비주류 시장 규모, 점유율, 성장 분석 : 제품별, 유형별, 유통 채널별, 가격대별, 지역별 - 업계 예측(2026-2033년)

Global Non-Alcoholic Drinks Market size was valued at USD 1.59 Trillion in 2024 and is poised to grow from USD 1.69 Trillion in 2025 to USD 2.73 Trillion by 2033, growing at a CAGR of 6.2% during the forecast period (2026-2033).

The global non-alcoholic drinks market is witnessing a notable shift as consumer acceptance of no-alcohol and low-alcohol alternatives grows, prompting manufacturers to adapt their product offerings strategically. Brands are increasingly creating premium, complex soft drinks designed for sophisticated tastes, fueled by a significant rise in demand for alcohol-free options. This trend is highlighted by strong consumer interest in zero-proof spirits and health-conscious beverages, particularly among younger demographics. The expansion of bottled water, driven by health awareness, is set to enhance sales and attract new consumers. Additionally, the proliferation of dining establishments worldwide further supports the rising demand for non-alcoholic drinks, presenting valuable opportunities for manufacturers to innovate and expand their portfolios in response to these changing consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Non-Alcoholic Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Non-Alcoholic Drinks Market Segments Analysis

Global Non-Alcoholic Drinks Market is segmented by Product, Type, Distribution Channel, Price Point and region. Based on Product, the market is segmented into Soft Drinks, Bottled Water, Tea & Coffee, Juice, Dairy Drinks, Functional Drinks and Others. Based on Type, the market is segmented into Carbonated Drinks, Non-carbonated Drinks. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Price Point, the market is segmented into Standard, Premium and Luxury. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Non-Alcoholic Drinks Market

The Global Non-Alcoholic Drinks market is significantly influenced by regions where cultural or religious convictions strongly discourage alcohol consumption. This has led to a consistent demand for non-alcoholic beverages, establishing a solid foundation for the market. As consumers seek alternatives to traditional alcoholic options, the appeal of non-alcoholic drinks continues to grow, driven by lifestyle preferences and health-conscious choices. This unwavering demand fosters a resilient market landscape, allowing for innovation and the introduction of diverse product offerings tailored to meet the preferences of consumers seeking enjoyable and refreshing alternatives.

Restraints in the Global Non-Alcoholic Drinks Market

The rise in popularity of alcoholic alternatives, such as non-alcoholic beers and mocktails, poses a competitive challenge to the non-alcoholic drinks market, particularly in social and celebratory contexts. As consumers increasingly seek out these alternatives, they may prefer beverages that mimic traditional alcoholic drinks in flavor and experience, potentially diverting attention and sales away from conventional non-alcoholic options. This shift in consumer preferences can limit the growth of the non-alcoholic drinks sector, as more individuals opt for innovative mocktails and other substitutes that offer a similar taste and social appeal without the effects of alcohol.

Market Trends of the Global Non-Alcoholic Drinks Market

The Global Non-Alcoholic Drinks market is increasingly influenced by the rise of digital marketing and e-commerce, allowing brands to reach broader audiences with enhanced convenience. Companies are strategically utilizing online platforms to engage consumers directly, promoting their products through targeted campaigns and social media interactions. This shift not only facilitates direct-to-consumer sales channels but also fosters personalized shopping experiences, catering to evolving consumer preferences for health-conscious alternatives. As more consumers gravitate towards digital purchasing methods, the non-alcoholic beverage sector is adapting, integrating innovative marketing strategies and e-commerce solutions to thrive in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Non-Alcoholic Drinks Market Size by Product & CAGR (2026-2033)

• Market Overview
• Soft Drinks
• Bottled Water
• Tea & Coffee
• Juice
• Dairy Drinks
• Functional Drinks
• Others

Global Non-Alcoholic Drinks Market Size by Type & CAGR (2026-2033)

• Market Overview
• Carbonated Drinks
• Non-carbonated Drinks

Global Non-Alcoholic Drinks Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Non-Alcoholic Drinks Market Size by Price Point & CAGR (2026-2033)

• Market Overview
• Standard
• Premium
• Luxury

Global Non-Alcoholic Drinks Market Size & CAGR (2026-2033)

• North America (Product, Type, Distribution Channel, Price Point)
  • US
  • Canada
• Europe (Product, Type, Distribution Channel, Price Point)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Distribution Channel, Price Point)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Distribution Channel, Price Point)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Distribution Channel, Price Point)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Starbucks Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Spray Cranberries, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations