식이보충제 시장 규모, 점유율, 성장 분석 : 유형별, 형태별, 기능별, 처방 유형별, 대상 소비자별, 가격대별, 유통 채널별, 지역별 - 업계 예측(2026-2033년)

Global Dietary Supplements Market size was valued at USD 167.5 Billion in 2024 and is poised to grow from USD 179.9 Billion in 2025 to USD 318.46 Billion by 2033, growing at a CAGR of 7.4% during the forecast period (2026-2033).

The global dietary supplements market is experiencing robust growth driven by an increasing consumer demand for nutritional products. Factors contributing to this surge include the aging population needing additional nutritional support, a rising trend among health-conscious individuals, particularly millennials and Gen-Z, who incorporate supplements into their daily routines, and the popularity of sports nutrition among athletes. Additionally, heightened competition is prompting brands to innovate and enhance their marketing strategies. The market is benefiting economically through job creation and tax revenues, with tablet forms gaining traction for their accessibility. However, challenges such as regulatory compliance and skepticism regarding clinical efficacy persist. Innovative technologies like liposomal encapsulation are revolutionizing product efficiency, enhancing nutrient absorption, and defining future advancements in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Dietary Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Dietary Supplements Market Segments Analysis

Global Dietary Supplements Market is segmented by Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel and region. Based on Type, the market is segmented into Vitamins, Minerals, Botanicals, Amino Acids, Enzymes, Probiotics and Other Types. Based on Form, the market is segmented into Tablets, Capsules, Liquid, Powder, Soft Gels, Gummies and Other Forms. Based on Function, the market is segmented into Overall Health, Immune Health, Energy & Vitality, Skin, Hair & Nail Health, Gut/Digestive Health, Cardiovascular Health, Cognitive Health, Nutrient Deficiency Supplementation, Mental Health & Wellness, Sports Performance & Recovery, Sleep Health and Other Functions. Based on Prescription Type, the market is segmented into Over-the-Counter (OTC) and Prescription-Based. Based on Target Consumer, the market is segmented into Below 24, 25-44, 45-64 and Above 65+. Based on Price Range, the market is segmented into Economical, Mid-Range and Premium. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Dietary Supplements Market

The expansion of e-commerce and online shopping has significantly enhanced consumer access to a wide variety of dietary supplements, thereby fueling market growth. This trend is accompanied by the emergence of innovative product formats that attract a diverse audience. Options like ready-to-drink beverages, powders, and gummies cater to the need for convenience, making it easier for individuals to incorporate supplements into their daily routines. As consumers increasingly seek out effective and accessible ways to improve their health and wellness, the dietary supplements market continues to thrive, driven by these appealing and user-friendly offerings.

Restraints in the Global Dietary Supplements Market

The increasing shift towards wholesome foods could potentially hinder the demand for dietary supplements. As consumers become more focused on natural nutrition and the benefits of whole foods, their preferences may shift away from supplements in favor of obtaining nutrients directly from their diets. Additionally, in areas with established food cultures, skepticism regarding the effectiveness and necessity of dietary supplements may arise among consumers, leading them to question their value. This growing inclination towards natural foods and the resulting doubts about supplementation could create challenges for the dietary supplements market, as consumers seek alternative sources for their nutritional needs.

Market Trends of the Global Dietary Supplements Market

The Global Dietary Supplements market has seen a significant surge in demand as consumers increasingly prioritize health and wellness. This trend is driven by a growing awareness of the benefits of specific supplements addressing health concerns such as bone density, gut health, and skin disorders. Innovative product formats, including powders, gummies, and ready-to-consume supplements, are becoming mainstream, appealing to a wider audience. Additionally, there is a rising interest in functional foods and beverages infused with dietary supplements, reflecting an integration of health and convenience in everyday diets. This shift highlights a broader consumer inclination towards proactive health management and holistic well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Dietary Supplements Market Size by Type & CAGR (2026-2033)

• Market Overview
• Vitamins
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Multivitamins
  • Other Vitamins
• Minerals
  • Magnesium
  • Calcium
  • Iron
  • Zinc
  • Other Minerals
• Botanicals
• Amino Acids
• Enzymes
• Probiotics
• Other Types

Global Dietary Supplements Market Size by Form & CAGR (2026-2033)

• Market Overview
• Tablets
• Capsules
• Liquid
• Powder
• Soft Gels
• Gummies
• Other Forms

Global Dietary Supplements Market Size by Function & CAGR (2026-2033)

• Market Overview
• Overall Health
• Immune Health
• Energy & Vitality
• Skin, Hair & Nail Health
• Gut/Digestive Health
• Cardiovascular Health
• Cognitive Health
• Nutrient Deficiency Supplementation
• Mental Health & Wellness
• Sports Performance & Recovery
• Sleep Health
• Other Functions

Global Dietary Supplements Market Size by Prescription Type & CAGR (2026-2033)

• Market Overview
• Over-the-Counter (OTC)
• Prescription-Based

Global Dietary Supplements Market Size by Target Consumer & CAGR (2026-2033)

• Market Overview
• Below 24
• 25-44
• 45-64
• Above 65+

Global Dietary Supplements Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Economical
• Mid-Range
• Premium

Global Dietary Supplements Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
  • E-Commerce Marketplaces
  • Brand-Owned Websites
• Offline
  • Pharmacies/Drug Stores
  • Hypermarkets/Supermarkets
  • Others

Global Dietary Supplements Market Size & CAGR (2026-2033)

• North America (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle Health Science (Nestle S.A.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical (via Pharmavite)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSM-Firmenich (DSM)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ADM (Archer Daniels Midland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lonza Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IFF (International Flavors & Fragrances)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC (Harbin Pharmaceutical Group)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisse (H&H Group)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orthomol Holding GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleTech (Iovate Health Sciences/Xiwang Foodstuffs)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bionova
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations