인공지능(AI) 기반 퍼스널라이제이션 시장 규모, 점유율, 성장 분석 : 유형별, 기술별, 용도별, 지역별 - 산업 예측(2026-2033년)

Artificial Intelligence Based Personalization Market size was valued at USD 484.07 Billion in 2024 and is poised to grow from USD 507.31 Billion in 2025 to USD 738.18 Billion by 2033, growing at a CAGR of 4.8% during the forecast period (2026-2033).

Mass marketing often falters by attempting to reach all users uniformly, leading to irrelevant offerings and reduced effectiveness. In contrast, AI-driven personalization presents a vital solution by tailoring messages to individual behaviors, preferences, and historical interactions. This strategic approach enhances user relevance and attraction, thereby minimizing opt-outs and boosting overall marketing effectiveness. The escalating demand for customized consumer experiences across sectors like e-commerce, healthcare, and finance fuels the market for AI-driven insights. Businesses utilize advanced algorithms to decode customer patterns, resulting in highly personalized campaigns and optimized pricing strategies that enhance customer loyalty and conversion rates. Nevertheless, ethical concerns regarding bias, privacy issues, and initial investment requirements necessitate a prudent approach in implementing AI-driven personalized marketing initiatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Artificial Intelligence Based Personalization market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Artificial Intelligence Based Personalization Market Segments Analysis

Global Artificial Intelligence Based Personalization Market is segmented by Type, by Technology, by application, and by Region. Based on Type, the market is segmented into Website Personalization, Display Ads Personalization, Social Media Personalization, E-mail Personalization. Based on Technology, the market is segmented into Machine Learning, Deep Learning, Natural Language Processing. Based on application, the market is segmented into Travel, Retail, Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Artificial Intelligence Based Personalization Market

The Artificial Intelligence Based Personalization market is experiencing significant growth, primarily driven by the rising demand for tailored customer experiences. This trend is further fueled by the widespread adoption of AI technologies, enhancing market dynamics across various regions. Additionally, the integration of mobile technologies, Internet of Things (IoT), and enhanced in-store shopping experiences is expected to bolster market performance. Contributing factors such as the increasing volume of big data, the cost-effective analysis of consumer information, and a growing emphasis on real-time personalization solutions are likely to propel the global market, making it a focal point for businesses seeking to engage customers more effectively.

Restraints in the Artificial Intelligence Based Personalization Market

The Artificial Intelligence Based Personalization market faces significant challenges related to data privacy and algorithmic integrity. As the technology relies heavily on machine learning and deep learning techniques to provide tailored experiences for customers, there is a risk of misuse of sensitive information through various tools like analytics systems, recommendation engines, and adtech networks. Additionally, even minor inaccuracies in these algorithms can lead to malfunctions or failures, ultimately affecting the overall effectiveness and desired outcomes of personalized offerings. These concerns pose substantial restraints on the market's growth and adoption, as stakeholders must navigate the complexities of privacy and algorithm reliability.

Market Trends of the Artificial Intelligence Based Personalization Market

The Artificial Intelligence-based Personalization market is witnessing significant growth, fueled by the escalating demand from mass retailers and the evolving landscape of consumer expectations. As businesses increasingly recognize the importance of tailored messaging over traditional mass marketing techniques, the need for advanced AI solutions that can analyze consumer data and preferences becomes paramount. Today's consumers, inundated with generic communications, are seeking more relevant and engaging interactions. The surge in online services and data processing capabilities amplifies this trend, allowing companies to automate and enhance personalized marketing efforts. Consequently, organizations are not only improving customer engagement but also optimizing operational efficiency and reducing costs through strategic AI-driven personalization initiatives.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Market Attractiveness Index
• Pricing Analysis

Global Artificial Intelligence Based Personalization Market Size by Type & CAGR (2026-2033)

• Website Personalization
• Display Ads Personalization
• Social Media Personalization
• E-mail Personalization
• Others

Global Artificial Intelligence Based Personalization Market Size by Technology & CAGR (2026-2033)

• Machine Learning
• Deep Learning
• Natural Language Processing

Global Artificial Intelligence Based Personalization Market Size by Application & CAGR (2026-2033)

• Travel
• Retail
• Media & Entertainment
• Others

Global Artificial Intelligence Based Personalization Market Size by Region & CAGR (2026-2033)

• North America, (by Type, by Technology, by Application)
  • US
  • Canada
• Europe, (by Type, by Technology, by Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Type, by Technology, by Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Type, by Technology, by Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Type, by Technology, by Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Intel Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Electric
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation