세계의 ATV UTV 타이어 시장 : 시장 규모, 점유율, 성장 분석 - 타이어 유형별, 차량 유형별, 타이어 사이즈별, 소재별, 용도별, 지역별 산업 예측(2025-2032년)

Global ATV UTV Tire Market size was valued at USD 0.96 billion in 2023 and is poised to grow from USD 1.03 billion in 2024 to USD 1.75 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global ATV UTV tire market is witnessing robust expansion, fueled by a surging interest in adventure sports and recreational pursuits. The integration of ATVs and UTVs in military operations, alongside supportive governmental regulations for on-road usage, further enhances market growth. As more consumers embrace ATVs and UTVs for farming, hunting, and outdoor tourism, there is a rising demand for high-quality, durable specialty tires. The Asia-Pacific region, characterized by increased outdoor tourism and rising disposable incomes, presents significant opportunities. While all-terrain tires remain in high demand, interest in mud and sand tires is growing. Innovations in tire technology are centered on durability and performance, with advancements in materials and designs aimed at improving safety, rider comfort, and overall off-road capabilities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global ATV UTV Tire market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global ATV UTV Tire Market Segments Analysis

Global ATV UTV Tire Market is segmented by Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application and region. Based on Tire Type, the market is segmented into All-Terrain Tires, Mud Tires, Sand Tires, Rock Crawling Tires and Pavement Tires. Based on Vehicle Type, the market is segmented into ATVs (All-Terrain Vehicles), UTVs (Utility Task Vehicles), Side-by-Side Vehicles, Four-Wheelers and Sport ATVs. Based on Tire Size, the market is segmented into Small (up to 24 inches), Medium (24 to 30 inches), Large (over 30 inches) and Custom Sizes. Based on Material, the market is segmented into Rubber, Composite Materials, Bias Ply Tires and Radial Tires. Based on Price Range, the market is segmented into Budget-Friendly (<$50), Mid-Range ($50 - $100), Premium ($100 - $200) and Luxury/High-Performance (<$200). Based on Application, the market is segmented into Recreational, Agricultural and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global ATV UTV Tire Market

The rising interest in off-road recreational activities, including adventure sports, trail riding, and motorsports, significantly propels the expansion of the global ATV-UTV tire market. As consumers increasingly seek to escape the hustle and bustle of daily life, recreational vehicles serve as an enticing means of adventure, enabling them to connect with nature. This trend is particularly pronounced in regions rich in natural parks, extensive trails, and picturesque mountain vistas, where outdoor enthusiasts are eager to explore. Consequently, the demand for specialized ATV and UTV tires continues to grow, fueled by this passion for adventure and outdoor exploration.

Restraints in the Global ATV UTV Tire Market

The Global ATV UTV Tire market faces significant challenges due to the elevated pricing associated with advanced, terrain-specific tires. These high-performance tires are crafted from superior materials and incorporate cutting-edge technology to enhance their capabilities, which contributes to their elevated costs. Such financial barriers may hinder adoption rates, particularly in developing regions where consumers demonstrate lower price sensitivity. This reluctance to invest in premium tires can adversely impact replacement cycles, subsequently stunting overall market growth in the ATV UTV tire industry. As a result, the high costs present a formidable obstacle for potential buyers and market expansion.

Market Trends of the Global ATV UTV Tire Market

The Global ATV UTV Tire market is witnessing a notable trend characterized by the rising demand for specialty tires, which encompasses a variety of high-performance options tailored for all-terrain use. Consumers, including recreational enthusiasts and industrial users, are increasingly seeking tires that offer enhanced grip and durability to maximize functionality across diverse environments such as mud, snow, sand, and rocky landscapes. This growing preference reflects a broader shift towards customizable, performance-oriented solutions within the ATV and UTV segments. As users prioritize longevity and versatility, manufacturers are compelled to innovate, leading to the development of advanced tire technologies that cater to these evolving consumer needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global ATV UTV Tire Market Size by Tire Type & CAGR (2025-2032)

• Market Overview
• All-Terrain Tires
• Mud Tires
• Sand Tires
• Rock Crawling Tires
• Pavement Tires

Global ATV UTV Tire Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• ATVs (All-Terrain Vehicles)
• UTVs (Utility Task Vehicles)
• Side-by-Side Vehicles
• Four-Wheelers
• Sport ATVs

Global ATV UTV Tire Market Size by Tire Size & CAGR (2025-2032)

• Market Overview
• Small (up to 24 inches)
• Medium (24 to 30 inches)
• Large (over 30 inches)
• Custom Sizes

Global ATV UTV Tire Market Size by Material & CAGR (2025-2032)

• Market Overview
• Rubber
• Composite Materials
• Bias Ply Tires
• Radial Tires

Global ATV UTV Tire Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Budget-Friendly (<$50)
• Mid-Range ($50 - $100)
• Premium ($100 - $200)
• Luxury/High-Performance (<$200)

Global ATV UTV Tire Market Size by Application & CAGR (2025-2032)

• Market Overview
• Recreational
• Agricultural
• Commercial

Global ATV UTV Tire Market Size & CAGR (2025-2032)

• North America (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • US
  • Canada
• Europe (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Maxxis International (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITP Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenda Rubber Industrial Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlisle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GBC Motorsports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodyear Tire & Rubber Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michelin S.E. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BFGoodrich (USA/France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duro Tire & Wheel Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CST Tires (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bridgestone Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sedona Tire & Wheel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• System 3 Off-Road (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STI Powersports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pro Armor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tusk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EFX Performance Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tensor Tire (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wanda Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMS Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations