E-reader 시장 규모, 점유율, 성장 분석 : 화면 사이즈별, 화면 유형별, 접속성별, 용도별, 유통 채널별, 지역별 - 업계 예측(2026-2033년)

Global E-Reader Market size was valued at USD 9.94 Billion in 2024 and is poised to grow from USD 10.63 Billion in 2025 to USD 18.12 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global e-reader market is experiencing significant growth driven by the increasing demand for digital content and advancements in e-Ink and display technologies. A surge in e-learning and tech-based solutions, alongside the rise of subscription reading services, is further propelling this trend. The popularity of digital publications such as books, magazines, and academic journals, along with self-publishing platforms, also boosts e-reader demand. Modern e-readers provide enhanced reading experiences with displays that resemble paper and minimize eye strain, making them preferable over traditional tablets. However, challenges such as competition from multifunction devices, limited multimedia capabilities, regional digital infrastructure disparities, sensitivity to device pricing, and replacement cycles may hinder market expansion. Despite these challenges, e-readers continue to thrive in a digital-forward landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Reader market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Reader Market Segments Analysis

Global E-Reader Market is segmented by Screen Size, Screen Type, Connectivity, Application, Distribution Chanel and region. Based on Screen Size, the market is segmented into Below 6-inch, 6 to 8-inch, 8 to 10-inch and Above 10-inch. Based on Screen Type, the market is segmented into LCD and E-ink. Based on Connectivity, the market is segmented into 3/4G, Wi-Fi and 3/4g ad Wi-Fi. Based on Application, the market is segmented into Workers, Students, Kids and Senior People. Based on Distribution Chanel, the market is segmented into E-commerce and Specialty Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Reader Market

The Global E-Reader market is significantly driven by the features that enhance accessibility for individuals with visual impairments, dyslexia, or language barriers. E-readers provide adjustable font sizes, customizable contrast settings, and text-to-speech functionalities, all contributing to a more inclusive reading experience. Furthermore, support for multiple languages allows users to access and enjoy content in various tongues, further encouraging widespread adoption. As the need for inclusive technology continues to rise, manufacturers are increasingly focusing on developing advanced accessibility tools. This commitment not only broadens the audience for e-readers but also improves their overall appeal across diverse demographics, positively influencing the market's growth outlook.

Restraints in the Global E-Reader Market

The Global E-Reader market faces significant challenges due to the competitive presence of smartphones and tablets, which provide not only reading capabilities but also a wide array of functionalities such as web browsing, applications, gaming, and multimedia entertainment. This combination of features makes these multifunctional devices more appealing to consumers, particularly to those who engage in casual or occasional reading. Although e-readers are designed to offer superior eye comfort and extended battery life, their lack of versatility compared to all-in-one devices is likely to limit their market appeal. This overlap in capabilities is expected to be a primary constraint for companies operating in the e-reader sector.

Market Trends of the Global E-Reader Market

The Global E-Reader market is witnessing a notable shift towards color e-ink displays, driven by a surge in the popularity of digital comics, graphic novels, academic texts, and children's literature. This trend is encouraging manufacturers to replace conventional black-and-white screens with innovative color e-ink technologies such as E Ink Kaleido, which offer superior visual experiences while retaining the inherent advantages of e-ink, such as low power consumption and excellent readability. As advancements in technology lead to lower production costs and enhanced screen quality, color e-readers are poised to become a significant and lucrative segment within the evolving e-reader market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global E-Reader Market Size by Screen Size & CAGR (2026-2033)

• Market Overview
• Below 6-inch
• 6 to 8-inch
• 8 to 10-inch
• Above 10-inch

Global E-Reader Market Size by Screen Type & CAGR (2026-2033)

• Market Overview
• LCD
• E-ink

Global E-Reader Market Size by Connectivity & CAGR (2026-2033)

• Market Overview
• 3/4G
• Wi-Fi
• 3/4g ad Wi-Fi

Global E-Reader Market Size by Application & CAGR (2026-2033)

• Market Overview
• Workers
• Students
• Kids
• Senior People

Global E-Reader Market Size by Distribution Chanel & CAGR (2026-2033)

• Market Overview
• E-commerce
• Specialty Stores

Global E-Reader Market Size & CAGR (2026-2033)

• North America (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • US
  • Canada
• Europe (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Kobo (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barnes & Noble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onyx International Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PocketBook International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bookeen (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tolino (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ReMarkable (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boox (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanvon Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iFlytek (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Readmoo (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supernote (USA/China/Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bigme (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ectaco Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aluratec Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wexler flex (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plastic Logic Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations