세계의 앱 분석 시장 : 규모, 점유율, 성장 분석, 제공별, 유형별, 용도별, 업계별, 지역별 산업 예측(2025-2032년)

Global App Analytics Market size was valued at USD 6.2 billion in 2023 and is poised to grow from USD 7.57 billion in 2024 to USD 37.4 billion by 2032, growing at a CAGR of 22.1% during the forecast period (2025-2032).

The surge in mobile app adoption across various industries has spurred a significant demand for app analytics tools. Organizations increasingly rely on mobile applications to engage customers, streamline services, and generate revenue. This rise in usage has resulted in vast amounts of user data, encompassing session lengths, in-app activities, retention, and conversion rates, which, if unexamined, remains untapped. Consequently, businesses are investing in app analytics platforms to derive actionable insights, enhance user experiences, and improve monetization strategies. The shift toward data-driven decision-making enables firms to refine marketing approaches and personalize content. Furthermore, the advent of AI-driven analytics simplifies real-time data interpretation and predictive analysis, solidifying app analytics as a crucial asset in maximizing customer lifetime value and driving retention initiatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global App Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global App Analytics Market Segments Analysis

Global App Analytics Market is segmented by Offering, Type, Application, Vertical and region. Based on Offering, the market is segmented into Software and Services. Based on Type, the market is segmented into Mobile Apps and Web Apps. Based on Application, the market is segmented into Revenue Management, App Performance & Operations Management, User Analytics, Conversion Tracking, Advertising & Marketing Analytics and Other Applications. Based on Vertical, the market is segmented into BFSI, Retail & Ecommerce, Telecom & IT, Healthcare & Life Sciences, Media & Entertainment, Transportation & Logistics, Gaming and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global App Analytics Market

The global app analytics market is primarily fueled by the growing dependence on mobile applications across various sectors such as e-commerce, financial technology, healthcare, and entertainment. As businesses increasingly seek to enhance user experience and optimize performance, they are turning to analytics tools to track user behavior, boost engagement, and make informed decisions. This shift highlights the demand for advanced data-driven insights and real-time analytical solutions, ultimately propelling the expansion of the app analytics market. The need for comprehensive analysis in order to drive innovation and maintain competitive advantage further emphasizes the significance of this market's growth trajectory.

Restraints in the Global App Analytics Market

As the demand for app analytics continues to rise, so do apprehensions regarding data security and cybersecurity threats. Organizations managing vast amounts of user data face significant risks of data breaches and unauthorized access. The anxiety surrounding potential data leaks and hacking incidents deters some businesses from fully adopting analytics solutions, ultimately hindering the overall growth of the global app analytics market. This reluctance to engage with analytics tools due to security concerns presents a substantial obstacle, preventing many companies from leveraging the insights that app analytics can provide for improving their services and enhancing user experiences.

Market Trends of the Global App Analytics Market

The Global App Analytics market is witnessing a significant surge, with companies increasingly leveraging advanced technologies like AI and NLP to gain a competitive edge. Pioneering firms like Bewgle, founded by former Google experts, are setting industry benchmarks by providing sophisticated analytics platforms that transform user reviews into actionable insights. The demand for such solutions is fueled by brands striving to optimize customer experiences by understanding preferences and satisfaction levels. The innovative use of proprietary NLP models, which outperform existing tools in precision, is driving adoption among major players, enhancing product offerings, improving marketing strategies, and solidifying the importance of data-driven decision-making in the app analytics landscape. As businesses recognize the value of harnessing unstructured data, the market is poised for robust growth, reflecting a broader trend towards personalized consumer engagement and competitive positioning.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Pricing Analysis
• Case Studies
• Technology Analysis

Global App Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software
  • IOS
  • Android
  • Windows
  • Other Software
• Services

Global App Analytics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Mobile Apps
• Web Apps

Global App Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Revenue Management
• App Performance & Operations Management
• User Analytics
• Conversion Tracking
• Advertising & Marketing Analytics
• Other Applications

Global App Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail & Ecommerce
• Telecom & IT
• Healthcare & Life Sciences
• Media & Entertainment
• Transportation & Logistics
• Gaming
• Other Verticals

Global App Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Type, Application, Vertical)
  • US
  • Canada
• Europe (Offering, Type, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppsFlyer (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Countly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CleverTap (USA/India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MoEngage (USA/India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentsquare (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Upland Software (formerly Localytics) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations