크래프트 와인 시장 규모, 점유율, 성장 분석 : 제품 유형별, 포도 품종별, 유통 채널별, 포장 유형별, 지역별 - 업계 예측(2026-2033년)

Global Craft Wine Market size was valued at USD 38.6 billion in 2024 and is poised to grow from USD 41.34 billion in 2025 to USD 71.56 billion by 2033, growing at a CAGR of 7.1% during the forecast period (2026-2033).

The global craft wine market is experiencing significant growth as consumers increasingly gravitate towards artisanal offerings, driven by premiumization trends and a desire for unique flavor experiences, particularly among millennials. The market share is expanding as authenticity, small-batch production, locally sourced ingredients, and distinctive seasonal wines gain traction. This expansion is supported by the rise of boutique wineries and innovative fermentation techniques, enhancing the allure of local wines. Additionally, health-conscious consumers are showing interest in low-sulfite and natural wines, while wine tourism and direct-to-consumer models foster deeper customer engagement. However, challenges such as distributor hesitance towards smaller producers, higher price points compared to mass-produced wines, regulatory hurdles, and climate-related supply chain issues may impede further market development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Craft Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Craft Wine Market Segments Analysis

Global Craft Wine Market is segmented by Product Type, Grape Variety, Distribution Channel, Packaging Type and region. Based on Product Type, the market is segmented into Red Wine, White Wine, Rose Wine and Sparkling Wine. Based on Grape Variety, the market is segmented into Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay and Sauvignon Blanc. Based on Distribution Channel, the market is segmented into On-trade and Off-trade. Based on Packaging Type, the market is segmented into Bottles, Cans and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Craft Wine Market

The Global Craft Wine market is being propelled by a noticeable shift among consumers towards artisan and small-batch wines that highlight local terroir and offer a sense of authenticity. This rising preference can be attributed to a variety of factors, including a heightened interest in "experiential" products, a desire for greater transparency in sourcing, and an inclination to support small-scale producers. As consumers seek unique and personalized wine experiences, this trend reflects the broader growth and appeal of craft wines in numerous markets, ultimately contributing to the expansion of the industry as a whole.

Restraints in the Global Craft Wine Market

The global craft wine market faces a significant restraint due to the production model of craft wine producers, who typically create their products in smaller batches. This approach often involves the use of higher-quality ingredients and more labor-intensive methods, resulting in increased production costs. Consequently, the retail prices of craft wines tend to be higher, which poses a challenge for these producers in competing with mass-market brands that offer more affordable and accessible options. This price disparity can limit the appeal and market share of craft wines among consumers who prioritize budget-friendly choices.

Market Trends of the Global Craft Wine Market

The Global Craft Wine market is witnessing a significant trend towards direct-to-consumer (DTC) sales, driven by the increasing preference for e-commerce and subscription models. Craft wine brands are embracing DTC strategies to foster deeper connections with consumers, offering personalized experiences and unique product differentiation. This approach not only enhances customer loyalty but also enables wineries to gather valuable consumer insights and data, bypassing traditional distribution channels. Moreover, the shift to DTC allows these brands to achieve higher profit margins compared to wholesale methods. As a result, the craft wine sector is becoming increasingly consumer-centric, reflecting broader changes in the beverage industry landscape.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment
• Technology Assessment
• Regulatory Landscape

Global Craft Wine Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Red Wine
• White Wine
• Rose Wine
• Sparkling Wine

Global Craft Wine Market Size by Grape Variety & CAGR (2026-2033)

• Market Overview
• Cabernet Sauvignon
• Merlot
• Pinot Noir
• Chardonnay
• Sauvignon Blanc

Global Craft Wine Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• On-trade
• Off-trade

Global Craft Wine Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cans
• Others

Global Craft Wine Market Size & CAGR (2026-2033)

• North America (Product Type, Grape Variety, Distribution Channel, Packaging Type)
  • US
  • Canada
• Europe (Product Type, Grape Variety, Distribution Channel, Packaging Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Grape Variety, Distribution Channel, Packaging Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Grape Variety, Distribution Channel, Packaging Type)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Grape Variety, Distribution Channel, Packaging Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• E. & J. Gallo Winery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackson Family Wines
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duckhorn Portfolio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kendall-Jackson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Concha y Toro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casella Family Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Montes
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chateau Ste. Michelle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Antinori
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Banfi Vintners
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trinchero Family Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ridge Vineyards
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloudy Bay Vineyards
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bodegas Torres
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations