단백질 파우더 시장 규모, 점유율, 성장 분석 : 단백질 유형별, 성질별, 소스별, 플레이버별, 유틸리티별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)

Global Protein Powder Market size was valued at USD 24.4 billion in 2023 and is poised to grow from USD 26.08 billion in 2024 to USD 44.48 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Global protein powder market is driven by increasing health consciousness and the rising trend of fitness regimens among consumers. The demand for protein supplements is propelled by a diverse consumer base, including athletes, fitness enthusiasts, and individuals seeking nutritional support as part of their daily diets. Innovations in product formulations, such as plant-based protein powders and clean-label offerings, cater to shifting consumer preferences for naturally sourced ingredients. Additionally, the expansion of retail channels, including e-commerce platforms, enhances accessibility to a broader audience. As consumers continue to prioritize health and wellness, the protein powder segment is expected to maintain robust momentum, reflecting evolving dietary habits and lifestyle choices across various demographics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Powder Market Segments Analysis

Global Protein Powder Market is segmented by Protein Type, Nature, Source, Flavor, Utility, Distribution Channel and region. Based on Protein Type, the market is segmented into Whey Protein, Casein Protein, Soy Protein, Pea Protein, Rice Protein, Hemp Protein, Egg White Protein, Pumpkin Seed Protein, Mixed Plant-Based Protein Blends and Others. Based on Nature, the market is segmented into Pure and Blended. Based on Source, the market is segmented into Plant Protein and Animal Protein. Based on Flavor, the market is segmented into Plain and Flavored. Based on Utility, the market is segmented into Medical Use and Sports Nutrition. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Powder Market

The Global Protein Powder market is significantly driven by the growing health consciousness among individuals regarding their diets and overall wellness. As more people embrace active lifestyles and fitness routines, there has been a marked increase in the use of protein supplements. Protein powders, being a convenient and effective means of boosting protein intake, especially appeal to athletes and those engaging in various physical activities. These supplements are recognized for their role in facilitating muscle repair, enhancing growth, and improving overall performance, contributing to their rising popularity within the athletic community. Consequently, this trend propels the demand for protein powders worldwide.

Restraints in the Global Protein Powder Market

The Global Protein Powder market faces significant restraints due to price volatility driven by various factors such as demand and supply fluctuations, agricultural weather conditions, geopolitical tensions, and currency exchange rate variations. This unpredictability complicates the ability of producers to estimate production costs and maintain stable pricing for their offerings. Unanticipated increases in raw material costs can lead to higher production expenses that are likely passed on to consumers, ultimately reducing the affordability of protein powders. As a result, this may diminish overall demand within the market, posing a challenge for manufacturers and distributors alike.

Market Trends of the Global Protein Powder Market

The Global Protein Powder market is experiencing a significant trend driven by the rapid expansion of e-commerce, which provides consumers with unparalleled access to a wide array of products from various suppliers and brands. This digital platform enables customers to effortlessly compare prices, explore diverse product lines, and make informed purchasing decisions without geographic limitations. The heightened consumer convenience fosters competition among brands to innovate and adapt to evolving preferences, consequently boosting sales. Additionally, with streamlined transactions, swift delivery, and personalized shopping experiences, e-commerce is accelerating the growth of the protein powder market, unlocking opportunities in previously untapped regions and enhancing global accessibility.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Protein Powder Market Size by Protein Type & CAGR (2025-2032)

• Market Overview
• Whey Protein
• Casein Protein
• Soy Protein
• Pea Protein
• Rice Protein
• Hemp Protein
• Egg White Protein
• Pumpkin Seed Protein
• Mixed Plant-Based Protein Blends
• Others

Global Protein Powder Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Pure
• Blended

Global Protein Powder Market Size by Source & CAGR (2025-2032)

• Market Overview
• Plant Protein
• Animal Protein

Global Protein Powder Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Plain
• Flavored

Global Protein Powder Market Size by Utility & CAGR (2025-2032)

• Market Overview
• Medical Use
• Sports Nutrition

Global Protein Powder Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Protein Powder Market Size & CAGR (2025-2032)

• North America (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • US
  • Canada
• Europe (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Glanbia Plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife International of America, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quest Nutrition LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bountiful Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myprotein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSP Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMCO Proteins (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleBlaze (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimum Nutrition, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations