비콘 시장 규모, 점유율, 성장 분석 : 유형별, 컴포넌트별, 접속 유형별, 배포별, 용도별, 지역별 - 산업 예측(2025-2032년)

Global Beacon Market size was valued at USD 9.1 billion in 2023 and is poised to grow from USD 13.62 billion in 2024 to USD 343.59 billion by 2032, growing at a CAGR of 49.7% during the forecast period (2025-2032).

The global beacon market is experiencing significant growth driven by advancements in Bluetooth Low Energy (BLE) technology, which enhances location accuracy and real-time positioning capabilities. These innovations have improved beacon efficiency, reducing power consumption and extending battery life, making BLE beacons cost-effective for long-term deployments across various industries such as retail, healthcare, and tourism. Furthermore, the rising trend of proximity marketing is reshaping the market landscape, enabling businesses to deliver targeted, location-based promotions directly to consumers' smartphones in strategic locations like malls and airports. This shift toward personalized customer engagement is increasing demand for beacon installations, ultimately enhancing customer interactions, boosting sales, and propelling continued market expansion in the beacon sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beacon market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beacon Market Segments Analysis

Global Beacon Market is segmented by Type, Component, Connectivity Type, Deployment, Application and region. Based on Type, the market is segmented into iBeacon, Eddystone, AltBeacon and Others. Based on Component, the market is segmented into Hardware and Software Development Kit (SDK). Based on Connectivity Type, the market is segmented into Bluetooth Low Energy (BLE), Wi-Fi, Hybrid and Other. Based on Deployment, the market is segmented into Indoor and Outdoor. Based on Application, the market is segmented into Retail, Travel tourism and hospitality, Healthcare, BFSI and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beacon Market

The global beacon market is experiencing significant growth, primarily driven by the rising demand for personalized and location-specific marketing strategies. Companies, particularly in retail and hospitality sectors, are increasingly leveraging beacon technology to deliver tailored promotions and relevant information to customers in close proximity, thereby enhancing customer engagement and boosting conversion rates. This shift towards real-time, data-centric customer interactions is a key factor propelling the expansion of the market, as businesses recognize the importance of utilizing technology to better connect with consumers and cater to their unique preferences and behaviors.

Restraints in the Global Beacon Market

A significant challenge facing the global beacon market is the rising apprehension surrounding user privacy and data security. Beacons collect and transmit location-based information, which raises alarms about potential unauthorized tracking and the improper use of personal data. These issues can erode consumer trust and may lead to stricter regulatory frameworks, thereby impeding the widespread acceptance and implementation of beacon technology. As concerns about data protection and user privacy continue to amplify, they pose a substantial barrier to the growth and evolution of the beacon market, potentially stifling innovation and limiting its overall market potential.

Market Trends of the Global Beacon Market

The Global Beacon market is witnessing a significant trend towards the integration of beacon technology with Artificial Intelligence (AI) and Internet of Things (IoT) platforms, revolutionizing real-time data analytics and contextual marketing. This convergence enables companies to leverage smart beacons for automated customer interactions, delivering personalized experiences and predictive insights based on consumer behavior. Industries such as retail, healthcare, and logistics are adopting this technology to enhance location intelligence and optimize operational efficiency. As businesses increasingly seek to harness the power of real-time data, the synergy between beacons, AI, and IoT is poised to drive robust growth and innovation in the beacon market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Beacon Market Size by Type & CAGR (2025-2032)

• Market Overview
• iBeacon
• Eddystone
• AltBeacon
• Others

Global Beacon Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
• Software Development Kit (SDK)

Global Beacon Market Size by Connectivity Type & CAGR (2025-2032)

• Market Overview
• Bluetooth Low Energy (BLE)
• Wi-Fi
• Hybrid
• Other

Global Beacon Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Indoor
• Outdoor

Global Beacon Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail
• Travel tourism and hospitality
• Healthcare
• BFSI
• Others

Global Beacon Market Size & CAGR (2025-2032)

• North America (Type, Component, Connectivity Type, Deployment, Application)
  • US
  • Canada
• Europe (Type, Component, Connectivity Type, Deployment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Component, Connectivity Type, Deployment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Component, Connectivity Type, Deployment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Component, Connectivity Type, Deployment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kontakt.io (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estimote Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gimbal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueCats (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accent Systems (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Sense Networks (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beaconstac (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quuppa (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onyx Beacon (Romania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radius Networks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wiliot (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pointr (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Live Beacon (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations