증강 분석 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 기업 규모별, 도입 형태별, 업계별, 지역별 - 업계 예측(2026-2033년)

Augmented Analytics Market size was valued at USD 15.05 Billion in 2024 and is poised to grow from USD 19.43 Billion in 2025 to USD 149.96 Billion by 2033, growing at a CAGR of 29.1% during the forecast period (2026-2033).

Augmented analytics leverages cutting-edge technologies such as artificial intelligence, machine learning, and natural language processing to enhance data analysis capabilities. This innovation empowers organizations to make timely, informed decisions that drive growth. The surge in data generation has led to a heightened demand for analytical solutions, amplifying the adoption of artificial intelligence across various sectors. As digital transformation accelerates globally, the augmented analytics market is experiencing significant expansion. The increasing volume of digital data necessitates the adoption of sophisticated tools for effective data analysis. With intensifying competition, companies are forming strategic partnerships to improve the efficiency and functionality of tools tailored to specific industry requirements. Additionally, market players are actively securing funding to propel advancements in the augmented analytics landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Augmented Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Augmented Analytics Market Segments Analysis

Global Augmented Analytics Market is segmented by Component, Enterprise Size, Deployment Type, Vertical and region. Based on Component, the market is segmented into Software and Services. Based on Enterprise Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Vertical, the market is segmented into BFSI (Banking, Financial Services, and Insurance), IT andTelecommunications, Retail and E-commerce, Healthcare and Life Sciences, Government and Defense, Manufacturing, Energy and Utilities, Transportation and Logistics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Augmented Analytics Market

The digital transformation is fundamentally transforming business operations around the world, driving organizations to adopt sophisticated digital solutions to stay competitive. This shift is prompting a reevaluation of traditional data analysis methods, as companies increasingly recognize the importance of leveraging valuable insights to make informed decisions and secure a competitive advantage in their industries. The integration of advanced analytics tools is empowering businesses to enhance their data analysis capabilities, enabling them to uncover deeper insights and optimize performance. As a result, the demand for augmented analytics is rapidly increasing, fueling substantial growth in this dynamic market.

Restraints in the Augmented Analytics Market

The Augmented Analytics market faces significant challenges due to data security threats that have increasingly affected technology dealing with data. Numerous businesses globally have experienced data breaches as they adopt digital solutions, highlighting the vulnerability of sensitive information. As these technologies analyze extensive datasets, ensuring the protection of vital insights becomes imperative. Consequently, the rising concerns regarding data security pose a substantial restraint on market growth, as organizations seek to balance the benefits of advanced analytics with the necessity of safeguarding their data. This ongoing challenge complicates the adoption and implementation of augmented analytics solutions in the market.

Market Trends of the Augmented Analytics Market

The Augmented Analytics market is witnessing a significant surge driven by the escalating adoption of artificial intelligence, machine learning, and natural language processing technologies. Organizations are increasingly inundated with vast volumes of data that necessitate real-time analysis, prompting a shift from traditional data visualization methods to advanced analytics solutions. By leveraging these technologies, businesses can efficiently harness and interpret extensive datasets, transforming them into actionable insights. This strategic integration empowers organizations to craft personalized and impactful solutions, enhancing decision-making processes and fostering competitive advantages in a data-driven landscape. As a result, the demand for augmented analytics tools continues to grow robustly.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Augmented Analytics Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
• Services

Global Augmented Analytics Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global Augmented Analytics Market Size by Deployment Type & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premise

Global Augmented Analytics Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• IT and Telecommunications
• Retail and E-commerce
• Healthcare and Life Sciences
• Government and Defense
• Manufacturing
• Energy and Utilities
• Transportation and Logistics
• Others

Global Augmented Analytics Market Size & CAGR (2026-2033)

• North America (Component, Enterprise Size, Deployment Type, Vertical)
  • US
  • Canada
• Europe (Component, Enterprise Size, Deployment Type, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Enterprise Size, Deployment Type, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Enterprise Size, Deployment Type, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Enterprise Size, Deployment Type, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Software Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin BI (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Softengi (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insightsoftware (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CognitiveScale (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations