로보 어드바이저리 시장 규모, 점유율, 성장 분석 : 유형별, 프로바이더별, 서비스 유형별, 최종사용자별, 지역별 - 업계 예측(2026-2033년)

Robo Advisory Market size was valued at USD 8.78 Billion in 2024 and is poised to grow from USD 11.39 Billion in 2025 to USD 91.2 Billion by 2033, growing at a CAGR of 29.7% during the forecast period (2026-2033).

The increasing integration of technology in the financial sector is propelling the demand for robo-advisors, as traditional investment models transition to tech-driven solutions. The shift towards robo advisory services is enhanced by their availability on investment platforms, offering advantages over conventional financial services. Various industries, including retail banking and asset management, leverage robo advice for algorithmic data analysis, enabling informed decision-making. Benefits such as tax loss harvesting, low-cost portfolios, and secure transactions further drive adoption. Technological advancements, particularly in artificial intelligence and machine learning, contribute to minimizing human error and enhancing financial accuracy, thus bolstering market potential. However, limited flexibility and reduced personal interactions may pose challenges. The quest for affordable investment solutions presents growth opportunities, driven by big data and advanced analytics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Robo Advisory market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Robo Advisory Market Segments Analysis

Global Robo Advisory Market is segmented by Type, Provider, Service Type, End User and region. Based on Type, the market is segmented into Pure Robo Advisors, Hybrid Robo Advisors. Based on Provider, the market is segmented into Fintech Robo Advisors, Banks, Traditional Wealth Managers, Others Based on Service Type, the market is segmented into Direct Plan-based/Goal-based, Comprehensive Wealth Advisory. Based on end user, the market is segmented into Retail Investor, High Net Worth Individuals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Robo Advisory Market

Robo-advisory platforms have become increasingly popular due to their accessibility for various investors. These platforms offer intuitive interfaces, making it simple for users to navigate the investment process. Additionally, they typically require lower minimum investment thresholds, which encourages participation from individuals who may have limited financial resources. This democratization of investment opportunities enables a broader audience to engage in the market, making sophisticated financial advice and portfolio management accessible to a diverse range of clients. As a result, more people are empowered to invest and grow their wealth, contributing to the overall growth of the robo-advisory sector.

Restraints in the Robo Advisory Market

Despite the growing popularity of robo-advisory services for their convenience and efficiency, there are significant segments of investors who still value the personalized touch offered by human financial advisors. Many individuals prefer the opportunity to engage in discussions that address their unique financial circumstances, especially when it comes to complex investment decisions or emotional factors influencing their financial wellbeing. Consequently, the inability of robo-advisory platforms to fully cater to these intricacies and emotional needs can act as a barrier to broader acceptance among those who prioritize personalized guidance over automated solutions.

Market Trends of the Robo Advisory Market

The robo-advisory market is witnessing a robust growth trajectory fueled by rising investor awareness, rapid technological innovations, and an overarching shift towards digital financial services. As more individuals seek accessible and cost-effective investment solutions, the appeal of robo-advisory platforms is broadening across diverse investor segments, including millennials and institutional clients. Enhanced algorithms and AI-driven insights are transforming investment strategies, making financial planning more personalized and efficient. Furthermore, the integration of advanced data analytics and machine learning techniques is enhancing user experience and driving engagement, signaling a promising future for the robo-advisory landscape as it adapts to evolving consumer needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Market Attractiveness Index
• Pricing Analysis

Global Robo Advisory Market Size by Type & CAGR (2026-2033)

• Market Overview
• Pure Robo Advisors
• Hybrid Robo Advisors

Global Robo Advisory Market Size by Provider & CAGR (2026-2033)

• Market Overview
• Fintech Robo Advisors, Banks
• Traditional Wealth Managers
• Others

Global Robo Advisory Market Size by Service Type & CAGR (2026-2033)

• Market Overview
• Direct Plan-based/Goal-based
• Comprehensive Wealth Advisory

Global Robo Advisory Market Size by End User & CAGR (2026-2033)

• Market Overview
• Retail Investor
• High Net Worth Individuals

Global Robo Advisory Market Size & CAGR (2026-2033)

• North America, (Type, Provider, Service Type, End User)
  • US
  • Canada
• Europe, (Type, Provider, Service Type, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Provider, Service Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Provider, Service Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Provider, Service Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Betterment LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wealthfront Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charles Schwab & Co., Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vanguard Group, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlackRock (FutureAdvisor) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fidelity Investments (Fidelity Go) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acorns Grow Incorporated (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoFi (Social Finance, Inc.) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SigFig Wealth Management (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M1 Finance (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StashAway (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scalable Capital GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Personal Capital (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutmeg (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raisin Invest (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ellevest (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zerodha (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kristal.AI (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quantifeed (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wealthsimple (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation