패스워드리스 인증 시장 규모, 점유율, 성장 분석 : 구성요소별, 제품 유형별, 인증 유형별, 휴대성별, 최종사용자별, 지역별 - 업계 예측(2026-2033년)

Global Passwordless Authentication Market size was valued at USD 22.32 Billion in 2024 and is poised to grow from USD 25.89 Billion in 2025 to USD 84.88 Billion by 2033, growing at a CAGR of 16% during the forecast period (2026-2033).

Market insights indicate a significant shift towards passwordless authentication driven by the proliferation of smartphones and consumer electronics, coupled with the rising demand for enhanced security measures beyond traditional passwords. The growing trend towards passwordless solutions reflects a desire for increased security and seamless data accessibility. Innovative solutions like MagicEndpointTM exemplify this trend by providing organizations with fresh ways to implement robust data and user security while reducing password management costs. Furthermore, passwordless technologies transform security protocols by focusing on device-based verification, potentially outpacing conventional multi-factor authentication methods. Industries, especially banking, are increasingly adopting these technologies to mitigate risks associated with weak passwords, addressing both supply chain security and user experience to safeguard client accounts effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Passwordless Authentication market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Passwordless Authentication Market Segments Analysis

Global Passwordless Authentication Market is segmented by Component, Product Type, Authentication Type, Portability, End-User and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Product Type, the market is segmented into Fingerprint Authentication, Iris Recognition, Face Recognition, Voice Recognition,Smart Cardand Others. Based on Authentication Type, the market is segmented into Single-factor Authentication and Multi-factor Authentication. Based on Portability, the market is segmented into Fixed and Portable. Based on End-User, the market is segmented into BFSI, Healthcare, IT & Telecom, Government, Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Passwordless Authentication Market

The pursuit of a competitive advantage has led businesses to enhance user experiences by minimizing login friction, encouraging customers to favor one provider over another. The complexity of managing and recalling multiple passwords poses a significant challenge for users. Often, forgotten passwords create substantial obstacles when users seek to reset them. Consequently, individuals tend to opt for simpler passwords that are easier to remember, which can compromise security. By adopting passwordless authentication solutions, companies aim to streamline access, improve user satisfaction, and mitigate the frustration associated with traditional password management, ultimately fostering a more secure and efficient environment for their customers.

Restraints in the Global Passwordless Authentication Market

The Global Passwordless Authentication market faces several constraints related to its deployment. Implementing passwordless authentication necessitates a thorough strategy that includes extensive staff training paired with the introduction of innovative software or hardware solutions. Developing and executing a comprehensive project and change management plan can require significant time, which may detract from other vital initiatives. Additionally, the financial aspect of adopting passwordless solutions is a concern, as costs arise from acquiring necessary devices, tokens, and cards for employees, along with potential unforeseen expenses linked to software administration, migration, and maintenance, ultimately limiting market growth.

Market Trends of the Global Passwordless Authentication Market

The Global Passwordless Authentication market is experiencing significant growth, fueled by the increasing demand for enhanced security and user convenience. Organizations are gravitating towards biometric solutions, capitalizing on human physical characteristics such as fingerprints, retina patterns, and voice recognition to provide secure and efficient access control. This shift not only reduces the vulnerabilities associated with traditional passwords but also promotes a seamless user experience. Furthermore, the technology's unique attributes, including non-repudiation and non-transferability, make it an attractive option for businesses seeking to safeguard sensitive information against fraud, thereby driving widespread adoption across various sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape

Global Passwordless Authentication Market Size by Component & CAGR (2026-2033)

• Market Overview
• Hardware
• Software
• Services

Global Passwordless Authentication Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Fingerprint Authentication
• Iris Recognition
• Face Recognition
• Voice Recognition
• Smart Card
• Others

Global Passwordless Authentication Market Size by Authentication Type & CAGR (2026-2033)

• Market Overview
• Single-factor Authentication
• Multi-factor Authentication

Global Passwordless Authentication Market Size by Portability & CAGR (2026-2033)

• Market Overview
• Fixed
• Portable

Global Passwordless Authentication Market Size by End-User & CAGR (2026-2033)

• Market Overview
• BFSI
• Healthcare
• IT & Telecom
• Government
• Retail
• Others

Global Passwordless Authentication Market Size & CAGR (2026-2033)

• North America (Component, Product Type, Authentication Type, Portability, End-User)
  • US
  • Canada
• Europe (Component, Product Type, Authentication Type, Portability, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Product Type, Authentication Type, Portability, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Product Type, Authentication Type, Portability, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Product Type, Authentication Type, Portability, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thales Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HID Global Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Okta, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ping Identity Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yubico AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AuthenTrend Technology Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HYPR Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trusona, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Secret Double Octopus Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIO-key International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations