메즈칼 시장 : 제품 유형별, 유통채널별, 제조방법별, 농축물별, 지역별 규모, 점유율 및 성장 분석과 산업 예측(2026-2033년)

Mezcal Market size was valued at USD 414.39 Million in 2024 and is poised to grow from USD 508.04 Million in 2025 to USD 2593.13 Million by 2033, growing at a CAGR of 22.6% during the forecast period (2026-2033).

The mezcal market is experiencing significant growth, driven by the increasing popularity of this smoky, distilled beverage made from various maguey plants. Consumers, particularly millennials, are gravitating towards mezcal, preferring its diverse flavor profiles over traditional tequila alternatives, prompting suppliers to expand their regional presence. Innovative distillers globally are exploring unique agave varieties and creative production techniques, further enriching the mezcal experience. Additionally, favorable government policies are fostering an environment conducive to market expansion. As mezcal garners attention for its versatility in cocktails, such as the Mezcal Margarita and Mezcal Paloma, its demand is expected to maintain an upward trajectory, positioning it as a key player in the alcoholic beverage industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mezcal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mezcal Market Segments Analysis

Global Mezcal Market is segmented by Product type, Distribution channel, Production Method, Concentrates and region. Based on Product type, the market is segmented into Mezcal Joven (Blanco), Mezcal Reposado, Mezcal Anejo and Others. Based on Distribution channel, the market is segmented into Store-based and Non-store-based. Based on Production Method, the market is segmented into Industrial, Artisanal and Ancestral. Based on Concentrates, the market is segmented into 100% Tequila and Mix Tequila. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mezcal Market

The mezcal market is experiencing significant growth driven by the increasing disposable income in developed regions such as North America and Western Europe, where consumers are more inclined to invest in high-end and super-premium products. This trend in consumer behavior is characterized by a heightened interest in unique and innovative goods, as wealthier individuals in established spirit markets seek to elevate their drinking experiences by exploring specialty beverages that offer distinctive flavor profiles. As the demand for mezcal continues to rise, the market is poised for expansion, fueled by this enthusiasm for exceptional spirits among affluent consumers.

Restraints in the Mezcal Market

The Mezcal market faces significant challenges stemming from disruptions in the food and beverage sector, primarily due to delays in production and shortages of raw materials. Global supply chain interruptions have severely impacted industry operations, affecting distribution timelines and the availability of various products. Many companies have expressed concerns that delays in deliveries could adversely affect their future sales. Furthermore, the pandemic has posed logistical challenges for the industrial sector, disrupting planning and collaboration. While offline retailers have experienced substantial losses due to closures and restrictions on movement, the online segment has benefited from increased consumer demand, highlighting a shift in purchasing behaviors.

Market Trends of the Mezcal Market

In recent years, the mezcal market has emerged as a notable trend, reflecting a growing consumer preference for premium and organic alcoholic beverages. Driven by an increasing health consciousness, drinkers are leaning towards mezcal cocktails as sophisticated alternatives to traditional liquors. Made from succulent agave plants, mezcal offers a lower glycemic index and a unique smoky flavor profile, appealing to those seeking authenticity and distinct taste experiences. This artisanal production method enhances its allure, as the traditional practice of smoking agave hearts in large pits results in a rich, complex flavor. Consequently, the demand for high-quality, organic mezcal continues to rise, positioning it as a coveted choice among discerning alcohol consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Mezcal Market Size by Product type & CAGR (2026-2033)

• Market Overview
• Mezcal Joven (Blanco)
• Mezcal Reposado
• Mezcal Anejo
• Others

Global Mezcal Market Size by Distribution channel & CAGR (2026-2033)

• Market Overview
• Store-based
  • Supermarkets and hypermarkets
  • Specialty stores
  • others
• Non-store-based

Global Mezcal Market Size by Production Method & CAGR (2026-2033)

• Market Overview
• Industrial
• Artisanal
• Ancestral

Global Mezcal Market Size by Concentrates & CAGR (2026-2033)

• Market Overview
• 100% Tequila
• Mix Tequila

Global Mezcal Market Size & CAGR (2026-2033)

• North America (Product type, Distribution channel, Production Method, Concentrates)
  • US
  • Canada
• Europe (Product type, Distribution channel, Production Method, Concentrates)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Distribution channel, Production Method, Concentrates)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Distribution channel, Production Method, Concentrates)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Distribution channel, Production Method, Concentrates)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Pernod Ricard SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons Ltd (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Davide Campari-Milano N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ilegal Mezcal (Guatemala)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• El Silencio Holdings, INC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rey Campero (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mezcal Vago (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahaka Mezcal (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casa Cortes (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaman Spirits GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mezcal Amaras (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SU Casa Mezcal (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mezcal Sombra (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Montelobos Mezcal (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fidencio Mezcal (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IZO Spirits (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Compania Tequilera de Arandas, S.A. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations