체중 관리 제품 시장 규모, 점유율, 성장 분석 : 제품별, 유통 채널별, 제제별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Global Weight Control Products Market size was valued at USD 195.3 billion in 2023 and is poised to grow from USD 206.04 billion in 2024 to USD 316.21 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The market for global weight control products is poised for growth driven by increasing health consciousness, rising obesity rates, and a shift towards personalized weight management solutions. As consumers prioritize fitness, balanced diets, and preventive healthcare, the demand for weight control products is expected to rise significantly. The alarming obesity trend, fueled by unhealthy eating habits and sedentarism, further supports this growth. Additionally, enhanced accessibility via e-commerce platforms offers new opportunities for market players. Social media dynamics, including influencers and celebrities promoting fitness journeys, are shaping consumer preferences and enhancing product appeal. However, challenges such as high costs, effectiveness concerns, regulatory hurdles, and market saturation could impede market expansion, necessitating strategic innovation to navigate these obstacles effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Weight Control Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Weight Control Products Market Segments Analysis

Global Weight Control Products Market is segmented by Product, Distribution Channel, Formulation, End User and region. Based on Product, the market is segmented into Dietary Supplements Meal Replacements, Weight Loss Beverages and Fat Burners. Based on Distribution Channel, the market is segmented into Online Retail, Supermarkets, Pharmacies and Health And Wellness Stores. Based on Formulation, the market is segmented into Powders, Pills, Liquids and Bars. Based on End User, the market is segmented into Adults, Teenagers and Elderly. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Weight Control Products Market

Innovations in nutrition, food science, and biotechnology play a pivotal role in the advancement of weight control products. The integration of digital technologies, such as mobile applications and wearable devices, enhances the business landscape for providers in this sector. Additionally, a growing focus on personalized weight loss solutions and an increasing demand for informed decision-making among consumers are expected to further strengthen the market for weight control products. These factors collectively contribute to a dynamic marketplace, driving the evolution and expansion of offerings aimed at helping individuals achieve their weight management goals effectively.

Restraints in the Global Weight Control Products Market

The global market for weight control products faces significant challenges due to intense competition and a saturated landscape filled with a diverse array of offerings. This fierce rivalry creates hurdles for companies striving to distinguish their products from those of competitors. Well-established brands, boasting strong customer loyalty and substantial marketing resources, hold a prominent position, making it difficult for emerging enterprises to penetrate the market effectively. Consequently, these dynamics not only hinder the ability of new players to enter the industry but also impede the overall growth potential of the market.

Market Trends of the Global Weight Control Products Market

The Global Weight Control Products market is experiencing a significant transformation driven by the influence of social media and influencer marketing. With a growing number of fitness enthusiasts, celebrities, and health experts leveraging platforms like Instagram, TikTok, and YouTube to promote their weight control journeys, consumers are increasingly inspired to explore these products. The visual storytelling and authentic testimonials shared by influencers not only enhance product visibility but also foster a sense of community and shared aspirations among followers. As social media continues to evolve, its pivotal role in shaping consumer behavior and preferences positions it as a key trend in the weight control industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Weight Control Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Dietary Supplements Meal Replacements
• Weight Loss Beverages
• Fat Burners

Global Weight Control Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Supermarkets
• Pharmacies
• Health And Wellness Stores

Global Weight Control Products Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Powders
• Pills
• Liquids
• Bars

Global Weight Control Products Market Size by End User & CAGR (2025-2032)

• Market Overview
• Adults
• Teenagers
• Elderly

Global Weight Control Products Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Formulation, End User)
  • US
  • Canada
• Europe (Product, Distribution Channel, Formulation, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Formulation, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Formulation, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Formulation, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• WW International, Inc. (WW) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novo Nordisk A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrisystem (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atkins Nutritionals, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roche Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (GSK) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AstraZeneca PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jenny Craig (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations