EdTech 시장 규모, 점유율, 성장 분석 : 기술 유형별, 최종사용자별, 유통 모드별, 지역별 - 산업 예측(2025-2032년)

Global Edtech Market size was valued at USD 315.0 billion in 2023 and is poised to grow from USD 373.28 billion in 2024 to USD 1451.36 billion by 2032, growing at a CAGR of 18.5% during the forecast period (2025-2032).

The edtech market is witnessing robust growth driven by a surge in demand for digital learning, enhanced user experiences, and the integration of advanced technologies such as intelligent tutoring systems and adaptive assessments. A significant trend is the adoption of immersive learning through augmented and virtual reality, further strengthened by increased private equity investments in digital education startups. As a result, there is an emphasis on lifelong learning and skill development, creating expansive opportunities in multilingual platforms to cater to diverse student populations. For example, GUVI's recent launch of Large Language Models (LLMs) for translating English material into regional Indian languages exemplifies this shift towards inclusivity in e-learning, underlining the ongoing transformation within the sector and the collaborative push for greater tech penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Edtech market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Edtech Market Segments Analysis

Global Edtech Market is segmented by Technology Type, End-User, Delivery Mode and region. Based on Technology Type, the market is segmented into Learning Management Systems (LMS), Virtual Classrooms, Educational Apps & Software, AI & Machine Learning Solutions and Others. Based on End-User, the market is segmented into K-12, Higher Education, Corporate & Professional Training and Others. Based on Delivery Mode, the market is segmented into Online, Offline and Blended. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Edtech Market

The Global EdTech market is significantly driven by the rising adoption of online education across various sectors. A notable surge in demand for EdTech solutions is observed as corporate training programs, educational institutions, and schools increasingly embrace e-learning options. Digital learning offers unparalleled flexibility and convenience, catering to diverse learning needs. This trend is especially pronounced in regions with robust digital infrastructure and advanced technological integration, such as North America and Asia-Pacific. As educational approaches evolve, the EdTech industry is strategically positioned to capitalize on the growing preference for innovative and accessible learning solutions worldwide.

Restraints in the Global Edtech Market

The global EdTech market faces significant constraints, particularly in developing countries, where the adoption of educational technology solutions is hindered by inadequate access to devices, insufficient technical infrastructure, and unreliable internet connectivity. This digital divide restricts the availability of online learning opportunities and digital educational resources, posing challenges for EdTech companies seeking to expand their reach. Consequently, the growth potential of these companies is especially limited in rural and economically disadvantaged areas, where the lack of necessary technological support prevents effective implementation and utilization of EdTech solutions. These barriers must be addressed to fully realize the market's potential for innovation and accessibility.

Market Trends of the Global Edtech Market

The Global Edtech market is witnessing a significant shift towards game-based learning and gamification, especially within K-12 education. Accelerated growth in this sector is driven by the rising demand for engaging and interactive learning experiences that enhance student motivation and participation. As educational institutions seek innovative solutions to teach challenging content, EdTech companies are rapidly incorporating gamified features-such as challenges, rewards, and collaborative activities-into their platforms. This trend is expected to shape the market landscape through 2024 and beyond, fostering deeper learning and transforming traditional teaching methods into dynamic, enjoyable experiences for students worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Edtech Market Size by Technology Type & CAGR (2025-2032)

• Market Overview
• Learning Management Systems (LMS)
• Virtual Classrooms
• Educational Apps & Software
• AI & Machine Learning Solutions
• Others

Global Edtech Market Size by End-User & CAGR (2025-2032)

• Market Overview
• K-12
• Higher Education
• Corporate & Professional Training
• Others

Global Edtech Market Size by Delivery Mode & CAGR (2025-2032)

• Market Overview
• Online
• Offline
• Blended

Global Edtech Market Size & CAGR (2025-2032)

• North America (Technology Type, End-User, Delivery Mode)
  • US
  • Canada
• Europe (Technology Type, End-User, Delivery Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology Type, End-User, Delivery Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology Type, End-User, Delivery Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology Type, End-User, Delivery Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BYJU'S (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chegg, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khan Academy (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn Learning (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instructure, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skillsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2U, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VIPKid (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duolingo, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MasterClass, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Age of Learning, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdX (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google for Education (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Education (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations