퍼스널케어 물티슈 시장 규모, 점유율, 성장 분석 : 제품 유형별, 성질별, 유통 채널별, 지역별 - 업계 예측(2026-2033년)

Personal Care Wipes Market size was valued at USD 19.52 Billion in 2024 and is poised to grow from USD 20.59 Billion in 2025 to USD 31.6 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The demand for personal care wipes is largely fueled by their practicality in maintaining hygiene, especially in situations where water access is limited. Their disposable nature promotes infection prevention, encouraging consumers to purchase these products more frequently. Major companies are dedicated to developing innovative personal care wipes tailored to various skin types, enhancing their appeal. Heightened awareness around hygiene has increased consumer interest in disinfecting daily-use items, with personal care wipes being a key focus within essential hygiene products. The convenience and ease of use contribute significantly to their popularity, as consumers seek efficient solutions for cleanliness and care, solidifying personal care wipes as a staple in everyday routines.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personal Care Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personal Care Wipes Market Segments Analysis

Global Personal Care Wipes Market is segmented by Product Type, Nature, Distribution Channel and region. Based on Product Type, the market is segmented into Baby Wipes, Facial & Cosmetic Wipes and Hand & Body Wipes. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Online, Supermarket and Hypermarket, Pharmacy, Specialty Store and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personal Care Wipes Market

The demand for baby wipes within the personal care wipes market is anticipated to grow significantly due to their disposable characteristics and effectiveness as a cleansing solution for delicate skin. These wipes are particularly beneficial for infants, serving as a convenient tool for maintaining hygiene during the early stages of life. As birth rates continue to rise, the reliance on baby wipes is expected to increase, highlighting their essential role in personal care routines. This trend reflects a broader recognition of the importance of cleanliness and ease of use in addressing the needs of infants and their caregivers.

Restraints in the Personal Care Wipes Market

The Personal Care Wipes market faces challenges due to concerns about bacteria transfer associated with their use. When the same wet wipes are utilized across different surfaces, they may inadvertently spread bacteria instead of effectively removing them. Research indicates that these wipes show significant variability in their ability to eliminate bacteria, suggesting that traditional cleaning methods, such as using soap and water, are generally more efficient in maintaining hygiene. This perception may deter consumers from using personal care wipes, impacting market growth as individuals seek more reliable and effective alternatives for personal and household cleanliness.

Market Trends of the Personal Care Wipes Market

The personal care wipes market is experiencing a notable shift towards sustainable and eco-friendly products, driven by increasing consumer demand for environmentally responsible options. Leading manufacturers are innovating in the formulation of wipes by incorporating plant-based ingredients, appealing to eco-conscious consumers who prioritize sustainability. Concurrently, there is a growing trend to minimize plastic packaging, with companies actively seeking alternatives that reduce environmental impact. This movement not only enhances the appeal of personal care wipes but also positions brands as leaders in sustainability, thereby broadening their market reach and catering to the evolving preferences of consumers seeking greener personal care solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Personal Care Wipes Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Baby Wipes
• Facial & Cosmetic Wipes
• Hand & Body Wipes

Global Personal Care Wipes Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Conventional
• Organic

Global Personal Care Wipes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Supermarket and Hypermarket
• Pharmacy
• Specialty Store
• Other

Global Personal Care Wipes Market Size & CAGR (2026-2033)

• North America (Product Type, Nature, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Nature, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Nature, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Nature, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Nature, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albaad Massuot Yitzhak Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suominen Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vinda International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations