아메리칸 위스키 시장 규모, 점유율, 성장 분석 : 제품별, 용도별, 유통 채널별, 연령층별, 지역별 - 업계 예측(2026-2033년)

American Whisky Market size was valued at USD 12.25 Billion in 2024 and is poised to grow from USD 13.05 Billion in 2025 to USD 21.59 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

The American whiskey market offers a diverse array of options, including blended, single malt, Irish, Japanese, Scotch, bourbon, Tennessee, Canadian, and rye whiskies. Notably, bourbon's global popularity is accelerating, driven by increasing consumer interest in premium U.S. whiskey brands. The rise of super-premium and ultra-premium offerings, coupled with the expansion of cocktail cultures, fuels this growth. Additionally, favorable exchange rates enhance the attractiveness of American whiskies internationally, further boosting sales. Luxury Tennessee and bourbon whiskies, in particular, are gaining traction, with notable double-digit growth, reflecting a strong preference for high-end products among American consumers. This trend underscores a burgeoning market opportunity for premium American spirits worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the American Whisky market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

American Whisky Market Segments Analysis

Global American Whisky Market is segmented by Product, Application, Distribution Channel, Age Group and region. Based on Product, the market is segmented into Bourbon Whiskey, Tennessee Whiskey, Rye Whiskey, Corn Whiskey, Blended American Whiskey and Single Malt American Whiskey. Based on Application, the market is segmented into Beverages, Food Recipes, Gifting and Collectibles, Bars and Pubs, Personal Consumption and Others. Based on Distribution, the market is segmented into Off-Trade, Online Retailers, Specialty Stores, Direct to Consumer and On trade. Based on Age Group, the market is segmented into 18-25, 26-35, 36-50 and 51 and Above. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the American Whisky Market

The American whisky market is set to experience significant growth due to various factors, including a surge in international travel and a growing number of dining establishments and bars. This rise in tourism is expected to bolster product sales through duty-free outlets, catering to travelers seeking premium experiences. Additionally, many visitors favor chilled beverages to unwind at the end of their day, further contributing to the market's expansion. As more people explore culinary offerings and spirits, the demand for American whisky will continue to increase, highlighting its appeal as a preferred choice among both tourists and locals alike.

Restraints in the American Whisky Market

The American whiskey market faces several constraints stemming from its competitive landscape, characterized by a limited number of established vendors. New entrants encounter significant barriers due to the high initial capital investment required and the complexities of navigating the regulatory framework governing the industry. As competition intensifies, existing manufacturers may find themselves compelled to reduce their product prices to maintain market share, which can adversely affect their profit margins. This challenging environment further complicates the ability of both new and existing producers to thrive and innovate within the American whiskey sector.

Market Trends of the American Whisky Market

The American whisky market is witnessing a dynamic shift influenced by evolving consumer preferences and rising disposable incomes, leading to an increased demand for premium offerings. This trend is complemented by the growing popularity of flavored whiskies, as brands broaden their portfolios to include innovative options like apple, cinnamon, and honey, catering to diverse taste profiles. As consumers seek unique and adventurous drinking experiences, the market is responding with a wider array of accessible high-quality products. This shift not only highlights the sophistication of modern whisky enthusiasts but indicates a broader cultural move towards indulgence and exploration within the spirits category.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global American Whisky Market Size by Product & CAGR (2026-2033)

• Market Overview
• Bourbon Whiskey
• Tennessee Whiskey
• Rye Whiskey
• Corn Whiskey
• Blended American Whiskey
• Single Malt American Whiskey

Global American Whisky Market Size by Application & CAGR (2026-2033)

• Market Overview
• Beverages
• Food Recipes
• Gifting and Collectibles
• Bars and Pubs
• Personal Consumption
• Others

Global American Whisky Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Off-Trade
• Online Retailers
• Specialty Stores
• Direct to Consumer
• On trade

Global American Whisky Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• 18-25
• 26-35
• 36-50
• 51 and Above

Global American Whisky Market Size & CAGR (2026-2033)

• North America (Product, Application, Distribution, Age Group)
  • US
  • Canada
• Europe (Product, Application, Distribution, Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, Distribution, Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, Distribution, Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, Distribution, Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Brown-Forman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill Distilleries (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sazerac Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Turkey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jim Beam (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack Daniel's (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maker's Mark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Roses Distillery (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buffalo Trace Distillery (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven's Door Spirits (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WhistlePig Whiskey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Angel's Envy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michter's Distillery (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGP Ingredients (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Balcones Distilling (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations