quaker Oats Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weetabix Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Consumer Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MOM Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raisio Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanitarium Health and Wellbeing Company (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hero Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barilla Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orkla Group (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bagrry's India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations