ServiceNow 스토어 앱 시장 규모, 점유율, 성장 분석 : 배포 방식별, 앱 카테고리별, 기업 기능별, 지역별 - 산업 예측(2025-2032년)

Global ServiceNow Store Apps Market size was valued at USD 8.29 Billion in 2023 poised to grow between USD 11.05 Billion in 2024 to USD 110.23 Billion by 2032, growing at a CAGR of 33.3% in the forecast period (2025-2032).

The global ServiceNow Store Apps market is experiencing dynamic growth driven by the increasing demand for workflow automation, AI solutions, and low-code applications that enhance operational efficiency. As digital transformation emerges as a central focus for organizations, the search for secure, scalable, purpose-built applications compatible with the ServiceNow platform intensifies. These apps, offering immediate solutions across IT service management, human resources, customer service, security operations, and governance, risk, and compliance, are rapidly gaining traction. The market is propelled by the need for faster market delivery and reduced development costs, alongside ServiceNow's ability to provide vertical-specific solutions in sectors like healthcare and finance. Regulatory demands for compliance and data protection further push the adoption of these innovative applications within the enterprise digital landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global ServiceNow Store Apps market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global ServiceNow Store Apps Market Segments Analysis

The global servicenow store apps market is segmented based on deployment model, app category, enterprise function, and region. Based on deployment model, the market is bifurcated into cloud-native and hybrid deployments. In terms of app category, the market is divided into IT operations management, IT service management, security operations, customer service management, HR service delivery, governance, risk & compliance, and others. Based on enterprise function, the market is segmented into workflow automation, AI-powered analytics, virtual agents, low-code development, and integration tools. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America, and the Middle East & Africa.

Driver of the Global ServiceNow Store Apps Market

A key market driver for the Global ServiceNow Store Apps Market is the increasing demand for streamlined IT service management (ITSM) solutions among businesses seeking operational efficiency. As organizations face the challenge of complex IT environments, the need for scalable applications to address specific workflows and processes has surged. ServiceNow's platform enables customized solutions that enhance productivity, improve user experience, and facilitate better decision-making. The growing trend towards digital transformation and the adoption of cloud-based solutions further propel the demand for ServiceNow apps, as companies aim to integrate innovative technologies that support agile and responsive service delivery across various functions.

Restraints in the Global ServiceNow Store Apps Market

One of the key market restraints for the Global ServiceNow Store Apps Market is the high cost of implementation and maintenance associated with these applications. Organizations often face significant upfront investment requirements for customizing and integrating ServiceNow apps into their existing IT infrastructure. Additionally, the ongoing need for skilled personnel to manage and optimize these applications can strain budgets, particularly for small to medium enterprises. This financial barrier may deter potential customers from adopting ServiceNow Store Apps, ultimately limiting market growth and innovation within the sector, as businesses prioritize cost-effective solutions over advanced functionalities offered by these specialized applications.

Market Trends of the Global ServiceNow Store Apps Market

The Global ServiceNow Store Apps market is experiencing a significant trend toward the integration of AI-powered automation and predictive workflows. This innovation is enabling organizations to enhance operational efficiency by leveraging natural language processing, machine learning, and predictive analytics. As businesses increasingly adopt these technologies, they can expedite ticket resolutions, streamline service desk operations, and facilitate self-healing IT processes. This trend not only improves accuracy in service delivery but also significantly reduces system downtime, empowering organizations to deliver better customer experiences and achieve higher productivity levels across their operations. As a result, the demand for advanced ServiceNow Store Apps continues to rise.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global ServiceNow Store Apps Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• Cloud-Native
• Hybrid Deployments

Global ServiceNow Store Apps Market Size by App Category & CAGR (2025-2032)

• Market Overview
• IT Operations Management
• Security Operations
• Customer Service Management
• HR Service Delivery
• Governance
• Risk & Compliance
• Others

Global ServiceNow Store Apps Market Size by Enterprise Function & CAGR (2025-2032)

• Market Overview
• Workflow Automation
• AI-Powered Analytics
• Virtual Agents
• Low-Code Development
• Integration Tools

Global ServiceNow Store Apps Market Size & CAGR (2025-2032)

• North America (Deployment Model, App Category, Enterprise Function)
  • US
  • Canada
• Europe (Deployment Model, App Category, Enterprise Function)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Model, App Category, Enterprise Function)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Model, App Category, Enterprise Function)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Model, App Category, Enterprise Function)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• ServiceNow Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlatCore (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Devoteam (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cask NX (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crossfuze (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infocenter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deloitte (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KPMG (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DXC Technology (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTT Data (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EnableNow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations